Professional Documents
Culture Documents
(1601-1608)
QUESTIONNAIRE
For office use only: Q’re SL. NUMBER [WITHIN CENTRE] 0 1 [1-8]
Name of [173-
SEC A 2
organization 174]
[175-
Mobile No. 0 9 3 3 8 2 2 4 6 6 2
185]
E mail ID
QUOTA DETAILS
Introduction
SPEAK TO CWE OR HOUSEWIFE OF THE FAMILY, OVER 18 YEARS OF AGE.
¨Àÿç¯ÿæÀÿÀÿ {Lÿò~Óç ¨÷æ© ¯ÿßÔÿ/SõÜÿ¯ÿ™ë ¯ÿæ 18 ¯ÿÌö ¯ÿßÓ E–ÿö {àÿæLÿZÿ ÓÜÿç†ÿ
Lÿ$æ LëÿÜÿ;ëÿ>
Good.....! I am from Hansa Research Group Pvt Ltd a leading market research agency in India. We meet
different types of people and obtain their views and opinions on various types of products services and issues.
We are currently doing a survey on India Consumer
œÿþÔÿæÀÿ.....! þëô µÿæÀÿ†ÿÀÿ {SæsçF AS÷~ê þæ{Lÿösú ÀÿçÓaÿö F{fœúÿÓê, ÜÿœúÿÓæ
ÀÿçÓaÿö Sø¨ ¨÷æB{µÿsú àÿçþç{sxÿ LÿÀÿüÿÀëÿ AæÓç Adç> Aæ{þ ¯ÿçµÿçŸ {àÿæLÿZÿ ÓÜÿç†ÿ
{µÿsú LÿÀÿçAæ{Ó F¯ÿó ¯ÿçµÿçŸ ™Àÿ~Àÿ ¨÷xÿLÿu, {Ó¯ÿæ F¯ÿó ¯ÿçÌß D¨{Àÿ {ÓþæœÿZÿÀÿ
þ†ÿæþ†ÿ F¯ÿó ’õÿÎç{Lÿæ~ S÷Üÿ~ Lÿ{Àÿ> ¯ÿˆÿöþæœÿ Aæ{þ BƒçAæ LÿœúÿfëþÀÿ D¨{Àÿ {SæsçF
Óþêäæ Óó`ÿæÁÿœÿ Lÿ{Àÿ>
In this context can you please spare me some of your valuable time to answer a few questions? Thank you.
F$# ¨æBô Aæ¨~ Aæ¨~ZÿÀÿ þíàÿ¿¯ÿæœÿ ÓþßÀëÿ Lÿçdç þçœÿçs Aæ¨Àÿ Lÿçdç ¨÷ɧÀÿ DˆÿÀÿ
{’ÿ¯ÿæ ¨æBô ¨÷’ÿæœÿ LÿÀÿç¨æÀÿç{¯ÿ Lÿç? ™œÿ¿¯ÿæ’ÿ>
This survey is about understanding how people shop, buy products and services, spend or save money and how
this has changed or could change.
FÜÿç Ó{µÿö, {àÿæLÿþæ{œÿ Lÿç¨Àÿç QÀÿçSæÀÿç Lÿ{ÀÿÓ Lÿç¨Àÿç {Ó¯ÿæ F¯ÿó ¨÷xÿLÿuSëÝçLÿ
Lÿç{~, A$ö ¯ÿ¿ß Lÿ{Àÿ Óoß Lÿ{Àÿ F¯ÿó F{¯ÿ FÜÿæ{Àÿ Lÿçdç ¨Àÿç¯ÿˆÿöœÿ AæÓçdç ¯ÿæ
AæÓç¨æ{Àÿ>
Please answer all questions as completely and honestly as possible. All of your answers will be aggregated with
others, your input is anonymous and confidential. Please review your responses carefully before proceeding.
’ÿßæLÿÀÿç ÓþÖ ¨÷ɨæBô Ó†ÿ†ÿæ{Àÿ F¯ÿó Ó¸í‚ÿö µÿæ¯ÿ{Àÿ DˆÿÀÿ ’ÿçA;ÿë> Aæ¨~Zÿ ÓþÖ
DˆÿÀÿSëÝçLÿ Aœÿ¿þæœÿZÿÀÿ DˆÿÀÿSëÝçLÿ ÓÜÿç†ÿ þçÉæB ¨æ{ÀÿÓ Aæ¨~ZÿÀÿ DˆÿÀÿSëÝçLÿ
{¯ÿœÿæþ F¯ÿó {S樜ÿêß ÀÿÜÿç{¯ÿ> Aæ¨~ZÿÀÿ DˆÿÀÿSëÝçLÿë AæÜÿëÀÿç LÿÜÿç¯ÿæ AæS{Àÿ
µÿàÿµÿæ{¯ÿ {’ÿQ# œÿçA;ÿë>
Thank you for your time, your views and personal experience are important for this research.
Aæ¨~ {’ÿB$#¯ÿæ Óþß ¨æBô ™œÿ¿¯ÿæ’ÿÓ Aæ¨~ZÿÀÿ ’ÿõÉuç{Lÿæ~ F¯ÿó Aµÿçj†ÿæ FÜÿç
Óþêäæ¨æBô ¯ÿÜÿë†ÿ SëÀÿë†ÿ´¨í‚ÿö>
To start with, please tell us about yourself and your household. Again, all answers will remain anonymous and
confidential.
Óæäæ†úÿLÿæÀÿ AæÀÿ» LÿÀÿç¯ÿæ ¨í¯ÿöÀëÿ Aæ¨~ZÿÀÿ ¨Àÿç¯ÿæÀÿ F¯ÿó Aæ¨~ Óº¤ÿ{Àÿ Aæ{þ
LÿëÜÿ;ÿë> AæÜÿëÀÿç {SæsçF œÿçÊÿç†ÿ LÿÀÿ;ÿë Aæ¨~ZÿÀÿ DˆÿÀÿSëÝçLÿ {¯ÿœÿæþê F¯ÿó
{S樜ÿêß ÀÿÜÿç{¯ÿ>
URBAN SEC GRID
ASK BELOW QUESTIONS FOR URBAN CENTERS ONLY
QS3
I would now like to ask you about the chief wage Earner of your household. By chief wage earner I mean, the person who
contributes the most to the household income. Who is the chief wage earner of the household?
Aæ¨~ZÿÀÿ ¨Àÿç¯ÿæÀÿÀÿ ¨÷™æœÿ AæßLÿˆÿöæ Óº¤ÿ{Àÿ Lÿçdç ¨`ÿæÀÿç¯ÿæLëÿ Aæ{þ `ÿæ{Üÿô> ¨÷™æœÿ
AæßLÿˆÿöæ þæ{œÿ þëô ¯ëÿlæB¯ÿæLëÿ `ÿæ{Üÿô {¾, {¾¯ÿ¿Nÿç ¨Àÿç¯ÿæÀÿÀÿ {þæs Aæß þ™¿{Àÿ
Ó¯ÿöæ™#Lÿ AóÉ ¯ÿÜÿœÿ LÿÀëÿ$#¯ÿæ ¯ÿ¿Nÿç> ¨Àÿç¯ÿæÀÿÀÿ ¨÷™æœÿ AæßLÿˆÿöæ LÿçF? †ÿæZÿ ¯ÿß
{Lÿ{†ÿ, Ó¸í‚ÿö ¯ÿÌö{Àÿ {þæ{†ÿ LëÿÜÿ;ëÿ?
RECORD NAME BELOW.
Can you please tell me what is the education level of the chief wage earner of the household ?
’ÿßæLÿÀÿç {þæ{†ÿ LÿÜÿç¨æÀÿç{¯ÿ {¾ Aæ¨~ZÿÀÿ ¨Àÿç¯ÿæÀÿÀÿ ¨÷™æœÿ AæßLÿˆÿöæZÿÀÿ ÉçäæS†ÿ
Column coded done by Neeta Bele on 10Mar2011 3
{¾æS¿†ÿæ {Lÿ{†ÿ?
RECORD GENDER OF THE CHIEF WAGE EARNER [SA]
RECORD EDUCATION LEVEL AND CODE APPROPRIATELY IN THE SEC GRID
Now can you please tell me the occupation of the chief wage earner of the household?
F{¯ÿ ’ÿßæLÿÀÿç {{þæ LÿÜÿç¨æÀÿç{¯ÿ {¾ A¨~ZÿÀÿ ¨Àÿç¯ÿæÀÿÀÿ ¨÷™æœÿ AæßLÿˆÿöæZÿÀÿ {¨Éæ Lÿ'~?
RECORD BELOW. IF RETIRED NOTE THE LAST OCCUPATION. CODE APPROPRIATELY IN THE SEC GRID.
SEC A2 (192-193)
Q
S RECORD SEC Code
3
1 A1 1
2 A2 2
3 B1 3 (194)
4 B2 4
5 C 5
6 D 6
E1 7 Terminate
7
E2 8
QS7 I will read out the names of some durable items, please tell me which of these
are owned by You, Please tell me the items which are in working condition.
F{¯ÿ þëô Lÿçdç xëÿ{Àÿ¯ëÿàúÿ AæB{sþÀÿ œÿæþ ¨Þç Éë~æB¯ÿç, ’ÿßæLÿÀÿç
{þæ{†ÿ LëÿÜÿ;ëÿ {¾ FÜÿæ þ™¿{Àÿ Aæ¨~Zÿ ¨æQ{Àÿ {LÿDô {LÿDô ÀÿÜÿçdç,
fßæLÿÀÿç `ÿæàëÿ A¯ÿ×æ{Àÿ {LÿDô {LÿDô AæB{sþú ÀÿÜÿçdç †ÿæÜÿæ {þæ{†ÿ
LëÿÜÿ;ëÿ>
HOUSEHOLD DURABLES CODE SCORE
µÿçxÿçH
Video camera/Camcorder
16 6
Lÿ¿æ{þÀÿæ/Lÿ¿æþ{LÿæxÿöÀÿ (223-224)
(1521-
Air conditioner FßÀÿ LÿƒçÉœÿ 29 6
1522)
Total Score
Q S8. Excluding radios in Hi-Fi’s and Radio Clocks, how many radios do you have in
your home? (SA)
ÜÿæB-üÿç ÓÜÿç†ÿ {ÀÿxÿçH F¯ÿó {ÀÿxÿçH LÿâLúÿ dÝæ Aæ¨~ZÿÀÿ
¨Àÿç¯ÿæÀÿ{Àÿ {Lÿ{†ÿSëÝçLÿ {ÀÿÝçH ÀÿÜÿçdç?
Number of radios in house CODE SCORE
Column coded done by Neeta Bele on 10Mar2011 5
¨Àÿç¯ÿæÀÿ{Àÿ $#¯ÿæ {ÀÿÝçHÀÿ (245)
ÓóQ¿æ
0 0 0
1 1 2
2 2 3
3 3 5
4 4 6
5 5 8
6 6 10
Total
Q.S9 Please tell me how many rooms you have in your house for your exclusive use by
the family members only. Please include kitchen, toilets and bathrooms and
exclude attics / basements unless used for living by family members.
’ÿßæLÿÀÿç {þæ{†ÿ LëÿÜÿ;ëÿ {¾ , Aæ¨~ZÿÀÿ WÀÿ{Àÿ ¯ÿç{ÉÌ µÿæ¯ÿ{Àÿ
Aæ¨~Zÿ F¯ÿó Aæ¨~ZÿÀÿ ¨Àÿç¯ÿæÀÿ Ó’ÿÓ¿þæœÿZÿ ¯ÿ¿¯ÿÜÿæÀÿ ¨æBô
{Lÿ{†ÿSëÝçLÿ Àëÿþ ÀÿÜÿçdç> ’ÿßæÀÿç {Àÿæ{ÌBWÀÿ, {Éò`ÿæÁÿß,
Ó§æœÿæSæÀÿ {œÿBLÿç LëÿÜÿ;ëÿ F¯ÿó ÀÿÜÿç¯ÿæ ¨æBô ¯ÿ¿¯ÿÜÿæÀÿ œÿ
LÿÀÿç{àÿ AæsçLúÿ/{¯ÿÓú{þ+ B†ÿ¿æ’ÿçLëÿ dæÝç LëÿÜÿ;ëÿ
Total no. of RoomsÀÿëþúÀÿ {þæsú CODE SCORE
(246-247)
ÓóQ¿æ
1 01 1
2 02 1
3 03 2
4 04 3
5 05 4
6 06 4
7 07 5
8 08 6
9 09 7
10 10 7
11 11 8
12 12 9
13 13 10
14 14 10
15 15 11
QS10. Please tell me what all transport is owned by you / household? (By have for use
I mean not necessary owned by you but may be given to you from company
/organization / business where you or household member work?
QS11. Please transfer the CWE education from QS3 and Qs4a
QS3 F¯ÿó Qs4a vÿÿæÀëÿ ¨÷™æœÿ AæßLÿˆÿöæZÿÀÿ Éçäæ ¯ÿ’ÿÁÿæ;ëÿ
Highest education level of CWE CODE SCORE
¨Àÿç¯ÿæÀÿÀÿ ¨÷™æœÿ AæßLÿˆÿöæZÿÀÿ ÉçäæS†ÿ {¾æS¿†ÿæ
Illiterate œÿçÀÿäÀÿ 1 1 (253)
SSC/HSC FÓúFÓúÓç/FB`ÿúFÓúÓç 5 3
Some college but not graduate Lÿçdç Lÿ{àÿf Éçäæ Lÿç;ÿë
Ó§æ†ÿLÿ œÿë{Üÿô 6 5
QS12. Where do you usually buy most of the items that you regularly use for eating,
drinking or cleaning? (SA)
Qæ’ÿ¿, ¨æœÿêß ¯ÿæ ¨ÀÿçÍæÀÿ LÿÀÿç¯ÿæ AæB{sþúSëÝçLÿ Aæ¨~ œÿçßþç†ÿ µÿæ¯ÿ{Àÿ
{LÿDô ×æœÿvÿæÀëÿ Lÿç{~?
Shopping CODE SCORE (254)
IF THE SCORE IS 65+ AND THE SEC IS A1 THEN RECRUIT AS SEC A1+
CHECK THE MINIMUM QUOTA WHICH NEEDS TO BE MAINTAINED
¾’ÿç {ÔÿæÀÿú 65+ F¯ÿó ¯ÿçµÿæS A1 {Üÿ{àÿ SEC A1+ ¨Àÿç {ÀÿLÿøsú LÿÀÿ;ÿë,
Ó¯ÿöœÿçþ§ {Lÿæsæ {`ÿLÿú LÿÀÿ;ÿë F¯ÿó FÜÿæLÿë AœÿëÓÀÿ~ LÿÀÿç¯ÿæÀÿ
Aæ¯ÿÉ¿Lÿ†ÿæ ÀÿÜÿçdç
CODE as SEC A1+ - 1
SEC A1+ ¨Àÿç {Lÿæxÿ LÿÀÿ;ÿë - 1
QS14) ) Please mention the type of Banks Account you have in the bank mentioned above.
Q4: What is your gross annual household income (i.e. before tax)?
Aæ¨~ZÿÀÿ ¨Àÿç¯ÿæÀÿÀÿ {þæs ¯ÿæÌ}Lÿ Aæß {Lÿ{†ÿ (LÿÀÿ {’ÿ¯ÿæ
¨í¯ÿöÀÿë)?
SHOW CARD
Q301B: Which of the following statements corresponds best to your participation to shopping or purchase
decision making for your family or household, including buying everyday products or services ?
SA
œÿç{þ§æNÿ ¯ÿNÿ¿¯ÿ¿SëÝçLÿ þ™¿{Àÿ ¨Àÿç¯ÿæÀÿ ¨æBô {Éæ¨çèÿú{Àÿ ¯ÿæ QÀÿç’ÿæÀÿê LÿÀÿç¯ÿæ D¨{Àÿ
œÿçшÿç {œÿ¯ÿæ ¨æBô Aæ¨~ZÿÀÿ AóÉS÷Üÿ~Lÿë Ó¯ÿëvÿæÀÿë A™#Lÿ ’ÿÉöæF, {’ÿðœÿ¢ÿçœÿ
QÀÿê’ÿæÀÿêLÿë {œÿB
Q400: We are now going to show you attitudes some people have towards saving and spending. Please
indicate how much you agree or disagree that each statement describes you and your own attitudes
towards saving and spending. SA
Óoß F¯ÿó ¯ÿ¿ß LÿÀÿç¯ÿæ D¨{Àÿ Lÿçdç {àÿæLÿþæœÿZÿÀÿ
’ÿõÎç{Lÿæ~D¨{Àÿ F¯ÿó Aæ{þ Aæ¨~Zÿë {’ÿQæB¯ÿç> ’ÿßæLÿÀÿç `ÿçÜÿ§ç†ÿ
LÿÀÿ;ÿë {¾ FÜÿç ¨÷{†ÿ¿Lÿsç ¯ÿNÿ¯ÿ¿D¨{Àÿ Aæ¨~ {Lÿ{†ÿ’ÿíÀÿ ¨¾ö¿;ÿ
FLÿþ†ÿ ¯ÿæ µÿçŸþLÿ †ÿæÜÿæ ’ÿÌöæ;ÿë F¯ÿó Aæ¨~ZÿÀÿ œÿçfÀÿ Óoß F¯ÿó
¯ÿ¿ß D¨{Àÿ þ†ÿæþú†ÿ f~æ;ÿë>
SHOW CARD
1 2 3 4 5
Strongly
Neither Disagree nor agree
Strongly disagree Disagree Agree Agree
µÿçŸþ†ÿ œÿë{Üÿô A†ÿ¿;ÿ
A†ÿ¿;ÿ µÿBã§þ†ÿ µÿçŸþ`ÿ FLÿþ†ÿ
¯ÿæ FLÿþ†ÿ œÿë{Üÿô FLÿþ†ÿ
Please indicate how much you agree or disagree that each statement describes you and your own attitudes
towards saving and spending.
