Facts and Figures 2,40,000 people

employed in 60,000
Hotels.
15% of the people of
hospitality industry.

International Acclaim:
Basic Types:- Accor
Budget Hotels Marriot
Country House Hilton
Theme Taj
Trendy Boutique Oberoi
Hyatt

Impacted by :
Various Careers to Leisure time
choose from . Dispensable Income
Travelling Facilities
PEST ANALYSIS
THE PEST FACTORS
 PEST ANALYSIS
Political Factors.
1. Government Policies
 Degree of interevtion in the economy
 Tourism policies

 Diversification Security Systems

Transportation
Culture - Centric Facilities

Video Conferencing
Dynamic taste of Audio Conferencing
People. 3G
TAJ – ‘from then to now’

 First hotel – The Taj Mahal Palace in Mumbai in 1903

 India’s first International 5-star deluxe beach resort in 1974
 Taj Mahal Hotel in Delhi in 1978
 Taj goes International – 1980 ; Taj Sheba hotel in Yemen.
 Taj Bengal In Kolkata – 1989
 Taj Exotica Resort and Spa in Maldives -2001 – Taj in Premium
Luxury Hotel markets.
 Value for money hotels – ‘Ginger’ Launched all over India in
2004.
 Kangaroos Calling – Acquires ‘W’ Hotel in Sydney.
 A Wednesday - 26/11……
 21st december - Rise of The Phoenix
 Strong Global
High Staff to
Brand name and
Room Ratio.
Presence

ANALYSI
Quintessential
Customer
service
High Tax Structure
Strong Employee
Retention and

S
Relations.

Diversified
Portfolio Of Cost Of Land In
Hotels India

History and
Heritage
Demand Supply 100 % FDI
G a p. permissible

Competition from
Rising Income
Indian
Growing GDP
Counterparts

Technological
Untapped Markets Substitutes
Build on your
Strengths

Recognise your
Weakness

Evaluate your
Opportunities Research your
Threats
THANK
YOU