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Subject of SWOT analysis: Quidgest

Strengths
Weaknesses
• Innovative software engineering
• Disadvantages of proposition?
• 20 million programmers replaced by 40
computers • Gaps in capabilities?
• 200 clientele world wide • Lack of competitive strength?
• USP: Innovative methodology with • Reputation, presence and reach?
automatic software code generation with both • Financials?
tested and transferebale
• Own known vulnerabilities?
• 694 staffs in 28 countries whole Europe and
• Timescales, deadlines and pressures?
• 128 partners with €34, 700K investment
• Cashflow, start-up cash-drain?
• 18 years of experiences
• Continuity, supply chain robustness?
• 35 professionals
• Effects on core activities, distraction?
• Venture capital IRR 95%
• Reliability of data, plan predictability?
• Unique marketing concepts such as
‘licensing’, ‘package’, ‘new version’, • Morale, commitment, leadership?
‘customization’ etc. • Accreditations, etc?
• Competitive lower price with high quality • Processes and systems, etc?
• Microsoft Gold certified partner • Management cover, succession?

Opportunities Threats
• Market developments? • Political effects?
• Competitors' vulnerabilities? • Legislative effects?
• Industry or lifestyle trends? • Environmental effects?
• Technology development and innovation? • IT developments?
• Global influences? • Competitor intentions - various?
• New markets, vertical, horizontal? • Market demand?
• Niche target markets? • New technologies, services, ideas?
• Geographical, export, import? • Vital contracts and partners?
• New USP's? • Sustaining internal capabilities?
• Tactics - surprise, major contracts, etc? • Obstacles faced?
• Business and product development? • Insurmountable weaknesses?
• Information and research? • Loss of key staff?
• Partnerships, agencies, distribution? • Sustainable financial backing?
• Volumes, production, economies? • Economy - home, abroad?
• Seasonal, weather, fashion influences? • Seasonality, weather effects?

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