’ÿßæLÿÀÿç `ÿçÜÿ§ç†ÿ LÿÀÿ;ÿë {¾ FÜÿç ¨÷{†ÿ¿Lÿsç ¯ÿNÿ¯ÿ¿D¨{Àÿ Aæ¨~
{Lÿ{†ÿ’ÿíÀÿ ¨¾ö¿;ÿ FLÿþ†ÿ ¯ÿæ µÿçŸþLÿ F¯ÿó Aæ¨~ZÿÀÿ œÿçfÀÿ Óoß
F¯ÿó ¯ÿ¿ß D¨{Àÿ þ†ÿæþú†ÿ f~æ;ÿë
Strongly Neither Agree Strongly
Disagree
disagree Disagree agree
ÿ nor agree
Some products are just too important to me to scrimp on
Lÿçdç ¨÷xÿLÿu {þæÀÿ {ä†ÿ÷{Àÿ
01 1 2 3 4 5 263
A†ÿ¿™#Lÿ Lÿþ Qaÿö LÿÀÿç¯ÿæ SëÀÿë†ÿ
´¨í‚ÿö
Even when the economy is bad, I’ll spend on affordable
luxuries Aæ$#öLÿ
¯ÿ¿¯ÿ×æ þ¢ÿ {Üÿ{àÿ ¯ÿç
02 1 2 3 4 5 264
þëô S÷Üÿ~{¾æS¿ àÿOÿÀÿê ¨æBô þëô ¯ÿ¿ß
LÿÀÿç¯ÿæLÿë ¨÷Öë†ÿ
I concentrate my spending on the few categories that
matter most
03 {þæÀÿ {ä†ÿ÷{Àÿ SëÀÿë†ÿ´¨í‚ÿö 1 2 3 4 5 265
¯ÿçµÿæS{Àÿ Qaÿö LÿÀÿç¯ÿæ{Àÿ þëô {Lÿ
¢ÿ÷ç†ÿ Lÿ{Àÿ
In the areas where I spend more for quality, I know all the
fine details (technical attributes, Performance features,
etc.) Së~¯ÿˆÿæ
¨æBô þëô A™#Lÿ Qˆÿö
04 LÿÀÿç¯ÿæLÿë `ÿæÜÿëô$#¯ÿæ ¯ÿçÌß 1 2 3 4 5 266
Óº¤ÿ{Àÿ þëô ÓþÖ ¯ÿçÖæÀÿç†ÿ µÿæ{¯ÿ
fæ~F (¨÷¾ëNÿçS†ÿ {¯ÿðÉçοÓ
Lÿæ¾ö¿µÿ†ÿæ {¯ÿðÉçο B†ÿ¿æ’ÿç)
I scrimp, save, and cut back in order to have enough
money for the places where I like to splurge
þëô Lÿþ Qaÿö Lÿ{Àÿ, Óoß Lÿ{Àÿ F¯ÿó
05 1 2 3 4 5 267
Üÿ÷æÓ Lÿ{Àÿ LÿæÀÿ~ {þæ ¨Ó¢ÿÀÿ
fæSæLÿë ßæB Aæ|ÿºÀÿ{Àÿ Qˆÿö
LÿÀÿç¯ÿæLÿë {¾{$Î A$ö ¨æB¯ÿæ ¨æBô
I feel financially secure Aæ$#öLÿ µÿæ¯ÿ{Àÿ þëô
08 1 2 3 4 5 268
ÓëÀÿäç†ÿ
09 I never spend money on myself until the needs of my 1 2 3 4 5 269
family are met {þæÀÿ ¨Àÿç¯ÿæÀÿÀÿ
Please indicate how much you agree or disagree that each statement describes you and your
own attitudes towards saving and spending.
Óoß LÿÀÿç¯ÿæ F¯ÿó Qaÿö LÿÀÿç¯ÿæ B†ÿ¿æ’ÿç D¨{Àÿ Aæ¨~Zÿë F¯ÿó Aæ¨~Zÿ ’ÿõÎç{Lÿæ~Lÿë œÿç{þ§æNÿ
¯ÿNÿ¯ÿ¿ SëÝçLÿë {Lÿ{†ÿ’ÿíÀÿ ¨¾ö¿;ÿ ’ÿÉöæF †ÿæÜÿæ D¨{Àÿ Aæ¨~ FLÿþ†ÿ ¯ÿæ µÿçŸþ†ÿ †ÿæÜÿæ
`ÿçÜÿ§ç†ÿ LÿÀÿ;ÿë>
Strongly Disa Neither Agre Strongly
Attributes disagree gree Disagree e agree
nor agree
SHOW CARD
Q520A: Amongst the following items, what do you do when you feel stress / anxiety? Please enter a
minimum of one answer and a maximum of three answers. MA
œÿç{þ§æNÿ AæB{sþú SëÝçLÿ þ™¿{Àÿ, ¾’ÿç `ÿæ¨/D’ÿú{¯ÿS {Üÿ{àÿ Aæ¨~ {LÿDôsçLÿë
Lÿ{Àÿ? ’ÿßæLÿÀÿç Ó¯ÿöœÿçþ§ {SæsçF DˆÿÀÿ F¯ÿó Ó¯ÿöæ™#Lÿ †ÿç{œÿæsç DˆÿÀÿ
’ÿçA;ÿë¾
Column coded done by Neeta Bele on 10Mar2011 13
1.
Spending time with family ¨Àÿç¯ÿæÀÿ ÓÜÿç†ÿ Óþß ¯ÿ¿ß Lÿ{Àÿ 1
(286-287)
2. Spending time with friends ¯ÿ¤ÿëþæœÿZÿ ÓÜÿç†ÿ Óþß ¯ÿ¿ß Lÿ{Àÿ 2 (288-289)
3. Staying at home WÀÿ{Àÿ Àÿ{Üÿ 3 (290-291)
4.
SÀÿ ¯ÿæÜÿæÀÿLÿë ¾ç¯ÿæ, WÀÿ
Going out, seeking distraction out of home
4
¯ÿæÜÿæÀÿLÿë ¾æB Éæ;ÿç {Qæ{’ÿ (292-293)
5. Exercising, practicing sports ¯ÿ¿æßæþ LÿÀÿç¯ÿæÓ {QÁÿç¯ÿæ 5 (294-295)
6. Taking part in hobbies Üÿ¯ÿçSëÝçLÿ{Àÿ AóÉS÷Üÿ~ LÿÀÿç¯ÿæ 6 (296-297)
Refraining from buying anything beyond the basics
7. A†ÿ¿æ¯ÿÉ¿ dÞæ {Lÿò~Óç ¨÷LÿæÀÿÀÿ fçœÿçÌ Lÿç~ç¯ÿæÀÿë D{¨äæ 7
Lÿ{Àÿ (298-299)
Indulging myself buying higher quality products and services
8. 8
Ó´ßó DaÿSë~þæœÿÀÿ fçœÿçÌ F¯ÿó {Ó¯ÿæ Lÿç~ç Aæ¢ÿ LÿÀÿç¯ÿæ (300-301)
Indulging myself with impulse or “superfluous” purchases
9. Ó´ßó Aæ{¯ÿSfœÿç†ÿ ¯ÿæ A’ÿÀÿLÿæÀÿê QÀÿê’ÿ{Àÿ ÓLÿ÷çß 9
{Üÿ¯ÿæ (302-303)
Pampering myself through vacations, getaway weekends or spa
10. dësç, Ó©æÜÿ¢ÿ{Àÿ ¯ÿæ Øæ{Àÿ {Üÿàÿú$ Lÿâ¯ÿ{Àÿ Óþß 10
¯ÿç†ÿæB¯ÿæ (304-305)
Seeking for professional medical / health advice {¨ÉæS†ÿµÿæ¯ÿ{Àÿ
11. 11
{¯ÿð’ÿ¿Lÿêß/Ó´æ׿¨Àÿ D¨{’ÿÉ {Qæfç¯ÿæ (306-307)
SHOW CARD
Q415: We would now like to know how you expect your discretionary household spending to change
in the near future. Excluding the effects of any inflation or price increases, how do you expect
your discretionary spending to change in the next 12 months? By discretionary spending we
mean, your spending beyond the basics. SA
œÿçLÿs µÿ¯ÿçÌ¿†ÿ{Àÿ ¨Àÿç¯ÿæÀÿ D¨{Àÿ ¯ÿç{¯ÿLÿæ™êœÿ
¯ÿ¿ßLÿÀÿç¯ÿæÀÿ Aµÿ¿æÓ Lÿç¨Àÿç ¨Àÿç¯ÿˆÿçö†ÿ {Üÿ¯ÿ {¯ÿæàÿç Aæ¨~
¨÷†ÿ¿æÉæ LÿÀÿçd;ÿç> AæSæþç 12 þæÓ þ™¿{Àÿ {Lÿò~Óç þë†ÿ÷æÙÿê†ÿç
¯ÿæ ’ÿæþ{Àÿ ¯ÿõ•ç dÝæ A’ÿÀÿLÿæÀÿê QaÿöSëÝçLÿ Lÿç ¨Àÿç ¯ÿ•ç
¨æB{¯ÿæàÿç Aæ¨~ ¨÷†ÿ¿æÉæ LÿÀÿçd;ÿç? A’ÿÀÿLÿæÀÿê Qaÿö þæ{œÿ
Aæ{þ ¯ÿëlæB¯ÿæLÿë `ÿæ{Üÿô {¾ Aœÿæ™æÀÿ Qaÿö>
Plan to spend a lot less than in the last 12 months
1 S†ÿ 12 þæÓ †ÿëÁÿœÿæ{Àÿ Lÿþ LÿÀÿç ¯ÿÜÿë†ÿ Qaÿö 1
LÿÀÿç¯ÿæÀÿ {¾æfœÿæ ÀÿÜÿçdç ASK
Q1603 &
Plan to spend a little less than in the last 12 months Q1604
2 S†ÿ 12 þæÓ †ÿëÁÿœÿæ{Àÿ Lÿçdç Lÿþ LÿÀÿç Qaÿö 2
LÿÀÿç¯ÿæÀÿ {¾æfœÿæ ÀÿÜÿçdç
Plan to spend about the same as this in the last 12 months
GO TO Q
3 S†ÿ 12 þæÓ ¨Àÿç FLÿæ ™Àÿ~{Àÿ Qaÿö LÿÀÿç¯ÿæÀÿ {¾æfœÿæ 3
4151
ÀÿÜÿçdç
Plan to spend a little more than in the last 12 months
4 S†ÿ 12 þæÓ †ÿëÁÿœÿæ{Àÿ Lÿçdç Lÿþ LÿÀÿç ¯ÿÜÿë†ÿ Qaÿö 4
ASK
LÿÀÿç¯ÿæÀÿ {¾æfœÿæ ÀÿÜÿçdç Q1603B
Plan to spend much more than in the last 12 months &
Q1604B
5 S†ÿ 12 þæÓ †ÿëÁÿœÿæ{Àÿ A™#Lÿ Qaÿö LÿÀÿç¯ÿæÀÿ 5
{¾æfœÿæ ÀÿÜÿçdç
(308)
1)
{þæÀÿ QaÿöÀÿë 5% Àÿë Lÿþ
I expect to reduce my spending by less than 5%
1
Üÿ÷æÓ LÿÀÿç¯ÿæLÿë þëô ¨÷†ÿ¿æÉæ Lÿ{Àÿ
I expect to reduce my spending by 5% or more but less than 10%
2) {þæ QaÿöÀÿë 5% A™#Lÿ Lÿç;ÿë 10% Àÿë Lÿþ Üÿ÷æÓ 2
LÿÀÿç¯ÿæLÿë þëô ¨÷†ÿ¿æÉæ LÿÀÿçdç
I expect to reduce my spending by 10% or more but less than 20%
3) {þæ QaÿöÀÿë 10% A™#Lÿ Lÿç;ÿë 20% Àÿë Lÿþ Üÿ÷æÓ 3
LÿÀÿç¯ÿæLÿë þëô ¨÷†ÿ¿æÉæ LÿÀÿçdç
I expect to reduce my spending by 20% or more
4) {þæ QaÿöÀÿë 20% ¯ÿæ †ÿævÿë A™#Lÿ Üÿ÷æÓ LÿÀÿç¯ÿæLÿë þëô 4 (309)
¨÷†ÿ¿æÉæ LÿÀÿçdç
IF CODED 4 OR 5 IN QUESTION 415 ASK Q1603B
SHOW CARD
Q1603B By what percentage do you expect to increase your spending in the next 12 months? SA
AæSæþê 12 þæÓ þ™¿{Àÿ ɆÿLÿÝæ {Lÿ{†ÿ µÿæS Qaÿö ¯ÿõ•ç {Üÿ{¯ÿ
{¯ÿæàÿç Aæ¨~ ¨÷†ÿ¿æÉæ LÿÀÿçd;ÿç?
I expect to increase my spending by less than 5%
1) 1
{þæÀÿ QaÿöLÿë 5%Àÿë Lÿþ ¯ÿÞæB¯ÿç {¯ÿæàÿç ¨÷†ÿ¿æÉæ Lÿ{Àÿ
I expect to increase my spending by 5% or more but less than 10%
2) {þæÀÿ QaÿöLÿë 5%Àÿë A™#Lÿ F¯ÿó 10%Àÿë Lÿþ ¯ÿÞæB¯ÿç 2
{¯ÿæàÿç ¨÷†ÿ¿æÉæ Lÿ{Àÿ
I expect to increase my spending by 10% or more but less than 20%
3) {þæÀÿ QaÿöLÿë 10%Àÿë A™#Lÿ Lÿç;ÿë 10% Àÿë Lÿþ¯ÿÞæB¯ÿç 3
{¯ÿæàÿç ¨÷†ÿ¿æÉæ Lÿ{Àÿ
I expect to increase my spending by 20% or more
4) {þæÀÿ QaÿöLÿë 20%Àÿë A™#Lÿ ¯ÿÞæB¯ÿç {¯ÿæàÿç ¨÷†ÿ¿æÉæ 4 (310)
Lÿ{Àÿ
IF CODED 1 OR 2 IN QUESTION 415 ASK Q1604
SHOW CARD
Q1604 Thinking about the next 12 months, why do you expect your spending to decrease (check all
that apply): MA
AæSæþê 12 þæÓÀÿ Lÿ$æ `ÿç;ÿæ LÿÀÿç, Aæ¨~ZÿÀÿ Qaÿö Lÿþç¾ç¯ÿ {¯ÿæàÿç þ{œÿ
LÿÀÿç¯ÿæÀÿ LÿæÀÿ~ {LÿDô {LÿDô (¨÷¾ëf¿ ÓþÖ {`ÿLÿú LÿÀÿ;ÿë)
I expect to be earning less in salary / hourly pay
1) {þæÀÿ ’ÿþöæ{Àÿ Aæß Lÿþç¾ç¯ÿ {¯ÿæàÿç þëô þ{œÿ LÿÀÿç/W+æ 1
¨÷†ÿç {¨ (311)
I expect to be earning less in dividends and capital gains (stock market gains, interests on
xÿçµÿç{xÿ+ F¯ÿó þíÁÿ™œÿ{Àÿ Aæß Lÿþç
savings, other asset gains, etc.)
2) 2
¾ç¯ÿ {¯ÿæàÿç þëô ¨÷†ÿ¿æÉæ LÿÀÿç (ÎLÿú þæLÿös{Àÿ Aæß, Óoß
D¨{Àÿ Óë™, Aœÿ¿æœÿ¿ Ó¸ˆÿçÀÿë Aæß B†ÿ¿æ’ÿç) (312)
I expect to have less access to credit (home equity loans, credit cards, etc.)
3) {Lÿ÷xÿçsÀÿ ¨Üÿó`ÿ Lÿþç ¾ç¯ÿ {¯ÿæàÿç þëô ¨÷†ÿ¿æÉæ LÿÀÿç 3
({Üÿæþú BLÿëBsê {àÿæœÿú, {Lÿ÷xÿçsú Lÿæxÿö B†ÿ¿æ’ÿç (313)
5)
I am less worried than I was about the future {þæ µÿ¯ÿçÌ¿†ÿ Óº¤ÿ{Àÿ þëô `ÿç;ÿç†ÿ 5
œÿë{Üÿô (321)
6)
I paid off all existing credit lines ¯ÿˆÿöþæœÿ{Àÿ $#¯ÿæ J~SëÝçLÿ ¨Àÿç{Éæ™ 6
LÿÀÿç {’ÿB$#àÿæ (322)
SHOW CARD
Q4151 Let’s now look back, still excluding any effect of price increases or inflation, how did your
discretionary spending change in the PAST 12 months. SA
F{¯ sç{Lÿ A†ÿê†ÿLÿë {’ÿQ;ÿë, ’ÿæþ{Àÿ ¯ÿõ•ç ¯ÿæ þë’ÿ÷æ Ùÿê†ÿçLÿë dæÝç,
Aæ¨~ZÿÀÿ D`ÿç†ÿ Qaÿö{Àÿ S†ÿ 12 þæÓ þ™¿{Lÿ Lÿç ¨Àÿç ¨Àÿç¯ÿˆÿöœÿ
AæÓç$#àÿæ?
