Unleashing the Potential

Prepared for
 Why Face book?
“It doesn’t matter that 100.000 people used Brand A,
if 3 of your friends likes Brand B, chances are you will check it out”
Indonesia is the second biggest
facebook user after US
500 million user account has No Country Users
already registered in
facebook wolrdwide 1 United States 151 820 460
2 Indonesia 34 999 080
Average user has 130 3 United Kingdom 28 841 840
friends.
4 Turkey 26 198 200
Half of Facebook User 5 Philippines 22 515 820
loged-in everyday 6 India 21 726 960
7 Mexico 21 560 720
Integrated platform to deliver 8 France 20 957 320
rich media content
9 Italy 18 355 680
10 Canada 17 357 660

Source : http://www.justsharethis.com/top-10-countries-with-the-most-
facebook-users-2011/
1,600,000
1,400,000 1487825
1,200,000
1,000,000 1034379
800,000
600,000 571,724
573,550
320,439
400,000
200,000
0
xl rame
starbucks
indonesia oakley indonesia
yamaha
chocolatos

180,000 176,613

Early Adopter in 160,000

140,000
120,000

Indonesia 100,000
80,000
60,000 32,911 33,589
53251
99,507

40,000
20,000
0

Garnier
Telkom
Rexona
Speedy POCARI ID
sour sally
 What They did? An Example

User are
required to like
the page, before
Friends joining the
referrer competition. By
doing so they
are opt-in to
your future
activity.
 Engage consumer
What can be done? through various rich
media content: photo,
video, apps
Facebook Campaign – General Concept

• Quizes/Promo/Raffle Provide prize to attract user, introduce

your product

Facebook Campaign is not Advertising

placement. Instead it is a long term
• Promote
investment to build your own media to
interact directy with your end user

Fans need to maintained, provide added

• Gain Fans value so that the page will have
sustainable visitor

You can get direct feedback from

• Base for Future Promotion consumer, create a poll, launch latest
features or new product, sky is the limit
Social Ads
Where is the Advertisement on facebook?
Case Study:
Speedy
Target : 10.000 additional
fans in 1 month

Objectives :
Create positive
conversation on speedy
Wall

Results:
Target achieved in 2
weeks.
12% of the fans played
the game.
Case Study:
Melon
Target : 20.000 additional
fans in 2 month

Objectives :
Introduce Melon to the
market

Results:
Target achieved in 3
weeks.
7% of the fans played the
game.
Thank You

Contact Us :
Maria.zahara@mojopia.com
ricky.kurniawan@mojopia.com