Introduction

Henri Nestlé. Born in 1814.

Founded the Company in 1866 in Switzerland.

Henri used his surname, which means ’little nest’, in both the company
name and the logotype.

The nest which symbolizes security, family and nourishment, still plays a
central role in Nestlé’s profile.

Nestlé grew from a small company into a global food company.

The world's leading nutrition, health and wellness company.

Nestle first product named Farine Lactée Nestlé, a nutritious gruel for
children.

Products-ketchup, chocolates, soups, milk products, maggi, juices, etc.

 INTRODUCTION
A well-known brand, frost was introduced in 1986 and has the
largest share of the countrywide market.
It was encouraged by the consumer response to nestle orange
juice that was launched in 1996, the category of nestle juices
as expanded with the introduction of mango-orange and
mango flavors in the year 2000.
Nestle brings you a range of juices that will scintillate your
taste-buds and add variety to suit every moment.
100% pure juice is the slogan of nestle juice.
The juices are such :
• Nestle pure orange juice.
•Nestle clear apple nectar.
•Nestle red grape nectar.
•Nestle pineapple nectar.
•Nestle guava nectar.
•Nestle mango.
 vision
‘Good food good life´
‘To rapidly build Nestlé India as the
Respected and Trustworthy leading Food,
Nutrition, Health and Wellness Company
ensuring long term sustainable and
profitable growth’
 Mission
“To be in every way the leading company in the
Indian food industry and a good corporate
citizen by providing our consumers with
superior quality products, our shareholders with
rapid growth & fair returns and our employees
with a challenging and satisfying work
environment.”
 SWOT Analysis
Strength Weakness Opportuniti Threats
s es
Company image. Less product Changing social trends. Government
awareness. regulations.

Quality conscious. Storage ability. Market growth. Entry barrier.

Product Health conscious. Increase in

innovation. competition.

Research and
development.
Porters five forces
Value Chain
PEST Analysis
Taxation Law. Inflation Rate

Labour Law.
Health Conscious.

 Life Style changes.

Views as a manager
Efforts by :
Ankita Tanna – 47.

 Yesha Vedant – 55.

Arwa Palitanawala – 36.