You are on page 1of 13

V Presentation of OASIS

V p   
   
V  
V p 

’ p   
’  
’   p 
’  
’    
? ?  ?

{ ×  1999 DAVID NEEEMAN 39 A NCH A NEW
AIRINE..
{ THAT BRING DzH MANIT BACK TO AIR TRAVE
{ IN 2003 ×ETB E REPORTED $ 103.9 MIION IN NET
INCOME ON TOTA OPERATING REVEN E OF $998.3
MIION..
{ ×ETB E ASO BOASTED THE IND STRS BEST
OPERTING MARGINS,
{ THE OWEST COSTS PER SEAT-MIE, THE OWEST
N MBER OF CANCEED FIGHTS
{ ONE OF THE OWEST EVES OF CSTOMER
COMPAINS.
? ? 
?

{ ×ETB ES EAR S CCESS WAS OFTEN ATTRIB TED
TO NEEEMANS EXTENSIVE EXPERIENCE WITH
AIRINE START- P.
{ NEEEMAN BEGAN MANAGING OW-FARE FIGHTS
BETWEEN SAT AKE CIT & HAWAII.
{ HIS COMPAN, MORRIS AIR,BECAME A PIONEER IN
TICKETESS TRAVE.
{ NEEEMAN WAS NAMED AN EXEC TIVE VICE
PRESIDENT OF SO THWEST.
{ SIX MONTHS ATER, NEEEMAN WAS FIRED FROM
SO THWEST.
?  ?  ??
{ NEEEMAN BEIEVED THAT MOST AIRINE TREATED
THEIR C STOMERS IN AN INH MANE FASHION & HE
WAS DETERMINED THAT ×ETB E WO D BE A
DzDIFFERENT KIND OF AIRINE..
{ NEEEMAN WANTED TO EARN FROM THE
SO TWEST MODE B T ASO THO GHT HE CO D
IMPROVE IT.
{ NEEEMAN BEIEVED THAT IT WAS ǮNOT ENO GH TO
× ST CHARGE OW FARES, BCZ ANONE CAN MATCH
O ON PRICE.
{ NEEEMAN WAS ADAMANT THAT HE WO D NOT
START ×ETB E WITHO T ADEQ ATE F NDING:
?  ?  ??
{NEEEMAN WANTED TO OFFER C STOMERS A
BETTER FIGHT EXPERIENCE B EXCEEDING
THEIR EXPECTATIONS AT EVER OPPORT NIT.
{ THE AIRINE B SINESS WAS F NDAMENTA
ONE OF C STOMER SERVICE, & HE WANTED TO
ǮGET IT RIGHT EVER STEP OF THE WA.
{×ETB E B OFFRING NEW AIRCRAFT. SIMPE &
AW FARES. , EATHER SEATS, FREE IVE T.V (at
every seat), PREASSIGNED SEATING, REIABE
PERFORMANCE & HIGH- Q AIT C STOMER
SERVICE.
×   ???

V ROOM EATHER SEATS


V FREE T.V
V 100 ADDITIONA CHANNES OF XM
V MOVIE CHANNES
V OTHER ORIGIONA ENTERTAINMENT.
V SNACKS & DRINKS
 ? 


V ×ETB E HAD THE OWEST OERATING COSTS IN


THE IND STR.
V IN 2003 73% OF ×ETB ES TOTA SAES WERE
BOOKED ON-INE THRO GH
WWW.×ETB E.COM , THE EAST EXPENSIVE
FROM OF DISTRIB TION.
V NEEEMAN HAD INITIATED THE HOME ȂBASED
RESERVATION SSTEM WHIE AT MORRIS AIR.
V HEP ×ETB ES COSTS OW B SAVING ON
OVERHEAD , RED CING EMPOEE T RNOVER,&
INCREASING EMPOEE PROD CTIVIT.
   
 ?? 
 
V VER SERIO S & SED TECHNOOG TO P 
AHED OF ITS COMPETITORS IN SEC RIT
FEAT RES FOR C STOMERS.
V ×ETB E SED PROFIING TO ARGET HIGH-RISK
PASSENGERS FOR EXTRA SCR TIN.
V CHANGE IN AIRPORT SEC RIT PROCED RES.

 
?
’ C STOMER S RVES SHOWED -
D 94% OF ITS C STOMER RANKED EXPERIENCE AS
EITHER DzM CH BETTER 64%
D DzSOMEWHAT BETTER 30% THAN OF OTHER
AIRINE.

?    
V BEST C STOMER-SERVICE EFFORTS, THERE
WO D AAWAS BE C STOMER
DISSATISFACTION.
??  

 
V THE NEXT SEVEN EARS, HIS GOA WAS TO HAVE
290 PANES & 25000 EMPOEES,
V HE WAS PANNING TO ENTER ATTRACTIVE NEW
MARKET,
V IN 2004 ×ETB E ADDED A NEW PANE TO ITS
FEET EVER THREE WEEKS; IN 2005,THE
EMBRAER 190,& C RRENT HAD 100 PANES ON
ORDER.
V

V THANKS

You might also like