Professional Documents
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SUPERVISOR SUBMITTED BY
Approved/Disapproved Approved/Disapproved
(I Evaluation) (II Evaluation)
Session: 2008-10
4. AREA OF SPECIALISATION:
8. MOBILE
9. E-MAIL: sonali.saxena@nsb.in
(Signature)
with seal
CERTIFICATE
The work embodied in this report is original and is of the standard expected of an MBA
student and has not been submitted in part or full to this or any other university for the
award of any degree or diploma. He/she has completed all requirements of guidelines for
ORGANIA TION-
NEW DELHI
DECLARATION
Signature of candidate
SPECILIZATION: MARKETING
6 Proposed Questionnaire
7 References
TITLE OF THE PROJECT
VS
REVIEW OF LITERATURE & PROBLEM STATEMENT
Hero Honda Motors Ltd. and Baja Auto Sales Inc. Plan to Go for Major Expansion
Programmes
BLOOMBERG BUSINESS WEEK QUOTES:
04/23/2010
Hero Honda Motors Ltd. and Baja Auto Sales Inc. which have both set up units in
Uttarakhand, are planning to go for major expansion programmes despite the expiry of
area-based exemptions. However, the expansion plans are being kept under wraps
apparently due to major rivalry between the two motorcycle manufacturing companies
with their top officials refusing to say much on the issue. Sensing that Hero Honda might
set up its fourth unit at Haridwar, Bajaj Auto Managing Director Rajiv Bajaj would travel
to Pantnagar in the fist week of May to chalk out a new strategy on the expansion
programme. The sources close to the development say the company is going for the
capacity enhancement as part of its second phase expansion plan. Under the plan, the
company is likely to increase the capacity of its plant to 0.1 million from 70,000 units per
month. There may be other plans in the offing, they claimed. On the other hand, Hero
Honda is also looking forward to utilise its nearly 100 acres of vacant land at its
Haridwar manufacturing facility. In addition to this, Hero Honda has also decided to
scale up production at its Haridwar manufacturing facility. The company last year
resolved most of the contentious issues with the State Infrastructure and Industrial
Development Corporation of Uttarakhand Ltd. to retain its hold over the 94 acres of
vacant land at Haridwar.
Two wheeler markets are full of hope and opportunities. The emerging Indian economy
is wooing many firms to enter this foray to consolidate future prospect of the Industry.
Two wheeler segments is a part of giant Indian automobile industry. This segment has
seen 20% to 25% growth rate from the post 2000.India is having 35 crore middle class
family which is target consumers of this segment. Connecting villages to the towns and
state capitals adding the sales every year. Nearly 10 % of Indian population can afford
the four wheeler. This statement itself reveals the future and present prospect of two
wheeler segment.
BAJAJ AUTO which having a long experience of this domain is leaving no stone
unturned to compete with its counterpart HERO HONDA MOTOR , a world leading
company of this segment. But Hero Honda is leading the way by giving consumers more
values and tangibility. Under the leadership of Munjal brothers ,it has set many
milestones in two wheeler market with their market insight and innovation.
In this project I have tried to find out the market capitalization of both giants and to know
the consumers perception towards them. I have tried to analyze the duo on the many
parameter such as Innovation , Technology , popularity , Brand value , customer
perception towards them. For this I got fill up questionnaire as well interviewed to know
their response.
Mileage, price, maintenance, Brand value , effect of advertisement , after sales services
are my course of concern during noting the response of interviewee. As Hero Honda has
been dominating the market for a long time so I have tried to find out the reason behind
this. The factors which makes HH supreme .
OBJECTIVES:-
1. To study the frequent extension in product line of HH & Bajaj
5. To find out the reasons behind the success story of HERO HONDA
RESEARCH METHODOLOGY
It is well known fact that the most important step in marketing research process is to
define the problem. Choose for investigation because a problem well defined is half
solved. That was the reason that at most care was taken while defining various
parameters of the problem. After giving through brain storming session, objectives were
selected and the set on the base of these objectives. A questionnaire was designed major
emphasis of which was gathering new ideas or insight so as to determine and bind out
solution to the problems.
DATA SOURCE
Research included gathering both Primary and Secondary data. Primary data is
the first hand data, which are selected a fresh and thus happen to be original in character.
Primary Data was crucial to know various customers and past consumer views about
bikes and to calculate the market share of this brand in regards to other brands.
Secondary data are those which has been collected by some one else and which
already have been passed through statistical process. Secondary data has been taken from
internet, newspaper, magazines and companies web sites.
RESEARCH APPROACH
The research approach was used survey method which is a widely used method
for data collection and best suited for descriptive type of research survey includes
research instrument like questionnaire which can be structured and unstructured. Target
population is well identified and various methods like personal interviews and telephone
interviews are employed.
SAMPLING UNIT
It gives the target population that will be sampled. This research was carried in
South Delhi (New Delhi)
These were 100 respondents. Age Group-20 to 40(youth), Male, Students, Working
Professionals
After the data has been collected, it was tabulated and findings of the project were
presented followed by analysis and interpretation to reach certain conclusions.
SCOPE
TOOL OF ANALYSIS
I analyzed the data by the help of statistical tool like pie- chart, graphs on the basis of
input taken by the respondent.
Indian consumers are not literally and technically sound like the developed countries
consumers. This is due to awareness level and degree of literacy rate. This analysis can
provide the insight of all stakeholders of two wheeler segments.
Before finally purchasing each & every consumer compares a product with the available
product in the market on many aspects, these are valued for the consumer at large.
QUESTIONNAIRE
NAME: - ………………………………………………
CONTACT NO ……………………………………….
25.30 Above 30
Student Other
Karizma Other
Pulsar Other
100000-200000 200000-300000
Newspaper Television
Magazines Friends/Relatives
Yes No
Q10) How would you rate the following factors of bikes with respect to different
companies?
Hero Honda Bajaj
Mileage
Price
Pick up
Maintenance
Look/Shape
Brand Image
Q11) In new bike with good feature comes in, then would you like to change your bikes?
REFERENCES
Websites
1. www.google .com
2. www.wiki.com
3. www.autofaq.com
Books