Professional Documents
Culture Documents
design
manual
Compiled December 2007
These guidelines are a brief overview of how to use the bigmouthmedia logo in a variety of applications.
The bigmouthmedia logo can be downloaded in various file formats at www.bigmouthmedia.com/media.
To ensure that our bigmouthmedia brand is never compromised all visual assets including email signatures, images and
templates need to be approved by the UK marketing department before publication. If you are still unclear as to how
the bigmouthmedia brand should be used please email marketing@bigmouthmedia.com and we will endeavour to
answer your queries as simply and quickly as possible.
Important : Users of these guidelines should be aware that colours can look dramatically different when applied to a
variety of substrates. Materials printed with the bigmouthmedia red should match PMS186 as it looks when printed on
a coated paper stock. PMS186 ink printed on uncoated paper or other substrates may not be an exact match when
compared side by side therefore a small amount of colour variation is acceptable, however an attempt should be made to
match PMS186 wherever possible.
brandbasics : logo
The bigmouthmedia logo should wherever possible be reproduced in full colour (CMYK). However in
situations where a CMYK process is unavailable there is a Pantone version and an RGB version available for
download at www.bigmouthmedia.com/media.
Documents : 9pt Arial with 12pt line spacing is the preferred typeface for all internally produced documents including
those produced for clients. An upper case B should only used at the start of a sentence when writing bigmouthmedia - a
lower case b should be used in all other cases. When writing documents the mouth in bigmouthmedia should always be
written in red.
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ Myriad Light Italic
1234567890
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ Myriad Regular Italic
1234567890
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ Myriad Semibold Italic
1234567890
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ Myriad Bold Italic
1234567890
brandbasics : use of brand name
In situations where the word bigmouthmedia needs to be used for display headings Myriad Bold should be used
with the word mouth coloured red as shown. Please note that an upper case b is never used.
bigmouthmedia
bigmouthmedia
Reversing the word out of bigmouthmedia red is the only occasion when the word mouth prints white
bigmouthmedia
Example of reversing the word bigmouthmedia out of black
bigmouthmedia
Do not reverse the word bigmouthmedia out of a colour other than the black or red
brandbasics : sub brands
The bigmouthmedia logo is available with sub brand straplines. The default strapline is big, clever digital marketing -
however feel free to use any of the following alternatives where appropriate.
Do not
surround the logo in a small box just
because the background is a colour
Do not
reverse the logo out of a dark background
Do not
Alter the position and scale of
the logo elements
Do not
Position the logo too near the edge of a
page or hard up against other page elements.
big,clever digital marketing
brandbasics : using the logo
Do
Y
ensure that there is a minimum clear zone Y
around the logo as shown.
X
Y=X big,clever digital marketing
No page element should overlap the outer edge Y
Y
Do
ensure that the logo is reproduced no less 35mm minimum
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ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum
iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et
iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam
erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo
consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat.
Vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit Body copy set in 9pt Myriad Light
augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod with 12pt line space
mazim placerat facer possim assum.
Myriad
7pt Myriad
bold
Head office: 51 Timber Bush, Edinburgh EH6 6QH t 0845 130 0022 f 0131 553 6800 hello@bigmouthmedia.com www.bigmouthmedia.com
B I G C L E V E R D I G I TA L MA R K E T I N G I N U K • USA • GERMANY • ITALY • FRANCE • NORWAY • SWEDEN • KOREA
Registered company number SC177425 5pt Myriad
The back
of the lette
bigmouth rhead pr
media re ints
d
6.86pt Myriad Condensed 6.86pt Myriad Condensed
print : compliment slip
Front
Back
Back
Bigmouthmedia red
Edinburgh Hamburg London Manchester Milan Munich Locations set in 8.5pt Myriad regular
New York Oslo Paris Seoul Stockholm Trondheim Dubai
brandcharts
Charts and graphs should be clean and easy to read. Unnecessary graphical embellishments e.g. colour
graduations, decorative icons and borders should be avoided. Bars representing bigmouthmedia should
match bigmouthmedia red as shown in this example template.
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big, clever digital marketing