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EX
C
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Jewelry
Demand for
Gold
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JEWELRY DEMAND FOR GOLD

1. In 2010, gold processed to jewelry

accounted for 54 per cent of all gold
purchases, making jewellery the biggest
contributor to gold demand 

That is a rise of 17 per cent from 2009 to

2010
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JEWELRY DEMAND FOR GOLD

1. The increase is even more remarkable, as the

gold price increased in the same period by
26 per cent

2. The biggest buyer of gold for jewelry is

India, with 745 tons, followed by China (400
tons) and the United States (128 tons)
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JEWELRY DEMAND FOR GOLD

1. Gold has been used for jewelry for 6,000

years

2. The reasons are its rarity, ease of mechanical

processing, resistance to corrosion and its
exceptional color
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JEWELRY DEMAND FOR GOLD

1. As gold in its pure form is often considered as

too soft (and expensive), it is combined with
other metals
2. The measure of fineness or carats reveals the
gold content, ranging from 14 carat (999
fineness) to 24 carat (585 fineness)

3. The fineness of gold is guaranteed by a

hallmark
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JEWELRY DEMAND FOR GOLD

Carat and Fineness of Gold

Carats Fineness Percentage Comments
24 999 99.90% Pure gold
24 990 99.00% Popular in China
22 916 91.60% Popular in India
21 875 87.50% Popular in Middle East
19.2 800 80.00% Standard in Portugal
18 750 75.00% Standard international caratage
14 585 58.50% 583/58.3% in USA
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JEWELRY DEMAND FOR GOLD

1. Another decorative use of gold is as gold foil,

also called gold leaf

2. Gold foil has been used since the ancient world

3. It is thinner than the wave length of the visible

light and can be applied to non-metallic
surfaces, such as books and architectural
elements
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JEWELRY DEMAND FOR GOLD

1. Besides producing gold jewelry, this precious

metal can be applied as a galvanized coating to
plastic and metal

2. With the technique of fire gilding, porcelain

and ceramics can also receive a golden surface.
As a gold-mercury allow, gilding has been
known for more than 2,000 years
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JEWELRY DEMAND FOR GOLD

1. Fire gilding used to be the only way to apply a

durable golden surface to silver, bronze and
base metals

2. The method of gilding was qualitatively

extended in the late 19th century by the
invention of galvanized coating
 
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