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Knowledge, folklore, language, rules, rituals,


habits, lifestyles, attitudes, beliefs, and customs
that link and give a common identity to a
particular group of people at a specific point in
time..
time

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WHEE & WHO

All s ial its eel a lt re.

ôd ers relatis is, a c lt re e els er ti e.


e.
ôI fries i
ôatic relatis is
ôGr s
ôOr aizati
ô
 iet

Fr exale, arters eel t eir   istr , s are exerie es, la a e
atters, rit als, a its, a sts t at ie t at relatis i a se ial
ara ter²a ara ter t at ifferetiates it i ari s a s fr t er
ara ter²
relatis is
relatis is..
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F  tis Irtat Fr C i ati Perse tie

ë Linking individuals to one another,


ë Providing the basis for a common identity,
ë Creating a context for interaction and negotiation
among members.

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dhe Relationship Between ommunication and ulture


omple & Intimate

 ultures are created through communication.


communication.
 ommunication is the means of human interaction through which cultural
characteristics are created and shared.
shared.
 ultures are the ³residue´ of social communication.
communication.
 Its impossible to preserve and pass along cultural characteristics.
characteristics.
 Is created, shaped, transmitted, and learned through communication

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Mharacteristics of Multure

ô Multures are comple and multifaceted.


ô Multures of relationships are relatively simple compared to those of
organizations and, Societies
ô Multures are subjective: dendency to consider own culture to be good
and difference from others is taken negative.
ô Multures change over time
ô Multures are largely invisible

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