Questionnaires

Questionnaire on Advertising and Sales promotion of Big bazaar and Vishal Mega Mart.

Date-------------

Respected Sir /Madam

I am doing a brief survey to find the effect of Advertising and Sales promotion on sales of Big
Bazaar and Vishal Mega Mart. I would be grateful if you spare few minutes and participate in it.
Thank you for your co operation.

1. How often do you visit market for shopping?

Daily Twice a week Fortnightly Monthly

2. You like to shop during various sales promotion offers –

Highly agree Agree Not sure Disagree Highly Disagree

3. Which type of Sales promotion offers you find most attractive?

Discount sales

Buy 1 get 1 free

Free gifts

Exchange offers

Loyalty Program

Games and Contests

Others, Specify__________________________________

4. Do you visit Big Bazaar for shopping?

Yes No

If yes then how often?

Weekly Fortnightly Monthly Sometimes

5. Do you visit Vishal Mega Mart for shopping?

Yes No

If yes then how often?

Weekly Fortnightly Monthly Sometimes

6. What are the things that induce you for shopping in?

Rank according to preference on scale of 1 to 5 (1= Very Poor, 5= Very Good)

ATTRIBUTES Big Bazaar Vishal Mega

Mart

LOW PRICE

SALES PROMOTION OFFERS

QUALITY IN AMBIENCE

INNOVATIVE ADVERTISING

ESSENCE OF INDIAN NESS

CONVINIENCE IN SHOPPING

7. Can you recall the biggest advertising campaign of Big Bazaar?

Yes No

If yes then specify _______________________________________

8. Can you recall the biggest advertising campaign of Vishal Mega Mart?

Yes No

If yes then specify _______________________________________

9. Given a choice for shopping, where would you like to go?

Rank according to preference on scale of 1 to 5 (1= Very Poor, 5= Very Good)

BIG BAZAAR SPENCER SUBHIKSHA SALASAR VISHAL

MEGA MART

10. What is combination of colors in logo of Big Bazaar?

Red and White

Blue and Green

Orange and Blue

Black and White

11. What is color in logo of Vishal Mega Mart?

Red

Blue

Orange

Black

12. Do you feel the same comfort while shopping in Big Bazaar/Vishal Mega Mart even during
the ‘MAHA SALE OFFERS’ also?

Yes No Not sure

13. What is the Tag line of Big Bazaar?

______________________________________

14. What is the Tag line of Vishal Mega Mart?

______________________________________

15. Can you suggest something that Big Bazaar or Vishal Mega Mart can do to improve its
services?

____________________________________________________________

___________________________________________________________

DEMOGRAPHICS

Name ______________________

Gender-

Male Female
Age Group-

16-25 Years 25-35 Years 35-above

Occupation –

Student Business Service Others

Income (per annum) –

Less than 2.5 Lakhs 2.5- 4.5 Lakhs More than 4.5 Lakhs