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EDITORIAL ESSAY

What is E-Collaboration?
Ned Kock
Texas A&M International University, USA

ABSTRACT
This article defines e-collaboration and provides a historical glimpse at how and when e-
collaboration emerged. The discussion suggests that the emergence of e-collaboration had more to
do with military considerations than with the solution of either organizational or broad societal
problems. It also is argued that e-collaboration, as an area of research and industrial development,
is broader than what is often referred to as computer-mediated communication. The article concludes
with a discussion of six key conceptual elements of e-collaboration: (1) the collaborative task, (2)
e-collaboration technology, (3) individuals involved in the collaborative task, (4) mental schemas
possessed by the individuals, (5) the physical environment surrounding the individuals, and (6) the
social environment surrounding the individuals.

Keywords: communication media; computer-mediated communication; e-collaboration; electronic


communication; human factors; social influences

E-COLLABORATION puters back in the 1940s. Another example is


the teleconferencing suite, whose main com-
DEFINED
ponents are cameras, televisions and tele-
communications devices.
Electronic collaboration (e-collabora-
The above operational definition, which
tion) is operationally defined here as collabo-
I will use as a basis to discuss other related
ration using electronic technologies among
issues in this article, is arguably very broad.
different individuals to accomplish a common
Yet, it is probably clearer than the general
task (Kock & D’Arcy, 2002, 2001). This is a
view of e-collaboration in industry, which
broad definition that encompasses not only
some may also see as a bit unfocused. For
computer-mediated collaborative work, but
example, some developers of e-collaboration
also collaborative work supported by other
tools, such as Microsoft Corp. and Groove
types of technologies that do not fit most
Networks, emphasize their technologies’ sup-
people’s definition of a “computer,” such as
port for the conduct of electronic meetings
the telephone, which is not, strictly speaking,
over the Internet. There seems to be a con-
a computer – even though some of today’s
cern by those developers with offering fea-
telephone devices probably have more pro-
tures that make electronic meetings as simi-
cessing power than some of the first com-
lar to face-to-face meetings as possible.
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Industry information-technology (IT) veloping e-collaboration systems for main-


