Project Tata Motors

A detailed study on
“Market research on Heavy Commercial Vehicle of Tata As compared to other commercial vehicle manufacturer”
(Customer satisfaction towards TATA vehicles)
Submitted for partial fulfillment of award of
Post Graduate Diploma in Management (PGDM)
Submitted by:
Aakash dixit
Dr. Virendra Swarup Institute of Computer Studies, Kanpur
Under the Supervision of
Mrs.Sumegha k Bhatia
Program coordinator
Dr. Virendra Swarup Institute of Computer Studies, Kanpur
1
CONTENT
1. Introduction of Topic
2. Introduction of Tata Group
3. Industry Profile
4. Company Profile
5. Organization Structure
6. History of Tata Motors
7. Tata Motors Product Range
8. Finance Procedure
9. Scope of The Study
10. Competitors of TATA TRUCK
11. Research Methodology
12. Market Survey
13. Student Work Profile
14. Description of Live Experiences
15. Analysis
16. SWOT analysis
17. Survey Findings Recommendation
18. Annexure
I. Questionnaire
II. Bibliography
III. Webliography
2
PREFACE
This project report is an integrated part of the PGDM course in which the
student has to perform and it aims at providing a first hand experience of
the industry to the students. This practical experience helps the students to
view the real business world closely. Which is turn widely influences their
conceptions and perceptions about the corporate world.
In order to make students competent all the students are required to take a
real time project work in the PGDM furculum. Project work also helps to
understand but practicality goes on in the corporate world and correlate the
theoretical concept better which remains undiscovered in the classrooms.
I was really fortunate for getting an opportunity to complete my summer

internship in a reputed well established company Tata motors.
I had make my discussions with my training guide and he assigned me the
project “Market research on heavy commercial vehicle”
Which is a important work of Tata motors regarding services and it

requires a lot of extensile study and market research together the
information. It provides us great deal of exposure and I really found the
practical work totally different from theoretical.
3
INTRODUCTION OF TOPIC
“Market Research on Heavy Commercial Vehicle”
Tata motors recently announced the launches of their transportation and

construction mode in the name of HCV. Tata motors takes yet another
major initiative through their new product in changing the way of
transportation and construction in India. The new HCV has been
developed on the successful platform of the stupendous truck and targeted
at the both the transportation and construction area and is giving its
customers a safe and comfortable HCV.
The HCV from Tata Motors was launched in a nationwide basis which
started with Gujarat and Maharashtra and the company expects to extend
the availability of the magic to other remaining parts of the country in due
course of time. Besides it Tata motors looks to create new segments with
its magic variant and they aim to cover the entire spectrum of the needs of
the customers in mass transportation and construction in complimentary
manner.
Tata motors have designed the new variant of Trucks, Tippers, Bulkers,
and Transit Mixers quite ergonomically. In fact the HCV of Tata have a
much flexible loading capacity
4
16 Ton Semi Forward Two Axle Tippers
( SK 1613 TC and SK 1613 TCIC. Tata SK 1613 BS 11)
HCV of Tata motors considers 16 Ton Semi Forward Two Axle Tippers-
Sk 1613 TC and SK 1613 TCIC. Tata SK 1613 BS II is available in two
engine options the most popular fuel efficient Tata 687 engine & Tata
Cummins engine making it suitable for all application. Both vehicles have
superior fuel economy. Superior aggregates for better reliability&
durability. It comes with semi for4ward cabin for better maneuverability
and safety. There and options to the different wheel bases to suit different
load bodies for different types of applications.
16 Ton Fully Forward Two Axle Tippers

(LPK 1613 & LPK 1618)
Tata motors pioneering efforts to meet the changing market scenario gave
rise to India’s first fully built 4X2 front and two axle tippers. The LPK
1613. the addition of a mid rail and an increase in the number of cross
members and the sheet thickness of the floor. give more strength to the
tipper body. The LPK 1613 with its slick design and tailored features is
tuned for better performance. It is best suited for construction application
and coal transportation.
Mining construction, irrigation, canal work in India is tough work

requiring good muscle power. The Tata motors construct range has
engineered the best option for this kind of world. The latest in the 16 tone
series is the LPK 1618 TC BS11 compliant vehicle that offers the best
gradeability in the class.
5
25 Ton Multi Axle Tippers
(LPK 2516,LPK 2518,LPK 2530)
In the 25 tonne series the LPK 2516 offers a combination of high
productivity and economy. Available in two size. It consume less diesel
than any other tipper in its class.
LPK 2518 is the best example of the word more. More power, more
torque, more reliability,. more durability extra heavy duty axle. More
gradeability and of course more productivity.
Built to endure the toughest terrains and heaviest loads the Tata Novus
LPK2530 packs power, maneuverability, stability and of course high
payloads. This 300 hp 6X4tipper truck is designed exclusively to handle
the harsh conditions of the jobsite while delivering unsurpassed efficiency.
TRANSIT MIXER
(LPK 2516, LPK 2518,LPS 3516)
Transit mixer LPK 2516, 2518 & LPS 3616 meets the de4mand with high
efficiency and economy it is easy to handle easy to clean. The special
design offers a homogeneous ready mix concrete that gets easily
discharged from the mixer at high speed irrespective of the consistency of
cement.
6
BULKERS
(LPT 2515, LPT 2516, LPS 3516, LPS 4018)
Bulkers LPT 2515, LPT2516, LSP 3516, LPS 4018 are well suited for
cement and fly ash transportation. The unique features of imported york
landing legs, air vent, pole connector and safety devices make these
machines superior to any other machine in the market.
LPS 4018 Tip trailer is a reliable and durable vehicle with a higher
strength chassis frame for higher payloads. A boon for coal transporters.
This vehicle offers better hydraulics and easy maneuverability. Its superior
body construction and braking system means better safety and driving
comfort. this vehicle efficiently reduces the cost per tonne per kilometer
thus improving profitability.
7
TATA PRODUCTS
SK 1613 TC 4X2 TIPPER

