You are on page 1of 2

c 

        


  
  
      
          

  
 
     
          
 
    
 
 c  
     
      ! 
   
 
Advertising        
 
 "
 
        
  
    
  
    
   
   
 
 
    
 #   
   
advertising      
          
      
       
    
$  promotional mix %  %

% 
Personal Selling, Public Relations, Direct Marketing&%  

          
  
   
  !     
   '            
            
      
    c  
   !       ! 
    
#  
 (   
  

         )*++(   
      , 

   -


    
      
  
    
 ,  

 jorjoran
   !
# 
  

      
           
    
./ 
' #  0/'#/'#  !

  

     
(cause-related marketing) 

         !   
   1      2
 !
!
  
positioning / 
        
%   !  )3 / 
 
   #     / 
 
           

 
         !!  

#      
    !!  
  

       
        !! 
# !   !!     ! 
   !      !! 
 4   5
 #56#        
      7    
  / 
  
       
,   !!     
    
 
%
  
    / 
  ' 
#      *++3      
        
    
     !!     
,       *+  $   , *++3
*++(%
  / 
' #        
        ,
 #   
  *++)/ 
   
  89

,'  , ,  $:
   

      !  +++++


%
  / 
' #         

    ,  ;  / 
' 
#               
    !!  ifebuoy Health Camp.