AW.

FERRELL 8/7/08 10:56 AM Page 152

profile aw farrell & son inc. – southwest division

Keeping Things Covered “The first thing you have to do is

build a relationship.”
> Wade Landrum, GM
+ Roofer AW Farrell & Son says it remains competitive
in the Las Vegas market through attention to detail
and by entering the roofers’ union. By Brooke Knudson

AW Farrell & Son Inc. provides

quality roofing services t0 the
Las Vegas market through its
Southwest division.

AW Farrell & Son Inc. – Southwest Division
www.roofusa.com
Regional HQ: Las Vegas
Services: Roof design, installation
and maintenance
Employees: 1,500 companywide
> When developers and experienced
general contractors in the Las Vegas
market need a roofing contractor, they
look for one that can not only handle
the project from installation through
turnover, but one that does so with
attention to detail and craftsmanship.
Those are exactly the type of services
AW Farrell & Son Inc. provides for
the Las Vegas market through its
Southwest division, General Manager
Wade Landrum says.
AW Farrell is an experienced provider
of maintenance and replacement servic-
es, waterproofing and design and instal-
lation, Landrum says. Through the com-
pany’s design/build services, it also pro-
vides roof evaluation; specification
design or review; design assistance or
design roofing/waterproofing system
performance; and cost comparison,
value engineering and preventive main-
tenance programs.
Bill Farrell founded AW Farrell & Son
in the early 1970s as a small, family
owned business based in New York
City. The company has since grown to
become one of the largest privately held
roofing companies in the United States,
with more than 1,500 employees and 50
branch offices. Over time, a second
family generation entered the compa-
ny. In 1992, the Farrells launched the
Las Vegas location as Progressive
Roofing with the intent to serve the
greater Las Vegas market’s booming
construction needs. In 2000, the com-
pany changed its name to AW farrell &
Son Inc.
The key to becoming one of the top
roofing contractors in the nation,
Landrum says, starts with the relation-
ship. “The first thing you have to do is
build a relationship,” he says. “The
general contractors have to trust you.
Everyone knew who Progressive
Roofing was back then, but not AW
Farrell. I initially sent letters out to the
masses to let everyone know about the
change. We also hired an outside sales-

152 b&c southwest fall 2008