In what ways does your media product use,

challenge and develop existing media products?

 Presenting an audience with an
exclusive or a reward of consumption
entices an audience into the cover
rather than another.

Bright colour
catches an
audiences
attention

Use of a mysterious, enigmatic and suspenseful

image of which can be commonly associated
throughout all forms of media publication can create
a link for an audience.
By using the common
conventions of focal Use of pastel- Dark,
points it was vital in menacing image
creating an effective, Was a vital convention of colouring, typically
simplistic piece. which draws a view into a black and white.
poster, image is not lost
amongst the other features
such as billing block, title,
tagline.

In creating focus in such

strong images, we felt like
Shutter Island, by varying font
colour to the rest of the piece Colour is vital in
it will provide a vital role in establishing genre,
drawing away from such a associated with
strong, intense imagery. thriller/horror.
 Conventions used in Magazine Cover
• Skyline- Enticing(special experience or reward)
• Intense, inviting imagery
• Bright use of colours, draws audiences attention.
• Use of plug and other secondary features of
which will also invite a customer into
consumption.
• Creation and exploration of focal points- Title,
main image, skyline, masthead.
 Common Conventions of Film Poster
• Use of colours- Black and white, representative of genre.
• Intensity of image, draws an audiences attention into the
image.
• Billing block
• Tagline
• Website
• Release date
• Sticking to 3 or 4 colours- doesn’t blur an audiences focus.
• Understanding of focus- Title & Image.