ABSTRAK

Elysia :
Perancangan Grafis
Perancangan Buku Mengenai Barong Ket Sebagai Seni Pertunjukan
Wisata Ritual di Bali

Kesenian Barong Ket merupakan salah satu kesenian kesenian yang

bersifat sakral. Namun seiring waktu, kesenian Barong Ket menjadi atraksi
pertunjukan favorit wisatawan yang datang ke Bali. Tak jarang untuk memenuhi
jadwal tour para wisatawan, tak sedikit pertunjukan Barong Ket yang dimodifikasi
baik dari waktu hingga cerita pertunjukan. Alhasil nilai-nilai dan cerita Barong
Ket tidak dapat tersampaikan secara menyeluruh. Oleh karena itu disusunlah buku
mengenai kesenian Barong Ket dengan judul Barong Ket, the story behind
Balinese sacred dance dengan pendekatan fotografi digital.

Kata kunci :
Buku, Barong Ket, Seni Pertunjukan, Wisata Ritual

ABSTRACT

Elysia :
Graphic Design
Visual Communication Design Book about Barong Ket as performance
as a ritual art tour in Bali

Barong Ket is one of the arts that come from Bali and is a part of the
sacred art. As time goes on, Barong Ket became one of favorite attraction for
tourists who come to Bali. Its not rare to fullfil and adjust the tour schedule of the
tourists, and many Barong Ket performances is modified both time or the show's
story. As a result the values and stories contained in Barong Ket cannot be
conveyed as a whole, coupled with the constraints of language differences. The
impact is feared to make the values of Barong Ket forgotten. Therefore a book of
Barong Ket is compiled starting from the Barong Ket history, the making process
as well as performance as a ritual art tour in Bali with the title Barong Ket, the
story behind Balinese sacred dance with the approach of digital photography.

Keyword :
Book, Barong Ket, Art Performance, Ritual Attraction

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 DAFTAR ISI

HALAMAN JUDUL................................................................................. i

LEMBAR PENGESAHAN...................................................................... ii

LEMBAR PERSETUJUAN PUBLIKASI ILMIAH ............................... iii

KATA PENGANTAR.............................................................................. iv

UCAPAN TERIMAKASIH .................................................................... v

ABSTRAK .............................................................................................. vi

DAFTAR ISI ........................................................................................... vii

DAFTAR GAMBAR............................................................................... xi

DAFTAR TABEL .................................................................................. xiii

DAFTAR LAMPIRAN ........................................................................... xiv

1. PENDAHULUAN ............................................................................... 1
1.1. Latar Belakang Masalah ............................................................... 1
1.2. Rumusan Masalah ........................................................................ 6
1.3. Batasan Masalah ........................................................................... 6
1.4. Tujuan Perancangan ...................................................................... 8
1.5. Manfaat Perancangan ................................................................... 8
1.5.1. Bagi Target Audience ......................................................... 8
1.5.2. Bagi Pengrajin dan Pelaku Kesenian .................................. 8
1.5.3. Bagi Keilmuan DKV Uk. Petra .......................................... 8
1.5.4. Bagi Penulis ........................................................................ 9
1.6. Definisi Operasional ..................................................................... 9
1.6.1. Buku ................................................................................... 9
1.6.2. Barong ............................................................................... 9
1.6.3. Barong Ket ......................................................................... 9
1.6.4. Seni Pertunjukan ................................................................ 10
1.6.5. Ritual .................................................................................. 10
1.7. Metodologi Perancangan .............................................................. 10
1.7.1. Metodologi Penggumpulan Data ........................................ 10
1.7.1.1. Data Primer ......................................................... 11
1.7.1.2. Data Sekunder ..................................................... 11
1.7.2. Metode Analisis ................................................................. 12
1.8. Konsep Perancangan .................................................................... 12
1.9. Skematika Perancangan ............................................................... 13

