Professional Documents
Culture Documents
Marketing
Channels
Submitted to:-
Prof. Ruchi Shah
Submitted by:-
Arpit jain
Gaurav Arora
Kumar Shivanand
Swati Sharma
Tanu Srivastava
Vaibhav Priyank
Channel strategy
defined
Decisions involving the
development of new marketing
channels either where none had
previously existed or to the
modification of existing channels.
Channel strategy
and designing
Search for Sustainable Competitive
marketing
Advantage. channels
Growing Power system
of Retailers in Marketing
Channel
The Need to Reduce Distribution Costs
Environmental Bounds
Local legal constraints
Local physical, retailing infrastructure
Managerial Bounds
Constraints due to lack of knowledge
Companies policy and rules
Types of gaps
Demand sides gaps
Sod>sos
Supply side gap
Sos>sod
Closing channel
Demand Supply
Side:- Side:-
Any
Questions…???