OPORTUNITY

IDENTIFICATION
 OPPORTUNITY

1. Where present & future market shows

a growing potential

2. Where Entrepreneur have necessary

knowledge, skill, attitude to run Project

3. Where Entrepreneur will be able to

raise necessary finance
 WHAT INFORMATION TO
COLLECT
 Data
 Information
 Knowledge
 Insight
 Intelligence
 Wisdom
What information to be collected
 MARKETING
 WHO IS MY CUSTOMER?WHERE IS
HE LOCATED?HIS REQUIREMENTS?
 SIZE OF MARKET-AT WHAT RATE IT
IS GOING?HOW MUCH MARKET MAY
BECOME IN NEXT 5 YRS
 STRENGTHS
 COMPETITOR
 WEAKNESSES
ENVIRONMENTAL
THREATS &
OPPRTUNITES

ECOMOMY
TECHNOLOGY
GOVT. POLICIES
CULTURE
 MARKETING TASK
 DISTRIBUTION
 PROMOTION
 PERSONAL SELLING
 OTHERS
 TECHNICAL
 SOURCE
 COST
 INFRASTRUCTURE
 PLANT & MACHINERY-COST
 RAW MATERIAL-
 SOURCE
 PRICE
 SEASONAL FLUCTUATIONS
 MANPOWER-AVAILABILTY, COST
 FINANCIAL
 SOURCE OF FINANACE- WHAT R THE
TERMS& CONDITION LIKE-MARGIN
MONEY,RATE OF INTEREST, REPAYMENT
PERIOD
 WHAT WILL BE TYPICAL COST
BREAKDOWN
 DUTIES & TAXATION
 TOOLS FOR TAX PLANNING-
DEPRICIATION,INVESTMENT
ALLOWANCE,TAX HOLIDAY
 LEGAL

 LAWS, RULES AND REGULATIONS

 REGISTRATIONS, PERMISSION
 CUSTOMERS

 ACTUAL USERS,ORIGINAL
EQUIPMENT MANUFACTURERS &
JOBBERS.
 RESELLERS

 DISTRIBUTORS, STOKIST OR
RETAILERS
 SUPPLIERS

 SUPPLIERS OF RAW MATERILS,

COMPONENTS, EQUIPMENTS AND
SERVICES

COMPETITORS
 GOVT AGENCIES

DEPARTMENTS LIKE-
INCOME TAX, EXCISE DUTY
 SERVICE PROVIDERS
 MARKET RESEARCH
ORGANISATIONS,ADVERTISING
AGENCIES, TRANSPORTERS
 HOW TO COLLECT
INFORMATION
PRIMARY RESEARCH
 POSTAL SERVEY
 TELEPHONE/ FAX INTERVIEWS
 PERSONAL DICUSSIONS
 OBSERVATION-CUTOMERS, DEALERS,
COMPETITORS
SECONDARY RESEARCH
 REPOT PUBLISHED BY GOVT
AGENCIES,ASSOCIATIONS,MAGAZINES,
NEWS PAPERS
 DIGITAL -INTERNET
 ENVIRONMENTAL ANALYSIS
Environmental opportunities & Threat
FACTORS OPPOTUNITIES THREATS
ECONOMY
 GROWING SMALL
POPULATION & LIFE POPULATION
EXPECTANCY COSTLY FINANCE

INCREASING INCREASING
DIPOSABLE INCOME DEBTS, FLIGHTS
AVAILABILY OF OF CAPITAL
MONEY LOW INTREST REFUSAL TO
RATES ADOPT NEW
GROWING TECHNOLOGY
GDP,FAVOURABLE LACK OF
BALANCE OF OF RESOURCES
PAYMENT, Forex CONSERVATION
reserves
customer Increasing No Demanding
of costomers,co
customer,con nsumer
sumption protection
laws
suppliers Increasing No Monopolies,
of vendors, Increasing
Quality Prices
products,
competitive
rates
Dealers Rising No of Monopolies
outlets, and restrictive
increased trade
competition, practices
improved
services
Logistics Improved Poor
modes of infrastructure
transportation
, reduction in
time
Global reach

Warehousing