National Media Plan

Budget: $25,000,000
Media Cost per TRPs Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec. %Budget Total Cost Total TRPs
point/Time
Cable $7,500 40 Week Weeks Week Week 1 Week Week Weeks Week Weeks Weeks 21.6% $5,400,000 720
1 1, 3, 4 1 1 1 1, 3, 4 1 1, 3, 4 1, 2, 3
Prime $30,000 35 Week Week Week Week Week 21% $5,250,000 175
1 4 1 4 1
Late $22,500 20 Weeks Weeks Weeks Weeks Weeks 19.8% $4,950,000 220
Night 1, 3 1, 3, 4 1 1, 3, 4 1, 2
8 Page $3,600,000 20 Week 14.4% $3,600,000 20
Preprint 3
People $226,425 31.9 Week Week Week Week 3.6% $905,700 127.6
3 4 3 1
Cosmo $225,180 20.2 Month Month Month 2.7% $675,540 60.6
Glamour $200,000 13.8 Month Month Month 2.4% $600,000 41.4

Total 0 40 260.9 40 40 40 40 246.9 129 0 266.9 260.9 1,364.6

TRPs

Digital CPM %Budget Total Cost Impressions

(000)
Portals $20.00 Year-Long video in portals 6% $1,500,000 760,000
Social $0.50 Year-Long banners in social 4% $1,000,000 2,000,000
Search $7.00/term Year-Long search terms 4.4% $1,118,760 N/A
Total 14.4% $3,618,760 2,760,000

%Budget 1.2% 2.4% 15.2% 2.4% 2.4% 2.4% 2.4% 15.3% 10.1% 1.2% 29.7% 15.2%

* %Budget is based on $25,000,000 national budget, NOT $45,000,000 total budget

Television
Radio
Newspaper
Magazine
Digital
 Market Group ABC
Budget: $13,950,000

Media Cost per TRPs Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec. %Budget Total Cost Total
point/Time TRPs
Early $5,550 20 Week Week Week Week Week Week Week Week Week Week Week Week 14.3% $1,998,000 360
Morning 1 1 1, 4 1 1 1 1 1, 4 1, 2 1 1, 3, 4 1, 2
Evening $7,740 25 Week Week Week Week Week Week Week 16.6% $2,322,000 300
News 1, 4 1 1 1, 4 1, 2 1, 4 1, 2
Late $10,140 35 Weeks Week Weeks Weeks Weeks Weeks 30.5% $4,258,800 420
News 1, 4 1 1, 3, 4 1 1, 3, 4 1, 2
PM Drive $5,100 50 Week Week Week Week Week Week Week Week Week Week Week Week 25.6% $3,570,000 700
1 1 1 1 1 1 1 1, 4 1 1 1, 4 1
Weekend $3,900 40 Week Week Week Week 4.4% $624,000 160
4 4 4 1
½ Page $153,000 17 Week Week Week Week 7.6% $1,071,000 119
4/c 3, 4 4 3,4 1,2
¼ Page $99,600 17 Week 0.7% $99,600 17
BW 1

Total 70 70 284 130 70 95 70 352 175 70 389 301 2,076

Local
TRPs
%Budget .07% .07% 25.9% 2.0% .07% 1.3% .07% 16.0% 2.9% .07% 27.4% 33.0%

Total 70 110 544.9 170 110 135 110 598.9 304 70 655.9 561.9 3,440.6
TRPs

* %Budget is based on $13,950,000 local budget, NOT $45,000,000 total budget.

* Total TRPs is local and national combined.
 Market Group DEFG
Budget: $6,050,000

Media Cost per TRPs Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec. %Budget Total Cost Total
point/Time TRPs
Early $7,400 15 Week Week Week Week Week Week Week Week Week Week 29.3% $1,776,000 240
Morning 1 1, 4 1 1 1 1 1, 4 1, 2 1, 3, 4 1, 2
Evening $10,320 15 Week Week Week Week Week 25.5% $1,548,000 150
News 1, 4 1, 4 1, 2 1, 4 1, 2
Late $13,520 20 Week Week Week 13.4% $811,200 60
News 4 3 1
Weekend $5,200 30 Week Week Week Week Week Week Week Week Week Week Week Week 30.9% $1,872000 360
1 1 1 1 1 1 1 1 1 1 1 1

Total 30 45 110 45 45 45 45 127 90 30 105 127 810

Local
TRPs
%Budget 2.5% 4.4% 15.8% 4.4% 4.4% 4.4% 4.4% 15.8% 11.3% 2.5% 13.2% 15.8%

Total 30 85 370.9 85 85 85 85 373.9 219 30 371.9 387.9 2,174.6

TRPs

* %Budget is based on $13,950,000 local budget, NOT $45,000,000 total budget.

* Total TRPs is local and national combined.

Market Group HIJ

Budget: $0
Media Cost per TRPs Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec. %Budget Total Cost Total
point/Time TRPs
No individual media plan for HIJ. All media is national.
Total 0 40 260.9 40 40 40 40 246.9 129 0 266.9 260.9 1,364.6
TRPs