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 (

) is the process of managing the entire lifecycle of a
product from its conception, through design and manufacture, to service and disposal. PLM
integrates people, data, processes and business systems and provides a product information
backbone for companies and their extended enterprise.
'Product lifecycle management' (PLM) should be distinguished from 'Product life cycle
management (marketing)' (PLCM). PLM describes the engineering aspect of a product, from
managing descriptions and properties of a product through its development and useful life;
whereas, PLCM refers to the commercial management of life of a product in the business market
with respect to costs and sales measures.
Product lifecycle management is one of the four cornerstones of a corporation's information
technology structure. All companies need to manage communications and information with their
customers (CRM-Customer Relationship Management), their suppliers (SCM-Supply Chain
Management), their resources within the enterprise (ERP-Enterprise Resource Planning) and
their planning (SDLC-Systems Development Life Cycle). In addition, manufacturing
engineering companies must also develop, describe, manage and communicate information about
their products.
A form of PLM called people-centric PLM. While traditional PLM tools have been deployed
only on release or during the release phase, people-centric PLM targets the design phase.
Recent (as of 2009) ICT development (EU funded PROMISE project 2004-2008) has allowed
PLM to extend beyond traditional PLM and integrate sensor data and real time 'lifecycle event
data' into PLM, as well as allowing this information to be made available to different players in
the total lifecycle of an individual product (closing the information loop). This has resulted in the
extension of PLM into Closed Loop Lifecycle Management (CLLM).



Documented benefits of product lifecycle management include:
` Reduced time to market
` Improved product quality
` Reduced prototyping costs
` More accurate and timely Request For Quote generation
 ` Ability to quickly identify potential sales opportunities and revenue contributions
` Savings through the re-use of original data
` A framework for product optimization
` Reduced waste
` Savings through the complete integration of engineering workflows
` Documentation that can assist in proving Compliance for RoHS or Title 21 CFR Part 11
` Ability to provide Contract Manufacturers with access to a centralized product record







Within PLM there are five primary areas;
1. Systems Engineering (SE)
2. Product and Portfolio Management (PPM)
3. Product Design (PD)
4. Manufacturing Process Management (MPM)
5. Product Data Management (PDM)

Systems Engineering is focused on meeting all requirements, primary meeting customer needs,
and coordinating the Systems Design process by involving all relevant disciplines. Product and
Portfolio Management is focused on managing resource allocation, tracking progress vs. plan for
projects in the new product development projects that are in process (or in a holding status).
Portfolio management is a tool that assists management in tracking progress on new products and
making trade-off decisions when allocating scarce resources. Product Data Management is
focused on capturing and maintaining information on products and/or services through their
development and useful life.


 

 


The core of PLM (product lifecycle management) is in the creations and central management of
all product data and the technology used to access this information and knowledge. PLM as a
discipline emerged from tools such as CAD, CAM and PDM, but can be viewed as the
integration of these tools with methods, people and the processes through all stages of a
product¶s life.[6] It is not just about software technology but is also a business strategy.
For simplicity the stages described are shown in a traditional sequential engineering workflow.
The exact order of event and tasks will vary according to the product and industry in question but
the main processes are:
` Conceive
à Specification

à Concept design

` Design
à Detailed design

à Xalidation and analysis (simulation)

à Tool design

` Realize
à Plan manufacturing

à Manufacture

à 'uild/Assemble

à Test (quality check)

` Service
à Sell and Deliver

à Use

à Maintain and Support

à Dispose
The major key point events are:
` Order
` Idea
` ]ick-off
` Design freeze
` Launch
The reality is however more complex, people and departments cannot perform their tasks in
isolation and one activity cannot simply finish and the next activity start. Design is an iterative
process, often designs need to be modified due to manufacturing constraints or conflicting
requirements. Where exactly a customer order fits into the time line depends on the industry
type, whether the products are for example 'uild to Order, Engineer to Order, or Assemble to
Order.


!

  for the burgeoning business process now known as PLM came when American
Motors Corporation (AMC) was looking for a way to speed up its product development process
to compete better against its larger competitors in 1985, according to François Castaing, Xice
President for Product Engineering and Development.[9] After introducing its compact Jeep
Cherokee (XJ), the vehicle that launched the modern sport utility vehicle (SUX) market, AMC
began development of a new model, that later came out as the Jeep Grand Cherokee. The first
part in its quest for faster product development was computer-aided design (CAD) software
system that make engineers more productive. The second part in this effort was the new
communication system that allowed conflicts to be resolved faster, as well as reducing costly
engineering changes because all drawings and documents were in a central database. The product
data management was so effective, that after AMC was purchased by Chrysler, the system was
expanded throughout the enterprise connecting everyone involved in designing and building
products. While an early adopter of PLM technology, Chrysler was able to become the auto
industry's lowest-cost producer, recording development costs that were half of the industry
average by the mid-1990s.




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Many software solutions have developed to organize and integrate the different phases of a
product¶s lifecycle. PLM should not be seen as a single software product but a collection of
software tools and working methods integrated together to address either single stages of the
lifecycle or connect different tasks or manage the whole process. Some software providers cover
the whole PLM range while others a single niche application. Some applications can span many
fields of PLM with different modules within the same data model. An overview of the fields
within PLM is covered here. It should be noted however that the simple classifications do not
always fit exactly, many areas overlap and many software products cover more than one area or
do not fit easily into one category. It should also not be forgotten that one of the main goals of
PLM is to collect knowledge that can be reused for other projects and to coordinate simultaneous
concurrent development of many products. It is about business processes, people and methods as
much as software application solutions. Although PLM is mainly associated with engineering
tasks it also involves marketing activities such as Product Portfolio Management (PPM),
particularly with regards to New product introduction (NPI).