I have reduced my spending a lot in the past 12 months
1 S†ÿ 12 þæÓ þ™¿{Àÿ þëô {þæÀÿ Qˆÿö{Àÿ 1
¯ÿÜÿë†ÿ A™#Lÿ S÷æÓ LÿÀÿç$#àÿæ ASK
I have reduced my spending a little in the past 12 months Q16031
2)
þëô {þæÀÿ Qaÿö{Àÿ 5% ¯ÿæ
I reduced my spending by 5% or more but less than 10%
2
A™#Lÿ Lÿç;ÿë 10% Lÿþ Üÿ÷æÓ LÿÀÿç$#àÿæ
3)
þëô {þæÀÿ Qaÿö{Àÿ 10%
I reduced my spending by 10% or more but less than 20%
3
¯ÿæ A™#Lÿ Lÿç;ÿë 20% Lÿþ Üÿ÷æÓ LÿÀÿç$#àÿæ
4)
I reduced my spending by 20% or more þëô {þæÀÿ Qaÿö{Àÿ 20% Àÿë Üÿ÷æÓ 4 (325)
LÿÀÿç$#àÿæ
IF CODED 4 OR 5 IN QUESTION 4151
SHOW CARD
Q16031B By what percentage did you increase your spending in the past 12 months? SA
S†ÿ 12 þæÓ þ™¿{Àÿ ɆÿLÿÝæ {Lÿ{†ÿ ɆÿæóÉ ÜÿçÓæ¯ÿ{Àÿ Aæ¨~ Aæ¨~ZÿÀÿ
Qaÿö ¯ÿõ•ç LÿÀÿç$#{àÿ?
I increased my spending by less than 5% þëô {þæÀÿ Qaÿö{Àÿ 5% ¯ÿõ•ç
1) 1
LÿÀÿç$#àÿæ
I increased my spending by 5% or more but less than 10%
2) þëô {þæÀÿ Qaÿö{Àÿ 5% ¯ÿæ A™#Lÿ Lÿç;ÿë 10% Lÿþ ¯ÿõ•ç 2
LÿÀÿç$#àÿæ
I increased my spending by 10% or more but less than 20%
3) þëô {þæÀÿ Qaÿö{Àÿ 10% ¯ÿæ A™#Lÿ Lÿç;ÿë 20% Lÿþ ¯ÿõ•ç 3
LÿÀÿç$#àÿæ
4)
I increased my spending by 20% or more þëô {þæÀÿ Qaÿö{Àÿ 20% Àÿë ¯ÿõ•ç 4 (326)
LÿÀÿç$#àÿæ
Q670 Thinking about your retirement, what do you expect will be your main source of financial income /
support: SA
Aæ¨~ZÿÀÿ A¯ÿÓÀÿ S÷Üÿ~ LÿÀÿç¯ÿæÀÿ Lÿ$æ `ÿç;ÿæ LÿÀÿç, Aæ¨~ZÿÀÿ
¨÷™æœÿ Aæ$#öLÿ AæßÀÿ {Ó÷†ÿ {LÿDô {Üÿ{¯/ÓæÜÿ澿Àÿ {Ó÷æ†ÿ †ÿ'~ {Üÿ{¯ÿ
{¯ÿæàÿç Aæ¨~ þ{œÿ Lÿ{Àÿ?
3)
My government (old age pension, etc) {þæÀÿ ÓÀÿLÿæÀÿ (Hàÿúxÿ Ffú 3
{¨œÿúÓœÿ B†ÿ¿æ’ÿç)
4) My own personal savings {þæÀÿ œÿçf ¯ÿ¿NÿçS†ÿ Óoß 4
Thank you. In the following section, we would like to understand how you perceive the current economic
environment. .
™œÿ¿¯ÿæ’ÿ> œÿçþ§ ¯ÿçµÿæS{Àÿ, ¯ÿˆÿöþæœÿ AæÀÿ$#Lÿ ¨Àÿç×ç†ÿç {Lÿþç†ÿç Adç
{¯ÿæàÿç Aæ¨~ ¯ÿëlç$#àÿæ †ÿæÜÿæ Óº¤ÿ{Àÿ fæ~ç¯ÿæLÿë `ÿæ{Üÿô>
Section C – PERCEPTION OF THE ECONOMY, IMPACT AND COPING MECHANISMS
Q1601 Please describe how strongly you agree or disagree with the following statements about the
current and future states of the economy: SA
¯ÿˆÿöþæœÿ F¯ÿó µÿ¯ÿçΆÿÀÿ Aæ$#öLÿ ¨Àÿç×ç†ÿç D¨{Àÿ $#¯ÿæ œÿç{þ§æNÿ ¯ÿNÿ¯ÿ¿SëÝçLÿ
ÓÜÿç†ÿ Aæ¨~ {Lÿ{†ÿ’ÿíÀÿ ¨¾ö¿;ÿ FLÿ þ†ÿ ¯ÿæ µÿçŸþ†ÿ †ÿæÜÿæ ’ÿÌöæ;ÿë :
Strongl Somew Neither Somewh Strongly
ATTF1: Have you heard of the downturn that affected the global economy in the recent years? SA
¯ÿˆÿöþæœÿ Lÿçdç ¯ÿÌö þ™¿{Àÿ {µÿò{SæÁÿçLÿ A$öœÿê†ÿçLÿë ¨÷µÿæ¯ÿç†ÿ
LÿÀÿë$#¯ÿæ xÿæDœÿús‚ÿö Óº¤ÿ{Lÿ Aæ¨~ Éë~ç$#{àÿ?
[IF “NO” GO TO
No
1 ATT1 AND ASK
œÿæ STATEMENTS 6, 7,8,9
ONLY] OR else
Yes continue
2 (333)
Üÿô
ATTF2: Have you been personally affected by this global economic downturn? SA
{µÿò{SæÁÿçLÿ A$ö{œÿð†ÿçLÿ sæDœÿs‚ÿö Óº¤ÿ{Àÿ ¯ÿ¿NÿçS†ÿ µÿæ¯ÿ{Àÿ
Aæ¨~ Éë~ç$#àÿæ Lÿç?
No
1
œÿæ
Yes
2 (334)
ATT1: Üÿô Please look at this card, you will find a series of pairs of
opposed statements. If you are agreeing to the statement
Column coded done by Neeta Bele on 10Mar2011 18
on your right, please choose and number on your right. Similarly if you are agreeing to the statement on
your left choose any number towards your left. And if you are neither agreeing or disagreeing then
choose the number in the middle. SA
’ÿßæLÿÀÿç FÜÿç LÿæxÿöLÿë {’ÿQ;ÿë, FLÿ ¯ÿçÀÿë•{Lÿ Aœÿ¿FLÿsç LÿÀÿç {fæÝæ{Àÿ ¯ÿNÿ¯ÿ¿SëÝçLÿ
Aæ¨~ {’ÿQ#¨æÀÿç{¯ÿ¾, Aæ¨~ZÿÀÿ xÿæÜÿæ~ ¨æQ{Àÿ $#¯ÿæ ¯ÿNÿ¯ÿ¿ ÓÜÿç†ÿ Aæ¨~ FLÿþ†ÿ {Üÿ{àÿÓ
Aæ¨~ZÿÀÿ xÿæÜÿæ~ ¨æQ{Àÿ $#¯ÿæ œÿºÀÿLÿë ¯ÿædç œÿçA;ÿë, {ÓÜÿç¨Àÿç Aæ¨~ZÿÀÿ ¯ÿæþ ¨æQ{Àÿ
$#¯ÿæ ¯ÿNÿ¯ÿ¿ ÓÜÿç†ÿ FLÿþ†ÿ {Üÿ{àÿ, ¯ÿæþ ¨æQ{Àÿ $#¯ÿæ œÿºÀÿLÿë ¯ÿædç œÿçA;ÿë> ¾’ÿç Aæ¨~
FLÿþ†ÿ F¯ÿó µÿçŸþ†ÿ œÿ {Üÿ{àÿ ÓÜÿç ¯ÿNÿ¯ÿ¿SëÝçLÿÀÿ þlç{Àÿ $#¯ÿæ œÿºÀÿLÿë ¯ÿædç œÿçA;ÿë>
SHOW CARD FOR STATEMENTS
SL Rather
No Fully agree Fully No
Agree Rather agree opinion
Ó¸í‚ÿö Agree FLÿþ†ÿ Neutral agree Agree Ó¸í‚ÿö þ†ÿæþ
µÿæ¯ÿ{FLÿþ†œÿë{Üÿô œÿçÀ FLÿþ† FLÿþµÿæ¯ÿ{ †ÿ
Àÿ ÿ ¯ÿæ ÿ{¨ä ÿ †ÿ Àÿ œÿë{
FLÿþ†ÿ µÿçŸþ†ÿ
FLÿþ†ÿ Üÿôÿ
œÿë{Üÿô
Whether I can afford it or
not, spending more
doesn’t feel like the right
thing to do now
I would be spending and
{þæÀÿ buying more now if I
could
Óæþ$ö¿ þ™¿{À
ÿÀÿÜÿçdç ¯ÿæ þëô {þæÀÿ
1 œÿæÜÿ], 1 2 3 4 5 6 7
äþ†ÿæ 8
A™#Lÿ Qaÿö AœÿëÓæ{Àÿ
LÿÀÿç¯ÿæ F{¯ÿ A™#Lÿ Qaÿö
µÿàÿ LÿÀÿç¯ÿç F¯ÿó
Lÿæ¾ö¿ {¯ÿæàÿ Lÿç~ç¯ÿç
ç þ{œÿ ÜÿëF
œÿæÜÿ] (335)
The global economic
downturn is/was not
The global economic
related to how much or
downturn has been a
how people buy but to
consequence of “over
other issues
consumption” in
societies {µÿò{SæÁÿçLÿ
{µÿò{SæÁÿçLÿ Aæ$#öLÿ
Aæ$#öLÿ sæDœÿs‚ÿöÀÿ
xÿæDœÿs‚ÿöÀÿ LÿæÀÿ~
2 1 2 3 4 5 6 7 8
LÿæÀÿ~ {Üÿàÿæ {àÿæLÿþæ{œÿ
Óþæf þ™¿{Àÿ {Lÿþç†ÿç Lÿç{~
A†ÿçÀÿçNÿ {Lÿ{†ÿ Lÿç{~
Qaÿö FÜÿç
LÿÀÿç¯ÿæÀÿ LÿæÀÿ~{Àÿ
Aµÿ¿æÓÀÿ œÿë{Üÿô Lÿç;ÿë
¨Àÿç~æþ Aœÿ¿ {LÿDô
LÿæÀÿ~{Àÿ (336)
3 When the global 1 2 3 4 5 6 7 When the global 8 (337)
economic downturn economic downturn
ends, I will resume ends, I will not be
spending and buying like spending and buying like
before before
{¾{†ÿ{¯ÿ{Áÿ {µÿò{SæÁÿçLÿ
{µÿò{SæÁÿçLÿ A$öœÿê†ÿçÀÿ
A$öœÿê†ÿçÀÿ xÿæDœÿs‚ÿö {ÉÌ
xÿæDœÿs‚ÿö {ÉÌ {Üÿ¯ÿæ
{Üÿ¯ÿæ {Ó{†ÿ{¯ÿ{Áÿ
{Ó{†ÿ{¯ÿ{Áÿ þëô AæÜÿëÀÿç
þëô AæÜÿëÀÿç A™#Lÿ
A™#Lÿ Lÿç~ç¯ÿç F¯ÿó
Lÿç~ç¯ÿç F¯ÿó Qaÿö LÿÀÿç¯ÿç
Column coded done by Neeta Bele on 10Mar2011 19
SL Rather
No Fully agree Fully No
Agree Rather agree opinion
Ó¸í‚ÿö Agree FLÿþ†ÿ Neutral agree Agree Ó¸í‚ÿö þ†ÿæþ
µÿæ¯ÿ{FLÿþ†œÿë{Üÿô œÿçÀ FLÿþ† FLÿþµÿæ¯ÿ{ †ÿ
Àÿ ÿ ¯ÿæ ÿ{¨ä ÿ †ÿ Àÿ œÿë{
FLÿþ†ÿ µÿçŸþ†ÿ
FLÿþ†ÿ Üÿôÿ
œÿë{Üÿô
Qaÿö LÿÀÿç¯ÿç œÿæÜÿ]
This global economic
downturn showed you Crises happen; large
cannot trust big corporations have been
corporations doing their jobs faithfully
FÜÿç ÓZÿs {Lÿ{¯ÿ
{µÿò{SæÁÿç ¯ÿç Wsç ¨æ{Àÿ,
A$öœÿê†ÿçLÿ Lÿ{¨æöÉöœÿúSë
4
xÿæDœÿs‚ÿö 1 2 3 4 5 6 7
Ýç 8
{’ÿQæB{àÿ {¾ {ÓþæœÿZÿÀÿ
¯ÿÝ Lÿæ¾ö¿ ¯ÿçÉ
Lÿ{¨æö{ÀÿÉœÿ ´æÓ{¾æS¿ µÿæ{
SëÝçLÿ ¯ÿçÉ ¯ÿ
´æÓ{¾æS¿ œÿë{ LÿÀÿçAæÓç$#{
Üÿô àÿ
(338)
Companies are doing
their best and their job to Companies are profiting
survive through this from the global economic
global economic turmoil turmoil at the expense of
consumers or employee
FÜÿç
{µÿò{SæÁÿçLÿ
{µÿò{SæÁÿçLÿ
A$ö{œÿð’ÿçLÿ
A$ö{œÿð†ÿçLÿ
5 1 2 3 4 5 6 7 ÓZÿs ¨÷{ßæS 8
ÓZÿsÀÿë
LÿÀÿç
¯ÿæÜÿæÀÿç
Lÿ¸æœÿêþæ{œÿ
AæÓç¯ÿæ ¨æBô
¯ÿÜÿë†ÿ
Lÿ¸æœÿêþæ{œÿ
A™#Lÿ àÿæµÿ
Ó¯ÿö’ÿæ
Aföœÿ Lÿ{Àÿ
¾œÿ#Lÿ{Àÿ (339)
The more I buy, the
The less I buy, the happier I am
happier I am
þëô {¾{†ÿ
6 þëô {¾{†ÿ Lÿþ 1 2 3 4 5 6 7 8
A™#Lÿ
Lÿç~ç¯ÿç {Ó{†ÿ
Lÿç~ç¯ÿç {Ó{†ÿ
þëô QëÉç
þëô QëÉç (340)
Basic and simple
products that do the job
are all we need,
Premium or luxury
premium or luxury
products are important;
products are
they bring quality,
unnecessary
refinement and pleasure
AæþÀÿ ¨÷çþçßþ ¯ÿæ
’ÿÀÿLÿæÀÿ àÿOÿÀÿê
7
¨æBô 1 2 3 4 5 6 7 {¨÷æxÿLÿu 8
Aæ™æÀÿµÿí†ÿ ¯ÿÜÿë†ÿ
F¯ÿó ÓÀÿÁÿ SëÀÿë†ÿ´¨í‚ÿö,
fçœÿçÌ {ÓSëÝçLÿ
Lÿæ¾ö¿ Lÿ{Àÿ Së~Ó¸Ÿ F¯ÿó
¨÷çþçßþ ¯ÿæ AæÀÿæþ’ÿæßLÿ
àÿOÿÀÿê fçœÿçÌ
A’ÿÀÿLÿæÀÿê (341)
8 Spending and buying is 1 2 3 4 5 6 7 Spending and buying is 8 (342)
SHOW CARD
Q1610: Now thinking of the near future, please indicate how much you agree or disagree that each
statement describes how you expect to change your buying behaviour in the next 12 months
SA
œÿçLÿs µÿ¯ÿçÌ¿†ÿÀÿ Lÿ$æ `ÿç;ÿæLÿÀÿç, AæSæþê 12 þæÓ þ™¿{Àÿ
Aæ¨~ZÿÀÿ Lÿç~ç¯ÿæÀÿ Aµÿ¿æÓ{Àÿ ¨Àÿç¯ÿˆÿöœÿ {ä†ÿ÷{Àÿ
œÿç{þ§æNÿ ¨÷{†ÿ¿Lÿsç ¯ÿNÿ¯ÿ¿SëÝçLÿ ÓÜÿç†ÿ Aæ¨~ {Lÿ{†ÿ ’ÿíÀÿ
¨¾ö¿;ÿ FLÿþ†ÿ ¯ÿæ µÿçŸþ†ÿ †ÿæÜÿæ `ÿçÜÿ§ç†ÿ`ÿ LÿÀÿ;ÿë>
Q1611: Below is a list of changes that some people have been making to the way they buy, shop or
save. Indicate if this is a change you did yourself in the past 12 months SA
{àÿæLÿþæ{œÿ {ÓþæœÿZÿÀÿ Lÿç~ç¯ÿæ, {Éæ¨çó LÿÀÿç¯ÿæ
ÓoßLÿÀÿç¯ÿæ{Àÿ {àÿæLÿþæ{œÿ LÿÀÿë$#¯ÿæ ¨Àÿç¯ÿˆÿöœÿÀÿ {SæsçF
†ÿæàÿçLÿæ œÿçþ§{Àÿ {’ÿBAdç> FÜÿç ¨Àÿç¯ÿˆÿöœÿSëÝçLÿ Aæ¨~ Ó´ßó S†ÿ
12 þæÓ þ™¿{Àÿ LÿÀÿç$#{àÿ Lÿç?
