A STUDY ON DEALERS ATTITUDE

A.SUKUMAR M.Com., M.Phil., PGDCA

A Study on Dealers Attitude towards Acc Cement with Special Reference to
Coimbatore District
Personal data:
1. Name(Optional)
:
2. Age
:  Below 35yrs
35-45yrs
 Above 45yrs
3. Educational Level:  Below Pre degree
UG/Diploma
PG
4. Nature of the Shop
oCement Outlet
oCement Cum Hardware
o
Cement / Building materials
5. No of Years in Business?
o
Less than 5 years
o
6 – 10 years
o
11 – 15 years
o
More than 15 years
6. What are the grades you are dealing with?
o
43 grade cement
o
53 grade cement
o
Blended cement
o
All grade cement
7. Which grade is more Saleable?
o
43 grade cement
o
53 grade cement
o
Blended cement
8. Which influence you to buy this product?
o
Quality
o
Price
o
Brand Image
9. How much quantity of cement you sell per month?
o
200 – 400 tons
o
400 – 600 tons
o
600 – 800 tons
o
More than 800 tons

A STUDY ON DEALERS ATTITUDE

A.SUKUMAR M.Com., M.Phil., PGDCA
10. How often you are getting the supply of product?
o
Daily
o
Once in a week
o
Once in 15 days
o
Once in a month
11. Reason for selling cement?
o
Customer Acceptance
o
Increased profitability
o
Availability of product
12. What is the mode of payment?
o
Cash
o
Credit
13. Does the company provide any Incentive Scheme?
o
Yes
o
 No

14. If yes then mention the scheme?________________

15. Opinion about the company’s Incentive Scheme?

o
Very Good
o
Good
o
Satisfactory
o
Poor
16. Comparing to other brand cements how is the price of Acc cement?
o
High
o
Normal
o
Low
17. Which type of customer buying the product constantly?
o
Retailers & Contractors
o
Retailers & Engineers
18. Do Consumer generally request cement?
o
Always
o
Frequently
o
Sometimes
o
Never

A STUDY ON DEALERS ATTITUDE

A.SUKUMAR M.Com., M.Phil., PGDCA
19. Does the company give any advertisement for the product if yes through what
medium?
o
TV
o
Radio
o
Newspaper
o
Magazines
o
Others___________
20. Does the company give information about the different grades andtheir quality
standards periodically?
o
Yes
o
No
21. If yes through what medium?
o
Letters
o
E mail
o
Phone
22. Apart from the company did you take any steps to increase the sales?
o
Manson meeting
o
Discount
o
Credit Facility
23. Whether the company conduct dealers meet regularly?
o
Yes
o
No
24. If yes specify the frequency in which the meets were conducted?
o
Once in a year
o
Twice in a year
o
More than twice
25. Opinion on the timely distribution system?
o
On time
o
Not on time
__________THANK YOU