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  November 13th, 2009
HISTORY OF THE COMPANY:
One of America's most admired companies, Johnson & Johnson (J & J) is one of the largest healthcare firms
in the world and one of the most diversified. Its operations are organized into three business segments:
pharmaceutical, which generates 39 percent of revenues and 61 percent of operating income; professional,
which accounts for 36 percent of revenues and 27 percent of operating income; and consumer, which
contributes 25 percent of revenues and 12 percent of operating income. J & J's pharmaceutical products--
which are sold under such brands as Janssen Pharmaceutica, Ortho-McNeil Pharmaceutical, and Centocor--
include drugs for family planning, mental illness, gastroenterology, oncology, pain management, and other
areas. The professional segment includes surgical and patient care equipment and devices, diagnostic
products, joint replacements, and disposable contact lenses. The company's well-known line of consumer
products includes the Johnson's baby care line, the Neutrogena skin and hair care line, Tylenol and Motrin
pain relievers, o.b. and Stayfree feminine hygiene products, the Reach oral care line, Band-Aid brand
adhesive bandages, Imodium A-D diarrhea treatment, Mylanta gastrointestinal products, and Pepcid AC acid
controller. J & J generates about half of its revenues outside the United States, through its network of 190
operating companies in 51 countries and its marketing organization that sells in more than 175 countries.
Johnson & Johnson was founded more than 120 years ago on a revolutionary idea: Doctors and nurses
should use sterile sutures, dressings and bandages to treat peoples¶ wounds. Since then, the company
brought the world new ideas and products that have transformed human health and well-being. Every
invention, every product, every breakthrough has been powered by generations of employees who are
inspired to make a difference.

Explore the rich history as well as the recent advances from the company:
Since the founding in 1886, the company has grown to meet the health care needs of people worldwide.
Through mergers, acquisitions and the formation of new companies, they have become the world¶s largest
and most broadly based health care company. Here are some highlights of the historical growth.

