Bibliography: A. Books

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Bibliography

A. BOOKS

1. David W Cravens and Nigel F. Piercy, Strategic Management, 7th

Edition, McGraw-Hill.

2. Philip Kotler and Kevin Keller, Marketing Management, 13th Edition,

3. Kotler Philip, Marketing Management, Millennium Edition, Prentice

Hall of India Pvt. Ltd. 2000.

B. REPORTS
a. GrameenPhone Annual Report – 2010

b. Product positioning of Grameenphone

c. Internal BI Report-2010

d. A case study on Grameenphone-By Rubaiyat

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