QUESTIONNAIRE

Dear customer,
.

I Nithin chandran final year BBA student of the BIRLA INSTITUTE OF TECHNOLOGY,Noida doing a project
work on “Consumer Perception towards Bajaj Auto Ltd Motor Bikes ” for my academic purpose. I request you to
kindly fill this questionnaire.

Thanking you,

Sincerely yours,
.
1. Name:-

2. Age: - 18-25 25-40 40-55 >55

3. Sex Male Female

4. Occupation:-
Business Professional Employee

Student Others

5. How did you come to know the name BAJAJ?

Friends Advertising Relatives Others

6. Are you satisfied with product briefing done by the sales executive?

Yes No

7. Have you gone for test drive?

Yes No

8. What is your opinion about overall sales process?

Very good Good

Fair Poor

9. Are you satisfied with the after sales service provided by Dealer?

Yes No

10. Do they have expert mechanics who can cater to the needs of the customers?

Yes No
11. Rank the attributes of BAJAJ bikes as per your preference, Rank 1-Most attractive, Rank 6-Least attractive

Style Mileage

Performance Comfort

Price Br Brand Name

12. What is your opinion on the performance of BAJAJ bikes?

Excellent Good

Satisfactory Poor

13. How is the availability of spare parts of the BAJAJ?

Easily available

Hardly available Not available

14. When it comes to service the bike, where would you prefer?

Service centre Authorized Dealer Local Mechanic

15. Rank the factors which have influenced you purchase of BAJAJ bike? Rank 1- Most influenced, Rank 6- Least
influenced

Power Style

Price reduction More colors

Free accessories Fuel Efficiency

16. Which model did you buy?

PULSAR150 PULSAR180 PULSAR 200 PULSAR220

DISCOVER Dtsi AVENGER220 PLATINA XCD125

BAJAJ KRISTAL

17. Rank the Companies as per your preference, Rank1-Most, Rank-Least

T.V.S Bajaj Yamaha

HERO Honda Suzuki Others