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2. ANALISIS DAN TINJAUAN TEORI ............................................... 14
2.1. Studi Literatur ................................................................................. 14
2.1.1. Seni Pertunjukan ................................................................ 14
2.1.1.1. Seni Pertunjukan di Bali ..................................... 15
2.1.1.2. Karakteristik Seni Pertunjukan ........................... 16
2.1.2. Barong ............................................................................... 17
2.1.2.1. Sejarah Asal-usul Barong ................................... 17
2.1.2.2. Peranan Barong ................................................... 19
2.1.2.3. Jenis-jenis Barong ............................................... 20
2.1.3. Barong Ket ......................................................................... 23
2.1.3.1. Sejarah Barong Ket ............................................. 23
2.1.3.2. Fungsi Barong Ket .............................................. 24
2.1.3.3. Simbolisasi Barong Ket ...................................... 25
2.1.3.4. Perkembangan Barong Ket ................................. 25
2.1.3.5. Lakon Barong Ket ............................................... 26
2.1.3.6. Pementasan Barong Ket ...................................... 28
2.1.4. Seni Pembuatan Barong Ket .............................................. 31
2.1.4.1. Tapel Barong Ket ................................................ 31
2.1.4.2. Wujud Barong Ket ............................................... 32
2.1.4.3. Pembuatan Barong Ket ........................................ 33
2.1.4.4. Alat Pembuatan Barong Ket ................................ 34
2.1.4.5. Pewarnaan Barong Ket ........................................ 35
2.1.4.5. Proses Sakralisasi Barong Ket ............................ 35
2.1.5. Pariwisata ........................................................................... 38
2.1.5.1. Jenis-jenis Pariwisata ......................................... . 38
2.1.5.2. Kepariwisataan .................................................... 39
2.1.5.3. Tipologi Wisatawan ........................................... 40
2.2. Tinjauan Judul Perancangan ........................................................... 42
2.3. Tinjauan Buku ................................................................................. 43
2.3.1. Sejarah Buku ................................................................... 43
2.3.1.1. Perkembangan Buku ........................................... 43
2.3.2. Tinjauan Buku Referensi ................................................... 44
2.3.2.1. Karakteristik Buku Referensi............................... 44
2.3.2.2. Buku Referensi Ensiklopedia............................... 45
2.3.3. Tinjauan Kondisi Buku Ensiklopedia di Indonesia ............ 45
2.3.3.1. Potensi Buku Ensiklopedi di Indonesia................ 46
2.3.3.2. Potensi Pasar 4P.................................................... 47
2.4. Tinjauan Aspek Kultural ................................................................. 48
2.5. Tinjauan Aspek Kehidupan ............................................................. 49

3. KONSEP DESAIN .............................................................................. 50

3.1. Tinjauan Visual ............................................................................... 50
3.1.1. Tinjauan Tentang Unsur Gambar ....................................... 50
3.1.1.1. Garis (Line) .......................................................... 50
3.1.1.2. Kualitas Terang Gelap (Value) ............................ 51
3.1.1.3. Bentuk dan Ruang ............................................... 51
3.1.1.4. Pola (Patern) ....................................................... 53

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 3.1.1.5. Tekstur ................................................................. 53
3.1.1.6. Warna .............................................................. 54
3.1.2. Tinjauan Unsur Komposisi ............................................. 61
3.1.2.1. Layout ............................................................... 61
3.1.2.2. Grid ................................................................ 64
3.1.2.3. Margin .............................................................. 66
3.1.2.4. Typografi .......................................................... 66
3.1.3. Tinjauan Fotografi ........................................................... 66
3.1.3.1. Tinjauan Berdasarkan Fungsi dan Jenis ........... 67
3.1.3.2. Tinjauan Fotografi Dokumenter ....................... 68
3.1.3.3. Tinjauan Karakteristik Fotografi ...................... 69
3.1.3.4. Tinjauan Fotografi Berdasarkan Teknik .......... 70
3.1.4. Tinjauan Ilustrasi ............................................................ 73
3.1.4.1. Ilustrasi Berdasarkan Kajian ............................ 73
3.1.4.2. Ilustrasi Berdasarkan Sifat dan Fungsi.............. 74
3.1.4.3. Ilustrasi Berdasarkan Gaya Gambar ................ 74
3.2. Konsep Kreatif ................................................................................ 75
3.2.1. Khalayak Sasaran ............................................................ 75
3.2.2. Tujuan Kreatif ................................................................ 75
3.2.3. Strategi Kreatif ................................................................ 75
3.4. Konsep Rancangan ......................................................................... 76
3.4.1. Perancangan Buku Mengenai Barong Ket sebagai Seni
Pertunjukan Wisata Ritual di Bali .................................. 76
3.1.4.1. Judul Utama ..................................................... 76
3.1.4.2. Sub-sub Judul..................................................... 76
3.4.2. Tema Rancangan ............................................................. 77
3.4.3. Maksud dan Tujuan ......................................................... 77
3.4.4. Bentuk Penyajian dan Variasi Tampilan .......................... 78
3.4.5. Jumlah Seri ....................................................................... 79
3.4.6. Ukuran dan Jumlah Halaman ........................................... 79
3.4.7. Penerbit ............................................................................. 79
3.5. Konsep Dasar Gaya Desain ............................................................. 80
3.6. Teknik Pengerjaan ........................................................................... 81
3.7. Konsep Huruf .................................................................................. 81
3.7.1. Huruf Utama Judul ........................................................... 81
3.7.2. Font Pendukung ................................................................ 82
3.8. Konsep Marketing ........................................................................... 82
3.8.1. Product ............................................................................. 82
3.8.2. Place .................................................................................. 83
3.8.3. Price .................................................................................. 83
3.8.4. Promotion ......................................................................... 83
3.9. Biaya Kreatif .................................................................................... 85