GVW (kgs) 16200
Engine Cummins 6BT AA
Power Ps (kw) 131 Ps(93.5kw)@ 25000
Torque (n-m/kgm) 410Nm(41 kgm)@1400-1700
Speed (kmph) 81
Gradeability (%) 19%
Vehicle overall length(mm) 5370/6625
Min turning circle radius (mm)7300/8000
Body options
Wheelbase (mm) 3225 3625 3625
Size (cum) 405 6 8
Type Box/Scoop Box Box
Application
Construction, Coal, iron, ore, etc
8
LPK 1613 TCIC 4X2 TIPPER.
GVW (kgs) 16200
Engine Tata 697 TCIC
Power Ps (kw) 131 Ps (96kw) @ 2400 rpm
Torque (n-m/kgm) 410Nm(41kgm)1400-1700 rpm
Speed (kmph) 80
Vehicle overall length (mm) 6780/6845
Min turning circle radius 16000
Dia (mm)
Body options
Wheelbase (mm) 3200 3625 3625
Size (cum) 6 7 10
Type Box Box Box
Application
Iron ore, construction, coal.
9
LPK 1618 TC 4X2 TIPPER
GVW (kgs) 16200
Engine Cummins B 180 20
Torque (n-m/kgm) 650Nm(66kgm)@ 1500 rpm
Speed (kmph) 82
Dia (mm)
Body options
Wheelbase (mm) 3200 3607 3607
Size (cum) 6 7 10
Type Box Scoop Box
Application
Iron ore, mining, tunneling, irrigation, construction, coal. Road work.
10
GVW (kgs) 25000
Engine Cummins 6 BT AA 5.9
Speed (kmph) 70
Vehicle overall length (mm) 6735
Dia (mm)
Body options
Wheelbase (mm) 3880 3880
Size (cum) 12 14
Type Box scoop
Application
Light mining, construction, road work
11
GVW (kgs) 25000
Power Ps (kw) 178 Ps (131.5kw) @ 2250 rpm
Torque (n-m/kgm) 654Nm(66.6kgm)1500 rpm
Speed (kmph) 70
Min turning circle radius 18200/20500
Dia (mm)
Body options
Wheelbase (mm) 3880 3880 4880
Size (cum) 12 14 20
Type Scoop Box Box
Application
Light mining, road work, Construction, pet coke , coal.
12
LPK 2530 H 6X4 TIPPER
GVW (kgs) 25000
Engine Cummins C 8.3-300
Torque (n-m/kgm) 1127Nm(115kgm)1400 rpm
Speed (kmph) 91
Dia (mm)
Body options
Wheelbase (mm) 4030
Size (cum) 16
Type Scoop
Application
Mining, hydro electric power project & more.
13
LPK 2516 TRANSIT MIXER
GVW (kgs) 25000
Speed (kmph) 70
Dia (mm)
Body options
Wheelbase (mm) 3880
Size (cum) 6
Type transit mixer
Application
Ready mix concrete
14
GVW (kgs) 25000
Engine Cummins B 180.21
Torque (n-m/kgm) 654Nm(66.6kgm)1500rpm
Speed (kmph) 70
Dia (mm)
Body options
Wheelbase (mm) 3880
Size (cum) 6
Type transit mixer
Application
Ready mix concrete
15
GVW (kgs) 352000
Speed (kmph) 70
Dia (mm)
Body options
Wheelbase (mm) 11544
Size (cum) 10
Type transit mixer
Application
Ready mix concrete
16
LPT 2515 TC BULKER
GVW (kgs) 25000
Torque (n-m/kgm) 500 Nm (50kgm)1400 rpm
Speed (kmph) 69
Dia (mm)
Body options
length (mm) 9265
Size (cum) 23
Type bulkers
Application
Cement, flyash
17
LPT 2516 SUPER TURBO BULKER
GVW (kgs) 25000
Engine Tata 697 turbo
Speed (kmph) 79
Gradeability (%) 15.8%
Dia (mm)
Body options
Length (mm) 9265
Size (cum) 18
Type Bulker
Application
Cement, flyash
18
LPT 3516 BULKER
GVW (kgs) 35200
Speed (kmph) 79
Dia (mm)
Body options
Length (mm) 11500 12985
Size (cum) 18 35
Type Bulker Bulker
Application
Cement, flyash
19
LPS 4018 BULKER
GVW (kgs) 25000

Engine cummins B 1809 20
Torque (n-m/kgm) 654Nm(66.6kgm)1300-1700 rpm
Speed (kmph) 70
Min turning circle radius 14000/16000
Dia (mm)
Body options
Length (mm) 14150 15300
Size (cum) 30 42
Type Bulker bulker
Application
Cement, flyash
20
LPS 4018 TIP TRALLER
GVW (kgs) 40200
Engine Cummins B 5.9 180 20
Torque (n-m/kgm) 654Nm(66.6kgm)1300-1700 rpm
Speed (kmph) 70
Dia (mm)
Body options
Length (mm) 12560
Size (cum) 28
Type Tip Trailer
Application
Coal, pet coke
21
SERVICES
PDI (Pre Delivery Inspection)
• Vehicle identification
• Inspection
• Hand over to customer
SERVICE PROCESS
• Vehicle entry
• Job card
• Allocation of work
• TAT (Total Around Time)
• CRO (three copies) (office, service advisor, customer)
• Warranty card
SPARE PART
• Manage by company
• Available within 72 hours
Quick Service
• Incentive to worker
• Quick charge(extra money to customer)
22
INTRODUCTION OF TATA GROUP
The story of Tata group of business unfolds with the birth of

its founder Jamshed ji Tata in the small town of Navasari in
Gujarat in 1839. He breathed his last in 1904 in Germany.
His parents were Nuseerwan ji and Jeevanbai Tata.
Nuseerwan ji was the first businessman in a family of parsi
Zorastrian priests. Destiny called him to BPGDMy where he
started trading. Jamshed ji joined him at the tender age of
fourteen. He took admission in Elphinstone college and
while still a student he married Hirabai Daboo. Jamshed ji
graduated in 1858 and joined his father trading firm. Those
were turbulent times. The British had just managed to
ruthlessly crush the 1857 Revolt. Since the age of twenty-
nine Jamshed ji continued to work in his father’s firm. In
1868 he started a trading company on his own with a
capital of Rs.21,000/- his first step was to acquire a
bankrupt oil mill and convert it into a cotton mill which he
renamed Alexander Mill. Two years later he sold it with a
good margin of profit. With this he set up a cotton mill in
Nagpur in 1874. queen Victoria had just been declared the
Empress and in keeping with the times Jamshed ji named it
Empress mill. Jamshed ji was a unique personality. It was
not just his own personal success but also of those who
worked for him and his group. Jamshed ji was in close
contact with revolutionary thinkers and nationalists like
Dadabhai Naoroji and Pherozeshah Mehta and strongly
influenced by them. He came to the conclusion that
23
economic self-sufficiency should go hand with political
independence. The former should be the base of the latter.
Jamshed ji had three key ideas in mind. He wanted to set

up an iron and steel company, world class learning
institution and a hydroelectric plant. Unfortunately during
his time none bore fruit but he had planted the seed, which
later took roots and spread its branches under the care of
his successors. The only achievement that he lived to see
was the taj mahal hotel .it was completed in December
1903 for a princely amount of Rs.4, 21,00,000/- in this too
he was inspired by nationalist thinking. In those days the
locals, that is Indians, were not allowed into the best
European hotel . taj mahal hotel was a befitting reply to
this discrimination. Tata group is a private conglomerate
with headquarters at Mumbai. The present chairman is
Ratan Tata who took over from J.R.D. Tata in 1991. A
member of the Tata family is always the chairman of the
group. Its operations covers many fields related to industry
and allied activities concerned with know-how and its
application engineering, information technology,
communications, materials, automotive, chemicals energy,
telecommunications, software, hotels, steel and consumer
goods. The statistics and figures of Tata group speak for
themselves.
Its revenue touches $967,229 million or $ 21.9 billion in

2005/06. This is equal to 2.8% of India’s GDP. There are
about 246.000 employees in the tat group as per records of
24
2004. Market capitalization figure is $57.6 billion. There are
ninety-six companies operating in seven business sectors.
A only twenty-eight of the ninety-six in Tata group are
publicly listed. Tata operates in more than forty countries
across six continents. It exports products and services to
one hundred and forty nations. The charitable trust of Tata
of holds 65.8% of the ownership of Tata group TISCO now
called Tata steel set up in 1907 India’s first iron and steel
plant in Jamshedpur, whish is often called Tatanagar.
Production actually started in 1912. It produce steel at the
lowest cost in the word. This is mainly because it is assisted
by group member concern that deals with the supply of raw
material like coal and iron. In 1910 was set up Tata Hydro-
Electric power Supply Company. In 1917 the Tata group
made its debut in the field of consumer goods industry with
the setting up of Tata oil mill dealing in soaps, detergents
and cooking oil. 1932 saw the establishment of Tata
airlines. Tata chemicals made its appearance I 1939. Telco
now known as Tata Motors started to manufacture
locomotive and engineering products from 1945. January
2007 is a watershed in the history of Tata group. Tata steel
made a successfyl bid for UK based corus group, which was
one of the world’s leading steel and aluminum producers.
After an unprecedented nine rounds of bidding Tata finally
clinched the deal.
Tata offered to buy 100% stake in Corus at 608p per share

