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    Whether illegal copies circulating on the Internet reduce the sales of legal products has been a hot issue in the entertainment industries. This paper examines the effects of the movie sharing site Youtube and file sharing program Winny on DVD sales and rentals of Japanese TV animation programs. Estimated equations of 105 anime episodes show that (1) Youtube viewing does not negatively affect DVD rentals, and it appears to help raise DVD sales.

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    RIETI - Do Illegal Copies of Movies Reduce the Revenue of Legal Products

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    Whether illegal copies circulating on the Internet reduce the sales of legal products has been a hot issue in the entertainment industries. This paper examines the effects of the movie sharing site Youtube and file sharing program Winny on DVD sales and rentals of Japanese TV animation programs. Estimated equations of 105 anime episodes show that (1) Youtube viewing does not negatively affect DVD rentals, and it appears to help raise DVD sales.

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    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    7 views1 page

    RIETI - Do Illegal Copies of Movies Reduce The Revenue of Legal Products

    Uploaded by

    smallislandT
    Whether illegal copies circulating on the Internet reduce the sales of legal products has been a hot issue in the entertainment industries. This paper examines the effects of the movie sharing site Youtube and file sharing program Winny on DVD sales and rentals of Japanese TV animation programs. Estimated equations of 105 anime episodes show that (1) Youtube viewing does not negatively affect DVD rentals, and it appears to help raise DVD sales.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    RIETI - Do Illegal Copies of Movies Reduce the Revenue of Legal Products?

    The case of TV animation in Japan 2/4/11 3:24 AM

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    Do Illegal Copies of Movies Reduce the Revenue of Legal Products? The case of TV animation in Japan

    Home > Papers > Discussion Papers (Japanese, 2010/04-) > Current page Printer Friendly

    Research/Policy Papers Author Name TANAKA Tatsuo (Faculty Fellow, RIETI)

    Discussion Papers (by fiscal year)


    Creation Date/ January 2011 11-J-010
    2010- NO.

    2009
    Download / Links Download paper [PDF:601KB] (Japanese)
    2008
    Abstract
    2007

    2006 Whether or not illegal copies circulating on the internet reduce the sales of legal products has been a hot
    issue in the entertainment industries. Though much empirical research has been conducted on the music
    2005 industry, research on the movie industry has been very limited. This paper examines the effects of the
    2004 movie sharing site Youtube and file sharing program Winny on DVD sales and rentals of Japanese TV
    animation programs. Estimated equations of 105 anime episodes show that (1) Youtube viewing does not
    2003 negatively affect DVD rentals, and it appears to help raise DVD sales; and (2) although Winny file sharing
    negatively affects DVD rentals, it does not affect DVD sales. Youtube’s effect of boosting DVD sales can be
    2002
    seen after the TV’s broadcasting of the series has concluded, which suggests that not just a few people
    2001 learned about the program via a Youtube viewing. In other words YouTube can be interpreted as a
    promotion tool for DVD sales.
    Discussion Papers (Japanese)

    2010-

    2009

    2008

    2007

    2006

    2005

    2004

    Research Digest

    Policy Discussion Papers

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