1886 ± 1926: Johnson & Johnson Founded With Surgical and Wound Care Products
In 1886, the founders ± Robert Wood Johnson, James Wood Johnson and Edward Mead Johnson ± started a
small medical products company in New Brunswick, New Jersey. They made the first-ever commercial sterile
surgical dressings, which helped save the lives of patients.
‡ They introduced dental floss, the first First Aid kits, sanitary napkins for women, sterile sutures,
JOHNSON¶S® Baby Powder, and BAND-AID® Brand Adhesive Bandages.
‡ The international expansion began with Canada in 1919 and England in 1924.
‡ Their disaster relief program began in 1906 when, within hours of the San Francisco earthquake and fire,
they sent trainloads of their products to the city to help survivors.
1926 ± 1946: Growth of Product Lines and Expansion Overseas Help Johnson & Johnson Go Public
In 1943 the chairman Robert Wood Johnson wrote Our Credo, outlining the responsibilities to doctors,
nurses, patients, consumers, employees, and the community. During this period they also continued their
overseas growth and began to broaden the efforts in pharmaceuticals and medical products.
They expanded into Mexico, South Africa, Australia, France, Belgium, Ireland, Switzerland, Argentina, and
Brazil.
‡ They introduced MODESS® sanitary napkins and JOHNSON¶S® Baby Oil and Baby Lotion. they also
launched the first U.S. prescription birth control product, ORTHO GYNOL® Gel, in 1931.
‡ In 1944 they became a publicly traded company.
1946 ± 1966: Continued Product Growth and Our Credo Position Johnson & Johnson as Responsible Industry
Leader.
We steadily continued the growth during these decades.
‡ They expanded to Zimbabwe, Austria, Sweden, the Philippines, Colombia, Puerto Rico, the Netherlands,
India, Scotland, Pakistan, Zambia, Venezuela, Italy, Malaysia and Portugal.
‡ New companies formed or acquired included:
o ETHICON, Inc., Personal Products Company (products related to women¶s health);
o McNeil Laboratories, Inc. (bringing us TYLENOL® acetaminophen);
o European pharmaceutical companies Cilag Chemie, A.G. and Janssen Pharmaceutica, and Codman &
Shurtleff, Inc. (medical and surgical instruments).
‡ In 1963 Ortho Pharmaceutical began marketing its first birth control pill, ORTHO-NOVUM® 10 mg.
1966 ± 1986: Medical Advances Create Groundbreaking Products their operating companies pioneered
several important medical advances during this period. The acquisition of Frontier Contact Lenses would
grow into their vision care business, the pioneer in disposable contact lenses. In 1985 they expanded to
China. They introduced a wide range of groundbreaking products during these decades including:
‡ RhoGAM® a life saving treatment for hemolytic disease in newborns.
‡ HALDOL® (haloperidol), the gold standard for treating schizophrenia for over 25 years.
‡ MONISTAT® (miconazole nitrate) Cream, a milestone product for women¶s health.
‡ VICRYLŒ Synthetic absorbable sutures, an important new tool for surgeons.
‡ The PROXIMATE® Linear Stapler, a new way to close surgical incisions without sutures.
‡ ORTHOCLONE® OKT3, the first therapeutic monoclonal antibody to treat the rejection of transplanted
organs.
1986 ± 2008: Industry Leadership Enhanced by Acquisitions and Internal Development
From the 1980s to the present, they continue to grow through acquisitions and internally developed
businesses that gave them leadership positions in a number of areas.
‡ they acquired Life Scan, Inc. (blood glucose monitors for diabetics), Neutrogena Corporation, and skin care
brands such as CLEAN & CLEAR®, RoC® and AVEENO®.
‡ The acquisition of DePuy, Inc. made them a world leader in orthopaedics.
‡ They formed Ortho Biotech Products, LP (a biotechnology pioneer) and Ethicon Endo-Surgery, Inc.
(minimally invasive surgery) out of internal businesses.
‡ They merged with Centocor, Inc. which brought us REMICADE® (infliximab).
Through their operating companies, they introduced the first mass market disposable contact lenses, the
first coronary stent and the first drug eluting stent.
‡ Prescription medications we introduced during this period include:
o PROCRIT®/EPREX® (Epoetin alfa)
o RISPERDAL® (risperidone)
o RAZADYNE® (galantamine hydro bromide)
o PREZISTAΠ(darunavir)
o INVEGAΠ(paliperidone) Extended Release Tablets
o INTELENCEΠ(etravirine)
Looking to the Future
Johnson & Johnson is dedicated to advancing the health and well-being of people around the world. Their
people come to work each day inspired by their personal knowledge that their caring transforms people's
lives. The whole history has been based on their passion for making a difference in this world and they
aspire, in the years to come, to take human health and well-being to new levels. They are arguably the
best-positioned company to do this because of their breadth, financial strength and collaborative nature.

Board of Directors
The Board of Directors is a group of people who meet a set of General Criteria for membership and are
elected to the Board by our shareholders each year. They currently have 11 Board members, 10 of whom
are "independent" under the rules of the New York Stock Exchange.

The Board holds the ultimate authority of our Company, except to the extent those shareholders are granted
certain powers under the Company's Certificate of Incorporation and By-Laws.

The Board:
‡ Appoints senior management of the Company, who are responsible for conducting business and
operations,
‡ Provides oversight of management, and
‡ Forms standing Board Committees to assist in fulfilling its obligations.
Their Management Team meets throughout each year with the Board members to discuss strategic direction
and major developments of the Company's various businesses.
The Directors are:

Mary Sue Coleman, Ph.D.

President, University of Michigan

James G. Cullen
Retired President and Chief Operating Officer, Bell Atlantic Corporation

Michael M.E. Johns, M.D.

Chancellor, Emory University

Arnold G. Langbo
Retired Chairman and Chief Executive Officer, Kellogg Company

Susan L. Lindquist, Ph.D.

Member and Former Director, Whitehead Institute for Biomedical Research; Professor of Biology,
Massachusetts Institute of Technology

Anne M. Mulcahy
Chairman, Xerox Corporation

Leo F. Mullin
Retired Chairman and Chief Executive Officer, Delta Air Lines, Inc.

William D. Perez
Retired President and Chief Executive Officer, Wm. Wrigley Jr. Company

Charles Prince
Chairman, Sconset Group LLC; Vice Chairman and Chairman of the Board of Advisors, Stonebridge
International LLC; Retired Chairman and Chief Executive Officer, Citigroup Inc.

David Satcher, M.D., Ph.D.

