QUESTIONNAIRE

SECTION-1

Name: __________________________________________
Age : ___________
Number of family members: ______________
Occupation
o Businessman
o Govt. employee
o Private employee
o Housewife
o Student
o Other

Income
o Less than 10,000
o 10,000- 20,000
o 20,000- 30,000
o More than 30,000
SECTION-2

1- Do you use any kind of water purifier at home?

o Yes
o No

2- What type of purifier do you use?

o Electrical
o Non electrical

3- What is your existing drinking water source?

o Municipal water
o Bore well/ Submersible
o Canned water
o Hand pump

4- Rank the following from 1 to 5 according to your priority:

Brand name Technology Price Color & design Size

5- Where did you hear about the product?

○ TV commercial
○ Newspaper print ads
○ In shop branding
 ○ Friend’s/Relative’s references

6- Rate following attributes on the scale of 1 – 5 where

1(Most 2(Important 3(Neutral 4(Somewha 5(Least

important ) ) t Important
) Important) )
Price
Health &
safety
Societal
status
Aesthetics

7- Are you aware of the technology used in your purifier?

o Yes
o No

8- Who suggested you to use water purifier?

o Doctor
o Friends
o Relatives
o Sales person

9- Since how long you are using water purifier?

o Less than 1 year
o 1-2 year
o 2-3 year
o More than 3 years

10- How much capacity does your water purifier have?

o less than 10 Liters
o 10 Liters
o 18 Liters
o 20 Liters

11- Do you agree that the technologies like RO and UV are beneficial for
cleaning germs more effectively
o strongly agree
o agree
o neutral
o disagree
o strongly disagree

12- which water purifier are u using currently (name)?

_____________________________________________
 A
Synopsis of FRP on

“To study the Buying Behavior Of Urban Consumers Towards

Water Purifiers”

FOR THE PARTIAL FULFILMENT OF PGDBM

FULL TIME PROGRAM
(2009-2011)

Under the supervision of: Submitted By:

Prof. Suneel Gupta ANAND PANDEY
Faculty, GHS-IMR Roll. No. 1158
Sec-A

Trim-V
Batch-XV
Session-2009-2011
DR. GAUR HARI SINGHANIA INSTITUTE OF MANAGEMENT & RESEARCH,
KANPUR
RESEARCH TOPIC

“To study the Buying Behavior Of Urban Consumers Towards

Water Purifiers”

INTRODUCTION

People’s perception is influenced by their needs. Therefore Perception is very much

important in understanding the human behavior as well as their different needs.
In a competitive marketplace where business competes for customers, customer’s
perception is seen as a key differentiator and increasingly has become a key element of
business strategy.
Customers perception with a company’s product is often seen as the key to a company’s
success and long term competitiveness. With study of customers' perceptions, companies
can determine the actions required to meet the customers needs. They can identify their
own strengths and weaknesses, where they stand in comparison to their competitors, chart
out path future progress and improvement.
Therefore the study is conducted, to know the “ Buying Behavior Of Urban Consumers
Towards Water Purifiers”
1.2. OBJECTIVE
• To find out the reason to buy water purifier.
• To know the awareness level of consumers towards water purifier.
• Factors influencing the choice of buyers while making the purchase of a
purifier.

PROBLEM STATEMENT

• Study the Buying Behavior Of Urban Consumers Towards the purchase and usage
of Water Purifiers”
• On the basis of this problem statement, the following specific objectives have
been crystallized.

OBJECTIVE OF THE RESEARCH

• To find out the reason to buy water purifier.
• To know the awareness level of consumers towards water purifier.
• Factors influencing the choice of buyers while making the purchase of a purifier.

RESEARCH DESIGN
The research study first examines the various facets that have an impact on the Buying
Behavior Of Urban Consumers Towards the purchase and usage of Water Purifiers”
A survey taken among the general public with a sample to arrive at several conclusions
regarding the buying behavior of urban consumer with respect to water purifier.

HYPOTHESIS

Ho: There is no awareness level of consumers towards water purifier.

Ha: There is a awareness level of consumers towards water purifier.
Ho : There is no relationship between the usage of purifier and health & safety
Ha : There is a relationship between the usage of purifier and health & safety

Ho : No factor influence the choice of buyers while making the purchase of a purifier.
Ha : Factor influence the choice of buyers while making the purchase of a purifier

SAMPLE SIZE

The chosen sample size is of 150 customers who use water purifier between the ages 18-
65.

SAMPLE DESCRIPTION

The data taken for study is a convenient sample representing the choice of people today,
so that a proper conclusion can be reached. The target is people aged between 18-65.

INSTRUMENTATION TECHNIQUES

The questionnaire technique is used for the survey and the reasons for using this approach
are

· It covers wide area

· It is not an expensive affair
· Original data could be obtained
· It is free from all bias
· Easy to tabulate and understand

COLLECTION OF DATA
  Data will be collected from both primary and secondary sources.
 Primary data is collected by questionnaires and personal observation.
 Secondary data is collected by the referring to several journals, books, internet,
magazines, etc.

Proposed Outline

Preliminary pages-:

1) Title and date

2) Acknowledgement
3) Table of contents
4) List of tables
5) List of graphs & charts

Chapter One: Brief description of the topic

Chapter Two: Academic background of the topic

Chapter Three:

1. Clear statement of the `objective of the research`.

2. Explanation of the methodology adopted

3. Scope of the study

4. Limitations

Chapter No Four: Analysis of Data Collected and statement of findings.

Chapter No Five: Conclusions and Recommendations

Bibliography

Annexure