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 PRESENTATION ON

SALES MANAGEMENT

PREPARED FOR:
Mujahid Mohiuddin
East West University
Department of Business Administration

PREPAPRED BY:

Afrida Tasnim Syaba Khondokar Kamran Dinuka Shohan Akon

Shagoti Bin Khaled Sinhabahu Sunny
Tarannum
Quader ID : 2007
ID: 2008-1-10-112 ID : 2008-1-10-152 ID: 2007-3-10-071
COMPANY’S AUTOPSY
•Persona is one of the most
renowned beauty salons in
Bangladesh.

• 1984 marked the birth of Persona

• Managing director of Persona, Kaniz

Almas Khan committed to provide
world class beauty care services and
solutions with the mission “To Be the
total lifestyle solution provider”

• Persona Group has 6 concerns and

is still expanding.

• Today Persona is a fifty thousand

square feet beauty salon and
growing
MAKEOVER MAGIC (SERVICES)
Hair Applications
 Hair Cuts:
Straight Cut
U cut
Diana Cut
Boy Cut
Mushroom Cut
Rahul Cut

Hair Dressing
Hair Wash and Hair Color
Hand and Foot Care:
Manicure Pedicure
 Miscellaneous Services:

Elegant Henna Design

Make Up
Waxing
Quality Services
Facials
• Quick Facial
• Persona Flower Facial
• Persona Fruit Facial

Hair skin and treatment:

• Hot Oil Massage Only
• Anti Hair Fall Treatment
• Color Remove Treatment

AFTER
Hair Re-bonding
 Premium Services
Make Up by KANIZ ALMAS
Bridal Make Up
Party Make Up
Celebrity Make Over
Persona Adams
Beauty Speaks for Men as well!

Hair Cuts

&
Shaves
Facial Manicure
Pedicure
Hair Color
Hair Re-bonding
Piercing

AFTER
 GROOM make over

HOLUD WEDDING RECEPTION

The customer segmentation is done by
basic factors:

1.Demographic Factors
2.Socio-Economic Factors
Customer Segments
(DEMOGRAPHIC)
Customer Segments (Socio-Economic)
 Certain Features surrounding the
service

• World class cosmetics

• Trained beauticians
• Beauty experts
• Expert massager
• Guest beauticians & hair stylists
• Hygienic environment
• Well designed reception and cash counter
• Entertaining waiting lounge
• Membership card with 15% discount.
• “Happy hours” (Sunday to Wednesday:10 a.m to 12 p.m)
• Modish and Trendy Hair cuts at an affordable price.
• The spa offered, gives more relaxation and keeps the body
calm and soothing.
• The therapies relieve the customers from stress.
• offers many kinds of treatments for skin problems.
• the manicure and pedicure services provides cleanliness and
smoothness to the nail.
• Small stickers or temporary tattoos in different shapes or
symbols add to the nail decor for a truly new look.
• Provides services that make a girl look more enchanting and
gorgeous.
• Customers can enjoy an ambient environment. 
 Technical Bioscope

Manicure and Pedicure Tools Hair straightner and curler Spa hair treatment machine

Allergy-free Make up kit Facial Steamer

Facial Products and Other chemicals
 Price
Bridal service Facial Hair Applications
•Hair Color- 2000+
•Engagement/ Aqd-
7000Tk •Quick facial: Tk 250
•Hot Oil massage Tk 250
•Engagement/Aqd by •Persona Flower facial :
Kaniz Almas- Tk 450 •Anti hair fall Treatment
9000Tk Tk 1200
•Persona Fruit Facial : Tk
•Holud- 4500Tk 650
•Hair Re-bonding- 7000+
•Hot Oil massage Tk 450
•Holud by Kaniz •Hair Cuts- 250-500Tk
Almas- 9000Tk

•Wedding-8000Tk

•Wedding by Kaniz
Almas- 12000tk
Strategic Business Units
 CSR ACTIVITIES

Fashion Show by Facially Disabled

Warming Lives of many
People, and make up by Kaniz Almas
 Achievements

The Daily Star and DHL Express honoured Kaniz Almas Khan, managing
director of Persona, as the 'outstanding woman in business' at a packed
gala function at Sonargaon Hotel in Dhaka on 24 th April, 2010
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