Director, Center of Excellence on Health Disparities, Director, Satcher Health Leadership Institute and
Poussaint-Satcher-Cosby Chair in Mental Health, Morehouse School of Medicine

William C. Weldon
Chairman, Board of Directors and Chief Executive Officer, Chairman, Executive Committee

Their Products
Every day, millions of people around the world enjoy the benefits of products from the Johnson & Johnson
Family of Companies. Very likely, someone in your family is one of them.

Your family¶s health and well-being is their passion. That¶s why their companies offer the world¶s broadest
range of health care products. Whether you have a skin blemish or sniffles or a serious medical condition,
you and the health professionals you trust can turn to our companies¶ products for comfort and care.

In your home, products from their consumer health companies brighten your smile, add luster to your hair
and ease that nagging headache. You can rely on us to help keep baby fresh, sooth an irritating itch, or
relieve an aching muscle.

In operating rooms and laboratories, doctors and nurses, too, rely on products from the medical technology
companies. They use these products to perform hip replacements, implant coronary stents, and run tests for
metastatic breast cancer that give people hope for a longer, more active life. These products help them help
people conquer life-threatening obesity, ward off colon cancer, and control their diabetes. The list goes on.

And products from their pharmaceutical companies have likely helped someone you know. These
prescription medicines treat a wide array of conditions, ranging from migraines and rheumatoid arthritis to
cancer and serious infections.

Whatever your family¶s health care needs, the Johnson & Johnson Family of Companies is at your side.
Consumer Products
Products from our Consumer companies stand at the ready to improve the quality of your everyday life. We
offer products and information targeting baby care, skin and hair care, oral care, nutritionals, pain relief,
topical care and much more. Creating meaningful innovation in health care within the Consumer business
franchise relies on a research strategy equally rooted in technology and consumer insights, in keeping with
our vision: BRINGING SCIENCE TO THE ART OF HEALTHY LIVINGŒ.

Many of our Consumer companies offer coupons for their products. Please go to the specific product website
listed below to see if any coupons are offered for that product.
Baby Care
Products for the ones you love.

‡ JOHNSON¶S®
‡ JOHNSON¶S® BEDTIMEŒ
‡ JOHNSON¶S® SOOTHING NATURALSŒ
‡ PRIM ¶AGE®
‡ BABY.com
‡ DESITIN®
‡ JOHNSON¶S® HEAD-TO-TOE® FRAGRANCE FREE BABY LOTION
‡ BABYCENTER®.com
‡ PENATEN®
‡ NATUSAN®

Skin & Hair Care

Care for your skin and hair.

‡ BEBE®
‡ CLEAN & CLEAR®
‡ PURPOSE®
‡ ROC®
‡ VENDOME®
‡ NEUTROGENA®
‡ JOHNSON¶S®
‡ SHOWER TO SHOWER®
‡ skin IDŒ
‡ ROGAINE®
‡ AVEENO®
‡ LUBRIDERM®
‡ AMBI® SKINCARE
‡ PIZ BUIN®
Wound Care & Topicals
Care for cuts, scrapes, rashes and itching.

‡ BAND-AID® Brand Adhesive Bandages

‡ BENGAY®
‡ CALADRYL®
‡ PURELL®
‡ NEOSPORIN®
‡ CORTAID®
‡ SAVLON®
‡ COMPEED®
‡ TUCKS® Hemorrhoidal Ointment
‡ DAKTARIN®

Oral Health Care

Care for your whole mouth.

‡ LISTERINE®
‡ EFFERDENT®
‡ LISTERINE® WHITENING®
‡ REMBRANDT®
‡ REACH®

Women's Health
Products for women¶s health care needs.

‡ STAYFREE®
‡ MONISTAT®
‡ CAREFREE®
‡ e.p.t.®
‡ K-Y®
‡ O.B.®

Over-the-Counter Medicines
Relief for pain, colds, coughs, allergies and more.

‡ TYLENOL®
‡ SUDAFED®
‡ MYLANTA®
‡ ZYRTEC® and ZYRTEC-D®12-HOUR®
‡ MOTRIN®
‡ IMODIUM®
‡ PEPCID®
‡ NICORETTE®
‡ BENADRYL®
‡ ROLAIDS®
‡ DOLORMIN®

Nutritionals
Products for a healthier diet

‡ SPLENDA®
‡ LACTAID®
‡ VIACTIV®
‡ SUN CRYSTALSŒ
‡ BENECOL®

Vision Care
Products for vision care.