(all cash) totaling to a value of $12.04 billlion. It has turned
out to be the biggest acquisition by any Indian Company.
25
Tata Power is one of the largest private sector companies
in India and supplies power to Mumbai and parts of New
Delhi. Then there are Tata Chemicals and Tata Pigments. In
the service sector there are Tata Companies dealing with
hotels, general insurance and life insurance. Tata offers
management, economic and financial consultancy services.
Tata offers management, economic and finanacial
consultancy services. Tata is one of the best names in the
world of investments and shares. In the area of education
Tata’s publishing house of Tata McGraw Hill is a renowned
name. Many renowned public sector companies and
research organizations like Indian Institute of Science, Tata
Institute of Fundamental Research, Tata Institute of Social
Sciences, Tata Energy Research Institute and Air India (Tata
Airlines) owe their origins to the name of Tata. Other
educational institutes are Tata Institute of Science now
Indian Institute of Science, Bangalore. Tata Institute of
Fundamental Research “Deemed University, Tata
Management Training center, Pune, Tata Institute of Social
Science” deemed University and National Centre for the
Performing Arts. The name of Tata is linked to consumer
durables like tea, watches (Titan) Tata Trent (Westside) to
Tata skyand even gold and diamonds like Tanishq brand of
jewellery. In Information systems and communications the
Tata name comes with Computational & Research
Laboratories, INCAT, Nelco, Nelito Systems, TCS and Tata
Elxsi.
26
There are software companies Tata Interactive Systems,
Tata Infotech, Tata Technologies Ltd, Tata Teleservices,
Tatanet etc. Tata acquired VSNL, the Indian telecom giant
from Bermuda bassed Canadian company named Teleglobe
in 2005. The aim of Tata Group to improve the quality of
life in the society by virtue of integrity, understanding,
excellence, unity and responsibility. The entire family
known as the Tata Group shares these values. Tata’s
contribution to India’s education, science and technology
has been widely documented and respected. The blue
colored log of Tata speaks for fluidity as well as fountain of
knowledge. In can also be seen as a tree under which all
are welcome to take refuge.
27
INDUSTRY PROFILE
An embryonic automotive Industry emerged in India in the

1940 following the independence in 1953 the government
of India and the private sector launched efforts to create an
automotive component manufacturing industry to supply to
the automobile industry. However the growth was relatively
slow in the 1950s to 1960s due to nationalization and the
license raj which hampered the Indian private sector. After
1970 the automotive industry started to grow but the
growth was mainly driven by tractors, commercial vehicles
and scooters, cars were still a major lixury Japanese
manufacturer’s enterd the Indian market ultimately leading
to the stablishment of maruti udyog. A number of foreign
firms initiated joint venture with Indian companies.
In 1980s a number of Japanese manufacturers launched

joint venture for building motorcycles and light commercial
vehicles automobile company like TATA MOTORS, Mahindra
and Mahindra, Ashok Leyland, Swaraj Mazda and Eicher are
manufacturing high performance delivering LCVs. The LCVs
produced by these companies are not only sold in India but
are also exported to various foreign markets as well.
The last few years huga amount of investment have been

made in automobile industry. With more global players
getting interested in Indian automobile Industry, these
investments are supposed to increase even more in the
28
near future. Most of LCV manufacturers in the country are
emphasizing on better research and development activities
and efforts are being given to provide efficient after sales
services to customers.
Some of the popular offerings in the field of light

commercial vehicle from the TATA MOTORS stable are 407
and 709 of which the former has made a distinct mark in
the category of Indian LCVs. However the recently Tata Ace
has brought about dramatic change in the Indian LCV
market. Low priced and attractively designed. The Tata Ace
has been hugely popular and recorded significant sales in
the first year of production itself.
Ashok Leyland is another major player with product like

cargo 759 tipper to boast of with a wheel base of 3200 mm
and 5 speed synchromesh gearbox; it has got 4 cylinder
diesel power engines.
29
THE LEADING AUTOMIBLE IN INDIA
 Tata
 Ashok Leyland
 Swaraj Mazda
 Eicher
 Volvo
 Mahindra & Mahindra
 JSA
30
BOARD OF DIRECTORS
(As on 14th DEC, 2010.)
Mr R N Tata (Chairman)
Mr James Leng (Non-Executive Deputy Chairman)
Mr Nusli N Wadia (Company Director)
Mr S M Palia (Company Director)
Mr Suresh Krishna (Financial Institutions’ Nominee)
Mr Ishaat Hussain (Board Member)
Dr Jamshed Ji Irani (Board Member)
Mr Subodh Bhargava (Board Member)
Mr Jacques Schraven (Non-Executive Independent
Director)
Dr Anthony Hayward (Non-Executive Independent
Director)
31
Mr Philippe Varin (Non-Executive Non Independent
Director)
Mr B Muthuraman (Managing Director)
Dr T Mukherjee (Non Executive Director)
Mr Andrew Robb (None Executive Independent
Director)
MANAGEMENT ( As on 14th DEC, 2010)
Mr B Muthuraman ( Managing Director)

Mr H M Nerurkar Chief Operating Officer
Mr A D Baijal Vice President & Tata Steel
HISTORY OF TATA MOTORS
Brief History, Vision and Mission
32
1868
]Jamesht ji Nusserwa ji Tata stars a private trading firm

laying the foundation of the Tata group.
1874
The central India spinning, weaving and Manufacturing

Company in set up, making the Group sentry into textiles.
1902
The Indian hotels company is incorporated to set up the TAJ

MAHAL palace ad
Tower India’s first luxury hotel which opened 1903.
1907
The Tata iron steel company is established to set up India’s

first iron and steel plant in Jamshedpur, which started
production in.
33
1910
The first of the three Tata electronic companies, the Tata

Hydro-electronic power supply company, is set up to
generate electricity.
1911
The Indian institute of science is established in Bangalore

to serve as a centre for advanced learning.
1912
Tata steel introduces eight-hour eorking days, well before

such a system was implemented by law even in most
western countries.
1917
The Tata enter the consumer goods segment as the Tata oil
mills company is established to make sosps, detergents ad
cooking oils.
34
1932
Tata Airlines, a division of Tata sons, is established,

opening upthe aviation sector in India.
1939
Tata Chemicals is established.
1945
Tata Engineering and Locomotive company (renamed Tata

motors in 2003) is established to manufacture locomotive
and engineering products. The company began
manufacturing commercial vehicles in 1954 in a JV with
Daimler Benz.
1952
Pandit Jawharlal Nehru, India’s first Prime Minister, requests

the group to manufacture cosmetics in India, and Lakme is
established.
1968
35
Tata consultancy service (TCS), India’s first software
services company, is established as a division of Tata sons.
1984
Titan industries- a joint venture between tha Tata group

and the Tamil Nadu industrial development corporation
(TIDCO) - is set up to manufacture watches.
1995
Tata quality management services institutes the JRD QV

award, modeled on the Malcolm baldrige national quality
value award of the united states, laying the foundation of
the tata business excellence model.
1996
Tata teleservices limited (TTSL) is established to spearhead

the group’s foray into the telecom sector.
1998
Tata Indica- India’s first indigenously designed, developed

and manufactured car- is launched by Tata motors,
spearheading the group’s entry into passenger cars.
36
2000
Tata Tea acquires the Tetley group, UK, in the first major
acquisition of an international brand by an Indian group.
2001
Tata-AIG – a joint venture between the Tata group and

American international group Inc (AIG) – marks the group’s
re-entry into insurance. The group’s insurance company,
new India assurance, was nationalized in 1956.
2002
The Tata group acquires a controlling stake in Videsh

