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 ³At IBM, we strive to lead in the invention, development and

manufacture of the industry's most advanced information
technologies, including computer systems, software, storage systems
and microelectronics.

We translate these advanced technologies into value for our customers

through our professional solutions, services and consulting businesses
worldwide.´

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 ³To preserve and improve human life´

à morporate social responsibility
à Science-based innovation
à Honesty & integrity
à Profit, but profit from work that benefits humanity

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    A statement of norms and beliefs of an organisation. They

can generally make an employee of the organisation aware of his or her
obligation and the moral duties towards the organisation.

à £    £    ³We believe our responsibility is to the doctors, nurses

and patients, to mothers and all others who use our products and services«.

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  Morality , value codes that we believe in, not written
down, extended to work life also.

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  Applied to an individual¶s personal conduct in daily
life. How we Behave with others? What moral values we imbibe? How we
look upon humanity? How we maintain our own integrity?Ex ± Barack Obama
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  A society is a group of individuals and they too have a rulebook
regarding their beliefs about culture, religion, race and their own beliefs by which they are
identified. One should pay respect to those beliefs and try not to hurt the feelings of the people.

Ex- Apple Incorporation following Energy Efficiency mategory norms to check green house gas
emission.

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  Ethics that teach us how to behave with our colleagues in the
profession also help us grow as an individual.

Ex- West Indies ± Pakistan Semifinal Decider.

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  Denotes the climate, the atmosphere, the µmental attitude¶ shared
by the members of the organisation.

Walmart ± moncern and respect for staff

Southwest Airlines ± mEO Herb Kelleher acknowledges births, deaths etc by notes and cards.

HP ± Staff are encouraged 3 personal and 3 professional goals, freedom to be with one¶s family
by leaving early ± employee retention.
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 A systematic approach to guide an organisation towards
excellence through superior quality products, services and processes.

à Ex- Modi Xerox - Break down every process into an unambiguous

sequence of steps, Document every process to create a manual for
conformance, Devise systems that can function even if the individuals
change, Keep the processes fixed and the organizational structure flexible,
Use global quality audits to benchmark efficacy of systems

à Ex- L&T have introduced Qms amongst their workmen, who check the
quality of products they produce.
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