c
  

 
     


Submitted in Partial Fulfillment of the requirement for the

Degree of Bachelor of Business Management

Of Christ University

BY

SAUMYA STEPHEN 08D1170

Under the Guidance of

Prof. Renny Thomas

Department of Management Studies

Christ University

Bangalore

2011-2012


cc

2 declare this project titled, A study on the consumer perception and awareness of SB2, is a
record of bonafide research carried out by me under the supervision of Mr. Renny Thomas,
Department of Management Studies, Christ University, Bangalore.

2 further declare that this has not previously formed the basis of the award of any degree,
diploma or other similar title of recognition.

Place: Bangalore

Date:

Saumya Stephen

08D1170
 h 


c

This is to certify that this project report titled A study on consumer perception and awareness of
SB2, submitted to the Christ University in partial fulfillment of the requirement for the award of
the Degree of Bachelor of Business Management, is the record of the original and independent
work carried out by Saumya Stephen under my guidance and supervision.

This has not previously formed the basis of the award of any degree, diploma or other similar
title of recognition.

Place: Bangalore

Date

Mr Renny Thomas

(Project guide)
 c

h  

2 would like to express my profound gratitude to all those who have been instrumental in the
preparation of this project report. 2 wish to place on regards, my deep gratitude to my project
guide Mr. Renny Thomas , a highly esteemed and distinguished guide, for his expert advice and
help.

2 would like thank Father Thomas.C.Mathew, Principal, Prof. Jain Mathew, HOD and
Mr.Saklesh, Academic Co-ordinator for their support.

Saumya Stephen

08D1170

  
   

  ‘ 



1.2.‘2ntroduction to the topic

1.3.‘2ntroduction to the industry

1.4.‘2ntroduction to the company

‘ 1.5.‘viterature review

 !   ‘  
  

2.1‘Title of the project report

2.1‘Statement of the problem

2.1‘Scope of the study

2.1‘Objectives of the study

2.1‘Methodology

p‘ Data sampling

p‘ Sampling details

p‘ Tools for data analysis

‘ vimitations of the study

 "
   

 #
   

 $ 
 
 ‘ Conclusion

‘ bibliography

‘ Annexure

p‘ ]uestionnaire