Sanchar Nigam Limited –
India’s leading international Telecommunication service
provider.
• Tata Consultancy Services becomes the first Indian
software company to cross one billion dollars in
revenues.
• Titan launches Edge, the slimmest watch in the
world.
37
2004
Tata motors acquires the heavy vehicles unit of Daewoo

motors, South Korea.
• Tata steel makes its first major overseas investment
in Nat Steel Asia, headquartered in Singapore.
• Tata consulting service goes public in India’s private
sector’s largest initial public offer.
2005
Indian hotels adds New York’s iconic hotel, the Pierre, to its
portfolio as also its Ginger “Smart Basics” hotels in India.
• VSNL acquires Tyco Global network, making it one of
the world’s largest provider of submarine cable
bandwidth.
2007
In a major in its unfolding strategy of growth and

globalization, Tata Steel acquires corus, the UK- based steel
company, for $ 12.1 bn, the biggest overseas acquisition by
an Indian company. Tata steel is now the world’s 6 th largest
steel producer with capacity of 26 million tones per annum
and operations in 24 countries.
2008
Tata Motors unveils Tata Nano, the people’s car, at the 9th
auto expo in Delhi.
38
Vision and Mission
The Tata Group is one of India largest business

conglomerates established by Jamshed ji Tata (Jamshed Ji)
In the second half of the 19th century. Jamshed ji’s vision for
the Group was in line with nationalist goals and Ideals then
and envisaged to make India self-reliant. After Jamshed Ji,
Jehangir Ratan Ji Dadabhoy Tata (JRD) became the
Chairman of the Tata Group and played a significant role in
continuing the vision of the group. Tata assets climbed
from INR 620 million in 1939 to INR 100 billion in 1990.
Tata Motors had increased its sales to INR 1 million in the
Year 1991 and it had rolled out 3 million vehicles in the
same year. In 1991 Ratan Naval Tata (Ratan Tata/Ratan)
took over the Chairmanship from JRD Tata. Although he
was initially criticized for his poor performance over the
years, Ratan Tata disproved his critics. He restructured
Tata Group’s business operations and made the Group
compete globally. Under Ratan Tata’s chairmanship, Tata
Consultancy Services went public and Tata Motors was
listed in the New York Stock Exchange. Starting from the
late 1990s, Ratan revamped the operations of Tata Steel
and made it one of the lowest-cost steel producers in the
world. However, as the Tata’s lacks an heir who can
succeed Ratan, the group is at cross-roads to decide who
will be the next chairman. After Ratan Tata’s retirement
who would succeed him an carry the vision of the Group is
a dilemma.
39
MISSION
Our Mission in Tata is to improve the quality of life in India

through leadership in targeted sectors of national economic
significance to which the Group can bring a unique set of
capabilities.
CORE BUSINESS WHEN STARTED / ESTABLISHED
Development of Tata Iron & Steel Company:
(Late 1800s-1980s)
From the mid-1880s, Tata commissioned a series of

surveys in India’s coal producing areas, such as Bihar and
Orissa in the northeast of the subcontinent, to locate iron
ore within easy reach of coal deposits and water, both
essential elements in steel production. He visited the
United States to seek the advice of the world’s foremost
metallurgical consultant, Julian Kennedy and went to
Birmingham, Alabama to study the coking process in
action. In England in 1900 he discussed his plans with the
secretary of state of India, Lord George Hamilton. In India,
the way had been opened for private enterprise with the
introduction of a more liberalized mineral concession policy
in 1899. With Julian Kennedy’s help,American specialists
were brought in and began surveying in 1903. After a
series of disappointments, rich iron ore deposits were
identified in the dense jungle in Bihar at the confluence of
two rivers near Sakchi three years after Jamshed ji Tata’s
40
death in 1904. Also involved in the surveying was Tata’s
nephew, Shapur ji Saklatvala, whose health suffered so
much that he was sent to London to recuperate.
There, he joined his uncle’s London office which had been

established some years earlier to represent the interests of
the family cotton business. His energies were soon
channeled away from business matters and into politics
and he became Communist member of Parliament for
Battersea North in 1922. Four years after Tata’s death his
sons Dorab Ji and Ratan Ji began development of the Bihar
site.
The Tata Iron and steel Company by seeking out Indian
Investors. In the face of warnings that India could not afford
a flotation of the size the Tata brothers set out to raise Rs
23.2 million in shares. Within eight weeks some 8,000
Indian investors came forward and the whole share issue
was taken up. The Tata’s retained 11 percent of the stock
for themselves. There were enormous initial problems in
clearing the Sakchi site and once production began in
ensuring that the coal was of a uniform quality. By 1916,
however, production was meeting expectations and during
World War I the Company exported 1500 miles of steel rails
to Mesopotamia. Rapid expansion to support the Allied war
effort was followed by Depression during the 1920s with
escalating prices, transport and labor difficulties and major
earthquake in Japan by now TISCO’s biggest customer. The
company had to suspend its dividend for 12 out of 13 years
in this period and was on the brink of closing in 1924 when
41
Sir Dorab Ji Tata had to pledge his personal fortune to
secure the necessary bank loans to keep the business
afloat. TISCO emerged from the 1930s however as the
biggest steel plant in the British Empire.
World War II brought a resurgence in demand for Tata

products and the Company specialized in the manufacture
of armored cars known as Tatanagars, which were used
extensively by the British Army in the North African desert.
Following six years of almost continuous production to
serve the war effort it became imperative in the late 1940s
to begin replacement of the plant. In association with
Kaiser Engineering of the United States capacity was
expanded and a Modernization and Expansion Program
(MEP) was launched in 1951 upgraded four years later to
the Two Million Ton Project (TMP) to give TISCO the
capacity to produce two million tons of crude steel. This
was achieved in 1958 but further expansion was put on
hold during the 1960s while the country passed through a
period of devaluation and recession. By 1970, however
TISCO employed 40,000 people at Jamshedpur with a
further 20,000 in the neighboring coal mines. Government
attempts to nationalize TISCO in 1971 and 1979 were
defeated in part it was believed to retain an efficient
private sector yardstick against which the performance of
public sector companies could be judged. An ever-
increasing range of government legislation to bring private
sector businesses into line with national economic planning
on the Soviet model, however, hampered Tata’s freedom to
42
develop in the postwar period. In 1978 the government
restricted TISCO’s dividend to 12 percent to force it as
India’s only private sector steel producer, to plough money
into modernization. Expansion was restricted by a
government committed to helping nationalized Industry.
Further difficulties were created in the late 1970s by

chronic shortages of coal power and rail transport. An
estimated Rs 45 crores of salable steel was lost during
1979-80 because of these shortages. TISCO soldiered on,
However and in the following decade began to benefir\t
from a relaxation of government control as a more
pragmatic attitude to the importance of private sector
industry emerged. In 1989 the Tata Group increased its
stake in the steel firm to ward off any attempts by outside
shareholders to gain control of the Company. By 1990,
TISCO remained India’s largest nonpublic Company
announcing a 30 percent increase in profits against a
backdrop of general depression in the Indian economy as a
whole.
43
Promoter Companies
Tata Sons, Tata Industries, Group holding Structure
Tata sons and Tata Industries are the two promoter
companies of the Tata Group
Tata Sons
This premier promoter company of the Tatas was

established as a trading enterprise by group founder
Jamsed Ji Tata in 1868. It is the promoter of all key
companies of the Tata Group and holds the bulk of
shareholding in these companies. The chairman of Tata
Sons has traditionally been the chairman of the Tata Group.
Tata sons is the owner of the Tata name and the Tata
trademark which are registered in India and several other
countries. About 66 percent of the equity capital of Tata
Sons in held by philanthropic trusts endowed by members
of the Tata family.
Tata Industries
Tata Industries was set up Tata Sons in 1945 as a