‡ VISINE®
‡ ACUVUE® Brand Contact Lenses

Medical Devices & Diagnostics

Our medical devices & diagnostics businesses provide doctors, nurses and hospitals with the technologies
they need to restore the joys of life to people who suffer from some of the world¶s most pervasive and
chronic conditions.

Implants
Innovative implants and technologies for the treatment of joint and spine conditions can get you back to an
active, pain-free daily routine.
Joint Replacements
Your doctor can use a product from DePuy to help rebuild an ankle, elbow, hand/finger, hip, knee or wrist,
as well as arthroscopy products for shoulders, and put you on the road to everyday activity.
Heart and Vascular Disease
Your family depends on your good health. And your good health depends on blood flowing freely through
your entire body. When your heart or blood vessels aren¶t working properly, your doctor can use tools from
Cordis or Biosense Webster, Inc., to get you back to good health.
Neurological Disease
In the operating room, doctors use innovative products from Codman & Shurtleff, Inc., and Codman
Neurovascular to treat patients with stroke syndromes, and other conditions of the brain and spinal cord.
Diabetes
Managing your diabetes effectively means a healthier, happier life. And the flexibility to enjoy your favorite
activities and spend more time with your loved ones. Designed with ongoing input from patients like you,
products from LifeScan, Inc. and Animas Corporation can put you on the track to effective diabetes
management.

Self-Measured Blood Glucose Monitors

Stay healthy and upgrade your quality of life with One Touch® brand blood glucose monitors and testing
strips from LifeScan, Inc., the fast and convenient way to measure your blood glucose to help manage your
diabetes.
Blood Screening
Our comprehensive systems for blood typing, blood screening give laboratories the tools to insure the safety
of the world¶s blood supply.
Vision Care
Your eyes are precious. Contact lenses from Vistakon¶s ACUVUE® treat them that way.

General Surgery
In hospitals around the world, surgeons operate with confidence using trusted surgical systems and
instruments from Ethicon, Inc., Ethicon Endo-Surgery, Inc. and Codman & Shurtleff, Inc. are all designed
and developed to provide the safest and most effective treatment for a wide range of medical conditions.

Women's Health & Urology

Physicians and their patients trust surgical systems and tools from Ethicon Women¶s Health & Urology for a
variety of critical procedures.
Plastic Surgery
From topical skin adhesives, surgical mesh and skin strips to the innovative HARMONIC® Scalpel, Ethicon,
Inc. and Ethicon Endo-Surgery, Inc. provide materials and instruments trusted by plastic surgeons and their
patients around the world.
Surgical Instruments and Infection Prevention
For more than 100 years, the Johnson & Johnson Family of Companies have focused on advancing
technologies, solutions, products and services used to enhance patient care in the surgical setting around
the world. This includes playing a trusted role in the operating room and marketing a full range of innovative
sterilization, disinfection and hand hygiene products.

Strategic Planning:
Executive management of Johnson & Johnson, with the support and approval of the Board of Directors, has
set the fundamental strategic direction of the Company to remain a broadly-based human health care
company for the consumer, pharmaceutical and medical device and diagnostics markets. Strategic planning
is guided by the ethical principles embodied in Our Credo, unifying our people worldwide behind a set of
common values and providing a constant reminder of the Company's responsibilities to all of its
constituents.

With over 250 operating companies located in 57 countries throughout the world, Johnson & Johnson is
organized on the principle of decentralized management. Each international company is, with some
exceptions, managed by citizens of the country where it is located. Senior management groups at U.S. and
international operating companies are each responsible for their own strategic plans.

On an on-going basis throughout the year, at meetings of the Board and Committees of the Board,
management of the Company and Board members discuss the strategic direction and major developments
of the Company's various businesses. The process is an interactive/on-going dialogue which provides the
Directors with insight into the activities and direction of the Company's businesses.

Quality policy and certification:

One of the Best ISO 14001 Certified Companies
The Brazil Mexico Chamber of Commerce, Industry and Tourism recognized our commitment to
environmental protection and named Johnson & Johnson as one of the best ISO 14001 certified companies.
They aspire to be the most environmentally responsible company in the world. Their Healthy Planet 2010
goals serve as a roadmap to help us get there.

