QUESTIONNAIRE

Q-1 what product would you associate with the tag line mentioned below?
 Its different.
 Don’t be a noodle, be a snoodle
 2 minute noodles/ Bas 2 minute.
 Jitna tasty, utna healthy.
 Mummy bhook lagi.
 Try it with a twist.
 Hearty soups warm you from inside.
 Fast to cook, Good to eat

Q-2 What comes first in your mind when you hear the word Maggi?

 Noodles
 Fast food
 Snacks
 None of these.

Q-3 what is the brand that comes to your mind when we say the word noodles?
 Maggi
 Top Ramen
 Surya Noodles
 Anil Noodles.
 Soupy noodle

Q-4 Rank the following Maggi products w.r.t. frequency of purchase with 1 being
the highest rank

PRODUCT RANK

Noodles _________
Ketchup _________
Soup _________
Pickles _________
Cubes _________

Q-5 With what products would you associate the brand Maggi?
 Ketchup
 Noodles
 Soup
 Masala
Q-5 On a scale of 1 to 5 rate Maggi on the following parameters
 Taste ____________
 Variety/Flavours ____________
 Hygiene/Purity ____________
 Availability ____________
 Packaging (SKUs) ____________

Q6 Rank the categories which Maggi should look in future in order of your
importance :
Chocolates _____________
Salted Potato Chips _____________
Fruit Juices _____________
Processed foods(Ready to use pastes, masalas) ____________
Others ( Please mention) _____________

Q-7 how do you rate Maggi brand in terms of following parameters:

 Expertise (Competent, Innovative, Market leader)
 Trustworthiness (Dependable and keep customers interest in mind)
 Liability ( Fun ,interesting)
 None of these

Q-8 How do you perceive Maggi products?

 Good for health.
 Ready to eat.
 Junk food
 Tasty / Fun eating

Q-9 Which Maggi products in noodles category do you regularly buy?

(Repositioning awareness)
 Maggi masala
 Maggi vegetable atta noodles
 Maggi dal atta noodles
 Maggi rice noodles mania
 Others.

Q-10 Do you perceive Maggi noodles as a healthy product?

 Yes
 No
Q-11 If No then your suggestions for improvement as a healthy product?
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Thank you for your answers.

It has been a pleasure interacting with you.