SHOW CARD
Yes I have made that change Üÿô þëô FÜÿç ¨Àÿç¯ÿˆÿöœÿ 1
LÿÀÿç$#àÿæ
No I have not done that change œÿæ þëô FÜÿç ¨Àÿç¯ÿˆÿöœÿ 2
LÿÀÿç$#àÿæ œÿæÜÿ]
ROTATE STATEMENTS EXCEPT STATEMENT NO.14
TI
C Yes No
K
1 Shopping more often at discounters xÿçÔÿæD+{Àÿ A™#Lÿ $Àÿ Lÿç~ç$#àÿæ 1 2
2 Buying more private labels or store brands ¨÷æB{µÿs {àÿ¯ÿàÿú ¯ÿæ {ÎæÀÿú 1 2
14
{þæÀÿ {Éæ¨çó F¯ÿó Óoß
I did not change my shopping and saving behaviour
1 2
LÿÀÿç¯ÿæÀÿ Aµÿ¿æÓLÿë þëô ¨Àÿç¯ÿˆÿöœÿ Lÿ{Àÿ œÿæÜÿ]
(354-367
IF CODED 1 IN STATEMENT NO. 6 “SAVING MORE” IN Q1611 ASK Q1611B
SHOW CARD SA
Q1611B: You mentioned that you have started saving more of your money in the past 12 months. What
is the main purpose of these additional savings?
Aæ¨~ LÿÜÿç{àÿ {¾ S†ÿ 12 þæÓ ™Àÿç Aæ¨~ A™#Lÿ sZÿæ Óoß
LÿÀÿç¯ÿæLÿë AæÀÿ» LÿÀÿç$#àÿæ> FÜÿç A†ÿçÀÿçNÿ Óoß LÿÀÿç¯ÿæÀÿ
¨÷™æœÿ LÿæÀÿ~ Lÿ'~?
As a general precaution in case of another economic downturn
1. AæÜÿëÀÿç {SæsçF Aæ$#öLÿ ÓZÿs ¯ÿçÀÿë•{Àÿ {SæsçF ¨÷æLÿú 1
Óæ¯ÿú™æœÿ†ÿæ ÜÿçÓæ¯ÿ{Àÿ
I am afraid of losing my job in the near to mid-term future
2. {þæÀÿ `ÿæLÿçÀÿç A†ÿçœÿçLÿs{Àÿ ¯ÿæ `ÿæLÿÀÿêÀÿ þ™¿ A¯ÿ™#{Àÿ 2
œÿÎ {Üÿ¯ÿæÀÿ LÿæÀÿ~
My pension investments have disappeared due to the downturn
3. Aæ$#öLÿ ÓZÿs LÿæÀÿ~{Àÿ {þæÀÿ {¨œÿúÓœÿú œÿç{¯ÿÉSëÝçLÿ 3
A¨÷†ÿ¿ä {ÜÿæB Sàÿæ
I decided to acquire real estate in the next few years, since the downturn let drop the price levels
Aæ$#öLÿ ÓZÿs LÿæÀÿ~{Àÿ ’ÿæþÀÿ ÖÀÿ Lÿþç¾ç¯ÿæ
4. 4
LÿæÀÿ~{ÀÿœÿçLÿs µÿ¯ÿçÌ¿†ÿ{Àÿ {SæsçF ÀÿçFàÿú F{Îsú Lÿç~ç¯ÿæÀÿ
{¾æfœÿæ ÀÿÜÿçdç
I decided to acquire a car in the next few years, since the downturn let drop the price levels
xÿæDœÿús‚ÿö LÿæÀÿ~{Àÿ ’ÿæþÀÿ ÖÀÿ Lÿþç¾ç¯ÿæÀÿ Ó»æ¯ÿœÿæ
5. 5
ÀÿÜÿçdç {¯ÿæàÿç þëô œÿçLÿs Lÿçdç ¯ÿÌö þ™¿{Àÿ {SæsçF LÿæÀÿú
Lÿç~ç¯ÿæÀÿ Ó»æ¯ÿœÿæ ÀÿÜÿçdç
I started saving more due to personal investment plans and not because of the economic
þëô ¯ÿ¿NÿçS†ÿ œÿç{¯ÿÉ {¾æfœÿæ
downturn (i.e., real estate, cars, luxury items)
6. AãëÓæ{Àÿ A™#Lÿ Óoß LÿÀÿç¯ÿæLÿë AæÀÿ» LÿÀÿç$#àÿæ, Aæ$#öLÿ 6
ÓZÿs LÿæÀÿ~{Àÿ œÿæÜÿ] (¾$æ, ÀÿçFàÿú F{Îsú, LÿæÀÿú, àÿOÿÀÿê
AæB{sþúSëÝçLÿ)
7. I started saving more due to family reasons and not because of the economic downturn (i.e., 7 (368)
Q1613 Assuming the local economy gets better in the coming months, indicate if you would go back
to what you were doing before (i.e. more than a year ago) or stick to the change you indicating
making above.
×æœÿêß Aæ$#öLÿ ¯ÿ¿¯ÿ×æ{Àÿ AæÓ;ÿæ þæÓSëÝçLÿ{Àÿ DŸ†ÿç {Üÿ¯ÿ
{¯ÿæàÿç þ{œÿ LÿÀÿ;ÿë, {†ÿ{¯ÿ Aæ¨~ ¨í¯ÿö{Àÿ LÿÀÿë$#¯ÿæ
Aµÿ¿æÓSëÝçLÿë {üÿÀÿç ¾ç{¯ÿ (FLÿ ¯ÿÌöÀÿë A™#Lÿ ¨í¯ÿö{Àÿ) ¯ÿæ Aæ¨~
D¨{Àÿ D{àÿâQ LÿÀÿë$#¯ÿæ ¨Àÿç¯ÿˆÿöœÿLÿë ™Àÿç ÀÿÜÿç{¯
PLEASE ASK FOR ALL THE STATEMENTS FROM Q1611 CODED 1 “Yes, I have been doing
this”]
Increased spend
Increased spend
Decresed spend
Not changed
Not changed
Decreased spend
Increased spend
Increased spend
Decresed spend
Not changed
Not changed
Decreased spend
Increased spend
Increased spend
Decresed spend
Not changed
Not changed
37 9
1 2 3
Organic food products ASöæœÿçLÿú üÿëxÿú 4 5 6
¨÷xÿLÿu
38 "All natural" cosmetics and body care products 9
1 2 3 ""Aæàÿú œÿ¿æ`ÿëÀÿæàÿ'' †ÿÓú{þsçLÿúÓ 4 5 6
F¯ÿó {¯ÿæxÿç {LÿÀÿ ¨÷xÿLÿuÓú
39 Environment friendly home cleaning products 9
1 2 3 FœÿúµÿæBÀÿœÿú{þ+ üÿ÷ƒàÿê {Üÿæþú 4 5 6
Lÿâçœÿçó ¨÷xÿOÿ
40 9
1 2 3 Sporting goods {Øæs}ó SëxÿúÓ 4 5 6
41 9
1 2 3 Housewares (kitchen utensils,…) {Øæs}ó SëxÿúÓ 4 5 6
42 9
1 2 3 Luxury products àÿOÿÀÿê ¨÷xÿLÿu 4 5 6
43 9
Energy efficient appliances Fœÿföê FüÿçÓç{ß+
1 2 3 4 5 6
Aæ¨âç{ßœÿú{ÓÓú
(382-425) (426-468) (469-511)
Q1613B: What could get you to spend more? For each of the following items, indicate how much impact
it would have on your propensity to spend more. A significant impact, a limited impact, no impact. SA
{LÿDô fçœÿçÌ Aæ¨~Zÿë A™#Lÿ Qaÿö LÿÀÿæB{¯ÿ? œÿç{þ§æNÿ ¨÷{†ÿ¿Lÿsç
AæB{sþú ¨æBô, Aæ¨~Zÿ {ä†ÿ÷{Àÿ A™#Lÿ Qaÿö LÿÀÿç¯ÿæÀÿ ¨÷¯ÿ~†ÿæ FÜÿæ
LÿÀÿ¨æ{Àÿ †ÿæÜÿæ `ÿçÜÿ§ç†ÿ LÿÀÿ;ÿë> {SæsçF SëÀÿë†ÿ´¨í‚ÿö ¨÷µÿæ¯ÿ, {SæsçF
Óêþç†ÿ ¨÷µÿæ¯ÿ, {Lÿò~Óç ¨÷µÿæ¯ÿ œÿë{Üÿô¾ SHOW CARD
A significant impact SëÀÿë†ÿ´¨í‚ÿö ¨÷µÿæ¯ÿ 1
No
signific impact
limited
TICK ant
impact
impact
6.
Ó´æ׿ ¨Àÿç`ÿ¾ö¿æ{Àÿ Üÿ÷æÓ F¯ÿó/{Üÿàÿú$ 1 2 3 (517)
{LÿÀÿú BœÿúÓëÀÿæœÿÛÀÿ Qaÿö{Àÿ Üÿ÷æÓ
ATT2: Below is a list of terms, values. For each please indicate if this is something that you would see as
more or less important to you than it was 2 years ago SA
œÿçþ§{Àÿ œÿçßþ, þíàÿ¿ B†ÿ¿æ’ÿçÀÿ {SæsçF †ÿæàÿçLÿæ ÀÿÜÿçdç, ’ÿßæLÿÀÿç ¨÷{†ÿ¿Lÿsç ¨æBô
`ÿçÜÿ§ç†ÿ LÿÀÿ;ÿë {¾ FÜÿæ 2 ¯ÿÉö ¨í¯ÿö{Àÿ $#¯ÿæ †ÿëÁÿœÿæ{Àÿ F{¯ÿ A™#Lÿ SëÀÿë†ÿ´¨í‚ÿö ¯ÿæ Lÿþ
SëÀÿë†ÿ´¨í~ö> SHOW CARD
More important today than before ¨í¯ÿö ’ÿëÁÿœÿæ{Àÿ A™#Lÿ 1
SëÀÿë†ÿ´¨í‚ÿö
As important now as before ¨í¯ÿö ’ÿëÁÿœÿæ{Àÿ A™#Lÿ 2
SëÀÿë†ÿ´¨í‚ÿö
Less important now than before ¨í¯ÿö ’ÿëÁÿœÿæ{Àÿ Lÿþ 3
SëÀÿë†ÿ´¨í‚ÿö
ROTATE STATEMENTS
TICK More important As important Less
today than now as important now
before before than before
1 Family ¨Àÿç¯ÿæÀÿ 1 2 3 (524)
2 Friends ¯ÿ¤ÿëþæ{œÿ 1 2 3 (525)
3 Local communities ×æœÿêß ÓþæfSëÝç†ÿ 1 2 3 (526)
4 Education Éçäæ 1 2 3 (527)
5 ×æœÿêß ÖÀÿ{Àÿ
Locally grown products 3
1 2
†ÿçAæÀÿç {¨÷æxÿLÿu (528)
6 Wealth Ó¸ˆÿç 1 2 3 (529)
7 Status þ¾ö¿æ’ÿæ 1 2 3 (530)
8 Saving {ÓµÿçóÓ 1 2 3 (531)
9 Tradition ¨Àÿ¸Àÿæ 1 2 3 (532)
SHOW CARD
Q201: How systematically do you currently buy " environmentally friendly " products or services?
SA
Q203: For each of the following claims or statements, indicate how important they in determining the
products you buy / consume? SA
œÿç{þ§æNÿ ¨÷{†ÿ¿Lÿsç ’ÿæ¯ÿê ¯ÿæ ¯ÿNÿ¯ÿ¿ D¨{Àÿ, Aæ¨~
Lÿç~ë†ÿçµÿæ/D¨{µÿæS LÿÀÿë$#¯ÿæ ¨÷xÿLÿuSëÝçLÿë A¯ÿ™æÀÿ~
LÿÀÿç¯ÿæ ¨æBô {Lÿ{†ÿ’ÿíÀÿ ¨¾ö¿;ÿ SëÀÿë†ÿ´¨í‚
SHOW CARD
Very important ¯ÿÜÿë†ÿ SëÀÿë†ÿ´¨í‚ÿö 1
We would now like to know more about your purchases of luxury products.
F{¯ÿ Aæ{þ Aæ¨~ZÿÀÿ àÿOÿÀÿê {¨÷æxÿLÿu Lÿç~ç¯ÿæ Aµÿ¿æÓ Óº¤ÿ{Àÿ
fæ~ç¯ÿæLÿë `ÿæ{Üÿô>|
LX1: Have you purchased a luxury product in the past 3 years? By Luxury product I mean (such as
highly expensive gadgets, watches, expensive clothes & accessories etc.) SA
S†ÿ 3 ¯ÿÌö þ™¿{Àÿ Aæ¨~ {Lÿò~Óç àÿOÿÀÿê {¨÷æxÿLÿu Lÿç~ç$#{àÿ Lÿç? àÿOÿÀÿê {¨÷æxÿLÿu
þæ{œÿ ¯ÿëlæB¯ÿæLÿë `ÿæ{Üÿô {¾ (A†ÿ¿™#Lÿ ¯ÿ¿ß¯ÿÜÿëÁÿ D¨LÿÀÿ~, WÝç, ’ÿæþê {Lÿâæ$
F¯ÿó Aæ{ÓÓÀÿêfú B†ÿ¿æ’ÿç)
Yes Üÿô 1
"IF NO, GO TO NEXT SECTION I.E. SKIP LX2
No œÿæ 2 (566)
LX2: How important are the following elements for you now in making a luxury purchase (1 very
important, 5 not important at all)? SA
ROTATE STATEMENTS
Neither Somewha Not
Very Somewhat
important t importan
TICK important important
nor unimporta t at all
unimportant nt
[ROTATE ITEMS]
I TRY
I DON’T I’M I’M NA
TO TRY TO WILLING WILLING
I spend
SAVE SPEND TO TO PAY
the bare
A MORE SPEND AS
minimu
LITTLE OR SOMEW MUCH
m… MONE LESS… HAT AS I
Y MORE CAN…
8
{ÞƯŸÆB {ÜŸÆŒŸÚ 1 2
LŸ+÷ÆLŸU F¯ŸÓ ÓΜŸ}ÓÚ
M (586)
Consumer electronics e.g. MP3 player / 3 4 5 6
iPod, dvd player LÿœÿúfëþÀÿú
B{àÿLÿú{s÷æœÿçOÿ
9 1 2
D’ÿæÜÿÀÿ~ Fþú¨ç3
{¨âßÀÿú/AæB{¨æxÿú,
xÿçµÿçxÿç {¨âßÀÿú (587)
Hair care services {ÜŸÀŸÚ 3 4 5 6
10 1 2
{LŸÀŸÚ ÓΜŸ}{ÓÓ (588)
WASHER/DRYER H´æÌÀÿ/xÿ÷æßÀÿú 3 4 5 6
11 1 2
(589)
SMALL HOME APPLIANCES (e.g. iron, 3 4 5 6
microwave
{dæs {Üÿæþú Aæ¨âßæ{œÿÛÓú
(D’ÿæÜÿÀÿ~ AæßÀÿœÿú,
12 þæB{Lÿ÷æ{µÿ¯ÿú) 1 2
(590)
Large home appliances(e.g. washing 3 4 5 6
machine, air conditioner
13 ¯ÿÝ {Üÿæþú Aæ¨âæ{ß{œÿÛÓ (D’ÿæ. H 1 2
´æÉçó {þÉçœÿú, FßÀÿ LÿƒçÉœÿÀÿú)
(591)
14 FURNITURE ÜŸ‚ŸÇÖ`ŸÀŸÚ 1 2 3 4 5 6 (592)
Home decor and/or remodelling 3 4 5 6
15 {Üÿæþú {xÿLÿÀÿú F¯ÿó/¯ÿæ Àÿçþ{xÿàÿçó 1 2
(593)
My home or apartment itself 3 4 5 6
16 1 2
{þæÀÿ QÀÿ ¯ÿæ A¨æsö{þ+ (594)
Toys and games {sæßÓú Aæƒ 3 4 5 6
17 1 2
{SþúÓ (595)
Sporting equipment {Øæs}ó 3 4 5 6
18 1 2
D¨LÿÀÿ~ (596)
Entertainment (IN HOME/ OUT OF 3 4 5 6
HOME ¯ÿç{œÿæ’ÿœÿ
19 1 2
(WÀÿ{Àÿ/WÀÿ
¯ÿæÜÿæÀÿ{Àÿ) (597)
Fast-service restaurants 3 4 5 6
20 1 2
üÿæÎ Óµÿ}Óú {ÀÿÎëÀÿæ+ (598)
Sit-down restaurants Óçsú xÿæDœÿ 3 4 5 6
21 1 2
{ÀÿÎëÀÿæ+ (599)
Travel & vacations µÿ÷þ~ F¯ÿó 3 4 5 6
22 1 2
dësç’ÿœÿ (600)
23 Refrigerator {Àÿüÿ÷çf{ÀÿsÀÿú 1 2 3 4 5 6 (601)
24 Colour TV Àÿèÿêœÿ sçµÿç 1 2 3 4 5 6 (602)
Column coded done by Neeta Bele on 10Mar2011 35
Mobile phone {þæ¯ÿæBàÿú 3 4 5 6
25 1 2
{üÿæœÿú (603)
Q615 We would now like to understand more about your spending for everyday purchases of groceries
and household items. For each of the following categories, please indicate those in which you are
likely to spend more to get a product that is better than the rest, where you are indifferent about
how much you spend, and where you choose to spend less, because it is less important to you.
