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Amity Business School

Course BBA Semester. 6

COMMUNICATION SKILLS – IV

Course Code: BBA 641 Credit Units: 01

Course Objective:
To enhance the skills needed to work in an English-speaking global business environment.

Course Contents:
Module I: Business/Technical Language Development
Advanced Grammar: Syntax, Tenses, Voices
Advanced Vocabulary skills: Jargons, Terminology, Colloquialism
Individualised pronunciation practice

Module II: Social Communication


Building relationships through Communication
Communication, Culture and Context
Entertainment and Communication
Informal business/ Technical Communication

Module III: Business Communication


Reading Business/ Technical press
Listening to Business/ Technical reports (TV, radio)
Researching for Business /Technology

Module IV: Presentations


Planning and getting started
Design and layout of presentation
Information Packaging
Making the Presentation

Examination Scheme:

Components CT1 CT2 CAF V GD GP A


Weightage (%) 20 20 25 10 10 10 5

CAF – Communication Assessment File


GD – Group Discussion
GP – Group Presentation

Text & References:

• Business Vocabulary in Use: Advanced Mascull, Cambridge


• Business Communication, Raman – Prakash, Oxford
• Business Communications, Rodgers, Cambridge
• Working in English, Jones, Cambridge
• New International Business English, Jones/Alexander, Cambridge

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