4. LAYOUT DESAIN ............................................................................. 87

4.1. Layout Desain Buku ......................................................................... 87
4.1.1. Thumbnail Layout Desain Buku ........................................ 87
4.1.2. Layout Desain Buku ..................................................... 88
4.2. Layout Sarana Promosi dan Merchandise ....................................... 93

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 4.2.1. Pembatas Buku ................................................................. 93
4.2.2. Voucher ............................................................................. 93
4.2.3. Postcard ............................................................................. 94
4.3.3.1. Postcard Tampak Depan .................................... 94
4.3.3.2. Postcard Tampak Dalam .................................... 96
4.2.4. Tas ..................................................................................... 96
4.2.5. Baju Kaos .......................................................................... 96
4.2.6. Topi ................................................................................... 97
4.2.7. POP Display Buku ............................................................ 97
4.2.8. Promotion Banner ............................................................. 98
4.2.8.1. Mini X-Banner..................................................... 98
4.2.8.2. X-Banner ............................................................ 98
4.3. Layout Cover .................................................................................... 99
4.3.1. Layout Hardcover.............................................................. 99
4.3.2. Layout Selimut Cover ....................................................... 99
4.4. Katalog Pameran ............................................................................. 100
4.4.1. Katalog Pameran Depan ................................................... 100
4.4.2. Katalog Pameran Belakang ............................................... 100
4.5. Poster Diri ........................................................................................ 101
4.6. Ilustrasi ............................................................................................ 102
4.6.1. Ilustrasi Parade Barong Landung ...................................... 102
4.6.2. Ilustrasi Sejarah Asal-Usul Barong Ket ............................ 102

5. PENUTUP .......................................................................................... 103

5.1. Kesimpulan ....................................................................................... 103
5.2. Saran ................................................................................................. 104

DAFTAR REFERENSI ........................................................................... 106

LAMPIRAN ............................................................................................ 109

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 DAFTAR GAMBAR

2.1. Gambar Barong Ket .................................................................... 27

2.2. Gambar Adegan Pembukaan ........................................................ 28
2.3. Adegan Patih dan Sahadewa ........................................................ 29
2.4. Adegan Tari Keris .................................................................... 30
2.5. Macam Topeng Bali .................................................................... 31
2.6. Bentuk Rangka Barong Ket ........................................................ 37
3.1. Bentuk Aplikasi Value .................................................................. 51
3.2. Topeng .......................................................................................... 52
3.3. Bentuk Aplikasi Tekstur ............................................................... 54
3.4. Warna Primer ................................................................................ 55
3.5. Warna Additive ............................................................................. 56
3.6. Warna Subbractive .................................................................... 56
3.7. Warna Monochrome .................................................................... 59
3.8. Sequence ........................................................................................ 62
3.9. Unity ............................................................................................ 63
3.10. Grid Layout ................................................................................ 64
3.11. Manuscript ................................................................................ 65
3.12. Foto Dokumenter ........................................................................... 68
3.13. Rules of Thirds .............................................................................. 70
4.1. Thumbnail ..................................................................................... 87
4.2. Final Design 01 ............................................................................. 88
4.3. Final Design 02 ............................................................................. 89
4.4. Final Design 03 ............................................................................. 89
4.5. Final Design 04 ............................................................................. 90
4.6. Final Design 05 ............................................................................. 91
4.7. Pembatas Buku ............................................................................. 93
4.8. Voucher ........................................................................................ 93
4.9. Postcard Depan ............................................................................. 94
4.10. Postcard Dalam ............................................................................ 96

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4.. Tas ........................................................................................... 93
4.6. Baju ........................................................................................... 93
4.7. Topi ........................................................................................... 94
4.8. POP .......................................................................................... 94
4.9. Banner .......................................................................................... 95
4.10. Tampak Hardcover .................................................................. 96
4.11. Selimut Cover .............................................................................. 97
4.12. Katalog Depan ............................................................................. 97
4.13. Poster Diri .............................................................................. 97

DAFTAR TABEL

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Estimasi Biaya Buku .............................................................. 85

Estimasi Biaya Media Promosi .............................................. 85

Estimasi Biaya Merchandise .................................................. 86

Estimasi Biaya POP ............................................................... 86

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 DAFTAR LAMPIRAN

Berita Acara Bimbingan Tugas Akhir .................................................... 110

Form Kelayakan Mengikuti Sidang Akhir TA ....................................... 111
Form Kelengkapan Karya Tugas Akhir .................................................. 112

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