7S FRAMEWORK

OF
IDEA CELLULER
MADE BY:
AKANKSHA SRIVASTAVA
JIML-09-007
SECTION-
INDUSTRY- TELECOM
ABOUT IDEA CELLULAR
Leading GSM service operator.
72 million subscriber
Pan India operations.
Part of “Aditya Birla Group Company”.
Winner of “ emerging company of the year” award.
STRATERGY
Advanced Mobile Technology.
Customer Focus.
Reach to be increased- pan India.
Rural focus.
More distribution and reach.
World class mobile services at affordable cost.
Acquisition and mergers.
Differentiation.
SYSTEM
Orders processed online.
Integrated IT systems.
Board level decisions.
STRUCTURE
Centralized system.
No international operations, hence streamlined
operations.
Top- down decisions
SHARED VALUES
Integrity- honesty in every act.
Commitment- deliver the promise.
Passion- energized action.
Seamlessness- boundry less in letter and spirit.
Speed- one step ahead always.
STAFF
Various training and development programs.
Reward programs for the employees
ESOP/ Bonus.
Young, fresh minds.
Flexible staff.
Placed across India.
STYLE
Innovation always lead this firm.
Multi culture organization
Streamlined operations
Open door style
SKILLS
Knowledge base
Rural focus
Acquisition in mind- acquired Spice mobile and
Eescotel.
Knowledge management.
STRUCTURE SYSTEM STYLE
1.Centralized system. 1.Orders processed online 1.Innovation
2.Streamlined operations. 2.Integrated IT systems. 2.Multiple culture
3.Top- down decisions 3.Board level decisions. 4.Open door style

I STRATEGY
STAFF • Advanced Mobile Technology.
1.Various training and development D • Customer Focus.
program. E • Reach to be increased- pan India.
2.Reward programs. • Rural focus.
3.ESOP/ Bonus.
A
• More distribution and reach.
4.Young, fresh minds. • World class mobile services
5.Flexible staff. C at affordable cost.
6.Placed across India. 7.Acquisition and mergers.
E
8.Differentiation.
L
SHARED VALUE
SKILL L 1.Integrity- honesty in every act.
1.Knowledge base U 2.Commitment- deliver the promise.
2.Rural focus
3.Acquisition in mind- acquired Spice L 3.Passion- energized action.
4.Seamlessness- boundary less
mobile and Eescotel. A in letter and spirit.
4.Knowledge management. R 5.Speed- one step ahead always.
THANK YOU