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The first stage in idea is the definition of its requirements based on customer, company, market
and regulatory bodies¶ viewpoints. From this specification of the products major technical
parameters can be defined. Parallel to the requirements specification the initial concept design
work is carried out defining the visual aesthetics of the product together with its main functional
aspects. For the Industrial Design, Styling, work many different media are used from pencil and
paper, clay models to 3D CAID Computer-aided industrial design software.
In some concepts, the investment of resources into research or analysis-of-options may be
included in the conception phase - e.g. bringing the technology to a level of maturity sufficent to
move to the next phase. However, life-cycle engineering is iterative. It is always possible that
something doesn't work well in any phase enough to back up into a prior phase - perhaps all the
way back to conception or research. There are many examples to draw from.

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This is where the detailed design and development of the product¶s form starts, progressing to
prototype testing, through pilot release to full product launch. It can also involve redesign and
ramp for improvement to existing products as well as planned obsolescence. The main tool used
for design and development is CAD Computer-aided design. This can be simple 2D Drawing /
Drafting or 3D Parametric Feature 'ased Solid/Surface Modeling. Such software includes
technology such as Hybrid Modeling, Reverse Engineering, ]'E (]nowledge-'ased
Engineering), NDT (Nondestructive testing), Assembly construction.
This step covers many engineering disciplines including: Mechanical, Electrical, Electronic,
Software (embedded), and domain-specific, such as Architectural, Aerospace, Automotive, ...
Along with the actual creation of geometry there is the analysis of the components and product
assemblies. Simulation, validation and optimization tasks are carried out using CAE (Computer-
aided engineering) software either integrated in the CAD package or stand-alone. These are used
to perform tasks such as:- Stress analysis, FEA (Finite Element Analysis); ]inematics;
Computational fluid dynamics (CFD); and mechanical event simulation (MES). CAQ
(Computer-aided quality) is used for tasks such as Dimensional Tolerance (engineering)
Analysis. Another task performed at this stage is the sourcing of bought out components,
possibly with the aid of Procurement systems.

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Once the design of the product¶s components is complete the method of manufacturing is
defined. This includes CAD tasks such as tool design; creation of CNC Machining instructions
for the product¶s parts as well as tools to manufacture those parts, using integrated or separate
CAM Computer-aided manufacturing software. This will also involve analysis tools for process
simulation for operations such as casting, molding, and die press forming. Once the
manufacturing method has been identified CPM comes into play. This involves CAPE
(Computer-aided Production Engineering) or CAP/CAPP ± (Production Planning) tools for
carrying out Factory, Plant and Facility Layout and Production Simulation. For example: Press-
Line Simulation; and Industrial Ergonomics; as well as tool selection management. Once
components are manufactured their geometrical form and size can be checked against the
original CAD data with the use of Computer Aided Inspection equipment and software. Parallel
to the engineering tasks, sales product configuration and marketing documentation work will be
taking place. This could include transferring engineering data (geometry and part list data) to a
web based sales configurator and other Desktop Publishing systems.

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The final phase of the lifecycle involves managing of in service information. Providing
customers and service engineers with support information for repair and maintenance, as well as
waste management/recycling information. This involves using such tools as Maintenance, Repair
and Operations Management (MRO) software.

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None of the above phases can be seen in isolation. In reality a project does not run sequentially
or in isolation of other product development projects. Information is flowing between different
people and systems. A major part of PLM is the co-ordination of and management of product
definition data. This includes managing engineering changes and release status of components;
configuration product variations; document management; planning project resources and
timescale and risk assessment.
For these tasks graphical, text and metadata such as product bills of materials ('OMs) needs to
be managed. At the engineering departments level this is the domain of PDM ± (Product Data
Management) software, at the corporate level EDM (Enterprise Data Management) software,
these two definitions tend to blur however but it is typical to see two or more data management
systems within an organization. These systems are also linked to other corporate systems such as
SCM, CRM, and ERP. Associated with these system are Project Management Systems for
Project/Program Planning.
This central role is covered by numerous Collaborative Product Development tools which run
throughout the whole lifecycle and across organizations. This requires many technology tools in
the areas of Conferencing, Data Sharing and Data Translation. The field being Product
visualization which includes technologies such as DMU (Digital Mock-Up), Immersive Xirtual
Digital Prototyping (virtual reality) and Photo realistic Imaging.

)
The broad array of solutions that make up the tools used within a PLM solution-set (e.g., CAD,
CAM, CAx...) were initially used by dedicated practitioners who invested time and effort to gain
the required skills. Designers and engineers worked wonders with CAD systems, manufacturing
engineers became highly skilled CAM users while analysts, administrators and managers fully
mastered their support technologies. However, achieving the full advantages of PLM requires the
participation of many people of various skills from throughout an extended enterprise, each
requiring the ability to access and operate on the inputs and output of other participants.
Despite the increased ease of use of PLM tools, cross-training all personnel on the entire PLM
tool-set has not proven to be practical. Now, however, advances are being made to address ease
of use for all participants within the PLM arena. One such advance is the availability of ³role´
specific user interfaces. Through Tailorable UIs, the commands that are presented to users are
appropriate to their function and expertise.

