CORUS

Competitive advantage through

sustainable product development in construction
ITRODUCTION
Formed in October 1999 through the merger of British
Steel and the Dutch company Koninklijke Hoogovens.

Public limited company, headquartered in London and quoted on the

London

Manufactures metals including 17 million tonnes of steel

Employs around 50,000 people.

Corus earns 30% of its revenues from construction and is an important

sector for the company.

Corus is a recognised international brand in the

construction industry
PESTLE analysis
 Political: UK Government policy and EU directives, for example,
planning andenvironmental issues including sustainability affect the
construction industry.

 Economic:The Climate Change Levy, Aggregates and Landfill

taxes. The construction industry is increasingly interested in
whole life costs of the building,

 Social:Changes in the birth/divorce rates and the average number

of people living in a household affect the demand for housing.
Increasing crime, is also effecting industry.
 Technology :New construction technologies affect working
practices in the building industry, constructing more component
systems in factories rather than on the building site.

 Legislation: The UK and European governments believe the

construction industry is highly fragmented and the only way to
improve the performance of the industry in terms of safety and
environmental performance is to increase legislation.

 Environmental: Two of the main issues here are meeting the

Kyoto Agreement in production of Carbon Dioxide from the burning
of fossil fuels and waste going to land fill.
NEEDS
 extending the life of the building so they can earn revenue from it
longer. The average life of a commercial property is currently only
20 years

 reducing the costs incurred over the life of the building especially
energy costs

 earning more revenue from a workforce which is more content

because of a better working environment.
solutions from Corus
Residential solutions
Steel frames for homes and modular residential systems
for flats. These homes are being produced to the highest
comfort and energy efficiency standards.

Modular railways platforms

Many station platforms on the existing rail network are too short.
Corus has developed a system for the rapid construction of
new/extended platforms.
Current situation
 Tata Steel Europe (formerly Corus) has main
steelmaking operations primarily in the UK
and the Netherlands.