Spending less might include buying a lower-priced brand in this category or buying a generic or
store-brand product. SA
F{¯ÿ Aæ{þ Aæ¨~ ¨÷†ÿç’ÿçœÿ ¨æBô {S÷æÓÀÿê F¯ÿó ÜÿæDÓú {Üÿæàÿúxÿ
AæB{sþú Lÿç~ç¯ÿæ {ä†ÿ÷{Àÿ LÿÀÿë$#¯ÿæ Qaÿö Óº¤ÿ{Àÿ AæÜÿëÀÿç
¯ÿëlç¯ÿæLÿë `ÿæ{Üÿô> œÿç{þ§æNÿ ¨÷{†ÿ¿Lÿsç ¯ÿçµÿæS ¨æBô, ’ÿßæLÿÀÿç
`ÿçÜÿ§ç†ÿ LÿÀÿ;ÿë {¾ Aæ¯ÿ~ Aœÿ¿ ¨÷xÿLÿuÀÿ †ÿëÁÿœÿæ{Àÿ {LÿDô
¯ÿçµÿæSÀÿ ¨÷xÿLÿu D¨{Àÿ A™#Lÿ Qaÿö LÿÀÿç¯ÿæÀÿ Ó»æ¯ÿœÿæ ÀÿÜÿçdç,
{¾Dô {ä†ÿ÷{Àÿ A¨~ {Lÿ{†ÿ Qaÿö LÿÀÿç{¯ÿ {Ó {ä†ÿ÷{Àÿ µÿçŸÓ F¯ÿó {LÿDô
{ä†ÿ÷{Àÿ Lÿþ Qaÿö LÿÀÿç{¯ÿ LÿæÀÿ~Ó LÿæÀÿ~ FÜÿæ Aæ¨~Zÿ {ä†ÿ÷{Àÿ
Lÿþ SëÀÿë†ÿ´¨í‚ÿö
Using the following scale, please indicate your attitude about spending in each of the following categories.
œÿç{þ§æNÿ {Ôÿàÿ ¯ÿ¿¯ÿÜÿæÀÿLÿÀÿç œÿçþ§{Àÿ $#¯ÿæ ¯ÿçµÿæSSëÝçLÿ
D¨{Àÿ Qaÿö LÿÀÿç¯ÿæÀÿ ’ÿõÎç{Lÿæ~Lÿë `ÿçÜÿ§ç†ÿ LÿÀÿ;ÿë>
5 = I'm willing to pay as much as I can to get the very best that I can in this category of products.
5 = FÜÿç
¯ÿçµÿæSÀÿ Ó¯ÿëvÿæÀÿë Dˆÿþ ¨÷xÿLÿu ¨æB¯ÿæ ¨æBô þëô {þæÀÿ
Óæþ$ö¿Àÿ {ÉÌ ¨¾ö¿;ÿ sZÿæ {’ÿ¯ÿæLÿë ¨÷Öë†
4 = I'm willing to spend somewhat more in order to get a somewhat better product in this category.
4 = FÜÿç
¯ÿçµÿæSÀÿ Lÿçdçsæ Dˆÿþ ¨÷xÿLÿu ¨æB¯ÿæ ¨æBô þëô {þæÀÿ Lÿçdçsæ
A™#Lÿÿ sZÿæ {’ÿ¯ÿæLÿë ¨÷Öë†
3 = I don't try to spend more or less on this category of products.
3 = FÜÿç¯ÿçµÿæSÀÿ {¨÷æxÿLÿu ¨æBô þëô A™#Lÿ ¯ÿæ Lÿ Qaÿö LÿÀÿç¯ÿæLÿë
¨÷Öë†ÿ œÿëÜÿô
2 = I try to save a little money by spending less when I buy this category of products.
2 = FÜÿç
¯ÿçµÿæSÀÿ {¨÷æxÿLÿu Lÿç~ç¯ÿæ Óþß{Àÿ {¾{†ÿ ’ÿíÀÿ¨¾ö¿;ÿ Lÿþ
Qaÿö LÿÀÿç¨æ{Àÿ ¾æ LÿÀÿç Lÿçdç sZÿæ Óoß LÿÀÿç¯ÿæLÿë {`ÿÉuæ Lÿ{Àÿ
1 = I spend the bare minimum in this category.
1 = FÜÿç ¯ÿçµÿæS{Àÿ þëô A†ÿç Lÿþ Qaÿö Lÿ{Àÿ
Not applicable - I neither buy nor plan to buy products in this category.
¨÷{¾æf¿ œÿë{Üÿô - FÜÿç ¯ÿçµÿæSÀÿ {¨÷æxÿLÿu Lÿç~ç{¯ÿ ¯ÿæ Lÿç~ç¯ÿæÀÿ
{¾æfœÿæ Lÿ{Àÿ œÿæÜÿ]
SHOW CARD
Q615 For each of the following categories, please indicate those in which you are likely to spend more to get a
product that is better than the rest, where you are indifferent about how much you spend, and where you
choose to spend less, because it is less important to you.
œÿç{þ§æNÿ ¨÷{†ÿ¿Lÿsç ¯ÿçµÿæS ¨æBô, ’ÿßæLÿÀÿç `ÿçÜÿ§ç†ÿ LÿÀÿ;ÿë {¾
Aæ¯ÿ~ Aœÿ¿ ¨÷xÿLÿuÀÿ †ÿëÁÿœÿæ{Àÿ {LÿDô ¯ÿçµÿæSÀÿ ¨÷xÿLÿu D¨{Àÿ
A™#Lÿ Qaÿö LÿÀÿç¯ÿæÀÿ Ó»æ¯ÿœÿæ ÀÿÜÿçdç, {¾Dô {ä†ÿ÷{Àÿ A¨~ {Lÿ{†ÿ
Qaÿö LÿÀÿç{¯ÿ {Ó {ä†ÿ÷{Àÿ µÿçŸÓ F¯ÿó {LÿDô {ä†ÿ÷{Àÿ Lÿþ Qaÿö LÿÀÿç{¯ÿ
LÿæÀÿ~Ó LÿæÀÿ~ FÜÿæ Aæ¨~Zÿ {ä†ÿ÷{Àÿ Lÿþ SëÀÿë†ÿ´¨í‚ÿö
1 2 3 4 5 6
I spend the I’m willing to
I don’t try to I’m willing to
bare I try to save a spend
spend more pay as much
minimum… little money somewhat
or less… as I can…
more
þëô A†ÿç þëô A™#Lÿ ¯ÿæ Lÿçdçsæ Lÿçdçsæ
Lÿçdç sZÿæ Óoß
Lÿ Qaÿö NA
Lÿþ Qaÿö LÿÀÿç¯ÿæLÿëLÿÀÿç¯ÿæLÿë
A™#Lÿÿ A™#Lÿÿ sZÿæ
sZÿæ {’ÿ¯ÿæLÿë
Lÿ{Àÿ {`ÿÉuæ Lÿ{Àÿ¨÷Öë†ÿ œÿëÜÿô {’ÿ¯ÿæLÿë
¨÷Öë†
¨÷Öë†
[ROTATE ITEMS]
SHOW CARD
Q700: Think now about those categories where you said you are willing to pay a little more or as much as
you can for premium quality goods and services. Listed below are some reasons why people might
spend a little more on certain categories of goods and services. Please indicate how well these
statements describe why you personally are willing to spend more on these categories. SA
F{¯ Aæ¨~ Dˆÿþ Së~¯ÿˆÿæÀÿ ÓæþS÷ê F¯ÿó {Ó¯ÿæ ¨æBô Lÿçdç A™#Lÿ ¯ÿæ Aæ¨~ZÿÀÿ Óæþ$ö¿Àÿ
Ó¯ÿöæ™#Lÿ sZÿæ {’ÿ¯ÿæLÿë ¨÷Öë†ÿ {¯ÿæàÿç LÿÜÿç$#{àÿ, {ÓÜÿç ÓþÖ ¯ÿçµÿæS D¨{Àÿ
`ÿç;ÿæ LÿÀÿ;ÿë> {àÿæLÿþæ{œÿ Lÿçdç A™#Lÿ Lÿçdç œÿç”çöÎ ÓæþS÷ê ¯ÿæ {Ó¯ÿæ D¨{Àÿ ¯ÿ¿ß
LÿÀÿç¯ÿæÀÿ LÿæÀÿ~ †ÿàÿçLÿæ œÿçþ§{Àÿ {’ÿBAdç> FÜÿç ÓþÖ LÿæsæSÀÿê D¨{Àÿ Aæ¨~
¯ÿ¿Nÿçµÿæ¯ÿ{Àÿ Lÿçdç A™#Lÿ sZÿæ {’ÿ¯ÿæLÿë ¨÷Öë†ÿ, †ÿæÜÿæLÿë Ó¯ÿëvÿæÀÿë A™#Lÿ
¯ÿ‚ÿöœÿæ LÿÀÿë$#¯ÿæ ¯ÿNÿ¯ÿ¿SëÝçLÿë `ÿçÜÿ§ç†ÿ LÿÀÿ;ÿë>
1 2 3 4 5
Does not
Describes
describe at
very well
all
Aæ{’ÿò Dˆÿþ
¯ÿ‚ÿöœÿæ µÿæ¯ÿ{Àÿ
Lÿ{Àÿ ¯ÿ‚ÿöœÿæ
œÿæÜÿ] Lÿ{Àÿ
Does not
Describes
describe at
very well
all
Because there are meaningful technical differences in the
product or service quality (e.g., features, construction,
materials, look)
1 1 2 3 4 5
LÿæÀÿ~ FÜÿç {¨÷æxÿLÿu ¯ÿæ {Ó¯ÿæ þlç{Àÿ
A$ö¨í‚ÿö ¨÷¾ëNÿç¨Àÿ {µÿ’ÿ ÀÿÜÿçdç (D’ÿæ.
{¯ÿðÉçοæ¯ÿÁÿê, ÓóÀÿ`ÿœÿæ, ÓæþS÷ê, ’ÿõÉ¿) (633)
Because these products/services give better results than the
average or lower-price products or services
2 1 2 3 4 5
LÿæÀÿ~ Lÿþ ’ÿæþÀÿ {¨÷æxÿLÿu ¯ÿæ {Ó¯ÿæ
†ÿëÁÿœÿæ{Àÿ A™#Lÿ üÿÁÿ ¨÷’ÿæœÿ Lÿ{Àÿ (634)
3 Because of the brand name ¯ÿ÷æƒÀÿ œÿæþ LÿæÀÿ~{Àÿ 1 2 3 4 5 (635)
Because I can afford to LÿæÀÿ~ FÜÿæ {þæÀÿ
4 1 2 3 4 5
Óæþ$ö¿ þ™¿{Àÿ (636)
5 Because I deserve it LÿæÀÿ~ FÜÿæ {þæ ¨æBô {¾æS¿ 1 2 3 4 5 (637)
Because I enjoy the feeling of buying these products/services
6 LÿæÀÿ~ FÜÿç {¨÷æxÿLÿu/{Ó¯ÿæ Lÿç~ç¯ÿæ{Àÿ þëô 1 2 3 4 5
Aæœÿ¢ÿ ¨æF (638)
Because I enjoy the feeling of using these products/services
7 LÿæÀÿ~ FÜÿç {¨÷æxÿLÿu ¯ÿ¿¯ÿÜÿæÀÿ LÿÀÿç¯ÿæÀÿ 1 2 3 4 5
Aœÿëµÿí†ÿç þëô D¨{µÿæS Lÿ{Àÿ (639)
8 Because these categories of products/services are more 1 2 3 4 5 (640)
important to me
LÿæÀÿ~ FÜÿç ¯ÿçµÿæS{Àÿ $#¯ÿæ {¨÷æxÿLÿu/{Ó¯ÿæ
SHOW CARD
Q701: Again, think now about those categories where you said you are willing to pay a little more or as
much as you can for premium quality goods and services. Please indicate how well each of the
following attributes describes how you feel when buying and using these goods and services? SA
AæÜÿëÀÿç {SæsçF $Àÿ Dˆÿþ Së~¯ÿˆÿæÀÿ ÓæþS÷ê F¯ÿó {Ó¯ÿæ ¨æBô Lÿçdç
A™#Lÿ ¯ÿæ Aæ¨~ZÿÀÿ Óæþ$ö¿Àÿ Ó¯ÿöæ™#Lÿ sZÿæ {’ÿ¯ÿæLÿë ¨÷Öë†ÿ {¯ÿæàÿç
LÿÜÿç$#{àÿ > FÜÿç ÓþÖ LÿæsæSÀÿê D¨{Àÿ Aæ¨~ ¯ÿ¿Nÿçµÿæ¯ÿ{Àÿ Lÿçdç
A™#Lÿ sZÿæ {’ÿ¯ÿæLÿë ¨÷Öë†ÿ, †ÿæÜÿæLÿë Ó¯ÿëvÿæÀÿë A™#Lÿ ¯ÿ‚ÿöœÿæ
LÿÀÿë$#¯ÿæ ¯ÿNÿ¯ÿ¿SëÝçLÿë `ÿçÜÿ§ç†ÿ LÿÀÿ;ÿë>
1 2 3 4 5
Does not
Describes
describe at
very well
all
Aæ{’ÿò Dˆÿþ
¯ÿ‚ÿöœÿæ µÿæ¯ÿ{Àÿ
Lÿ{Àÿ ¯ÿ‚ÿöœÿæ
œÿæÜÿ] Lÿ{Àÿ
Does Describes
not very well
describe
at all
1 Happy ÓëQê 1 2 3 4 5 (642)
2 Safe ÓëÀÿäç†ÿ 1 2 3 4 5 (643)
Like I’m taking care of myself
3 þëô œÿçf¨æBô ¾œÿ# œÿçF ¨Àÿç 1 2 3 4 5
Aœÿëµÿí†ÿç (644)
4 Comforted AæÀÿæþ 1 2 3 4 5 (645)
5 Successful ÓüÿÁÿ†ÿæ 1 2 3 4 5 (646)
Family –oriented ¨Àÿç¯ÿæÀÿ
6 1 2 3 4 5
AµÿçþëQê (647)
7 Knowledgeable jæœÿ ’ÿæßLÿ 1 2 3 4 5 (648)
8 Smart Óë¢ÿÀÿ 1 2 3 4 5 (649)
Inquisitive/curious
9 1 2 3 4 5
fçjæÓë/¯ÿç`ÿç†ÿ÷ (650)
10 Pampered ¨¿æ¸xÿö 1 2 3 4 5 (651)
11 Less stressed out Lÿþ `ÿæ¨ú ’ÿçF 1 2 3 4 5 (652)
12 Healthy Ó´æ׿¨Àÿ 1 2 3 4 5 (653)
13 Fun/playful þfæ’ÿæÀÿ/{QÁÿ¨÷’ÿ 1 2 3 4 5 (654)
Like someone of style and taste
14 Aœÿ¿þæœÿZÿÀÿ ÎæBàÿ F¯ÿó 1 2 3 4 5
Àÿë`ÿç (655)
SHOW CARD
Q800: Think now about those categories where you try to spend less money or spend the bare minimum.
Listed below are some reasons why people might spend less money on these categories of goods
and services. Please indicate how well these statements describe why you personally try to spend
less money or spend the bare minimum on these categories. SA
F{¯ÿ Aæ¨~ œÿ¿íœÿ†ÿþ sZÿæ Qaÿö LÿÀÿç¯ÿæLÿë ¯ÿç{¯ÿ`ÿœÿæ LÿÀÿë$#¯ÿæ ¯ÿçµÿæS SëÝçLÿ
Óº¤ÿ{Àÿ `ÿç;ÿæ LÿÀÿ;ÿë> œÿçþ§{Àÿ {àÿæLÿþæ{œÿ {¨÷æxÿLÿu F¯ÿó {Ó¯ÿæ D¨{Àÿ œÿë¿œÿ†ÿþ
sZÿæ ¯ÿ¿ß LÿÀÿç¯ÿæLÿë ¨Ó¢ÿ LÿÀÿë$#¯ÿæ ÓæþS÷ê ¯ÿæ {Ó¯ÿæÀÿ {SæsçF †ÿæàÿçLÿæ {’ÿB
Adç> FÜÿç ÓþÖ LÿæsæSÀÿê D¨{Àÿ Aæ¨~ ¯ÿ¿Nÿçµÿæ¯ÿ{Àÿ œÿë¿œÿ†ÿþ sZÿæ {’ÿ¯ÿæLÿë
¨÷Öë†ÿ, †ÿæÜÿæLÿë Ó¯ÿëvÿæÀÿë A™#Lÿ ¯ÿ‚ÿöœÿæ LÿÀÿë$#¯ÿæ ¯ÿNÿ¯ÿ¿SëÝçLÿë `ÿçÜÿ§ç†ÿ
LÿÀÿ;ÿë>
Column coded done by Neeta Bele on 10Mar2011 39
4
1 2 3 5
Desc
Does not
ribes
describe at
very
all
well
SHOW CARD
Q801: Again, thinking about the categories where you try to spend less money or spend the bare minimum.