 
 


" 

A number of established methodologies have been adopted by PLM and been further advanced.
Together with PLM digital engineering techniques, they have been advanced to meet company
goals such as reduced time to market and lower production costs. Reducing lead times is a major
factor as getting a product to market quicker than the competition will help with higher revenue
and profit margins and increase market share.
These techniques include:-
` Concurrent engineering workflow
` Industrial Design
` 'ottom-up design
` Top-down design
` Front loading design workflow
` Design in context
` Modular design
` NPD New product development
` DFSS Design for Six Sigma
` DFMA Design for manufacture / assembly
` Digital simulation engineering
` Requirement driven design
` Specification managed validation
` Configuration Management
 

-)-


 ('ritish English: 
) is a workflow that,
instead of working sequentially through stages, carries out a number of tasks in parallel. For
example: starting tool design before the detailed designs of the product are finished, or starting
on detail design solid models before the concept design surfaces models are complete. Although
this does not necessarily reduce the amount of manpower required for a project, it does
drastically reduce lead times and thus time to market. Feature-based CAD systems have for
many years allowed the simultaneous work on 3D solid model and the 2D drawing by means of
two separate files, with the drawing looking at the data in the model; when the model changes
the drawing will associatively update. Some CAD packages also allow associative copying of
geometry between files. This allows, for example, the copying of a part design into the files used
by the tooling designer. The manufacturing engineer can then start work on tools before the final
design freeze; when a design changes size or shape the tool geometry will then update.
Concurrent engineering also has the added benefit of providing better and more immediate
communication between departments, reducing the chance of costly, late design changes. It
adopts a problem prevention method as compared to the problem solving and re-designing
method of traditional sequential engineering.
,


'ottom-up design (CAD Centric) occurs where the definition of 3D models of a product starts
with the construction of individual components. These are then virtually brought together in sub-
assemblies of more than one level until the full product is digitally defined. This is sometimes
known as the review structure showing what the product will look like. The 'OM contains all of
the physical (solid) components; it may (but not also) contain other items required for the final
product 'OM such as paint, glue, oil and other materials commonly described as 'bulk items'.
'ulk items typically have mass and quantities but are not usually modelled with geometry.
'ottom-up design tends to focus on the capabilities of available real-world physical technology,
implementing those solutions which this technology is most suited to. When these bottom-up
solutions have real-world value, bottom-up design can be much more efficient than top-down
design. The risk of bottom-up design is that it very efficiently provides solutions to low-value
problems. The focus of 'ottom-Up design is "what can we most efficiently do with this
technology?" rather than the focus of Top-Down which is "What is the most valuable thing to
do?"
 , -


Top-Down design is focused on high-level functional requirements, with relatively less focus on
existing implementation technology. A top level spec is decomposed into lower and lower level
structures and specifications, until the physical implementation layer is reached. The risk of a
top-down design is that it will not take advantage of the most efficient applications of current
physical technology, especially with respect to hardware implementation. Top-Down design
sometimes results in excessive layers of lower-level abstraction and inefficient performance
when the Top-Down model has followed an abstraction path which does not efficiently fit
available physical-level technology. The positive value of Top-Down design is that it preserves a
focus on the optimum solution requirements.
A Part-Centric Top-down design may eliminate some of the risks of Top-Down design. This
starts with a layout model, often a simple 2D sketch defining basic sizes and some major
defining parameters. Industrial Design, brings creative ideas to product development. Geometry
from this is associatively copied down to the next level, which represents different sub-systems
of the product. The geometry in the sub-systems is then used to define more detail in levels
below. Depending on the complexity of the product, a number of levels of this assembly are
created until the basic definition of components can be identified, such as position and principal
dimensions. This information is then associatively copied to component files. In these files the
components are detailed; this is where the classic bottom-up assembly starts.
The top down assembly is sometime known as a control structure. If a single file is used to
define the layout and parameters for the review structure it is often known as a skeleton file.
Defense engineering traditionally develops the product structure from the top down. The system
engineering process[10] prescribes a functional decomposition of requirements and then physical
allocation of product structure to the functions. This top down approach would normally have
lower levels of the product structure developed from CAD data as a bottom up structure or
design.
",. ,,", 


'oth-Ends-Against-The-Middle ('EATM) design is a design process that endeavors to combine
the best features of Top-Down design, and 'ottom-Up design into one process. A 'EATM
design process flow may begin with an emergent technology which suggests solutions which
may have value, or it may begin with a top-down view of an important problem which needs a
solution. In either case the key attribute of 'EATM design methodology is to immediately focus
at both ends of the design process flow: a top-down view of the solution requirements, and a
bottom-up view of the available technology which may offer promise of an efficient solution.
The 'EATM design process proceeds from both ends in search of an optimum merging
somewhere between the top-down requirements, and bottom-up efficient implementation. In this
fashion, 'EATM has been shown to genuinely offer the best of both methodologies. Indeed
some of the best success stories from either top-down or bottom-up have been successful because
of an intuitive, yet unconscious use of the 'EATM methodology. When employed consciously,
'EATM offers even more powerful advantages.
D
 


-)-

Front loading is taking top-down design to the next stage. The complete control structure and
review structure, as well as downstream data such as drawings, tooling development and CAM
models, are constructed before the product has been defined or a project kick-off has been
authorized. These assemblies of files constitute a template from which a family of products can
be constructed. When the decision has been made to go with a new product, the parameters of
the product are entered into the template model and all the associated data is updated. Obviously
predefined associative models will not be able to predict all possibilities and will require
additional work. The main principle is that a lot of the experimental/investigative work has
already been completed. A lot of knowledge is built into these templates to be reused on new
products. This does require additional resources ³up front´ but can drastically reduce the time
between project kick-off and launch. Such methods do however require organizational changes,
as considerable engineering efforts are moved into ³offline´ development departments. It can be
seen as an analogy to creating a concept car to test new technology for future products, but in
this case the work is directly used for the next product generation.


