GROUP NO.

- 6

INSTITUTE OF PRODUCTIVITY & MANAGEMENT,

MEERUT
PRESENTED BY……
SUMIT KUMAR GUPTA
SUSHANT MISHRA
UMESH KUMAR GUPTA
VIKASH KUMAR SINGH
VISHAL KUMAR SINGH
VIVEK RANJAN
INTRODUCTION….
 Started by Sam Walton in 1962.
 Wal-Mart has 8,500 stores in 15
countries, with 55 different names.
 In 2010 it was the world's largest
public corporation by revenue
(Forbes Global 2000).
STRATEGY…………..
 Dominance in the Retail Market.
 Expansion in the U.S. and International Markets.

 Creation of Positive Brand and Company

Recognition.
 Branch Out into New Sectors of Retail.
POSITIVE RELATIONSHIP WITH
SUPPLIER…
 RFID technology/Satellite technology.
 Training and technical support to farmers.
 Helping the supplier to reduce the carbon emission.
 Boosts Energy Efficiency of Chinese Suppliers.
 Sharing the trend-forecasting software with the
supplier at no cost.
EVIDENCE ……..
 Automation of Lakewood Engineering &
Manufacturing Co. in Chicago.
 Lutex Group has grown to become the leading
premium personal care products manufacturer in
Hong Kong.
 Develops the core competencies of Zhejiang Zili
Industry & Trade Co., Ltd.
SUPPLIERS DEVELOPMENT
PROGRAM
NEGATIVE SIDE OF WAL-MART
 Reduce profit margin of Valsic’s pickles.
 Close of Carolina mills.

 Close of lovable garments American

manufacturing facility.
CONCLUSION……

WAL-MART WAS SINGULARLY EFFECTIVE

IN UP GRADING THE TECHNOLOGY OF ITS
SUPPLIERS, IN SOME CASES WELL BEYOND
THEIR CORE COMPETENCY
THANK YOU...