EVENT MANAGEMENT - EMG8023

Assignment

1. Plan & Conduct a Special Event (25%) – Group Assignment

This assignment involves the planning and carrying out of a special event during the
semester. The activity level should entail total responsibility for the event and may be
conducted under the auspices of an existing organization or independently. The
assignment undertaken as a group of 5 person project. Students should prepare a brief
proposal stating the type of event planned, purpose of the event, target audience,
facilities/equipment needed, estimated costs and sources of income and time schedule
for major tasks and activities.

2. Assist with a Special Event (25%) – Individual Assignment

This assignment involves active involvement and participation in some aspect of an event
that is being conducted by an agency or organization. It is not necessary to be involved
during the entire course of planning and conducting the event but involvement should
include participation in some specific aspect or phase of the event. One point of credit
will be given for each hour of participation ranging from a minimum of 20 to a maximum
of 50 hours. Students opting for this assignment should prepare a brief proposal
identifying the organization sponsoring the event, a brief description of the nature of the
event, name(s) of sponsoring organization personnel with who you will be working, a
description of the work to be performed, beginning and ending duties of the period you
will be involved with the event, and the estimated number of hours to be involved.

3. Special Event Case Study (10%) – Written Assignment

This assignment involves an indepth investigation of a major special event and a written
report of the results of that investigation. The case study report should include a brief
overview description of the organization and the event being studied, purpose of the
event, description of the target audience, organizational and staffing arrangements,
promotion and advertising, financial arrangements (expenses and sources of income),
description of event's environment (location, areas, facilities, etc.). The report should be
typewritten, double spaced, and between 6 and 8 pages in length.

4. Special Event Master Plan (10%) – Written Assignment

Prepare a written master plan for a special event. The plan should be comprehensive and
detailed including at a minimum the following information: title of the event, purpose
and goals of the event, description of the target population, plans for marketing and
advertising, detailed description of the nature of the event, organizational and staffing
arrangements, financial arrangements (expenses and sources of revenue) and a schedule
of major tasks and activities to be followed in planning and conducting the event.

5. Special Event Critique(s) - (10%) –Written Assignment

Attend and observe a special event and conduct a critical analysis of what is observed.
Prepare a 2 to 3 page written critique based on your observations.

6. Article Review(s) - (10%) – Written Assignment

Prepare a 2 to 3 page written review of a magazine, journal or newspaper article dealing
with some aspect of special event management.

7. Class Presentation (30 pts) - required

Prepare a presentation focusing on some aspect of special event management. The
presentation should be between 20 and 30 minutes in length. Group presentations may
require more time. A one page proposal should be prepared setting forth the title of the
presentation, a brief description of the purpose and focus of the presentation and
identifying any equipment or resources that will be needed in making the presentation.

8. Other
The instructor will consider proposals for assignments other than those described above.
A one page proposal describing the assignment and the amount of credit requested
should
be submitted for approval.as