/

Individual components cannot be constructed in isolation. CAD; CAiD models of components
are designed within the context of part or all of the product being developed. This is achieved
using assembly modelling techniques. Other components¶ geometry can be seen and referenced
within the CAD tool being used. The other components within the sub-assembly, may or may not
have been constructed in the same system, their geometry being translated from other CPD
formats. Some assembly checking such as DMU is also carried out using Product visualization
software.

 




0

1

Product and process lifecycle management 0

1 is an alternate genre of PLM in which the

process by which the product is made is just as important as the product itself. Typically, this is
the life sciences and advanced specialty chemicals markets. The process behind the manufacture
of a given compound is a key element of the regulatory filing for a new drug application. As
such, PPLM seeks to manage information around the development of the process in a similar
fashion that baseline PLM talks about managing information around development of the product.
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Total spending on PLM software and services was estimated in 2006 to be above $15 billion a
year, but it is difficult to find any two market analysis reports that agree on figures.[11][12] Market
growth estimates are in the 10% area.

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The Consumer Durables industry consists of durable goods and appliances for domestic use such

as televisions, refrigerators, air conditioners and washing machines. Instruments such as cell

phones and kitchen appliances like microwave ovens were also included in this category. The

sector has been witnessing significant growth in recent years, helped by several drivers such as

the emerging retail boom, real estate and housing demand, greater disposable income and an

overall increase in the level of affluence of a significant section of the population. The industry is

represented by major international and local players such as 'PL, Xideocon, Xoltas, 'lue Star,

MIRC Electronics, Titan, Whirlpool, etc.

The consumer durables industry can be broadly classified into two segments: Consumer

Electronics and Consumer Appliances. Consumer Appliances can be further categorized into

'rown Goods and White Goods. The key product lines under each segment were as follows.

 
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The consumer durables market in India was estimated to be around US$ 5 billion in 2007-08.

More than 7 million units of consumer durable appliances have been sold in the year 2006-07

with colour televisions (CTX) forming the bulk of the sales with 30 per cent share of volumes.

CTX, refrigerators and Air-conditioners together constitute more than 60 per cent of the sales in

terms of the number of units sold.

In the refrigerators market, the frost-free category has grown by 8.3 per cent while direct cool

segment has grown by 9 per cent. Companies like LG, Whirlpool and Samsung have registered

double-digit growth in the direct cool refrigerator market.

In the case of washing machines, the semi-automatic category with a higher base and fully-

automatic categories have grown by 4 per cent to 526,000 units and by 8 per cent to 229,000

units, respectively. In the air-conditioners segment, the sales of window ACs have grown by 32

per cent and that of split ACs by 97 per cent.

Since the penetration in the urban areas for these products is already quite high, the markets for

both C-TX and refrigerators were shifting to the semi-urban and rural areas. The growth across

product categories in different segments is assessed in the following sections.


.

The CTX production was 15.10 million units in 2007-08 and is expected to grow by at least 25

per cent. At the disaggregated level, conventional CTX volumes have been falling while flat TXs

have grown strongly. Market sources indicate that most CTX majors have phased out

conventional TXs and have been instead focusing more on flat TXs. The flat segment of CTXs

now account for over60 per cent of the total domestic TX production and is likely to be around

65 per cent in 2007-08.High-end products such as liquid crystal display (LCD)and plasma

display CTX grew by 400 per cent and 150 per

Cent respectively in 2009±10 following a sharp decline in prices of these products and this trend

is expected to continue. The audio/video player market has seen significant growth rates in the

domestic market as prices have dropped. This trend is expected to continue through 2009- 2010,

as competition is likely to intensify to scale and capture the mass market.

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Samsung is guided by a singular vision: to lead the digital convergence movement.
We believe that through technology innovation today, we will find the solutions we need to
address the challenges of tomorrow. From technology comes opportunity for businesses to grow,
for citizens in emerging markets to prosper by tapping into the digital economy, and for people
to invent new possibilities.
It¶s our aim to develop innovative technologies and efficient processes that create new markets,
enrich people¶s lives and continue to make Samsung a trusted market leader



Everything we do at Samsung is guided by our mission: to be the best ³digital-Company´.

Samsung grew into a global corporation by facing challenges directly. In the years ahead, our
dedicated people will continue to embrace many challenges and come up with creative ideas to
develop products and services that lead in their markets. Their ingenuity will continue to chart
Samsung¶s course as a profitable, responsible global corporation.
++3
!+2
` Named Yoon-Woo Lee as a Xice Chairman & CEO of
Samsung Electronics
` Launched OMNIA phone
` Completed establishing TX manufactory in Russia ]aluga
` 'ecame the official sponsor of 2010 Guangzhou Asian
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Game
` Developed the world's first 2Gb 50 NANO
` Samsung takes No. 1 spot in U.S. cellphone market
` Opened Global 'rand PR Centre µSamsung D'light'
` No.1 worldwide market share position for TXs achieved for
the 9th quarter in a row
%668
` No.1 worldwide market share position for TXs achieved for
 the seventh quarter in a row
` Developed the world's first 30nm-class 64Gb NAND
FlashΠmemory
` 'lackJack bestowed the 'est Smart Phone award at CTIA in
the U.S.
` Attained No.1 worldwide market share position for LCD for
the sixth year in a row


