Marketing strategy : A competitive

Advantage

Presented
By
Akash Niranjane
Objectives

 To analyze the impact of marketing

strategy on competitiveness' of firm.

 To Study the Importance of freebie

marketing and Blue Ocean marketing
strategy in global competition.
Marketing Strategy and Competitive
Advantage

 Marketing strategy deal with allocation of

resources, optimization of sales and
customer satisfaction, in a competitive
environment.

 Competitive Advantage is strategic

advantage which one business entity has
over it rivals.
The competitive strategies

Differentiation

Cost leadership

Focused
New approaches in Global
competition.

 Multinational
organizations now
focusing towards market with new
approaches and with the adoption of
new marketing techniques organization
trying to meet global competitive
challenges,
Blue ocean strategy.

W. Chan Kin and Renee Mauborgne, in

2005 published book on Blue ocean strategy.
In Harvard Business school press.
Freebie Marketing

 Freebie marketing is business model

where one item sold at low price or for
free with Intention to increase the sale of
complementary good.
 Conclusion

In global market scenario, it is not possible for

any organization to increase the market
share rapidly only with the help of traditional
approaches.
Marketer needs to adopt innovative and
effective marketing strategies to gain
competitive advantage.
Thank you…