managing agency for business it promoted. Following the
abolition of the managing agency system, Tata Industries
mandate was recast in the early 1980s to promote the
Group’s entry into new and high-tech areas.
Tata Industries has over the last two decades, initiated and
promoted the Group’s ventures into
44
several sectors, including control systems information
technology financial services auto components advanced
materials and telecom hardware.
TATA MOTORS MILESTONES
It has been a long journey for Tata Motors, India’s largest

auto mobile manufacturer. Some significant millstone in
the company’s journey towards excellence and leadership.
• 1945- Tata engineering and locomotive cop. Was
establish to manufacture locomotive and other
engineering product.
• Celebration with diemiler benz ag, for manufacturing
of medium commercial vehicles.
• 1959- research and development center establish at
Jamshedpur.
• 1971-introduction of first di engine.
• 1987- Production of first light commercial vehicles
tata 407
• 1992- launch of Tata estate.
• 1995-mercedes benz car e220 launched.
• 1998- Tata Safari Indias first sports vehicle launched.
• 2001- Indica v2 launched second generation Indica.
• 2005- Tata moters roled out 500,000 passenger car
from its car plant facility in Puna.
45
• 2007-construction of small car plant at singur in west
Bengal Being on Jan. 21
• -New 2007 Indica v2 is launched.
• -Launch of magic a comfortable four wheeler for
public transportation.
• 2008- Ace plant at pant nagar being production.
• Tata motors launched nano the people car. Launch of
premium luxury
• 2009- tata marcopolo motors dharbad plant begins
production.
• Tata motors launched NANO the people car. Launch
of premium luxury.
Founder Jamesed ji Tata
Year of Establishment 1945
Business group The TATA group
Listing & its codes BSE- code: 500570

NSE- code: TELCO & TATA
MOTORS
NYSE- code: TTM
46
Corporate office Bombay House
24, homi mody street
Mumbai 400001, India
Tel: +(91)-(22)-56561676
Works Jamsedpur, Pune, Lucknow,

Singur and Dharwad
E-mail am@tatamotors.com
rbc@telco.co.in (for
international inquires)
Website www.tatamotors.com
www.tata.com/tata motors
TATA MOTORS PROJECT RANGE (LCV, HCV,

ICV)
TRUCKS
47
SCOPE OF STUDY
This project delivered the analysis about the sales promotion. Market
research on commercial vehicle user especially in transport and
construction by the help of this project we can find out what’s the actual
position of commercial vehicles is in the market. By the survey with the
help of Questionnaire and interview we can find out where TATA’s
vehicles stand in the market in comparison to AL, EICHER, . what is the
satisfaction level of the customer. Where the problem is, where company is
48
lacking behind with other companies. How company can solve the
problems and what should be the salutation.
It is very profitable for the management to know the level of satisfaction

their customer and employees of the organization. It becomes more easy
for the management to handle the customer according to his or her need,
this fulfillment of need will work as a motivating factor for the user of
commercial vehicle and coming buyer which is likely to called CO in
working style of the company. By fulfilling the requirement, it will work
more efficiently in addition to this the study also shows the need of the
department . this study can be taken as a basis for further studies on of the
similar sample, by which the management can understand the shift of
needs with the time factor.
49
COMPETITORS OF HCV
ASHOKA LEYLEND
In 1984 Ashok Motors was setup in madras for the

assembly of Austin cars. In 1995 with equity participation
by british Leyland the company name changed to Ashok
Leyland. Since than it has been a major player in India’s
commercial vehicle industry. The factory of Ashok Leyland
are at ennore, Bhandra (Maharashtra), Hosur (2 units) and
alwar. For over five decades, Ashok Leyland has been the
technology leader in India’s commercial vehicle Industry,
moulding the country’s commercial vehicle profile by
introducing technologies and product ideas that have gone
on to become industry norms. From 18 seater to 82 seater
double-decker buses from 7.5 tonne to 49 tonne in haulage
vehicles from numerous special application vehicles to
diesel engines for Industrial marine and genset
applications. Ashok Leyland offers a wide range of
products.
50
ASHOK LEYLEND
Type public
Industry automotive
Headquarters Chennai, tamil nadu, India
Key people R SESHAAAYEE, RJ SHAHANEY, S.P
HINDUJA, D.G HINDUJA, VINOD DASARI.
Product Automobiles, Engines
Parent hinduja group
51
4X2 AND MULTY AXLE TIPPER
CT 1613
Model CT1613
Application Sand ,brick, coal, general goods.
Engine H series 6dit with inline FIP
Max power 132 hp@2500 RPM
Max tarque 450Nm@1600-1800 RM
Clutch 356 mm dia ceramic disc
Transmission 5 speed gear box
Suspension semi elliptical multi leaf spring in front and
rear
Carbine G45 GPWL
Tyre 10.20X200-16PR/PD NYLON
Max speed 74.5
Grability 24.12%
Body 6.5/8.5 cum(UBT & FET
GVM 16200 kgs
52
CT 1616
Model CT1616
Application mines, sand, canal and irrigation work
Engine 162N 6 cylinder turbo charged after cooled diesel
Max power 161 hp@2400 RPM
Max tarque 575@1700-1800 RPM
Clutch 349mm dia
Transmission 6 speed synchromesh gear box
Suspension semi elliptical laminated muloti leaf
Carbine G45 COWL
Tyre 10X20 16PR/PD nylon
Max speed 75 kpph
Grability 33.62%
Body 85 GM(UBT & FET)/10.5 CUM FET
GVM 16200 kgs
53
2516 THD
Model 2516 THP
Application mines,quary sand, canal & irrigation
Engine aTA12TCAC
Max power 160 hp@ 2400 rpm
Max tarque 58 Nm@1080-1400RPM
Clutch 381 mm dia ccermic disc
Suspension semi elliptical laminated multi leaf
Carbine G45 COWL
Tyre 10X20 16PR/PD nylon
Max speed 67kmph
Grability 24.30%
Body 14 cum(Box type & rock body)FET
GVM 25000 kgs
54
2516H/4C
Model 2516 H/4C
Application lang distance movement of sand, blue metal
Engine engine
Max power 165 hp@2400 rpm
Max tarque 550 Nm@1200-1600 rpm
Clutch 380 mm dia ceramic disc hydraulic actuation
Suspension semi elliptical laminated multy leaf
Carbine G45 COWL
Tyre 10X20-16 PR/PD nylon
Max speed 74 kmph
Grability 24.16%
Body 14 cum FET
GVM 25000 kgs
55
2518T/4C
Model 2518T/4C
Application construction, quarry, canal and irrigation
work over burden & minerals
Engine H SERIES 6DIT
Max power 177hp@ 2400 rpm
Max tarque 538 Nm @1200-1600 rpm
Clutch 381 mm dia ceramic disk with hydraulic actuation
Suspension semi elliptical laminated multy leaf
Carbine G45 COWL
Tyre 10.00X20-16PR/PD nylon
Max speed 70 kmph
Grability 23.12%
Body 14 cum,16 cum Box type PET
GVM 25000 kgs.
2518 T/2C
56
Model 2518T/2C
Application mines,. Quarry,sands , canal & irrigation
Engine H series 6DTI
Max power 177hp@2400 rpm
Max tarque 588Nm@1200-1600 rpm
Clutch 381 mm dia ceramic disk with hydraulic actuation
Transmission 6 speed gears
Carbine factory built ecomet day cab
Tyre 10.00X20-16PR/Pd nylon
Max speed 71 kmph
Grability 23.12%
Body 20 cum FET
GVM 25000 kgs
57
1613 ST
Model 25184T/4C
Application construction, quarry, canal and irrigation
work overburden & minerals
Engine H SERIES 6DIT
Max tarque 588Nm @1200-1600 rpm
Clutch 381 nm dia ceramic disk with hydraulic actuation
Carbine G45 COWL
Tyre 10.00X20-1PR/PD nylone
Max speed 70 kmph
Grability 23.12 %
Body 14 cum,16 cum Box type PET
GVM 25000 kgs.
58
4X2 HAULAGE MODEL
CG 1613
Model CG 1613
Application construction, parcel, courier, market load
Engine H SERIES 6DIT with inline FIP
Clutch 350 nm Dia ceramic disk with mechanical actuation
Carbine G45 COWL
Max speed 74.5 kmph
Grability 24.12 %
GVM 1620 kgs.
59
CG 1616
Model CG 1616
Application construction, parcel, courier, market load
Engine H SERIES 6DIT with inline FIP
Clutch 349 Nm Dia ceramic disk with mechanical actuation
Carbine G45 COWL
Max speed 74 kmph
Grability 32.10%
GVM 1620 kgs.
60
SALES OF TATA MOTORS
Year Sales(in crore)