%669
` Developed the world's first real double-sided LCD
` Developed the worlds' first 50nm 1G DRAM
` Unveiled 10M pixel camera phone
` Launched "Stealth Xacuum," a vacuum cleaner with the
world's lowest level of noises
` Launched the worlds' first 'lu-Ray Disc Player
` Developed 1.72"Super-Reflective LCD Screen
+ &$
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The India Retail Forum has awarded Samsung as the 'est Retailer of
the year 2005 in the consumer Durables category. James Damian,
SXP, 'est 'uy and his team handed over the award to Mr. Ravinder
Zutshi, Dy MD and Samsung India at the India Retail award function
held in Mumbai on 16th September.
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Mr. S. H. Oh appointed as the President and Chief Executive Officer
of Samsung South West Asia.
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Samsung received the Golden Peacock Special commendation
Certificate for Corporate Social Responsibility (Private Sector) for
the year 2004 from Mr. Shivraj Patil, Union Home Minister.
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India made regional headquarters for Samsung Southwest Asia.
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Mr. ]. S. ]im appointed as the First President and Chief Executive
Officer of Samsung South West Asia.
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Inaugurated Samsung's new, High-Tech, advanced Refrigerator
facility.

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Commencement of production at refrigerator facility in Noida.
 
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Merger of SIEL with SEIIT.
Software technology park set up at Noida
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Construction commences for 5,000,000 refrigerator plant in Noida
&
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Samsung unveils new technology for Consumer Home
Entertainment (DNIeŒ)



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Foundation Stone laid for CTX Factory at Noida, Uttar Pradesh.

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Launch in South
Home Appliances Launch
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Samsung India Electronics (SIEL) products launched in India.

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Certificate for commencement of business received by Samsung


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Samsung India aims to be the µ'est Company¶ in India by the Year 2006. µ'est Company¶ in
terms of both the internal workplace environment as well as the external context in which the
Company operates. Samsung aims to grow in India by contributing to the Indian economy and
making the lives of its consumers simpler, easier and richer through its superior quality products.
³Our aim is to gain technological leadership in the Indian marketplace even as our goal is to earn
the love and respect of more and more of our Indian consumers.´ Mr. S.H. Oh, President & CEO
Samsung South-West Asia Regional Headquarters.
+

 
Samsung India is the hub for Samsung¶s South West Asia Regional operations. The South West
Asia Regional Headquarters looks after the Samsung business in Nepal, Sri Lanka, 'angladesh,
Maldives and 'hutan besides India. Samsung India, which commenced its operations in India in
December 1995, today enjoys a sales turnover of over US$ 1'n in just a decade of operations in
the country.
Headquartered in New Delhi, Samsung India has a network of 19 'ranch Offices located all over
the country. The Samsung manufacturing complex housing manufacturing facilities for Colour
Televisions, Colour Monitors,
Refrigerators and Washing Machines is located at Noida, near Delhi. Samsung µMade in India¶
products like Colour Televisions, Colour Monitors and Refrigerators were being exported to
Middle East, CIS and SAARC countries from its Noida manufacturing complex. Samsung India
currently employs over 1600 employees, with around 18% of its employees working in Research
& Development.
++3
3
"




Samsung Electronics is a global leader in semiconductors, telecommunications, digital media
and digital convergence technologies with 2004 parent company sales of US$55.2'n and net
income of US$10.3'n. Employing approx. 113,000 people in over 90 offices in 48 countries, the
company has of 5 main business units: Digital Appliance 'usiness, Digital Media 'usiness,
LCD 'usiness, Semiconductor 'usiness and Telecommunication Network 'usiness. Recognized
as one of the fastest growing global brands, Samsung Electronics Corporation is the world¶s
largest pro ducer of Colour Monitors, Colour TXs, Memory Chips and TFT LCD¶s.

'
 

 


Samsung understands the local cultural sensibilities to customize its products according to the
Indian market. It has set up a ³usability lab´ at the Indian Institute of Technology in New Delhi
to customize Samsung products to meet the specific needs of Indian consumers. This industry-
institute partnership is helping Samsung to study and analyze consumer response in aspects of
product design, including aesthetics, ergonomics and interface.
Through its research done on consumer preferences in India, Samsung has concluded that
Indian consumers want more sound oriented products. Thus, the Samsung televisions for India
have a higher sound capacity than their foreign counterparts.
For the semi-automatic segment of Samsung washing machines, Samsung has introduced for
the first time in India a feature called Super Dry. It is present in three of Samsung¶s semi
automatic models and dries the clothes better than the rest.
 Samsung washing machines have an additional menu that takes care of the local Indian
wardrobes. They also have a µmemory re-start¶ that takes care of the frequent power failures in
India.

 

D.

650 Series Full HD LCD TX

Developed using our unique Crystal Design with a hint of rose-red color accentuating a
traditional piano-black bezel frame, the 650 Series LCD TX features Auto Motion Plus 120Hz,
an Ultra Clear Panel, DNIe Pro and Wide Color Enhancer Pro to provide perfect picture quality.

Wide Xideo MP3 Player (YP-P2) Equipped with 'luetooth and a touch screen interface, the YP-
P2 lets consumers enjoy vivid videos on a 3-inch wide LCD screen. Samsung¶s proprietary
DNSe 2.0 technology with EmoTureΠUI enhances the ultimate multimedia experience.
XRT Front Loading Washer
Designed with Xibration Reduction TechnologyTM (XRT), our washer dramatically reduces
barrel vibration²even at the highest speed. It also reduces energy and water consumption to the
world¶s lowest levels. Further, we¶ve enhanced washing performance and eco-friendly
performance with a diamond-shaped embossing drum.

