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    This document summarizes the results of a marketing research survey conducted by Group 6 to ascertain if there have been any cultural changes that would make branded flowers a more acceptable gift for men. The group surveyed 100 people ages 18-45 using stratified systematic random sampling and multistage cluster sampling. Key findings were that the majority of respondents like giving and receiving gifts, most commonly gift close relatives like spouses on occasions like birthdays and weddings, and prefer giving flowers as gifts. Over half agreed that gifting branded flowers to men would be acceptable. 37 respondents viewed it as a unique idea.

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    This document summarizes the results of a marketing research survey conducted by Group 6 to ascertain if there have been any cultural changes that would make branded flowers a more acceptable gift for men. The group surveyed 100 people ages 18-45 using stratified systematic random sampling and multistage cluster sampling. Key findings were that the majority of respondents like giving and receiving gifts, most commonly gift close relatives like spouses on occasions like birthdays and weddings, and prefer giving flowers as gifts. Over half agreed that gifting branded flowers to men would be acceptable. 37 respondents viewed it as a unique idea.

    Copyright:

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    Download as PPTX, PDF, TXT or read online from Scribd
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    5 views16 pages

    Marketing Research: Group - 6

    Uploaded by

    sehaj01
    This document summarizes the results of a marketing research survey conducted by Group 6 to ascertain if there have been any cultural changes that would make branded flowers a more acceptable gift for men. The group surveyed 100 people ages 18-45 using stratified systematic random sampling and multistage cluster sampling. Key findings were that the majority of respondents like giving and receiving gifts, most commonly gift close relatives like spouses on occasions like birthdays and weddings, and prefer giving flowers as gifts. Over half agreed that gifting branded flowers to men would be acceptable. 37 respondents viewed it as a unique idea.

    Copyright:

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    Download as PPTX, PDF, TXT or read online from Scribd
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    of 16

    Marketing research

    Group - 6
    Group Members :-
    • Mrinalini Ghodke (21)
    • Dilpreet Singh (27)
    • Sudhir Khare (28)
    • Nitin Ojha (37)
    • Prashant Salvi (41)
    Opinion Poll-Measuring change in Culture

    Flowers are appropriate gifts for women for many situations, but seem
    to be appropriate for men only they are ill.

    A well known Indian Retail Major is exploring the possibility of


    entering the market with branded flowers to be gifted to Men.

    They have requested you to conduct a survey to ascertain any changes


    in the culture which facilitates better acceptability of the above as
    appropriate gifts for men.

    Also find out what the population feel could be the right occasions in
    which the flowers could be gifted to men.

    Design a questionnaire and undertake the survey. Report the findings.


    Also elaborate the sampling procedure undertaken.
    Objective
    To conduct a survey for an Indian Retail
    Major to ascertain any changes in the
    culture which facilitates better
    acceptability of Branded Flowers as
    appropriate gifts for men.

    To find out the right occasions in which


    the flowers could be gifted to men.
    SAMPLING PROCEDURE: OPINION POLL

     POPULATION: PEOPLE BETWEEN 18-45 YRS OF


    AGE.
     SAMPLE SIZE: 100 PEOPLE
     SAMPLING METHOD: stratified systematic random
    sampling, multistage cluster sampling
     SAMPLING UNIT: men and women in the age group
    of 18-45
     SAMPLING FRAME: Colleges, shopping centres,
    corporates etc.
    Q.1 Ethnic origin.

    6 3
    Hindu
    Muslim
    Christan

    90
    Q.3 Do you like Gifts?
    Chart Title
    14

    Yes

    No

    85
    Q.4 Do you gift others?
    3

    Yes

    No

    10
    Q.5 Whom do you Gifts?
    19 28
    Boy/Girl
    Friend
    Husband/
    Wife
    Father/Mo
    43 ther
    Brother/Si
    37 ster
    Friends
    29
    Q.6 Which Occasions do you gifts others?
    17
    28
    13
    9

    Valentines day
    Birthday
    Anniversary
    Wedding
    30 Honeymoon
    Congratulation
    s
    Thanks giving
    75

    32
    Q.7 What type of Gifts do you shower on
    your loved ones?
    19 34

    Greeting
    cards
    Flowers
    40 Momento
    s
    Chocolate
    s
    Others
    40
    29
    Q.8 Will you gift flowers to Men on various
    occasions?

    36

    57
    Q.12 How would you like to gift the
    Flowers?
    15
    Garden Plant
    Floral
    47 Arrangement
    Loose or
    Bunched Flowers

    36
    Q.15 Gifting Branded Flowers to Men is ?
    29
    37
    Acceptable
    Not
    Acceptable
    Unique
    Idea

    29
    Findings
    Majority of the people which we surveyed love to accept
    gifts as well as give gifts.
    Majority of the people mostly gift their close relatives
    like parents, spouses.
    Valentines day, birthday, wedding are the target
    occasions to gift others.
    Majority of them prefer to gift flowers.
    According to our survey more than 50 % have agreed to
    gift to men.
    Out of 100 people 37 have accepted this ‘’ gifting
    branded flowers to men ‘’ as a unique idea.
    Many females have shown a culture change to gift
    men instead of only accepting gifts from them.
    Thank You

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