2005-06 24001.44
2006-07 31829.48
2007-08 33093.93
2008-09 28599.27
2009-10 38364.10
sales
50000
40000
30000
sales
20000
10000
0
2005- 2006- 2007- 2008- 2009-
06 07 08 09 10
61
SALES OF ASHOK LEYLEND
Year Sales (in lakhs)
2005-06 605310
2006-07 830472
2007-08 894715
2008-09 666664
2009-10 787260
1000000
800000
600000 Series1
400000 Series2
200000
0
2005-06 2006-07 2007-08 2008-09 2009-10
SERVICE OF ASHOK LEYLEND HCV
62
Service time or km
PDI
First (free) 8000 km 45 days
Second (free) 16000km or 90 days
Next every 8000 km alternate
• Engine oil and greasing will change in every 36000 km .
• Gear oil and differential oil will changed in 40000 km.
• In free service consumable item are not free .
63
EICHER
Eicher motor is a part of Eicher Group. It was founded in
1982 to manufacture a range of reliable fuel efficient
commercial vehicles. It is one of the leading manufactures
of commercial vehicle in India. It manufacturers and
markets trucks, buses, automotive gear, motorcycle and
deals with the export vehicles, aggregate and components.
It begins its business operation in 1959 with the role out of
India’s First tractor.
64
EICHER 30.25 XP VE
Model 3025.25 XP cowl chassis
Wheel base(mm) 4900
GVM(kgs) 25000
Turning radius(m) 9.9
Engine E683-TCI-113-2(6 cylinders)BS11 emission norms compliant
Max power 113 kw@2400 rpm
Max tarque 560 Nm@1400-1600 rpm
Clutch single dry plate diaphragm type hydraulic actuated
Gerbox 6 forward and 1 reverse
Suspension semi elliptical laminated leaf springs with
bell crank mechanism in rear shock
absorbers in front only
Tyres 10.00X20-16PR
Gradeability(%) 21
Speed(kmph) 78
65
EICHER 40.40 VE
Model EICHER 40.40 VE
Engine type Cummins 8 5.9 180 20
Max power 132.2 kw@2500 rpm
Max torque 646Nm @1500 rpm
Clutch single plate dry friction type\,352mm dia
Gearbox ET 80 56 (6 forward 1 reverse)
Suspension semi elliptical laminated leaf springs
hydraulic acting telescopic shock absorbers
in front only
Brakes service brakes -dual circuit full air ‘S’cam
Parking brake-spring brake acting on rear
wheels
Max speed 70 kmph
Max gradeability 18%
Tyres 10.00X20-16 PR
GCW 402000 kigs
66
EICHER HERCULES 35.31
Model eicher herculis 35.31

Wheelbase 4700 mm
GVW 31000 kg
Engine E 683-TCI-113-2
Max power 113 kw(154HP) 2400 rpm
Max torque 560 Nm@ 1400-1600 rpm
Circle radius 10.35 m
Transmission eicher 8m6m(6 forward 1 reverse)
Suspension semi elliptic laminated leaf spring with
shock absorbers at front
Brakes full air brakes, divided line
Clutch 352 mm
Tyres 10.00X20-16 PR
Gradeability 18%
67
Eicher Terra 16 HDR
Model Eicher Terra 16 HDR
Wheelbase (mm) 3485
GVW (kgs) 16200
Engine Type 6 cylinder, water cooled,turbo-charged
intercooled DI diesel engine - BS II
Max. Power 147 HP @ 3200 rpm
Max. Torque 41 Kgm @ 1440 rpm
Turning Radius (m) 7.1
Gradeability 22.5%
Gear Box ET60S5
Tyres 10.00 x 20 – 16 PR
Fuel Tank (litres) 220
Max. Speed 89 Kmph
Tipper Body Volume 8.5 CuM
Overall Length (mm) 5870
Minimum Ground Clearance (mm) 252 Bore x Stroke (mm) 100x105
Clutch Single Dry Plate ,
Suspension Semi elliptical laminated leaf springs
Brake Full Air,Divided line, with Auto Slack Adjuster Parking Brake
SERVICE OF EICHER HCV
68
Service time or km
PDI
First 5000 km
Second 15000 km
Next every 10000km alternate.
69
RESEACH METHODOLOGY
Research methodology is a way to systematically solve the

research problem. It may be understood as science of
studying how research is done scientifically.
According to chifford woody,

“Research comprises defining and redefining problems
formulating hypothesis or suggested solutions collecting,
organizing and evaluating data, making dedication and
reacting conclusions and at last carefully testing the
collusions to determine whether they fit the formulating
hypothesis.”
The advance learner’s dictionary of current English lays
down the earning of research as,
“A careful investigation or inquiry especially through search

for new fact in any branch of knowledge.”
70
METHODOLOGY
For preparation of questionnaire the basic objective of the

survey was concentrated previous surveys under taken
prospect card secondary data through net and related
books and magazines.
For the survey, convenience sampling this method involves
purposive of deliberate selection of particular units of the
universe which representing universe.
SAMPLE SIZE
For our research process we have chosen a sample size

of 60 persons as to collect the Information about the
need of Tata light commercial vehicles. According to
their needs we Delivered information about different
segment of tata product.
DATA COLLECTION
71
The task of data collection begins after a research
problem has been defined and research design/plan is
chalked out. While deciding about the method of data
collection to be used for study the researcher should
keep in mind two type of data viz.
a) Primary Data
b) Secondary Data
METHODS OF DATA COLLECTION
The researcher should keep in mind two types of data

viz. primary and secondary data. The primary data are
those which are collected a fresh and for the first time
and thus happen to be original in character. The
secondary data on the other hand are those which
already has been collected by someone else and which
have already been passed through statistical process.
1) Collection of Primary Data-
There are several method of collection Primary Data