6-in-1 Steam Oven Simple, yet stylish, our 6-in-1 steam oven combines all of the features of a
conventional oven with advanced steam cooking technology to stimulate healthier eating.
Samsung¶s versatile steam cooking solution adds a steam function to the conventional oven, grill
and microwave, as well as dry heat and fermenting.


Haptic Touch Screen Phones (SC H-W420/W4200) 'uilt with TouchWiz UI software, our
Haptic model promises a unique user experience, one that touches all of the senses. The
Samsung Haptic features one-touch access, a widget for creating customized desktops and a G
sensor for automatic horizontal rotation of photos and videos. It is designed for the innovative,
µon-the-go¶ user who demands cutting-edge multimedia features, including a web browser.

Ultra-messaging 'lackJack II (SG H-i617) Microsoft¶s Windows Mobile software-enabled

HSDPA smart phone boasts a bigger screen than the 'lackJack I and includes a jog wheel. The
phone also has cuttingedge features such as a touch screen, 'luetooth, GPS and wireless LAN




Review of Literature
 .5.<
D
..

Following are the reviews of literature that were considered for the purpose of the study:


0%6671 has conducted research
and showed that preparation for full-scale
manufacturing of a product not previously offered by that marketer, including these activities:
conceptualization; concept testing and approval; research and development; prototype testing;
economic and market research; and decision making with regard to positioning, pricing,
packaging, distribution, and promotion. A new product may be a minor or great variation on an
existing brand, a true product innovation, or an imitation of a product already on the market.
New product development is necessary to maintain market share because demand for most
brands or products tends to decline over time. New product development is also a necessary
response to new technology and changing market conditions. New product development may be
handled by a dedicated department within the company or may be part of each brand manager's
responsibilities.

) 
0%6671$

according to himr product lifecycle management is the process of managing
the entire lifecycle of a product from its conception, through design and manufacture, to service
and disposal. PLM integrates people, data, processes and business systems and provides a
product information backbone for companies and their extended enterprise.
'Product lifecycle management' (PLM) should be distinguished from 'Product life cycle
management (marketing)' (PLCM). PLM describes the engineering aspect of a product, from
managing descriptions and properties of a product through its development and useful life;
whereas, PLCM refers to the commercial management of life of a product in the business market
with respect to costs and sales measures.

-
0%66;1
has conducted a research and concluded that Like human beings, products also
have life-cycle. From birth to death human beings pass through various stages e.g. birth, growth,
maturity, decline and death. A similar life-cycle is seen in the case of products. The product life
cycle goes through multiple phases, involves many professional disciplines, and requires many
skills, tools and processes. Product life cycle (PLC) has to do with the life of a product in the
market with respect to business/commercial costs and sales measures. To say that a product has a
life cycle is to assert four things: that products have a limited life, product sales pass through
distinct stages, each posing different challenges, opportunities, and problems to the seller,
products require different marketing, financial, manufacturing, purchasing, and human resource
strategies in each life cycle stage.

&
0%66;1
this paper discusses emphasized that Performance appraisals have become vital to
a given company's success in establishing an appreciation for and mindfulness of employee
production. While there is no question as to their importance in overall productivity, they have
also been the subject of much criticism due to their impersonal approach. Humanistic
development reflecting current trends with regard to performance appraisal systems are twofold
in nature: 1) to realize the employee's production level and 2) establish a sense of personal
appreciation beyond today's automated business community."

"
0%6c61
has conducted a research and concluded that
Product Lifecycle Design is the 2nd
step in the Development stage of Product Lifecycle Management. All products go through stages
as they age. These stages are called a product's "lifecycle" and usually include Development
Introduction. Growth, Maturity, Decline. The demand and profitability of a product changes as
it ages through these stages. As companies became more effective at marketing, Product
Lifecycle Management (PLM) became an important strategy to maximize profit and demand and
includes timing for product refreshes, discounting and of course new product development
(NPD) and new designs to replace those in the decline stage.


0%6c61
has conducted a research and concluded that every product has a life period, it is
launched, it grows, and at some point, may die. A fair comment is that - at least in the short term
- not all products or services die. Jeans may die, but clothes probably will not. Legal services or
medical services may die, but depending on the social and political climate, probably will not.
Even though its validity is questionable, it can offer a useful 'model' for managers to keep at the
back of their mind. Indeed, if their products are in the introductory or growth phases, or in that of
decline, it perhaps should be at the front of their mind; for the predominant features of these
phases may be those revolving around such life and death. 'etween these two extremes, it is
salutary for them to have that vision of mortality in front of them.

Need Scope & Objectives
..$
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In modern product development, as the complexity and variety of products increase to satisfy
increasingly sophisticated customers, so does the need for knowledge and expertise for
developing products. Co-located and monolithic design teams can no longer efficiently manage
the product development effort in its entirety. In order to avoid lengthy product development
cycles, higher development costs and quality problems, collaboration across distributed and
multidisciplinary design teams has become a necessity. Today¶s knowledge-intensive product
development environment requires a computational framework which effectively enables
capture, representation, retrieval and reuse of product knowledge. This is the essence of Product
Lifecycle Management (PLM).

( %
+ 

The scope of the study was limited to samsung authorized companies, Jalandhar.

