Professional Documents
Culture Documents
v This subject is mainly divided in two sections viz. Section A & Section B.
v Minimum & Maximum Two questions are to be attempted from each section.
v A total of five questions are to be attempted including the one compulsory question that
contains twenty MCQs.
v Each question carries twenty marks except the compulsory question which bears one mark
each on every MCQ.
v The paper consists of maximum 100 marks out of which passing threshold is 33 marks.
SECTION - A
Area of Focus
Definition of ‘Communication’.
Ø Theories of Communication
Process of Communication
Ø Essentials of effective Communication
Ø Barriers/Problems in Communication
Altafsheikh1988@gmail.com 1
Altaf Ahmed Sheikh – CSS2011
2003 – Explain the concept of ‘Embedded Journalism’. Do you think it had compromised news objectivity and
freedom of press?
2001 – Describe functions of journalism as a challenging profession and devise guiding principles for today’s
journalist.
2001 – Looking into recent developments occurring in world how do you perceive role of newspapers in Pakistan.
2000 – What are the implications of information explosion for the countries like Pakistan?
2000 – "Journalism is playing a very significant role in the present day-Societies". Please comment.
Area of Focus
What is Journalism?
Ø Functions/Purposes of Journalism
Ø Responsibilities & Restrictions
Guiding Principles for a Journalist.
Role of journalism in socio-economic development of a country.
Area of Focus
STUDY AREA – IV: MASS MEDIA, ITS COMPONENTS, PROSPECTS & PROBLEMS
2010 - Considering that Media are given greater importance, describe the freedom of media.
2009 – How ‘Print Media’ is so important in Pakistan society after the development of “electronic Media”? Argue
in detail.
2007 – Survey the development of electronic media in Pakistan?
2007 – “The mass media in Pakistan are confronting many problems” Please comment.
2006 – What do you know about Mass Communication? Describe its importance in the present age.
2005 – In spite of being highly potential and popular medium, Television in Pakistan has failed to play a key role in
national development and to promote our values and culture. Make critical analysis.
Altafsheikh1988@gmail.com 2
Altaf Ahmed Sheikh – CSS2011
2003 – Cable TV has made possible transmission of foreign satellite TV channels content at mass level in Pakistan.
Suggest measures to check delinquency, violence, vulgarity, indecency and hate crimes of their content.
2002 – In the west, electronic media has not succeeded in taking the position of the print media. Explain.
2001 – Describe the potentials of television medium and make critical analysis how far we have been able to make
its effective use for national development.
2000 – Evaluate the role of electronic media in Pakistan.
Area of Focus
SECTION - B
Area of Focus
What is NEWS?
Ø Method & Criteria of selecting NEWS
Ø Functions of NEWS viz. Education, Information, Entertainment, etc.
Ø Effects/Influence of NEWS on People & Society
What is Editorial?
Ø Importance/Significance of Editorial
Altafsheikh1988@gmail.com 3
Altaf Ahmed Sheikh – CSS2011
2006 – Define Public Relations and explain the role of PRO in any organization (are not the two questions, with
minor adjustments, the same thing?)
2005 – An effective public relations effort is the result of a four-step process:
(a) information gathering (b) planning (c) communication (d) evaluation
DISCUSS.
2004 – "Public relation and advertising is not everybody's cup of tea". Discuss.
2003 – What are the functions of a public relation consultancy? How could a P.R. man be aided by using the
Services such consultancy?
2002 – As able public relations officer can keep an organization from sinking. Explain.
2001 – How does public relations differ from advertising? Does public relations offer advantages not available
through advertising? Explain.
Area of Focus
Area of Focus
Area of Focus
Altafsheikh1988@gmail.com 4
Altaf Ahmed Sheikh – CSS2011
STUDY AREA – IX: ADVERSTISING
2010 – How does Advertising influence society? Discuss the latest trends and practices in society and the
principles of successful advertising?
2009 – “Advertising is spinal cord of any media organization”. Discuss all aspects.
2008 – Define ‘Advertising’? What are the principles of successful advertising? Discuss the latest trends in
advertising being practiced in our society?
2007 – Survey the development of Advertising in Pakistan.
2006 – What do you know about advertising? Explain its functions and importance in the modern age.
2005 – How do you define advertising? Describe the functions and discuss the scope and prospects of advertising
as a profession in Pakistan.
2003 – Write note on Importance of research and creativity in advertising.
2002 – Is it correct that you cannot sell even gold without advertising?
2000 – What are the social implications of advertising?
Area of Focus
What is Advertising?
Ø Types of Advertising
Ø Purpose of Advertising
Ø Essentials of Successful Advertising
Ø Socio-economic aspects and impacts of Advertising
Ø Latest Trends in Advertising i.e. Research & Creativity etc.
Ø Influence of Advertising in a society
STUDY AREA – X: PRESS LAWS, PRESS ETHICAL CODE, CONCEPT OF PRESS FREEDOM
2010 – In a globalized world, discuss and evaluate the concepts of "Free Press" and "Responsibility" in the
developing and developed societies.
2009 – Describe an ideal ‘Press Code of Ethics’ for Pakistan Journalists.
2008 – “Freedom of Press” and “Responsibility” are two common issues in the filed of journalism. Discuss and
evaluate the case of Pakistan regarding these concepts?
2005 – Write analytical notes on the following:
(b) Code of ethics for print media.
2003 – "Concept of responsibility precludes objectivity". Do you agree? Write your argumentative answer.
2001 – Write analytical note on the following:
a) Free flow of information.
2000 – Discuss the state of press freedom in Pakistan.
2000 – Write analytical note on the following
b) Ethics of reporting: objectivity and conflict of interact
Area of Focus
Altafsheikh1988@gmail.com 5
Altaf Ahmed Sheikh – CSS2011
Area of Focus
Electronic Media
Ø A critical analysis of Role of Television Channels
Ø Critical Appraisal of Television Programmes and their agenda
Ø Role of Media as Opinion Leader
Most Popular Magazines, Newspapers/Journalistic Societies, Journalists & their book/works etc.
Altafsheikh1988@gmail.com 6