BEING DESI™

   
(Experiencing
  Village’wa)
 
 

A Life…… At the Roots of India 1

 Our Business Mission


“‘Being Desi’ is in the



business of providing the

authentic ‘Desi’ holiday
experience to people willing to
enjoy the essence of Rural
India.” 2
 Marketing Objective
O Achieving 20% market share
of the rural tourism
industry by March 2012.

3
 Industry Analysis
O Almost 74% of the population is
in rural areas.
O India’s travel and tourism
Industry is one of them most
profitable industries in the
country.
O Foreign tourist arrivals are
projected to increase by over 4

22% per year through till

 Situational Analysis
Strength
 
Weakness
O located/Surrounded O As a startup company;
by rural establishment of
geographies near brand.
to a famous O Inexperience in the
tourist location. sector.
O Cost effectiveness. O The struggle to
O Effective booking continuously offer
system. new and exciting
O Quality Services. trips.
O Personal hospitality. O Linguistic barrier.
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O First mover O
advantage
 Situational Analysis

Opportunities Threats


O Less competitors. O High dependence on

O High Curiosity among the co-operation of
urban people to the native villagers.
experience “Desi O Infrastructure
Bharat”. problems.
O Cost of other O Government/Political
established tourist influence.
spots are higher. O Safety concerns of
O Foreign tourists are customers.
attracted towards O Seasonal business.
these kinds of O
adventure trips to 6
experience Real
India.
 S.T.P.
O SEGMENTATION


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 S.T.P.
O TARGETING AND
POSITIONING STRATEGIES-

Concentrated Targeting.



Product Positioning
Statement :

“ SANSKRUTI KI
8
ANUBHUTI”
O
 Marketing Mix
O PRODUCT

Postcard - 1: One day Trip

Farm safari, riding a bullock cart, cattle

feeding, hut making, clay pots and toys

making etc.
Postcard -2: Overnight Packages



Daily activities
Evening entertainment programs



Rural Games etc.
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Marketing Mix - Price

10
 Marketing Mix - Place

RAJASTHAN

Shekhawati

Ranakpur

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Marketing Mix – Place
O Near Jaipur.
O Convenient Bookings.
O Easy mode of transportation.
O End to end solution.
O 24*7 Service availability.

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 Marketing Mix -
Promotion
O Advertisements
O Sales Promotion

13
Sales Forecasting -
Shekhawati

14
Sales Forecasting -
Ranakpur

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Initial Implementation

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THANK YOU

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