( (
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ƒ The specific objectives of the study would include the following objectives:
ƒ To understand history, company profile and product offerings by samsung.
ƒ To analyse the importance of product lifecycle in samsung product.
ƒ To analyse the trends of usage of samsung product among the customers.
ƒ To analyse the feature of classified product of samsung.
ƒ To analyse the marketing strategies used by samsung.
ƒ To analyse the classified product life cycle of samsung.
Research Methodology
* c





"

Research is a procedure of logical and systematic application of the fundamentals of science to
the general and overall questions of a study and scientific technique, which provide precise tools,
specific procedures, and technical rather philosophical means for getting and ordering the data
prior to their logical analysis and manipulation different type of research designs is available
depending upon the nature of research project, availability of manpower and circumstances.
According to D. Slesinger and M. Stephenson research may be defined as´ the manipulation of
things, concepts or symbols for the purpose of generalizing to extend, correct or verify
knowledge, whether that knowledge aids in the construction of theory or in the practice of an
art´. Thus it is original contribution to the existing stock of knowledge of making for its
advancement.

* % "


Research Design is an arrangement of conditions for collection and analysis of data in a manner
that aims to combine relevance to the research purpose with economy on procedure. The
research problem having been formulated in clear-cut term helps the researcher to prepare a
research design. The preparation of such a design facilitates in conducting it in an efficient
manner as possible. It is a blue print for the fulfillment of objectives and answering questions.
This research is:

* %  
"#

Present research is descriptive research because in this research it has been described that which
method of product lifecycle is being followed in samsung authorized organization in jalandhar
area and various factors considered for the same.


* %



"#

Present research is conclusion oriented because from the research it has been concluded that
product lifecycle is very much effective in producing better results because of knowledge
respondents about product lifecycle management.



* (
+ 


The following factors have to decide within the scope of sample design:

1 + 
+': A sample of minimum respondents was selected from various area
in Jalandhar. An effort has been made to select respondents evenly. The survey
was carried out on 100 respondents.

1 + 
: It indicates who is to be surveyed. The researcher must define the
target population that will be sampled.

1 + 
">#
For the purpose of research convenient sampling is used.

Respondents from different areas of Jalandhar have been approached to get the
questionnaire filled.














* *




There are two types of data sources. :
1 + 
:
It includes information which had already been collected by someone else and which
had already been passed through the statistical process. In this case one is not
confronted with the problems that are usually associated with the collection of
original data. Secondary data either is published data or unpublished data. Secondary
data was collected through internet and by using company¶s manuals.

1






#

It includes information collected afresh and for the first time, and thus happen to be
original in character. It is the backbone of any study. It was obtained from
respondents that are executives of each department with the help of widely used and
well-known method of survey, through a well-structured questionnaire.










* :








"
 

The study may have the following limitations:

ƒ The study is to be limited in Jalandhar city only because of limited time and financial
resources. So results of the study may not be generalized for India as a whole.
ƒ The sample size is limited to 100 respondents, so complete knowledge about subject is not
possible.
ƒ Another factor could be the existence of biasness in the respondents mind. Many times these
biasness have greater bearing on the response put forward by respondents.
ƒ Human weaknesses such as inattentiveness cannot be ignored.
ƒ Output may be inaccurate: This study will base on the assumption that responses are true and
factual although at times that may not be the case.
Data Analysis
 
2++

.
.

The data has been processed and analyzed by tabulation interpretation so that findings can be
communicated and can be easily understood. The findings are presented in the best possible way.
Tables and graphs had been used for illustration of findings of the research.

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Yes 90

No 10



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vv
v
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v

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From the above table it is clear that the majority of respondents are Samsung uers while 10% are
not Samsung user.


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Yes 79
No 21

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.


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Y


v
v
v
v
v
v 
 

v

v
v
v

 



 #

From the above table and graph it is quiet clear that 79% of the respondents have used Samsung
products and remaining 21% respondents have not ever used Samsung products.








?#(



-"

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+
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Yes 77
No 23

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Y


v
v
v
v
v
v 
 

v

v
v
v

 






 #

The above question is asked to respondents to know their satisfaction level regarding your
samsung product. From the table and graph it is quiet cleat that 77% of the respondents are
satisfied with their current samsung product while 23% of the respondents are not satisfied with
their current samsung product.
?*
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Lcd TX 7

Washing Machine 31

Steam Oven 24
Mobile 38
Note: All purchases are taken as credit sales.


D
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Y
 

v



v



v

   
 


v
  
 
  





 #

From the above table and graph it is clear that 7% of the respondents are using lcd tv while 31%
are using washing machine followed by 24% are using steam oven. Rest 38% respondents are
using samsung mobile phone.



?
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Yes 60
No 40


D#: :
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Y


v

v

v

v

v 
 

v

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From the above table and graph it is clear that 60% respondents are brand loyal and they are
satisfied with their current brand of their samsung. So 60% respondents wish to continue with the
same samsung product brand in future while 40% do not want to continue with the same
samsung product brand.









?
9#
 


+
 




@



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Yes 80

No 20
Note: All sales are taken as credit sales.



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Y


v
v
v
v
v
v 
 

v

v
v
v

 



 #

From the above table and graph it is clear that 80% respondents think that samsung product are
useful for long term while 20% think that samsung product are not useful for long term.
?8#
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1-6 months 26

I year 38

2 years 21
More than 2 years 15

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Y


v



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v

 

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 #

From the above table and graph it is clear that 38% of respondents wish to use samsung product
for the time period of 1 year while 26% want to use it for less than one year followed by 21%
want to use it for 2 years and remaining 15% wish to use samsung product for more than 2 years.
Findings of the study
 D3+
D
!.
+2

After conducting the study on ³Product Lifecycle Management of Samsung´ the findings were as
follows.