publications, such as CIO Magazine and frames. The real reason seems to have been
Computerworld, on the other hand, often tend the cost of mainframes (Kock, 1999), which
to favor e-collaboration technologies as tools was then seen as too high for them to be
to support business-to-business electronic used (a) by anyone other than very special-
commerce and virtual supply chain manage- ized workers, who often dressed like medi-
ment over the Web. These are business ac- cal doctors; or (b) for anything other than
tivities that arguably are substantially differ- heavy data processing-intensive and/or cal-
ent from electronic meetings, both in terms culation-intensive applications. Of course, e-
of scope and main goals. The primary audi- collaboration was not seen as one of those
ences of industry IT publications are IT man- applications. Moreover, worker collaboration
agers and professionals – the consumers of was not a very fashionable management idea
e-collaboration technologies. Given that, one by the time mainframes hit the market big-
can imagine the possible misunderstandings time in the 1960s (Kock, 2002).
that may take place when those managers Then the ARPANET, the precursor of
and professionals get together with develop- today’s Internet, happened in the late 1960s.
ers’ sales representatives to discuss possible The ARPANET Project’s main goal was to
e-collaboration technology purchases. build a geographically distributed network of
mainframes within the United States (U.S.)
FIRST E-COLLABORATION that could withstand a massive, and possibly
nuclear, military attack by what was then
TECHNOLOGY
known as the Soviet Union. By that time,
mainframes were used in ballistics calcula-
As far as buzzwords are concerned, “e-
tions, without which intercontinental missiles
collaboration” is still in its infancy, even though
would not be as effective in reaching their
the technologies necessary to make e-col-
targets as they were expected to be. The
laboration happen have been around for quite
Project was motivated by the Cold War be-
some time. Strictly speaking, e-collaboration
tween the U.S. and the Soviet Union, which
could have happened as early as the mid-
reached a tense stage in the early 1960s. The
1800s, with the invention of the telegraph by
main sponsor of the ARPANET Project was
Samuel F.B. Morse. The telegraph allowed
the U.S. Department of Defense.
individuals to accomplish collaborative tasks
One of the tools developed to allow
interacting primarily electronically. If one as-
ARPANET users to exchange data was
sumes that the telegraph was too cumber-
called “electronic mail” (e-mail). E-mail was
some to support e-collaboration, it may be
initially perceived as a “toy” system that re-
more reasonable to argue that the birth of e-
searchers involved in the ARPANET Project
collaboration could have been soon after that,
used to casually interact with each other. This
in the 1870s, with the invention of the tele-
perception gave way to one that character-
phone by Alexander Graham Bell.
izes e-mail as the father (or mother) of all e-
Yet, for a variety of reasons, true e-
collaboration technologies (Sproull & Kiesler,
collaboration had to wait many years to
1991). To the surprise of many, serious use
emerge. Did the commercialization of the first
of e-mail grew quickly, primarily as a tech-
mainframe computers in the 1950s, follow-
nology to support collaboration among re-
ing the ENIAC project, help much in that re-
searchers, university professors and students
spect? Not really, and that was not neces-
– the primary users of ARPANET while it
sarily due to technological obstacles to de-
was in its infancy.
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So, in spite of the fact that other tech- CMC research as well as other lines of re-
nologies already existed that could have been search that do not necessarily rely on CMC
used for e-collaboration, e-mail was arguably to support collaborative tasks. One example
the first technology to be used to support e- would be the study of telephone-mediated
collaborative work. Interestingly, e-mail’s communication. This argument also applies
success as an e-collaboration technology has to another area of research normally referred
yet been unmatched – at least in organiza- to as computer-supported cooperative work
tional environments (college dorms do not (CSCW), for similar reasons. That is, e-col-
qualify). This is somewhat surprising, given laboration research should also be seen as
e-mail’s granddaddy status as far as e-col- encompassing traditional CSCW research.
laboration is concerned. Helping it hold that Another distinction to point out – that
enviable position is e-mail’s combination of may be seen as controversial – is that e-col-
simplicity, similarity to a widely used “low- laboration may take place in situations where
tech” system (the paper-based mail system) there is no communication per se, much less
and support for anytime-anyplace interaction. CMC. Consider, for example, a Web-based
e-collaboration technology that allows differ-
E-COLLABORATION VS. ent employees of an insurance company to
accomplish the same collaborative task;
COMPUTER-MEDIATED
namely, preparing a standard insurance policy
COMMUNICATION for a customer. Since we are assuming that
the collaborative work is on a standard insur-
The International Journal of e-Col- ance policy, it is not unreasonable to picture
laboration, as an academic outlet, is prima- a case in which different employees would
rily concerned with e-collaboration research. electronically input pieces of information
What I refer to in this article as “e-collabora- through the e-collaboration technology that
tion research” is in fact made up of several will become part of the final product (i.e., the
research streams, with different names and policy), without those employees actually
traditions. One such research stream is that communicating any information to one an-
of computer-mediated communication other. In this case, the e-collaboration sys-
(CMC), which has been traditionally con- tem would pull together different pieces of
cerned with the effects that computer me- information from different individuals into
diation has on individuals who are part of what would in the end become an insurance
work groups and social communities. One policy, and in such a way that the individuals
common theme of empirical CMC research may not have been aware of one another.
is the investigation of the effects of computer Some, of course, will argue that this is not
mediation on group-related constructs by us- “really” e-collaboration. But it fits our defini-
ing as a control condition the lack of com- tion of e-collaboration, presented earlier in
puter mediation – what some prefer to sim- this article: “… collaboration among differ-
ply call “face-to-face interaction.” ent individuals to accomplish a common task
E-collaboration is not the same as CMC. using electronic technologies.”
Earlier, I defined e-collaboration as collabo- The above distinction is important, so
ration using electronic technologies among that we can have a general idea of the kinds
different individuals whose goal is to accom- of topics that would be acceptable for manu-
plish a common task. I would argue that, fol- scripts submitted to the International Jour-
lowing that definition, e-collaboration research nal of e-Collaboration. Today, many tech-
should be seen as encompassing traditional nologies exist that do not involve CMC but
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nonetheless are becoming increasingly impor- a contract, particularly when the parties
tant as tools for e-collaborative work. Mo- involved are geographically distributed.
bile e-collaboration devices, from cell phones The nature of the collaborative task (e.g.,
to wireless personal digital assistants (PDAs), whether it is simple or complex) can have
are good examples. Some may see those
a strong effect on its outcomes when cer-
devices as computers, while others may not.
tain e-collaboration technologies are used
Regardless, those devices are likely to be a
key target of e-collaboration research in the (Zigurs & Buckland, 1998, 1999).
near future. • The e-collaboration technology. This
comprises not only the communication
SIX KEY CONCEPTUAL medium created by the technology, but
also the technology’s features that have
ELEMENTS OF
been designed to support e-collaboration.
E-COLLABORATION The implementation of a particular fea-
ture (e.g., video streaming) in a particular
What are the main “conceptual ele-
type of e-collaboration technology (e.g.,
ments” that define an e-collaboration episode?
This is a general question whose answer, I instant messaging) can have a strong ef-
believe, can further shed light on what e-col- fect on how the technology is actually used
laboration is (and what it is not). Moreover, by a group of individuals to accomplish a
identifying the key conceptual elements that given collaborative task (DeSanctis &
make up e-collaboration will inevitably lead Poole, 1994; Poole & DeSanctis, 1990).
us to the identification of constructs that can • Individuals involved in the collabo-
be targeted in e-collaboration research, which rative task. This conceptual element re-
is a desirable outcome for an inaugural issue fers primarily to certain characteristics of
of a journal that wants to establish a clear the individuals involved in the collabora-
identity.
tive task, such as their gender and typing
Based on past research on e-collabo-
ability (which would be relevant in text-
ration, one could contend that the following
conceptual elements define e-collaboration in based e-collaboration contexts). This
the sense that changes in those elements can conceptual element also refers to the
significantly change the nature of an e-col- “number” of individuals involved in the e-
laboration episode: (1) the collaborative task, collaboration episode, or the size of the
(2) e-collaboration technology, (3) individu- e-collaborative group. An individual’s
als involved in the collaborative task, (4) men- gender, for example, may have a signifi-
tal schemas possessed by the individuals, (5) cant effect on how that individual per-
the physical environment surrounding the in- ceives a particular e-collaboration tech-
dividuals, and (6) the social environment sur- nology (Gefen & Straub, 1997), which
rounding the individuals. Each of these ele-
may affect that individual’s behavior as
ments is discussed next.
part of a group of e-collaborators (Kock,
• The collaborative task. An example of 2001).
a generic collaborative task that is often • Mental schemas possessed by the in-
conducted with support of e-collabora- dividuals. This conceptual element re-
tion technologies today is that of writing fers to mental schemas (also referred to
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as “knowledge” or “background”; see behavior by peers, managers and other


