Market research

By;
Ashwath puttur
Mallesh goudar
DR pawan bhati
Nipun jain
INTRODUCTION
• India’s Fast Food Industry Is Growing by
40%
• Rs 20 billion to 30 billion by 2010
• Availability of raw materials for fast food
• The percentage share of food service of
total consumer expenditure has increased
from very low base to stand today at 3%
Reason for emergence

• Gender roles
• Customer sophistication and confidence
• Paucity of time
• Double income group
• Large population
• Economic liberalization of 1991
Define the problem

Which is the most preferred pizza in


manipal and why?
Research plan
 Data sources
 Research approaches
 observation - ethnographic research
- focus group research
- survey research
 While developing the questionnaire we
focused mainly on questions that showed
the preference of the fast food customers
with respect to food quality, price ,
environment and service which could give us
a clear impact of the most preferred element
Questionnaire
 Do you like fast food
 Have you ever visited dominos
 How often do you visit dominos
 Which factor of preference while choosing the place for pizza
 Are you satisfied with the ingredients of the pizza
 Which size of pizza you prefer most
 Do you prefer to go there or for home delivery
 Which pizza centre provide you enough variety of food
 What factors make you choose for which pizza centre
 What are your favorite toppings on pizza
 What is your favorite pizza restaurant
 When you like to have pizza most with offers or without offers
Sampling plan

 Sampling unit ,students and faculty of manipal

university

 Sampling size of 200 students

 Contactmethods
personal interview
Collect the information

• Through personal interview as it is the most

preferred method
Analyze the information

 We will analyze the information by making

pie charts for all the questions

 We will look for correlation between the

various dependent and the independent
variables
Present the findings

 What factors decide the preference for a

pizza

 Service
 Location
 Price
 Offers
 Home delivery
 Quality
Make the decision

 To decide which is the most preferred pizza

Thank You

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