Name: Prakhar Chadha Enrollment No:

10BSPHH010533

Mobile No.:+91-9999656205 E-mail Id:

prakharchadha89@gmail.com

SUMMER INTERNSHIP PROGRAM

Initial Information Report (IIR)

I. Project Details:
Title of the Project: Brand Image of BIRLA CEMENT vis a vis its
competitors
Area of the Project: Marketing (Research)
Objective of the Project: To understand the brand image of Birla Cement as
compared to the other established players and new entrants in the industry
and suggestions for improvement.
Description of the Project: A research on brand image of Birla cement by
visiting all the dealers and sub dealers in Delhi region and getting their
feedback. Results will also be analyzed using appropriate statistical tools.

II. Organizational Details:

Name of the Organization: Birla Corporation
Address of the Organization: 4th floor, UCO Building, Parliament Street, New
Delhi - 110001
Telephone Numbers: (091) (33)2213 0379/1680, 2248 0135, 3022 7200

E-mail: www.bcldelhi@vsnl.net
Main Activity of the Organization: It has products ranging from cement to jute
goods, PVC floor covering, as well as auto trims (jute felt-based car interiors).
It is basically known for its cement division.
Name & Designation of Head of the Organization: Mr. Rahul Bhati
Work Timings: Field Work
Amount of Stipend Expected: NIL
Facilities available to the Student: NIL

III. Company Guide:

Name: Mr. Rahul Bhati Designation: Marketing
Manager (North India)
Telephone Numbers: + (91)- 7838144111 E-mail Id:
rbhati@birlacement.com

IV. Project Implementation and Schedule:

Schedule:
Analysis of work at the office and at 2 weeks
dispatch unit
Data Collection 7 weeks
Analysis of Data 3 weeks
Preparation of report 2 weeks
 Methodology:
• To understand the working at the Delhi office and at the dispatch unit.
• To design a self administered questionnaire targeted at the dealers
and sub dealers.
• To collect the data from the Delhi region and analyze it.
• To prepare a report as per the guidelines.

V. I will submit the following reports as per the schedule given below:

Evaluation Component Date

Planned:

Project Proposal 18th March, 2011

Interim Report 15th April,

2011

Final Report 13th May, 2011

Faculty Guide Name: Prof. Nasina

Jigeesh

____________________

Date: 3rd March, 2011 Signature of

the Student