Particularly in surveys and descriptive researches
important ones are:
i. Observation Method
ii. Interview Method
iii. Through Questionnaires
iv. Other Method which include
72
a) Using Mechanical Techniques
b) Through Projective Techniques
c) Depth Interview
d) Content analysis
Questionnaire- The main medium of collecting the data

was questionnaire.
Interview-
TATA vehicle users & employees of TATA MOTORS were

interviewed for the analysis purpose. Their responses
along with the reasons are written down in the analysis.
Collection of secondary data-
Secondary data means data that are already available

i.e. they refer to data which are already collected
analyzed by someone else. Secondary data may be
either published data or unpublished data. Usually
published data are available in:-
73
1. various publication of automobile company
2. technical and trade journals
3. books, magazines and news papers
4. public record and statistics
Website of the organization:-

some of the literature is being collected by the website of
TATA MOTORS. Mainly the history of the company,
introduction etc is taken.
Literature-
Literature like material was not available but some formal

data was available which was very helpful in the analysis.
HYPOTHESIS
Hypothesis is a tentative assumption made is order to draw

out & test its logical or empirical consequences. It provides
the focal point for research. Hypothesis should be very
specific & limited. The rote of hypothesis is to guide the
74
researcher by delimiting the area of research & to keep him
on the right track.
Hypothesis for this research is as follows………
 To portray accurately the characteristics of a
particular individual situation or a group.
 Provide an overview of the present situation of TATA
Vehicle in the Segmented Market.
 Present a systematic analysis of customer’s need &
want for TATA MOTORS.
 To find out Customer satisfaction regarding TATA
Vehicle.
 Collect the different opinion from different people in
order to analyze the performance of TATA Vehicle
according to collected data.
HYPOTHESIS TESTING
POPULATION SIZE :- Heavy Vehicle Customer
SAMPLE SIZE:- 60
75
CONTACT METHOD – DIRECT (Researcher’s directly
contact with respondents)
INQUIRY MODE – Structured (Everything that forms the

research process is predetermined)
RASEARCH PROCESS
Research process consists of series r steps necessary to

effectively carry out research. And this has a sequence of
certain steps.
Define Research Process
Review or Literature
Formulate Hypothesis
Research Design
Collect Data
Analyze Data
Interpreted Report
OBJECTIVE OF RESEARCH
 To gain familiarity with a phenomenon or to achieve

a new insights into it.
76
 To portray accurately the characteristics of a
particular individual situation or a group.
 Provide an overview of the present situation of TATA
Vehicle in the Segmented market.
 Present a systematic analysis of customer’s need &
want for TATA MOTORS.
 To find out Customer satisfaction regarding TATA
Vehicle.
 Collect the different opinion from different people in
order to analyze the performance of TATA Vehicle
according to collected data.
RESEARCH DESIGN
A research design is the arrangement of conditions for

collection and analysis of data in a manner that aims to
combine relevance to the research purpose.
 This study is about to make the communication easy
between the TATA MOTORS & TATA Vehicle users.
 The study is being made to know the level of
satisfaction of TATA Vehicle users & also the
employees who are in TATA Workshop.
 Data have been collected with the help of
questionnaire and Interview with TATA Vehicle users
and employees who are in TATA Motors.
77
 Sample design for the study is simple random
probability sampling. The period for this study is 48
days.
SAMPLE DESIGN
The way of selecting the sample that the researcher

uses is known as sample design. It is done before the
collection of data.
There are various types of sample design but we have

taken, Simple random sampling.
This type of sampling is also known as chance sampling

or probability sampling. Where each & every item in the
population has an equal chance of inclusion in the
sample. Since the target market of the product of our
research is both educated or non-educated segment of
society we have selected the person who have transport
business.
78
MARKET SURVEY LIST
Company Owner Address Cont.no No. of HCV

Name Name HCV company
name
TATA AL
Mahalakshm Sanjay singh Kanpur 2 2
i grained T.P.NAGAR
Bundelkhan Mr. tiwari Kanpur 3 3

T.P.NAGAR
da grained
Singh stone Udai raj Kanpur 3 2 1

T.P.NAGAR
singh
Survanshi Gyan singh Kanpur 1 0 1
T.P.NAGAR
grained
Ma mansha Ghappal Kanpur 2 2
T.P.NAGAR
stone mill singh
New jai Kalyansingh Kanpur 5 5
T.P.NAGAR
ambe stone
mill
Bhanu Kandhilal Kanpur 5 2 3
T.P.NAGAR
grained yadav
79
New Kailash Kanpur 2 2
T.P.NAGAR
peetambra
crusher mill
Kalka sone Chhote Kanpur 2 2
T.P.NAGAR
bhaiya
Garima Manoj singh Kanpur 1 1
T.P.NAGAR
stone mill
Shri siriya Sumesh Kanpur 1 1
T.P.NAGAR
bharadwaj
Ganesh Sanjay Kanpur 1 1

T.P.NAGAR
shahu stone
Yashoda Kanpur 2 2
T.P.NAGAR
grained
New samata Banshidhar Kanpur 10 10

T.P.NAGAR
Samata Chhote raja Kanpur 11 011
T.P.NAGAR
grimed
Vishan Vineet shahu Kanpur 12 12

T.P.NAGAR
crusher
Shobha Rajeev singh Kanpur 3 3
T.P.NAGAR
pvt.ltd
C.B grained Rajeev singh Kanpur 8 8

T.P.NAGAR
Kabrai Yogendra Kanpur 2 2

T.P.NAGAR
grained
80
Kumar Kanpur 5 5
T.P.NAGAR
grained
Mallikarjun Amit joshi Kanpur 2 2

T.P.NAGAR
gioresources
Bajrajgbali G.M tripathi Kanpur 2 2
T.P.NAGAR
grained
A.C Moti Kanpur 3 3
T.P.NAGAR
kanchchal kanchchhal
grained
Neha Moti Kanpur 1 1
T.P.NAGAR
grained kanchchal
Sharda ma Omprakash Kanpur 32 30 2

T.P.NAGAR
grained
India Shrikandhi Kanpur 1 1
T.P.NAGAR
grained yadav
Trimurti Bhagvat Kanpur 4 4
T.P.NAGAR
grained prashad
Kamal Sanjeev Kanpur 4 4

T.P.NAGAR
gramodhyog kumar
sansthan
Shahu stone Sanjay shahu Kanpur 5 5
T.P.NAGAR
mill
Ganesh Sanjay shahu Kanpur 7 7
T.P.NAGAR
stone mill
Varshi stone Mo. Kanpur 8 8

T.P.NAGAR
mill Vasheem
81
New samrat Shahjad bhai Kanpur 1 1
T.P.NAGAR
stone
crusher
Shrisamrat Govind Kanpur 5 5
T.P.NAGAR
sharan
Vidhya Ajay dubey Kanpur 6 6

T.P.NAGAR
grained
Prasad Kanpur 5 5
T.P.NAGAR
grained
Bharat Kanpur 22 20 2
T.P.NAGAR
grained
Gangaji Kanpur 3 3
T.P.NAGAR
stone mill
Ma shakti Kanpur 2 2
T.P.NAGAR
stone mill
Rai associate Rajnath ray Kanpur 6 6

T.P.NAGAR
Adarsh Raun agraval Kanpur 1 1

T.P.NAGAR
grained
Pandey gopal pandey Kanpur 2 2
T.P.NAGAR
grained
Mahalaksmi Kanpur 2 2
T.P.NAGAR
Shankar Pranav Kanpur 4 2 2

T.P.NAGAR
stone mill tripathi
82
Akash Devendra Kanpur 5 5
T.P.NAGAR
grained tiwari
PitaPGDMr Devendra Kanpur 5 5

T.P.NAGAR
grained tiwari
Sundram Keshav Kanpur 4 1 5
T.P.NAGAR
stone mill babau
Om harihar Devendra Kanpur 5 5
T.P.NAGAR
grained` dubey
c.v granied Kanpur 5 5

T.P.NAGAR
Krishna Kishor kumar Kanpur 3 3
T.P.NAGAR
grained
Archana Ajeet singh Kanpur 3 3

T.P.NAGAR
grainied
Smata Maoj singh Kanpur 5 5

T.P.NAGAR
grained
Jai shakti Kalyan singh Kanpur 4 4
T.P.NAGAR
mill
Jai lakmi Kalyan Kanpur 1 1