Please indicate how well each of the following attributes describes how you feel when buying & using
these goods and services? SA
AæÜÿëÀÿç {SæsçF $Àÿ, œÿ¿íœÿ†ÿþ sZÿæ Qaÿö LÿÀÿç¯ÿæLÿë ¯ÿç{¯ÿ`ÿœÿæ LÿÀÿë$#¯ÿæ
¯ÿçµÿæS SëÝçLÿ Óº¤ÿ{Àÿ `ÿç;ÿæ LÿÀÿ;ÿë> œÿçþ§{Àÿ {àÿæLÿþæ{œÿ {¨÷æxÿLÿu F¯ÿó
{Ó¯ÿæ D¨{Àÿ œÿë¿œÿ†ÿþ sZÿæ ¯ÿ¿ß LÿÀÿç¯ÿæLÿë ¨Ó¢ÿ LÿÀÿë$#¯ÿæ ÓæþS÷ê ¯ÿæ
{Ó¯ÿæÀÿ {SæsçF †ÿæàÿçLÿæ {’ÿB Adç> FÜÿç ÓþÖ LÿæsæSÀÿê D¨{Àÿ Aæ¨~
¯ÿ¿Nÿçµÿæ¯ÿ{Àÿ œÿë¿œÿ†ÿþ sZÿæ {’ÿ¯ÿæLÿë ¨÷Öë†ÿ, †ÿæÜÿæLÿë Ó¯ÿëvÿæÀÿë A™#Lÿ
¯ÿ‚ÿöœÿæ LÿÀÿë$#¯ÿæ ¯ÿNÿ¯ÿ¿SëÝçLÿë `ÿçÜÿ§ç†ÿ LÿÀÿ;ÿë>
1 2 3 4 5
Does not
Describes
describe at
very well
all
Aæ{’ÿò Dˆÿþ
¯ÿ‚ÿöœÿæ µÿæ¯ÿ{Àÿ
Lÿ{Àÿ ¯ÿ‚ÿöœÿæ
œÿæÜÿ] Lÿ{Àÿ
1. On average, how many hours per week do you work (either working outside of the home or at
a home- based business)? SA
ÜÿæÀÿæÜÿæÀÿç {SæsçF Ó©æÜÿ{Àÿ Aæ¨~ {Lÿ{†ÿ W+æ Lÿæþ Lÿ{Àÿ (W{Àÿ
¯ÿÓç Lÿæþ LÿÀÿç¯ÿæ ¯ÿæ WÀÿ ¯ÿæÜÿæÀÿ{Àÿ ¾æB Lÿæþ LÿÀÿç¯ÿæ Dµÿß
{ÜÿæB¨æ{Àÿ)
SHOW CARD
¯ I do not work outside of the home or at a home-based business
¯ þëô WÀÿ ¯ÿæÜÿ{Àÿ ¯ÿæ WÀÿ ¯ÿæÜÿæÀÿ Aæ™êÀÿç†ÿ 1
¯ÿçfç{œÿÓú Lÿ{Àÿ œÿæÜÿ]
¯ Less than 20 hours 20 W+æÀÿë Lÿþ 2
¯ 20 to 30 hours 20 Àÿë 30 W+æ 3
¯ 30 to 40 hours 30Àÿë 40 W+æ 4
¯ 40 to 60 hours 40Àÿë 60 W+æ 5
¯ Over 60 hours per week ¨÷†ÿç Ó©æÜÿ 60 W+æÀÿë A™#Lÿ 6 (674)
2A. On average, how many hours per week do you spend on the following activities?
(Estimate number of hours) MA
¨÷†ÿç Ó©æÜÿ{Àÿ Aæ¨~ œÿç{þ§æNÿ Lÿæ¾ö¿SëÝçLÿ ¨æBô {Lÿ{†ÿ W+æ ¯ÿ¿ß Lÿ{Àÿ?
(W+æÀÿ ÓóQ¿æ S~œÿæ LÿÀÿ;ÿë)
Numerical free response
Number of
Rotated Responses
hours/Minutes
¯ Watching television sçµÿç {’ÿQ#¯ÿæ 7 (675-676)
¯ Using the Internet (through both PC & mobile)
¯ B+Àÿú{œÿsú ¯ÿ¿¯ÿÜÿæÀÿ LÿÀÿç¯ÿæ (¨çÓç F¯ÿó 00
{þæ¯ÿæBàÿú Dµÿß ’ÿ´æÀÿæ) (677-678)
¯ Reading ¨Þç¯ÿæ 7 (679-680)
¯ Personal hygiene / Grooming ¯ÿ¿NÿçS†ÿ Ó´æ׿ / Sùþçó 00 (681-682)
¯ Cleaning ¨ÀÿçÍæÀÿ LÿÀÿç¯ÿæ 7 (683-684)
¯ Cooking Àÿæ¤ÿç¯ÿæ 14 (685-686)
¯ Laundry àÿæƒ÷ê 00 (687-688)
¯ Grocery shopping {S÷æÓÀÿê {Éæ¨çó 00 (689-690)
¯ Shopping for myself (e.g., clothes / shoes) œÿçf ¨æBô ɨçó
00
LÿÀÿç¯ÿæ (D’ÿæÜÿÀÿ~ àÿëSæ/{fæ†ÿæ) (691-692)
¯ Shopping for others / household Aœÿ¿þæœÿZÿ/WÀÿ ¨æBô ɨçó
3
LÿÀÿç¯ÿæ (693-694)
¯ Socializing ÓæþæfçLÿ Lÿæþ 00 (695-696)
¯ Exercising or practicing sports ¯ÿ¿æßæþ LÿÀÿç¯ÿæ ¯ÿæ 00 (697-698)
4. Thinking about what you want in life, how would you rate the following aspects of your life
today? SA
fê¯ÿœÿ{Àÿ Aæ¨~Zÿ AæS÷Üÿ Aæ™æÀÿ LÿÀÿç, Aæ¨~ZÿÀÿ AæfçÀÿ fê¯ÿœÿ µÿçˆÿç
LÿÀÿç œÿç{þ§æNÿLÿë Lÿç¨Àÿç þíàÿ¿æßœÿ LÿÀÿç{¯ÿ?
SHOW CARD
Greatly exceeds expectations ¨÷†ÿ¿æÉæ ¯ÿçÉæàÿ µÿæ¯ÿ{Àÿ A†ÿçLÿ÷ Lÿ{Àÿ 1
Exceeds expectation ¨÷†ÿ¿æÉæ A†ÿçLÿ÷þ Lÿ{Àÿ 2
Meets expectation ¨÷†ÿ¿æÉæ ¨íÀÿ~ ÜÿëF 3
Below expectation ¨÷†ÿ¿æÉæÀÿë Lÿþ 4
Far below expectations ¨÷†ÿ¿æÉæÀÿë ¯ÿÜÿë†ÿ Lÿþ 5
ROTATE STATEMENTS
TIC Greatly Far below
K exceeds Exceeds Meets Below expectatio
expectations ns
5. Please indicate whether the following items are sources of happiness or dissatisfaction in your
life. SA
œÿç{þ§æNÿ AæB{sþú SëÝçLÿ Aæ¨~ZÿÀÿ fê¯ÿœÿ{Àÿ ÓëQ ¯ÿæ AÓó†ÿõ©ç Aæ{~
†ÿæÜÿæ `ÿçÜÿ§ç†ÿ LÿÀÿ;ÿë
SHOW CARD
Column coded done by Neeta Bele on 10Mar2011 43
Makes me extremely happy {þæ{†ÿ A†ÿ¿;ÿ ÓëQ¨÷’ÿ Lÿ{Àÿ
1
6. What are the three top type of challenges do you face in your daily life? SELECT TOP THREE
CHALLENGES SHOWCARD
Min: 1 Max: 3
Aæ¨~ZÿÀÿ fê¯ÿœÿ{Àÿ Ó¼ëQêœÿ {Üÿ¯ÿæLÿë ¨Ýç$#¯ÿæ ¨÷™æœÿ†ÿ… A樈ÿç {LÿDô
{LÿDô ?
ROTATE STATEMENTS
TICK
1 ¯ Too many demands on my time {þæÀÿ Óþß vÿæÀÿë A™#Lÿ `ÿæÜÿ]¯ÿæ 1 (829)
2 ¯ Do not have enough time for me œÿçf ¨æBô ¾{$Î Óþß œÿ $#¯ÿæ 2 (830)
3 ¯ Have conflicting priorities ¨ÀÿØÀÿ ¯ÿçÀÿë• AS÷†ÿæ 3 (831)
4 ¯ Managing household/finances ¨Àÿç¯ÿæÀÿ/Aæ$#öLÿ ÖÀÿ Ó»æÁÿç¯ÿæ 4 (832)
5 ¯ Want to take leadership position at work and it requires sacrifice at home
¯ Lÿþö×æœÿ{Àÿ {œÿ†ÿõ†ÿ´ {œÿ¯ÿæ¨æBô AæS÷Üÿ $#àÿæ Lÿç;ÿ WÀÿÀÿ 5
ÓþßLÿë †ÿ¿æS LÿÀÿç¯ÿæLÿë {Üÿ¯ÿ (833)
6 ¯ Trying to succeed in a man’s world [for women] / Trying to succeed in this world 6 (834)
Column coded done by Neeta Bele on 10Mar2011 44
[for men]
¯ f{~ {àÿæLÿZÿÀÿ fê¯ÿœÿ{Àÿ Óæüÿàÿ¿†ÿæ (þÜÿçÁÿæ ¨æBô) /FÜÿç
’ÿëœÿçAæ{Àÿ Óæüÿàÿ¿Lÿæ ¨æBô {`ÿÎæ LÿÀÿç¯ÿæ (¨ëÀÿëÌ ¨æBô)
7. Five years from now, how will the following have changed, if at all? SA
F{¯ÿ vÿæÀÿë ¨æo ¯ÿÌö ¨{ÀÿÓ œÿç{þ§æNÿ SëÝçLÿ{Àÿ {Lÿþç†ÿç ¨Àÿç¯ÿˆÿöœÿ AæÓç{¯ÿ, ¾’ÿç
{Lÿ{¯ÿ¯ÿç {Üÿ{àÿ?
Will be better µÿàÿ {Üÿ{¯ÿ 1
No change ¨Àÿç¯ÿˆÿöœÿ {Üÿ{¯ÿ œÿæÜÿ] 2
Will be worse QÀÿæ¨ {Üÿ{¯ÿ 3
No N/A
Will be Will be
chang
better worse
e
¯ Your daily life Aæ¨~ZÿÀÿ {’ÿðœÿ¢ÿçœÿ fê¯ÿœÿ 1 2 3 9 (840)
¯ Your happiness Aæ¨~ZÿÀÿ ÓëQ 1 2 3 9 (841)
¯ Your family’s daily lives Aæ¨~ZÿÀÿ ¨Àÿç¯ÿæÀÿÀÿ
1 2 3 9
{’ÿðœÿ¢ÿçœÿ fê¯ÿœÿ (842)
¯ Your financial situation Aæ¨~ZÿÀÿ Aæ$#öLÿ ×ç†ÿç 1 2 3 9 (843)
¯ Your community Aæ¨~ZÿÀÿ Óþæf 1 2 3 9 (844)
¯ Your country Aæ¨~ZÿÀÿ ÀÿæÎ÷ 1 2 3 9 (845)
¯ The world overall àÿþS÷µÿæ¯ÿ{Àÿ FÜÿç ’ÿëœÿçAæ 1 2 3 9 (846)
8. On average, what percentage of your household’s total spending do you control or influence
(across all categories of goods and services)? SA
Aæ¨~ZÿÀÿ ¨Àÿç¯ÿæÀÿÀÿ {þæs QaÿöLÿë {Lÿ{†ÿ ɆÿæóÉ Aæ¨~ ÜÿæÀÿæÜÿæÀÿê œÿçߦç†ÿ
Lÿ{Àÿ ¯ÿæ ¨÷µÿæ¯ÿç†ÿ Lÿ{Àÿ?
¯ 0 - 10% 1
¯ 11 - 20% 2
¯ 21 - 30% 3
¯ 31 - 40% 4
¯ 41 - 50% 5
¯ 51 - 60% 6
¯ 61 - 70% 7
¯ 71 - 80% 8
¯ 81 - 90% 9
¯ 91 - 100% 10 (847-848)
ROTATION
Lÿçdç œÿç”çöÎ Óµÿ}{ÓÓú/{¨÷æxÿLÿu SëÝçLÿ þÜÿçÁÿæ/¨ëÀÿëÌZÿ Aæ¯ÿÉ¿Lÿ†ÿæ ¨íÀÿ~
Lÿ{Àÿ †ÿæÜÿæ fæ~ç¯ÿæLÿë Aæ{þ BbÿëLÿ>
œÿç{þ§æNÿ ¨÷{†ÿ¿Lÿsç ¯ÿçµÿæSÀÿ Óµÿ}Ó ¯ÿæ {¨÷æxÿLÿu ¨æBô, {LÿDô ¯ÿNÿ¯ÿ¿ Aæ¨~Zÿ ÓÜÿç†ÿ
Qæ¨ú QæF {¯ÿæàÿç Aæ¨~ þ{œÿ Lÿ{Àÿ
10. Ten years from today, do you believe women/ men are likely to have achieved more / the
same/less on the following dimensions:
Aæfç vÿæÀÿë ’ÿɯÿÌö ¨{Àÿ, þÜÿçÁÿæ/¨ëÀÿëÌþæ{œÿ AæÜÿëÀÿç Óæüÿàÿ¿ ¨æBô
¨æ{Àÿ/FLÿæ¨Àÿç/Lÿþ œÿç{þ§æNÿ ¯ÿçÉß D¨{Àÿ ¨æBô ¨æÀÿç{¯ÿ {¯ÿæàÿç Aæ¨~ ¯ÿçÉ´æÓ
Lÿ{Àÿ Lÿç?
Achieved Less than
more The same today
as today
AæÜÿëÀÿç Aæfç
Aæf ¨Àÿç
Óæüÿàÿ¿ ¨ vÿAæÀÿë
FLÿæ
æB{¯ÿ Lÿþ
¯ Influence on society Óþæf D¨{Àÿ ¨÷µÿæ¯ÿ 1 2 3 (907)
¯ Political power Àÿæf{œÿð†ÿçLÿ ÉNÿç 1 2 3 (908)
Impact on social values ÓæþæfçLÿ þíàÿ¿ D¨{Àÿ ¨÷µÿæ¯ÿ 1 2 3 (909)
¯ Education Éçäæ 1 2 3 (910)
¯ Economic power Aæ$#öLÿ ÉNÿç 1 2 3 (911)
¯ Professional opportunity {¨ÉæS†ÿ Óë{¾æS 1 2 3 (912)
BRITANIA,LUX
(913-927)
This portion of the survey is intended to learn about your opinions and attitudes towards how you use Internet
when shopping and buying for products and services SA
FÜÿç ¯ÿçµÿæS{Àÿ Aæ¨~ {Éæ¨çó Aµÿ¿Ó F¯ÿó ÓæþS÷ê F¯ÿó {Ó¯ÿæ Lÿç~B¯ÿæ ¨æBô
B+Àÿú{œÿsú {Lÿþç†ÿç ¯ÿ¿¯ÿÜÿæÀÿ Lÿ{Àÿ B†ÿ¿æ’ÿç Óº¤ÿ{Àÿ jæœÿ Aföœÿ
LÿÀÿç¯ÿæÀÿ D¨{Àÿ Adç
SHOW CARD
MC1) Do you have access to and use any of the following types of devices to access the internet?
B+Àÿú{œÿsú ÓÜÿç†ÿ {fæÝç¯ÿæ ¨æBô Aæ¨~Zÿ ¨æQ{Àÿ œÿçþ§{Àÿ D{àÿâQ
LÿÀÿë$#¯ÿæ D¨LÿÀÿ~SëÝçLÿ Adç Lÿç?
Yes, I have access to one and use it to access the internet
Üÿô, {þæ{†ÿ {SæsçF ¨æBô ¨Üÿ|ÿc ÀÿÜÿçdç F¯ÿó B+Àÿú{œÿsú 1
¯ÿ¿¯ÿÜÿæÀÿ LÿÀÿç¯ÿæ ¨æBô ¨÷{ßæS Lÿ{Àÿ
Yes, I have access to one but do not use it to access the internet
Üÿô, {þæ{†ÿ {SæsçF ¨æBô ¨Üÿ|ÿc ÀÿÜÿçdç F¯ÿó B+Àÿú{œÿsú 2
¯ÿ¿¯ÿÜÿæÀÿ LÿÀÿç¯ÿæ ¨æBô ¨÷{ßæS Lÿ{Àÿ œÿæÜÿ]
Devices
SHOW CARD
MC2) How often do you use the Internet (with the above devices)?