Kock, 2004; Kock & Davison, 2003) individuals (e.g., customers) toward e-
possessed by the individuals involved in collaboration technologies. For instance,
the collaboration task, including socially an individual’s behavior toward a particu-
constructed schemas that may induce the lar e-collaboration tool, or certain fea-
individuals to interpret information in a tures of that tool, may be significantly in-
particular way (Lee, 1994). This concep- fluenced by peer pressure (Markus,
tual element also refers to the degree of 1994), which may take the form of other
similarity of the mental schemas pos- individuals heavily using the e-collabora-
sessed by the individuals. The degree of tion tool and expressing positive opinions
similarity among the task-related mental about it. That behavior may also be sig-
schemas possessed by different individu- nificantly influenced by the position that
als engaged in a collaborative task (e.g., the individual occupies in an organization’s
whether task experts are interacting with hierarchical management structure
other experts or with novices) may sig- (Carlson & Davis, 1998).
nificantly affect the amount of cognitive
effort required to successfully accomplish The above discussion on key concep-
the task using certain types of e-collabo- tual elements has a couple of caveats. First,
ration technologies (Kock, 2004). the list of key conceptual elements presented
is not comprehensive. There are certain ele-
• The physical environment surround-
ments that are relevant for e-collaboration
ing the individuals. This comprises the
research not covered by the above list. Sec-
actual tangible items that are part of the ond, the conceptual elements above may be
environment surrounding the individuals (or have been) given different names by dif-
involved in the collaborative task, as well ferent researchers, or the same name but dif-
as the geographical distribution of the in- ferent meanings.
dividuals. Geographically dispersed indi- Nevertheless, I hope to accomplish one
viduals are more likely than co-located main goal by discussing the conceptual ele-
ones to use e-collaboration technologies ments – to provide a glimpse at the complex-
that are perceived as “less rich” than face- ity of e-collaboration and its many behavioral
to-face interaction, and spend time and facets. Each of the conceptual elements
above, if significantly manipulated in, say, a
effort adapting the features of the tech-
laboratory experiment or action research
nologies to their task-related needs
project (Kock, 2003), would potentially lead
(Kock, 2001; Trevino et al., 1990). to variations in key variables. Among those
• The social environment surrounding key variables are two favorites of e-collabo-
the individuals. This conceptual element ration researchers: task outcome quality and
refers primarily to aspects of the social task efficiency. Task outcome quality is fre-
environment surrounding the individuals quently assessed based on how “good” the
involved in the collaborative task that can task “product” is, often in terms of customer
be characterized as being social influences perceptions. Task efficiency is usually as-
on those individuals. Those aspects may sessed based on how much time and/or cost
involve expressed perceptions and/or is involved in accomplishing the task.
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CONCLUSION to see published in the future. At the same


time, I hope that such a view of e-collabora-
The field of e-collaboration has a prom- tion is comprehensive enough to leave room
ising future, in terms of both academic re- for likely technological developments that are
search and commercial software develop- not seen today as enabling e-collaboration,
ment. As an area of academic research, e- but that may be seen as doing so in a not-so-
collaboration has flourished since the 1980s distant future. One such likely development
and particularly the 1990s, which led to the is that of virtual reality applications (Briggs,
need for new publications outlets – a need 2002) and their increasing use to support e-
that the International Journal of e-Collabo- collaborative work. Other related technologi-
ration tries to address by its very existence. cal developments are likely to arrive in other
As an area of commercial software devel- areas, such as wearable computing and
opment, e-collaboration is likely to benefit speech recognition, with significant impacts
from a critical assessment of how it can be on how e-collaboration takes place in the
applied to the benefit of individuals, organi- context of certain collaborative tasks (Parente
zations and society – a need that the Inter- et al., forthcoming).
national Journal of e-Collaboration will
try to address in the future by encouraging REFERENCES
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