T.P.NAGAR
stone mill singh
Jai jagat Brijraj singh Kanpur 5 5

T.P.NAGAR
bandhu
krusher
Sonu Amit singh Kanpur 9839752 1 1
T.P.NAGAR
grained 479
83
Ravi grained Vineet shahu Kanpur 9935167 5 5
T.P.NAGAR
063
Ma sharda Om prakash Kanpur 4 4
T.P.NAGAR
associate
Kv industry Syam singh Kanpur 2 2
T.P.NAGAR
Jai ma kalka Dinesh Kanpur 4 4
T.P.NAGAR
grained Chandra
pachparha agrawal
raod kabrai
Gopal Gopal singh Kanpur 2 2

T.P.NAGAR
grained
mochipura
Jai kalshaha Kanpur 2 2

T.P.NAGAR
stone mill
Radhesyam Govindashara Kanpur 5 5

T.P.NAGAR
sone mill n gupta
Shri sai Keshav babu Kanpur 2 2

T.P.NAGAR
stone
crusher
Shivaji Kanpur 2 2
T.P.NAGAR
grained
Agrawal Alok kumar Kanpur 5 5
T.P.NAGAR
stone mill
Guddu stone Guddu bhai Kanpur 5 5
T.P.NAGAR
mill banda
84
Adil stone adil Kanpur 2 2
T.P.NAGAR
mill
Om jagdish Abhishek Kanpur 2 2
T.P.NAGAR
crusher mill
85
SWOT ANALYSIS
STRENGTH
Tata motors has got good professional marketing team
and well coordinated structure with modern business
concepts.
Tata motors has established quality in vehicle sector and
had got consistent and good customer support.
Most of the customer are well aware of the company’s
name and show loyalty for the name of “TATA”.
WEAKNESS
Tata motors do not have service stations in rural areas or
internal areas and also providing good service due to lack
of service stations.
The village’s people or farmer has need of product like
tractor which is not launch by tata.
OPPORTUNITY
Tata motors the largest vehicle manufacture in India. So
every person knows about the TATA and attract towards
the TATA brabd name.
86
Tata motors providing services according heir customers.
THREAT
Because of over crowded market “TATA Motors” had to
competitor not only with Ashok Leyland but also with other
vehicle manufacture company.
SURVEY FINDING RECOMMENDATION
Question- what is the market share of deferent companies?
Answer- TATA =66%
Ashok leylend=34%
Eicher =0
Tata have a large number of HCV in the comparison to other
automobiles companies in India. TATA have a big range of of have
but according to the research tata is not in good position in the area
like kabari. that’s why Bajaj have 64% customer .
Question- Requirement of Tata HCV?
87
Answer- Requirement of commercial vehicle can be understand by
following
HOT- Hot Customer Is One Who Is Willing To Buy.

WARM -A Customer Who May Buy In Near Future.
COLD- He Has No Requirement.
ANALYSIS
By surveying to the different crusher mill I want to suggest following

points-
• There are more rules and regulation used by TATA motors in
comparison to other company. So customer does not feel
comfortable and finance the HCV from the other company.
• Though Tata product specially dumpher are less fuel consumption
but it is not successful in place like kabrai.
88
ANNEXURE
QUESTIONNNAIR
1. Name---------------------------------------------------------------------
2. Company name--------------------------------------------------------
3. Phone number---------------------------------------------------------
4. Address------------------------------------------------------------------
5. How many HVC do you have

A- 1 B- 1-5 C- more than five
D- none
6. which company you prefer for HCV

A - Tata B-Ashok Leylend C-Eicher
7. What is the average of vehicle.
8. From where do you take the services
9. Are you satisfied with the service of TATA?

A-yes B -NO
10. Are you satisfied with the service of AL?

A- Yes B- No
89
BIBLIOGRAPHY
Our mentors provided a lot guidance but a part from this
we took help from these sources.
Books
Marketing management (Twelth Edition) by Kevin killer
Marketing management By:- PHILIP KOTLER
Research methodology By:- KOTHARI C.R
Marketing management, the McGraw. Hill company by
Rajan Saxena (Third edition)
MAGAZINE
NURTURING IDEAS- DRIVING GROWH
BUSINESS WORLD
INDIA TODAY
NEWS PAPER
FINANCIAL EXPRESS
BUSINESS STANDARD
TIMES OF INDIA
90
WEBLIOGRAPHY
www.tata.com
www.tatamotors.com
www.ashokleyland.com
www.eicher.com
www.pearsoned.com
http://www.genmills.com/corporate/company/india.aspx
http://www.utube.com
www.wikipedia.com
http://legd.institut.com
http://www.rotman.utoronto.com
Thank you
91

Project Tata Motors

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Project Tata Motors

Uploaded by

Copyright:

Available Formats

A detailed study on

Submitted for partial fulfillment of award of

Post Graduate Diploma in Management (PGDM)

Under the Supervision of

Dr. Virendra Swarup Institute of Computer Studies, Kanpur

I was really fortunate for getting an opportunity to complete my summer

Which is a important work of Tata motors regarding services and it

“Market Research on Heavy Commercial Vehicle”

Tata motors recently announced the launches of their transportation and

16 Ton Fully Forward Two Axle Tippers

Mining construction, irrigation, canal work in India is tough work

SK 1613 TC 4X2 TIPPER

GVW (kgs) 25000

PDI (Pre Delivery Inspection)

• Hand over to customer

• TAT (Total Around Time)

• CRO (three copies) (office, service advisor, customer)

• Available within 72 hours

• Quick charge(extra money to customer)

The story of Tata group of business unfolds with the birth of

Jamshed ji had three key ideas in mind. He wanted to set

Its revenue touches $967,229 million or $ 21.9 billion in

Tata offered to buy 100% stake in Corus at 608p per share

An embryonic automotive Industry emerged in India in the

In 1980s a number of Japanese manufacturers launched

The last few years huga amount of investment have been

Some of the popular offerings in the field of light

Ashok Leyland is another major player with product like

(As on 14th DEC, 2010.)

MANAGEMENT ( As on 14th DEC, 2010)

Mr B Muthuraman ( Managing Director)

HISTORY OF TATA MOTORS

Brief History, Vision and Mission

]Jamesht ji Nusserwa ji Tata stars a private trading firm

The central India spinning, weaving and Manufacturing

The Indian hotels company is incorporated to set up the TAJ

The Tata iron steel company is established to set up India’s

The first of the three Tata electronic companies, the Tata

The Indian institute of science is established in Bangalore

Tata steel introduces eight-hour eorking days, well before

Tata Airlines, a division of Tata sons, is established,

Tata Chemicals is established.

Tata Engineering and Locomotive company (renamed Tata

Pandit Jawharlal Nehru, India’s first Prime Minister, requests

Titan industries- a joint venture between tha Tata group

Tata quality management services institutes the JRD QV

Tata teleservices limited (TTSL) is established to spearhead

Tata Indica- India’s first indigenously designed, developed

Tata-AIG – a joint venture between the Tata group and

The Tata group acquires a controlling stake in Videsh

Tata motors acquires the heavy vehicles unit of Daewoo

In a major in its unfolding strategy of growth and

The Tata Group is one of India largest business

Our Mission in Tata is to improve the quality of life in India

CORE BUSINESS WHEN STARTED / ESTABLISHED

Development of Tata Iron & Steel Company:

From the mid-1880s, Tata commissioned a series of

There, he joined his uncle’s London office which had been

World War II brought a resurgence in demand for Tata

Further difficulties were created in the late 1970s by

Tata Sons, Tata Industries, Group holding Structure

Tata sons and Tata Industries are the two promoter