Aƨ~ {LŸ{†Ÿ A;ŸÀŸÆÁŸ{ÀŸ B+ÀŸ{ŒŸSÚ ¯Ÿ¿¯ŸÜŸÆÀŸ LŸ{ÀŸ? (D¨{ÀŸÆNŸ
D¨LŸÀŸ~ ¯Ÿ¿¯ŸÜŸÆÀŸ LŸÀŸÇ)
TICK 1 2 3 4 5 6 7 8 9 10 (936-9
1 Athletic shoes Aæ$ú{àÿsçLÿú Éë 1 2 3 4 5 6 7 8 9 10 (946-9
2 Jewellery and accessories SÜÿ~æ F¯ÿó
1 2 3 4 5 6 7 8 9 10 (956-9
D¨LÿÀÿ~SëÝçLÿ
3 Kid's clothing LÿçxÿúÓ {Lÿâæ$#ó 1 2 3 4 5 6 7 8 9 10 (966-9
4 Personal clothing ¯ÿ¿NÿçS†ÿ {Lÿâæ$#ó 1 2 3 4 5 6 7 8 9 10 (976-9
5 Shoes Éë 1 2 3 4 5 6 7 8 9 10 (986-9
6 Luxury products àÿOÿÀÿê {¨÷æxÿLÿu 1 2 3 4 5 6 7 8 9 10 (996-10
7 Cars LÿæÀÿú 1 2 3 4 5 6 7 8 9 10 (1006-1
8 Mobile phones (e.g. basic and feature phones)
{þæ¯ÿæBàÿú {üÿæœÿú (D’ÿæÜÿÀÿ~
1 2 3 4 5 6 7 8 9 10 (1016-1
Aæ™æÀÿµÿí†ÿ F¯ÿó {¯ÿðÉçο ÓÜÿç†ÿ
{üÿæœÿú)
9 Smartphones (e.g. Android, Blackberry, iPhone)
Ó½æsö {üÿæœÿúÓ (D’ÿæÜÿÀÿ~
1 2 3 4 5 6 7 8 9 10 (1026-1
Aæ{ƒ÷æBxÿú, ¯ÿâæLÿú{¯ÿÀÿê
{üÿæœÿúÓ, AæB{üÿæœÿú)
10 Tablets (e.g. iPad, Samsung Galaxy)
s¿æ¯ÿú{àÿsú (D’ÿæÜÿÀÿ~ AæB¨¿æxÿú, 1 2 3 4 5 6 7 8 9 10 (1036-1
ÓæóÓèÿú SæàÿæOÿê)
11 Mobile phone contract and services
1 2 3 4 5 6 7 8 9 10 (1046-1
{þæ¯ÿæBàÿú {üÿæœÿú F¯ÿó Óµÿ}{ÓÓú
12 Televisions, DVD players, audio equipment,
digital cameras and video equipment
{sàÿçµÿçfœÿúÓ xÿçµÿçxÿú {¨âßÓöÓ 1 2 3 4 5 6 7 8 9 10 (1056-1
AxÿçH FLÿ뿨ú{þ+, xÿçfçsàÿú Lÿ¿æ{þÀÿæ
F¯ÿó µÿçxÿçH BLÿ뿨ú{þ+
13 Computers e.g. PCs and Laptops Lÿ¸çDsÀÿú
1 2 3 4 5 6 7 8 9 10 (1066-1
D’ÿæÜÿÀÿ~ ¨çÓç F¯ÿó àÿ¿æ¨ús¨ú
14 E-readers e.g. Kindle, Nook, Sony e-reader
B-ÀÿêxÿÓö D’ÿæÜÿÀÿ~ Lÿçƒçàÿú, 1 2 3 4 5 6 7 8 9 10 (1076-1
œÿëLÿú, {Óæœÿê B-ÀÿêxÿÀÿú
15 Portable media (music, video game) devices e.g.
PSP,MP3, iPod
{¨æ{sö¯ÿëàÿú {þxÿçAæ (þë¿fçLÿú, 1 2 3 4 5 6 7 8 9 10 (1086-1
µÿçxÿçH{Sþú) D¨LÿÀÿ~ D’ÿæÜÿÀÿ~
¨çFÓú¨ç, Fþú¨ç3, AæB{¨æxÿú
Column coded done by Neeta Bele on 10Mar2011 51
16 Other consumer electronics
Aœÿ¿ LÿœÿúfëþÀÿú 1 2 3 4 5 6 7 8 9 10 (1096-1
B{àÿLÿú{s÷æœÿçLÿúÓ ·
17 Washer/dryer H´æÌÀÿú/xÿ÷æßÀÿú 1 2 3 4 5 6 7 8 9 10 (1106-1
18 Small home appliances {dæs {Üÿæþú
1 2 3 4 5 6 7 8 9 10 (1116-1
Aæ¨âæ{ß{œÿÛÓú
19 Large home appliances (dishwasher,
refrigerator) ¯ÿÝ {Üÿæþú Aæ¨â{ßœÿÛÓú 1 2 3 4 5 6 7 8 9 10 (1126-1
(xÿçÉú H´æÉÀÿú, {Àÿüÿ÷çf{ÀÿsÀÿú)
20 Furniture üÿ‚ÿçö`ÿÀÿú 1 2 3 4 5 6 7 8 9 10 (1136-1
21 Home décor {Üÿæþú {xÿLÿÀÿú 1 2 3 4 5 6 7 8 9 10 (1146-1
22 Home or apartment search (to buy or rent)
{Üÿæþú ¯ÿæ A¨æsö{þ+ Óaÿö 1 2 3 4 5 6 7 8 9 10 (1156-1
(Lÿç~ç¯ÿæLÿë ¯ÿæ µÿÝæ{Àÿ {œÿ¯ÿæLÿë)
23 Home repair and renovation
1 2 3 4 5 6 7 8 9 10 (1166-1
{Üÿæþú {þÀÿæþ†ÿç F¯ÿó œÿ¯ÿêLÿÀÿ~
24 Toys and games (excl. video games)
1 2 3 4 5 6 7 8 9 10 (1176-1
{sæ{ßÓú Aæƒ {SþúÓ
25 Sporting equipment
1 2 3 4 5 6 7 8 9 10 (1186-1
{Øæs}ó BLÿ뿨ú{þ+
26 Out of home entertainment (cinema tickets, etc.)
1 2 3 4 5 6 7 8 9 10 (1196-1
AæDsú Aüÿú {Üÿæþú F+Àÿ{sœÿú{þ+
27 Restaurants {ÀÿÎëÀÿæ+ 1 2 3 4 5 6 7 8 9 10 (1206-1
28 Travel and vacation µÿ÷þ~ F¯ÿó dësç 1 2 3 4 5 6 7 8 9 10 (1216-1
29 Books, newspapers and magazines
1 2 3 4 5 6 7 8 9 10 (1226-1
¨ëÖLÿ, QµÿÀÿ LÿæSf F¯ÿó þ¿æSæfçœÿú
30 Media (music, movies, video games, ringtones,
etc.) {þxÿçAæ (þë¿fçLÿúÓ þëµÿçÓú, 1 2 3 4 5 6 7 8 9 10 (1236-1
µÿçxÿçH {SþúÓ
31 Financial products and services
üÿæBœÿæœÿúÓçßàÿ {¨÷æxÿLÿu {¯ÿó 1 2 3 4 5 6 7 8 9 10 (1246-1
Óµÿ}{ÓÓú
32 Groceries and beverages {S÷æÓÀÿêfú F¯ÿó
1 2 3 4 5 6 7 8 9 10 (1256-1
¯ÿçµÿ{ÀÿfÓú
33 Household products (detergents, cleaning
products,etc)
ÜÿæDÓú{Üÿæàÿúxÿ {¨÷æxÿLÿu&úÓ 1 2 3 4 5 6 7 8 9 10 (1266-1
(xÿçsÀÿú{f+, Lÿâêœÿçó {¨÷æxÿLÿu
B†ÿ¿æ’ÿç)
34 Personal care, skin care and cosmetics
¨Óöœÿæàÿ {LÿÀÿú, Ôÿçœÿú {LÿÀÿú F¯ÿó 1 2 3 4 5 6 7 8 9 10 (1276-1
LÿÓú{þsçLÿúÓ
35 Drugs and medicine and vitamins
xÿ÷SúÓ Aæƒ {þxÿçÓçœÿúÓ Aæƒ 1 2 3 4 5 6 7 8 9 10 (1286-1
µÿçsæþçœÿúÓ
36 Pet food and pet care products
(1296-1
{¨sú üÿëƒ Aæƒ {¨sú {LÿÀÿú 1 2 3 4 5 6 7 8 9 10
{¨÷æxÿLÿu&úÓ
37 Insurance products and services
(1306-1
BœÿúÓëÀÿæœÿÛ {¨÷æxÿLÿu&úÓ F¯ÿó 1 2 3 4 5 6 7 8 9 10
Óµÿ}{ÓÓú
ASK MC4 FREQUENCY OF SHOPPING OVER INTERNET FOR CATEGORIES CODED IN MC3
SHOW CARD
MC4) You indicated that you used the internet to shop for the various categories. How often would
you estimate you use the internet in the following ways for each of those categories? SA
ROTATE CATEGORIES
TICK For all / Sometimes Rarely
almost all of Frequently
my purchases
in this
category
1 Athletic shoes Aæ$ú{àÿsç Éí 1 2 3 4 (1306)
Aæ$ú{àÿsç Éí
2 Jewellery and accessories
1 2 3 4 (1307)
SÜÿ~æ F¯ÿó Aæ{ÓÓÀÿêfú
3 Kid's clothing LÿçxÿúÓ {Lÿâæ$#ó 1 2 3 4 (1308)
4 Personal clothing ¨Óöœÿæàÿ
1 2 3 4 (1309)
{Lÿâæ$#ó
5 Shoes Éí 1 2 3 4 (1310)
6 Luxury products àÿOÿÀÿê {¨÷æxÿLÿu 1 2 3 4 (1311)
7 Cars LÿæÀÿú 1 2 3 4 (1312)
8 Mobile phones (e.g. basic and feature
phones)
1 2 3 4 (1313)
{þæ¯ÿæB {üÿæœÿú Lÿ+÷æLÿu
F¯ÿó Óµÿ}Óú
9 Smartphones (e.g. Android, Blackberry,
Ó½æsö{üÿæœÿÛ ({¾þç†ÿç,
iPhone)
1 2 3 4 (1314)
Aæœÿxÿ÷Fxÿ, ¯ÿâæLÿ{¯ÿÀÿç,
AæB{üÿæœÿú)
10 Tablets (e.g. iPad, Samsung Galaxy)
sæ¯ÿú{àÿsú ({¾þç†ÿç AæB¨¿æxÿú, 1 2 3 4 (1315)
ÓæþÓæèÿ S¿æàÿæOÿç)
11 Mobile phone contract and services
{þæ¯ÿæB {üÿæœÿú Lÿ+÷æLÿu 1 2 3 4 (1316)
F¯ÿó Óµÿ}Óú
12 Televisions, DVD players, audio equipment,
digital cameras and video equipment
{sàÿçµÿçfœÿúÓ xÿçµÿçxÿú {¨âßÓöÓ 1 2 3 4 (1317)
AxÿçH FLÿ뿨ú{þ+, xÿçfçsàÿú Lÿ¿æ{þÀÿæ
F¯ÿó µÿçxÿçH BLÿ뿨ú{þ+
13 Computers e.g. PCs and Laptops
Lÿ¸çDsÀÿú D’ÿæÜÿÀÿ~ ¨çÓç F¯ÿó 1 2 3 4 (1318)
àÿ¿æ¨ús¨ú
14 E-readers e.g. Kindle, Nook, Sony e-reader
B-ÀÿêxÿÓö D’ÿæÜÿÀÿ~ Lÿçƒçàÿú, œÿëLÿú, 1 2 3 4 (1319)
{Óæœÿê B-ÀÿêxÿÀÿú
15 Portable media (music, video game) devices 1 2 3 4 (1320)
e.g. PSP,MP3, iPod
{¨æ{sö¯ÿëàÿú {þxÿçAæ (þë¿fçLÿú,
µÿçxÿçH{Sþú) D¨LÿÀÿ~ D’ÿæÜÿÀÿ~
Column coded done by Neeta Bele on 10Mar2011 53
¨çFÓú¨ç, Fþú¨ç3, AæB{¨æxÿú
16 Other consumer electronics
Aœÿ¿ LÿœÿúfëþÀÿú 1 2 3 4 (1321)
B{àÿLÿú{s÷æœÿçLÿúÓ
17 Washer/dryer H´æÌÀÿú/xÿ÷æßÀÿú 1 2 3 4 (1322)
18 Small home appliances {dæs {Üÿæþú
1 2 3 4 (1323)
Aæ¨âæ{ß{œÿÛÓú
19 Large home appliances (dishwasher,
refrigerator)
1 2 3 4 (1324)
¯ÿÝ {Üÿæþú Aæ¨â{ßœÿÛÓú (xÿçÉú H
´æÉÀÿú, {Àÿüÿ÷çf{ÀÿsÀÿú)
20 Furniture üÿ‚ÿçö`ÿÀÿú 1 2 3 4 (1325)
21 Home décor {Üÿæþú {xÿLÿÀÿú 1 2 3 4 (1326)
22 Home or apartment search (to buy or rent)
{Üÿæþú ¯ÿæ A¨æsö{þ+ Óaÿö 1 2 3 4 (1327)
(Lÿç~ç¯ÿæLÿë ¯ÿæ µÿÝæ{Àÿ {œÿ¯ÿæLÿë)
23 Home repair and renovation
1 2 3 4 (1328)
{Üÿæþú {þÀÿæþ†ÿç F¯ÿó œÿ¯ÿêLÿÀÿ~
24 Toys and games (excl. video games)
1 2 3 4 (1329)
{sæ{ßÓú Aæƒ {SþúÓ
25 Sporting equipment {Øæs}ó BLÿ뿨ú{þ+ 1 2 3 4 (1330)
26 Out of home entertainment (cinema tickets,
1 2 3 4 (1331)
etc.) AæDsú Aüÿú {Üÿæþú F+Àÿ{sœÿú{þ+
27 Restaurants {ÀÿÎëÀÿæ+ 1 2 3 4 (1332)
28 Travel and vacation µÿ÷þ~ F¯ÿó dësç 1 2 3 4 (1333)
29 Books, newspapers and magazines
1 2 3 4 (1334)
¨ëÖLÿ, QµÿÀÿ LÿæSf F¯ÿó þ¿æSæfçœÿú
30 Media (music, movies, video games,
ringtones, etc.) {þxÿçAæ (þë¿fçLÿúÓ þëµÿçÓú, 1 2 3 4 (1335)
µÿçxÿçH {SþúÓ
31 Financial products and services
üÿæBœÿæœÿúÓçßàÿ {¨÷æxÿLÿu {¯ÿó 1 2 3 4 (1336)
Óµÿ}{ÓÓú
32 Groceries and beverages g{S÷æÓÀÿêfú
1 2 3 4 (1337)
F¯ÿó ¯ÿçµÿ{ÀÿfÓú
33 Household products (detergents, cleaning
products,etc)
ÜÿæDÓú{Üÿæàÿúxÿ {¨÷æxÿLÿu&úÓ 1 2 3 4 (1338)
(xÿçsÀÿú{f+, Lÿâêœÿçó {¨÷æxÿLÿu
B†ÿ¿æ’ÿç)
34 Personal care, skin care and cosmetics
¨Óöœÿæàÿ {LÿÀÿú, Ôÿçœÿú {LÿÀÿú 1 2 3 4 (1339)
F¯ÿó LÿÓú{þsçLÿúÓ
35 Drugs and medicine and vitamins
xÿ÷SúÓ Aæƒ {þxÿçÓçœÿúÓ Aæƒ 1 2 3 4 (1340)
µÿçsæþçœÿúÓ
36 Pet food and pet care products
{¨sú üÿëƒ Aæƒ {¨sú {LÿÀÿú 1 2 3 4 (1341)
{¨÷æxÿLÿu&úÓ
37 Insurance products and services
BœÿúÓëÀÿæœÿÛ {¨÷æxÿLÿu&úÓ F¯ÿó 1 2 3 4 (1342)
Óµÿ}{ÓÓú
SHOW CARD
MC5) Now, more generally, when it comes to using internet in your shopping process, how
frequently do you do the following? SA
Column coded done by Neeta Bele on 10Mar2011 54
F{¯ÿÓ A™#Lÿ Óæ™æÀÿ~†ÿ, Aæ¨~ZÿÀÿ ɨçó ¨÷Lÿ÷çßæ ¨æBô B+Àÿú{œÿsú
¯ÿ¿¯ÿÜÿæÀÿÀÿ ¯ÿçÌßLÿë Aæ{Ó, Aæ¨~ {Lÿ{†ÿ ¯ÿæÀÿºæÀÿ†ÿæ{Àÿ œÿç{þ§æNÿ Lÿæ¾ö¿SëÝçLÿë
Lÿ{Àÿ?
