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{ × 1999 DAVID NEEEMAN 39 A NCH A NEW
AIRINE..
{ THAT BRING DzH MANIT BACK TO AIR TRAVE
{ IN 2003 ×ETB E REPORTED $ 103.9 MIION IN NET
INCOME ON TOTA OPERATING REVEN E OF $998.3
MIION..
{ ×ETB E ASO BOASTED THE IND STRS BEST
OPERTING MARGINS,
{ THE OWEST COSTS PER SEAT-MIE, THE OWEST
N MBER OF CANCEED FIGHTS
{ ONE OF THE OWEST EVES OF CSTOMER
COMPAINS.
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{ ×ETB ES EAR S CCESS WAS OFTEN ATTRIB TED
TO NEEEMANS EXTENSIVE EXPERIENCE WITH
AIRINE START- P.
{ NEEEMAN BEGAN MANAGING OW-FARE FIGHTS
BETWEEN SAT AKE CIT & HAWAII.
{ HIS COMPAN, MORRIS AIR,BECAME A PIONEER IN
TICKETESS TRAVE.
{ NEEEMAN WAS NAMED AN EXEC TIVE VICE
PRESIDENT OF SO THWEST.
{ SIX MONTHS ATER, NEEEMAN WAS FIRED FROM
SO THWEST.
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{ NEEEMAN BEIEVED THAT MOST AIRINE TREATED
THEIR C STOMERS IN AN INH MANE FASHION & HE
WAS DETERMINED THAT ×ETB E WO D BE A
DzDIFFERENT KIND OF AIRINE..
{ NEEEMAN WANTED TO EARN FROM THE
SO TWEST MODE B T ASO THO GHT HE CO D
IMPROVE IT.
{ NEEEMAN BEIEVED THAT IT WAS ǮNOT ENO GH TO
× ST CHARGE OW FARES, BCZ ANONE CAN MATCH
O ON PRICE.
{ NEEEMAN WAS ADAMANT THAT HE WO D NOT
START ×ETB E WITHO T ADEQ ATE F NDING:
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{NEEEMAN WANTED TO OFFER C STOMERS A
BETTER FIGHT EXPERIENCE B EXCEEDING
THEIR EXPECTATIONS AT EVER OPPORT NIT.
{ THE AIRINE B SINESS WAS F NDAMENTA
ONE OF C STOMER SERVICE, & HE WANTED TO
ǮGET IT RIGHT EVER STEP OF THE WA.
{×ETB E B OFFRING NEW AIRCRAFT. SIMPE &
AW FARES. , EATHER SEATS, FREE IVE T.V (at
every seat), PREASSIGNED SEATING, REIABE
PERFORMANCE & HIGH- Q AIT C STOMER
SERVICE.
×
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V THANKS