Every five years, the Johnson & Johnson Family of Companies sets new long-term goals that help us reduce
our environmental footprint. In 2006, they introduced their newest goals: Healthy Planet 2010. Like our
previous goals, these are ambitious. In developing them, we sought counsel from many stakeholders,
including government officials, environmental groups, other companies and academic thought leaders. They
are confident that our Healthy Planet 2010 goals will help safeguard the health of our planet.

Healthy Planet 2010 Goal Categories

‡ Energy Use²Carbon Dioxide Reduction
‡ Water Use
‡ Paper and Packaging
‡ Waste Reduction
‡ Product Stewardship
‡ Environmental Literacy
‡ Transparency
‡ Biodiversity
‡ Compliance
‡ External Manufacturing
A Measurable Difference
they first began setting environmental goals in 1990. Since then, they have reduced waste, water and
energy use, raw material and packaging. Nearly all of their manufacturing sites and research and
development facilities have ISO 14001 certification, a standard for strong environmental management
systems.

All their environmental accomplishments reinforce their commitment to Our Credo, which states that they
must ³maintain in good order the property they are privileged to use, protecting the environment and
natural resources.´

In addition, their environmental improvement projects consistently result in more efficient manufacturing
processes, increased product yields and cost savings.
Competitors :
Abbott Laboratories; Affymetrix, Inc.; Alberto-Culver Company; American Home Products Corporation;
Amgen Inc.; Aventis; Bausch & Lomb Incorporated; Baxter International Inc.; Bayer AG; Beckman Coulter,
Inc.; Becton, Dickinson & Company; Bristol-Myers Squibb Company; Carter-Wallace, Inc.; Colgate-Palmolive
Company; Dade Behring Inc.; The Dial Corporation; Eli Lilly and Company; Genentech, Inc.; The Gillette
Company; Glaxo Wellcome plc; Kimberly-Clark Corporation; L'Oréal USA, Inc.; Medtronic, Inc.; Merck & Co.,
Inc.; Minnesota Mining and Manufacturing Company; Nestlé S.A.; Novartis AG; Perrigo Company; Pfizer
Inc.; Pharmacia Corporation; The Procter & Gamble Company; Roche Holding Ltd.; SmithKline Beecham plc;
St. Jude Medical, Inc.; Unilever; United States Surgical Corporation.

Growth and profitability:

Three New Units to Focus on Convergence and New Opportunities
A new Office of Strategy and Growth will identify opportunities for future growth that are distinct from those
being pursued by the Company's existing businesses; a Surgical Care Group will focus on advancing
technologies, solutions and services to enhance patient care in the surgical setting; and a Comprehensive
Care Group will create portfolios to address some of the world¶s most chronic and pervasive conditions, such
as metabolic disorders, through the convergence of technologies, products and services.
"These decisions recognize that a new environment is emerging in human health and well-being," said
William C. Weldon, Chairman and Chief Executive Officer of Johnson & Johnson. "They reflect our
assessment of the best way for us to capture and develop the opportunities associated with those changes
and they capitalize on the unique, broadly-based, decentralized approach of Johnson & Johnson."
Each of the new organizations and appointments become effective, January 1, 2008.
"Much of the change in health care reflects the coming together of parts of the system that were at one time
separate," Mr. Weldon said. "The very solutions that the health care system most needs ± those coming
from the convergence of science, technology and services ± are the ones we are most capable of providing.
We have the know-how across our pharmaceutical, biologics, devices, diagnostics and consumer businesses
to bring completely new solutions to market. And we believe we can accelerate growth through a dedicated
focus on the intersection of our existing capabilities, customer needs and emerging trends."
Johnson & Johnson's Consumer businesses are not directly impacted by today's announcements. Under the
guidance of Colleen Goggins, Worldwide Chairman, Johnson & Johnson Consumer Group, the integration of
the Pfizer Consumer Healthcare business continues to track ahead of the original acquisition plan.
Johnson & Johnson is the world's most comprehensive and broadly-based manufacturer of health care
products, as well as a provider of related services, for the consumer, pharmaceutical, and medical devices
and diagnostics markets. The more than 250 Johnson & Johnson operating companies employ approximately
120,000 men and women in 57 countries and sell products throughout the world.
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