For all / almost all of my shopping Avgvi me / cÖvq me FÜÿç
1
¯ÿçµÿæSÀÿ ÓþÖ QÀÿê’ÿú/¨æQæ¨æQê ÓþÖ QÀÿê’ÿú ¨æBô
Frequently¯ÿæÀÿºæÀÿ 2
Sometimes Lÿçdç Óþß{Àÿ 3
Rarely ¯ÿÜÿë†ÿ ¯ÿçÀÿÁÿ 4
Never {Lÿ{¯ÿ¯ÿç œÿë{Üÿô 5
SHOW CARD
MC10) Have you checked reviews / recommendations posted by others in social networking sites,
blogs or consumer review websites? SA
{ÓæÓçßæàÿ {œÿsúH´Lÿ}ó ÓæBsú, {¯ÿâæSúÓ ¯ÿæ Lÿœÿúfë¿þÀÿú ÀÿçµÿçD {H´¯ÿúÓæBs{Àÿ
Aæ¨~ ÀÿçµÿçD/Óë¨æÀÿçÌSëÝçLÿ {`ÿLÿú LÿÀÿç$#{àÿ Lÿç œÿæÜÿ
Yes, I have done it in the past month Üÿô S†ÿ þæÓ{Àÿ þëô
4
FÜÿæ LÿÀÿç$#àÿæ
Yes, I have done it in the past 6 months but not in the past month
þëô FÜÿæLÿë S†ÿ 6 þæÓ þ™¿{Àÿ FÜÿæLÿë LÿÀÿç$#àÿæ 3
Lÿç;ÿë S†ÿ þæÓ{Àÿ œÿë{Üÿô
Column coded done by Neeta Bele on 10Mar2011 55
Yes, I have done it but not in the past 6 months
Üÿô, þëô FÜÿæLÿë LÿÀÿç$#àÿæ Lÿç;ÿë S†ÿ 6 þæÓ 2
þ™¿{Àÿ œÿë{Üÿô
No, I have never done it bv œÿæ, þëô FÜÿæLÿë {Lÿ{¯ÿ¯ÿç
1 (1350)
LÿÀÿç œÿæÜÿ]
SHOW CARD
MC11) Have you posted your own reviews / recommendations posted in social networking sites,
blogs or consumer review websites? SA
{ÓæÓçßæàÿ {œÿsúH´Lÿ}ó ÓæBsú, {¯ÿâæSúÓ ¯ÿæ Lÿœÿúfë¿þÀÿú ÀÿçµÿçD {H
´¯ÿúÓæBs{Àÿ Aæ¨~ ÀÿçµÿçD/Óë¨æÀÿçÌSëÝçLÿ {¨æÎ LÿÀÿç$#{àÿ Lÿç œÿæÜÿ]
Yes, I have done it in the past month Üÿô S†ÿ þæÓ{Àÿ þëô
4
FÜÿæ LÿÀÿç$#àÿæ
Yes, I have done it in the past 6 months but not in the past month
þëô FÜÿæLÿë S†ÿ 6 þæÓ þ™¿{Àÿ FÜÿæLÿë LÿÀÿç$#àÿæ 3
Lÿç;ÿë S†ÿ þæÓ{Àÿ œÿë{Üÿô
Yes, I have done it but not in the past 6 months
Üÿô, þëô FÜÿæLÿë LÿÀÿç$#àÿæ Lÿç;ÿë S†ÿ 6 þæÓ 2
þ™¿{Àÿ œÿë{Üÿô
No, I have never done it bv œÿæ, þëô FÜÿæLÿë {Lÿ{¯ÿ¯ÿç
1 (1351)
LÿÀÿç œÿæÜÿ]
MC11A) While in a store have you ever used your mobile phone to check prices / compare prices
across online and traditional retailers? SA
{¾{†ÿ{¯ÿ{Áÿ Aæ¨~ {SæsçF {ÎæÀÿú $#¯ÿæ Óþß{Àÿ ’ÿæþ {`ÿLÿú LÿÀÿç¯ÿæ¨æBô
{Lÿ{¯ÿ ¯ÿç Aæ¨~ZÿÀÿ {þæ¯ÿæBàÿ {üÿæœÿú ¯ÿ¿¯ÿÜÿæÀÿ
LÿÀÿç$#{àÿ/AœÿúàÿæBœÿú F¯ÿó ¨æÀÿºÀÿçLÿú Àÿç{sàÿÀÿZÿÀÿ ’ÿæþ
†ÿëÁÿœÿæ LÿÀÿç¯ÿæ ¨æBô AœÿúàÿæBœÿú{Àÿ >
Yes Üÿô 1
No œÿæ 2 (1352)
[If no to MC11A]
MC11A2) How interested are you in using your mobile device to check prices? SA
Aæ¨~ZÿÀÿ {þæ¯ÿæBàÿú xÿçµÿæBfú ¨÷æBfú {`ÿLÿú LÿÀÿç¯ÿæ ¨æBô ¯ÿ¿¯ÿÜÿæÀÿ
LÿÀÿç¯ÿæ{Àÿ Aæ¨~ {Lÿ{†ÿ ’ÿíÀÿ¨¾ö¿;ÿ AæS÷Üÿêÿú?
Very interested ¯ÿÜÿë†ÿ AæS÷Üÿê 1
Somewhat interested Lÿçdçsæ AæS÷Üÿê 2
Indifferent D’ÿæÓêœÿ 3
Somewhat disinterested Lÿçdçsæ AœÿæS÷Üÿê 4
Not at all interested Aæ{’ÿò AæS÷Üÿê œÿë{Üÿô 5 (1357)
Yes Üÿô 1
No œÿæ 2 (1358)
[If no to MC 11B]
SHOW CARD
MC11B2) How interested are you in using your mobile device to access additional product information?
SA
Aæ¨~ZÿÀÿ {þæ¯ÿæBàÿú xÿçµÿæBfú ¨÷æBfú {`ÿLÿú LÿÀÿç¯ÿæ ¨æBô ¯ÿ¿¯ÿÜÿæÀÿ LÿÀÿç¯ÿæ{Àÿ Aæ¨~
{Lÿ{†ÿ ’ÿíÀÿ¨¾ö¿;ÿ AæS÷Üÿêÿú?
Very interested ¯ÿÜÿë†ÿ AæS÷Üÿê 1
Somewhat interested Lÿçdçsæ AæS÷Üÿê 2
Indifferent D’ÿæÓêœÿ 3
Somewhat disinterested Lÿçdçsæ AœÿæS÷Üÿê 4
Not at all interested Aæ{’ÿò AæS÷Üÿê œÿë{Üÿô 5 (1363)
SHOW CARD
MC12) Please rate how much you trust the following information sources (online and / or offline) for
purchasing decisions?
~ç¯ÿæ ¨æBô œÿçɬˆÿç {œÿ¯ÿæ {ä†ÿ÷{Àÿ œÿç{þ§æNÿ †ÿ$¿Àÿ {Ó÷æ†ÿLÿë Aæ¨~ {Lÿ{†ÿ
’ÿíÀÿ ¨¾ö¿;ÿ ¯ÿçÉ´æÓ Lÿ{Àÿ (Aœÿú àÿæBœÿú/¯ÿæ AüÿúàÿæBœÿú)
I trust the source a lot FÜÿç {Ó÷æ†ÿLÿë þëô A™#Lÿ ¯ÿçÉ´æÓ Lÿ{Àÿ 1
I trust the source somewhat FÜÿç {Ó÷æ†ÿLÿë þëô Lÿçdçsæ ¯ÿçÉ´æÓ
2
Lÿ{Àÿ
Neither trust nor distrust ¯ÿçÉ´æÓ ¯ÿæ A¯ÿçÉ´æÓ Lÿ{Àÿ œÿæÜÿ] 3
I distrust the source somewhat FÜÿç {Ó÷æ†ÿLÿë þëô Lÿçdçsæ A¯ÿçÉ´æÓ
4
Lÿ{Àÿ
I distrust the source a lot FÜÿç {Ó÷æ†ÿLÿë þëô A™#Lÿ A¯ÿçÉ´æÓ Lÿ{Àÿ 5
Neither I distrust I
I trust
I trust the trust the distrust
the
source nor source the
source
somewhat distrust somewhat source
a lot
a lot
Retailer’s or manufacturer's 1 2 3 4 5 (1364)
website
Àÿç{sàÿÀÿZÿÀÿ ¯ÿæ
œÿçþöæ†ÿæZÿÀÿ {H
Column coded done by Neeta Bele on 10Mar2011 57
´¯ÿúÓæBsú
Other third party websites
Aœÿ¿ $xÿö ¨æsöê {H 1 2 3 4 5 (1365)
´¯ÿúÓæBsú
Reviews / recommendations in
social networking sites from
people you do not know
Aæ¨~Zÿ ¨Àÿç`ÿç†ÿ
1 2 3 4 5 (1366)
{àÿæLÿþæœÿZÿ vÿæÀÿë
{ÓæÓçßàÿ {œÿ`ÿúH´Lÿ}ó
ÓæBs{Àÿ $#¯ÿæ
ÀÿçµÿçD/{ÀÿLÿ{þ{ƒÉœÿúÓ
Reviews / recommendations in
social networking sites from
people you know personally
Aæ¨~Zÿ ¯ÿ¿NÿçS†ÿ
µÿæ¯ÿ{Àÿ¨Àÿç`ÿç†ÿ 1 2 3 4 5 (1367)
{àÿæLÿþæœÿZÿ vÿæÀÿë
{ÓæÓçßàÿ {œÿ`ÿúH´Lÿ}ó
ÓæBs{Àÿ $#¯ÿæ
ÀÿçµÿçD/{ÀÿLÿ{þ{ƒÉœÿúÓ
Advertising (TV, radio, magazines,
etc)
1 2 3 4 5 (1368)
¯ÿçj樜ÿ (sçµÿç, {ÀÿxÿçH,
þ¿æSæfçœÿú B†ÿ¿æ’ÿç)
Retailer / manufacturer printed
materials (brochures, catalogues,
etc.)
Àÿç{sàÿÀÿú/œÿçþöæ†ÿæ 1 2 3 4 5 (1369)
¨÷ç{+xÿ ÓæþS÷ê
(¯ÿ÷æDÉçßÀÿ, Lÿæsæ{àÿæSú
B†ÿ¿æ’ÿç)
Advice from a salesperson in store
{ÎæÀÿ{Àÿ $#¯ÿæ 1 2 3 4 5 (1370)
{ÓàÿúÓ¨ÓöœÿÀÿ D¨{’ÿÉ
Word of mouth (offline
Lÿ$æ ¯ÿæˆÿöæ{Àÿ (Aüÿú 1 2 3 4 5 (1371)
àÿæBœÿú)
MC13) Please give us an example of one of your favorite websites to go to when you are shopping
online (either to get product information, check reviews, price compare and / or buy product)
’ÿßæLÿÀÿç Aæ¨~ AœÿúàÿæBœÿú{Àÿ {Éæ¨çó LÿÀÿç¯ÿæ Óþß{Àÿ ¯ÿ¿¯ÿÜÿæÀÿ LÿÀÿç¯ÿæLÿë
Aæ¨~ ¨Ó¢ÿ LÿÀÿë$#¯ÿæ {H´¯ÿúÓæBsÀÿ {SæsçF D’ÿæÜÿÀÿ~ ’ÿçA;ÿë, (¨÷xÿLÿu Óº¤ÿêß †ÿ$
¿ ¨æB¯ÿæ ¨æBô, ÀÿçµÿçD {`ÿLÿú LÿÀÿç¯ÿæ ¨æBô, ’ÿæþ †ÿëÁÿœÿæ LÿÀÿç¯ÿæ ¨æBô
F¯ÿó/¯ÿæ ¨÷xÿLÿu Lÿç~ç¯ÿæ ¨æBô)
(1372-1386)
SHOW CARD
MC14) In general, what could encourage you to use the Internet more often in your purchase
decisions? MA
Óæ™æÀÿ~µÿæ{¯ÿ, Aæ¨~ZÿÀÿ QÀÿê’ÿÀÿ Aæ¨~Zÿë {LÿDô LÿæÀÿ~ {¨÷æûæÜÿç†ÿ
LÿÀÿç¨æÀÿç{¯ÿ?
Nothing – have no interest in using the internet for shopping or learning about products /
services
1
Lÿçdç œÿæÜÿ] - ɨçó ¨æBô B+Àÿú{œÿsú ¯ÿ¿¯ÿÜÿæÀÿ LÿÀÿç¯ÿæ{Àÿ
{Lÿò~Óç AæS÷Üÿ œÿë{Üÿô ¯ÿæ ¨÷xÿLÿu/{Ó¯ÿæ Óºœÿ¤ÿ{Àÿ ÉçQ#¯ÿæLÿë (1387-1388)
Better assurance of my privacy on the internet {þæÀÿ {S樜ÿê߆ÿæLÿë
2
œÿçÊÿ߆ÿæÀÿë µÿàÿ D¨æß (1389-1390)
(1407-1408)
Easier ability to return the product for a refund (e.g., return to store, lower return
shipping rates, return shipping tables included)
sZÿæ {üÿÀÿÖ ¯ÿçÀÿë•{Àÿ ÓÜÿf{Àÿ {üÿÀÿç {’ÿB¨æ{Àÿ (D’ÿæÜÿÀÿ~ - 12
{ÎæÀÿLÿë {üÿÀÿç {’ÿ¯ÿæ/Lÿþú Qaÿö{Àÿ Àÿçs‚ÿöÉç¨çó LÿÀÿç¨æ{Àÿ,
Àÿçs‚ÿö Éç¨çó {s¯ÿëàÿú A;ÿµÿöëNÿ LÿÀÿçAdç) (1409-1410)
Better product information (e.g. pictures, specifications)
13
Dˆÿþ ¨÷xÿLÿu Óº¤ÿêß †ÿ$¿ (D’ÿæÜÿÀÿ~ ¨çLÿú`ÿÀÿú, {ØÓçüÿç{LÿÉœÿú) (1411-1412)
SHOW CARD
MC15) What would be the impact in your life if the internet suddenly disappeared? SA
1) Do you or any member in your household consume/use the below mentioned products? GRID 1
Aæ¨~ ¯ÿæ Aæ¨~Zÿ ¨Àÿç¯ÿæÀÿÀÿ {Lÿò~Óç Ó’ÿÓ¿ œÿç{þ§æNÿ ¨÷xÿLÿuSëÝçLÿ D¨{µÿæS Lÿ{Àÿ
Lÿç?
Yes Üÿô 1 No œÿæ -- 2
2) Please let us know when did you last purchase this product?
’ÿßæLÿÀÿç Aæ{þ f~æ;ÿë {¾ Aæ¨~ {ÉÌ $Àÿ ¨æBô FÜÿç ¨÷xÿLÿu {Lÿ{¯ÿ Lÿç~ç$#{àÿ?
1 day ago 1 ’ÿçœÿ ¨í¯ÿö{Àÿ 1
2-3 days ago 2-3 ’ÿçœÿ ¨í¯ÿö{Àÿ 2
1 week ago 1 Ó©æÜÿ ¨í¯ÿö{Àÿ 3
15 days ago 15 ’ÿçœÿ ¨í¯ÿö{Àÿ 4
1 month ago 1 þæÓ ¨í¯ÿö{Àÿ 5
Column coded done by Neeta Bele on 10Mar2011 59
2 month ago
6
2 þæÓ ¨í¯ÿö{Àÿ
3 month ago
7
3 þæÓ ¨í¯ÿö{Àÿ
6 month ago
8
6 þæÓ ¨í¯ÿö{Àÿ
One year ago
9
1 ¯ÿÌö ¨í¯ÿö{Àÿ
Fresh Milk
500 ML 1
1000 ML 2
Skin cream
Up to 5gm 1
10 gm 2
20 to 25gm 3
26 to 50gm 4
51 to 100 gm 5
501to 1000 6
More than 100gm 7
SHOW CARD
10) What was the size of unit you purchased last?
Aæ¨~ Lÿç~ë$#¯ÿæ ßëœÿçsúÀÿ ÓæBf {Lÿ{†ÿ
$#àÿæ?? Color TV Àÿèÿêœÿ sçµÿç
Refrigerator
{Àÿüÿ÷çf{ÀÿsÀÿú Up to 14 inches 1
14 Boç ¨¾ö¿œÿc
Up to 165 liter 165 àÿçsÀÿú 1 15 -19 inches 15-19 Boç 2
¨¾ö¿;ÿ 20 inches 20 Boç 3
2
166 to 280 166 Àÿë 280 21 inches 21 Boç 4
3 22-24 inches 22-24 Boç 5
280 to 410 liter 280Àÿë 410
26-28 inches 26-28 Boç 6
àÿçsÀÿú
4 29 inches 29 Boç 7
More than 410 liter
30 or more 30 ¯ÿæ A™#Lÿ 8
140 àÿçsÀÿÀÿë A™#Lÿ
Refrigerator 9 1 1 0 9 0 0 0
{Àÿüÿ÷çf{Àÿs
1 2
Àÿú
(1469-1488)
Q8001 How many people live permanently in your household, including yourself? SA
×æßê µÿæ¯ÿ{Àÿ Aæ¨~ZÿÀÿ ¨Àÿç¯ÿæÀÿ{Àÿ {Lÿ{†ÿ fœÿ Ó’ÿÓ¿ ¯ÿÓ¯ÿæÓ Lÿ{Àÿ, Aæ¨~Zÿë {œÿB?
0 5 (1490-1491)
IF Q8001>1
Q8002 Of these, how many are children?
†ÿæ' þ™¿{Àÿ {Lÿ{†ÿ fœÿ ¨çàÿæþæ{œÿ?
IF Q8001>1
Q8003b: Of the (Show Q8001 value-1) people living in your household (excluding yourself), how many are:
Aæ¨~ZÿÀÿ ¨Àÿç¯ÿæÀÿ{Àÿ ¯ÿÓ¯ÿæÓ LÿÀÿë$#¯ÿæ {àÿæLÿþæœÿZÿ þ™¿{Àÿ {Lÿ{†ÿ f~ :
Q8003b_b: Of the (Show Q8001 value-1) people living in your household (excluding yourself), how many
are:
Aæ¨~ZÿÀÿ ¨Àÿç¯ÿæÀÿ{Àÿ ¯ÿÓ¯ÿæÓ LÿÀÿë$#¯ÿæ {àÿæLÿþæœÿZÿ þ™¿{Àÿ {Lÿ{†ÿ f~ :
1. High school ÜÿæB Ôÿëàÿú 1 (1502)
Technical degree {sLÿúœÿçLÿàÿú
2.
x؍S֐ (1503)
College / Bachelors
3. 2
Lÿ{àÿfú/¯ÿ¿æ`ÿúàÿæÀÿú (1504)
4. Masters degree þæÎÀÿ xÿçS÷ê (1505)
5. PhD ¨çFB`ÿúxÿç (1506)
6. Post-Doc {¨æÎ-{xÿæLÿú (1507)
7. None {Lÿò~Óç œÿë{Üÿô (1508)
Other (specify)
8. upto4th.Aœÿ¿æœ4TH.D{àÿâQ 2
LÿÀÿ;ÿë (1509)
Q8007 What is your household composition? Please include family members who stay with you more than
5 days/week.SA
SHOW CARD
13. How would you describe your current economic class?
Aæ¨~ZÿÀÿ ¯ÿˆÿöþæœÿ Aæ$#öLÿ A¯ÿ×æLÿë Lÿç¨Àÿç þíàÿ¿æßœÿ LÿÀÿç{¯ÿ?
Lower economic class †ÿþ AæßÀÿ {É÷~ê 1
Lower middle income class þlæÀÿç Lÿþ AæßÀÿ {É÷~ê 2
Middle income class þlæÀÿç AæßÀÿ {É÷~ê 3
Upper middle class Daÿ þ™¿þ ¯ÿSö 4
Upper class Daÿ ÉA{*~ê 5
Economic elite BLÿ{œÿþçLÿú FàÿæBsú 6 (1514)