ƒ It clear that the majority of respondents are Samsung uers while 10% of the respondents are
using other companies product.
ƒ From the study it has been found that 79% of the respondents have used Samsung products
and remaining 21% respondents have not ever used Samsung products.
ƒ It has been found that 77% of the respondents are satisfied with their current samsung
product while 23% of the respondents are not satisfied with their current samsung product.
The question is asked to respondents to know their satisfaction level regarding your samsung
product.
ƒ It has been found that 7% of the respondents are using lcd tv while 31% are using washing
machine followed by 24% are using steam oven. Rest 38% respondents are using samsung
mobile phone.
ƒ It is clear that 60% respondents are brand loyal and they are satisfied with their current brand
of their samsung. So 60% respondents wish to continue with the same samsung product
brand in future while 40% do not want to continue with the same samsung product brand.
ƒ It is clear that 80% respondents think that samsung product are useful for long term while
20% think that samsung product are not useful for long term.
ƒ It is clear that 38% of respondents wish to use samsung product for the time period of 1 year
while 26% want to use it for less than one year followed by 21% want to use it for 2 years
and remaining 15% wish to use samsung product for more than 2 years.
Conclusion and recommendations
8 c
 +

This research study is made on the topic entitle, ³Product lifecycle management of Samsung´
which aims to understand history, company profile and product offering by Samsung and to
analyze the importance of product life cycle.
The quality and reliability of Samsung products and services are among the most important
factors driving customer satisfaction and loyalty. The products are designed with best quality and
the best user experience. The whole chain, impacts the end-result-everybody in the chain has a
role to play in achieving quality.

8 %
. .+

References
 .D.. .+

ƒ ARC Advisory Group Whitepaper, PLM Strategy, ]ey to Future Manufacturing Success,
October 2001
ƒ 'ohn, R. E., Measuring and Managing Technical ]nowledge, Sloan Management Review,
36(1): 61-73, 1994
ƒ 'rown, C., D. DeHayes, et al., Managing Information Technology: What Managers need to
know, New Jersey,
ƒ Prentice-Hall Inc. 1994
ƒ Christensen, C. M., Exploring the Limits of the Technology S-Curve. Part I: Component
Technologies.
ƒ Production and Operations Management 1(4): 334-357, 1992
ƒ CIMdata Whitepaper, PLM: Improving Top Line Performance of Industrial Equipment
Manufacturers, 2003
ƒ Dutta, D., and Wolowicz, J., An Introduction to Product Lifecycle Management, Proceedings
of the 12th ISPE
ƒ International Conference on Concurrent Engineering: Research and Applications, Ft
Worth/Dallas, USA, 25 - 29
ƒ July, 2005
ƒ Hauser, J ., Challenges and Xisions for Marketing¶s Role in Product Development Processes,
Marketing Science
ƒ Hayes, R. H. and G. P. Pisano, 'eyond World-Class - the New Manufacturing Strategy,
Harvard 'usiness
ƒ Review 72(1): 77-86, 1994
ƒ Joshi.N., Dutta.D., Enhanced Life Cycle Assessment under the PLM framework, Proceedings
of IMS Forum,
ƒ ]essler, E. H., I. Paul E. 'ierly, et al., Xasa Syndrome: Insights from a 17th-Century New-
Product Disaster,
ƒ Lee, ]., Principles of CAD/CAM/CAE systems. Reading, Mass., Addison-Wesley, 1999
ƒ Newman, '., An Open Discussion of ]nowledge Management, The ]nowledge
Management Forum,
ƒ Porter, M. E., Competitive advantage: creating and sustaining superior performance, New
York Press, 1998
ƒ Ragatz, G. L., R. '. Handfield, et al., Success Factors for Integrating Suppliers into New
Product Development.
ƒ Journal of Product Innovation Management, 14(3): 190-202, 1997
ƒ Rasmus, D., Collaboration, Contents and Communities: An update, Giga Information Group
Inc., May 2002
ƒ Romer,P. , Idea gaps and object gaps in economic development, Journal of Monetary
Economics, Xol. 32, pp. 543-573, 1993
ƒ Smith,D. , Xisnic, '. , Chrysler¶s Minivan Metamorphosis, Ward¶s Auto World, March 1,
1995
ƒ Ward, A., J. ]. Liker, et al., The Second Toyota Paradox: How Delaying Decisions Can
Make 'ett

Questionnaire
?.+.

Dear respondent,

I,  $ ''A student of A
..2


$
 " is
conducting a survey on the topic ³
 




+B
as a part of
our curriculum Your cooperation is required in this endeavor and we assure that the following
questionnaire will not take much of your time.

.3
!

D.

_______________________________



Less than 20 years 20-40 years

40-60 years More than 60 years

3 

Male Female
:
Manager Executive Supervisor

Q1 Are you a Samsung user?

Yes No
Q2 Have you ever used any Samsung¶s product?
Yes No

Q3 Which product of Samsung you are using?

LCD TX Washing Machine
Steam Oven Mobile
Q4Are you satisfied with Samsung product?
Yes No

Q5According to you Samsung products are useful for long term?

Yes No

Q6 For how much time do you wish to use your Samsung product?
1-6 months 1 year
1-2 year More than 2 yrs

Q7 Do you wish to continue with the same Samsung brand in the future?
Yes No

Q8 Select the feature of your Samsung product while purchasing the product.
Cost Good Look
Quality 'rand Name
Other

Q9. Please give suggestions

«««««««««««««««««««««««««««««««««..
«««««««««««««««««««««««««««««««««..
««««««««««««««««««««««««««««««««««

Thank you.