BISTRO BLISS

PRESENTATION ON
Selling Business Proposal for Financing

SALES MANAGEMENT

PREPARED FOR:
Mujahid Mohiuddin
East West University
Department of Business Administration

PREPAPRED BY:

Afrida Tasnim Syaba Tarannum Khondokar Kamran Dinuka Shohan Akon

Shagoti Bin Khaled Sinhabahu Sunny
Quader
ID: 2008-1-10-112 ID: 2009-1-10-063 ID : 2008-1-10-152 ID: 2007-3-10-071 ID : 2007-2-13-011
Name and Logo
Location
 People we will be serving

• The food concept and coffee attracts different

customer profiles

• Local residence of the neighbouring Banani,

Gulshan, Mohakhali area

• The University students of the surrounding areas

• Corporate employees of Banani, Gulshan, Mohakhali

• Age range of the target market : 18-35

 Vision
• Bistro Bliss’s vision is to be a renowned brand name in
the hearts of Bangladeshi, Chinese, Italian, Indian
cuisine consumers and coffee lovers in Dhaka

• Providing unparallel quality, cleanliness, service and

value which satisfies each customer

• Being the pioneer of change in modern day youth

entertainment facilities
 Mission
• Bistro Bliss is in business to create an
opportunity which enables

– Food lovers to enjoy contrasting styles of

cuisines under one roof
– Coffee lovers to have a chance to taste our
uniquely brewed coffee
– Gaming folks to game in style
 Concept
• Aims to provide at a reasonable price

• Take employee’s welfare seriously

• Premise is designed aesthetically to create an

environment to woo customers

• A cozy, friendly, modernized and party atmosphere

• Cooks are specialized and not generalized

• Innovative and aggressive service options

Ground 0 and Technical Aspects

• Food Court

• Coffee Bar

• Juke Box

• Music Station

• DJ Entertainment

• LCD Monitors
 Benefits Of “Ground 0”

• A confusion in choices when it comes to food

• Hygienic, healthy food for a reasonable price
• Satisfaction of enjoying fresh vegetables,
meat and fruits
• Unique brewed coffee imported from Brazil
• Enjoying music and sporting events during
meals
• Bookings for private events
• Weekend entertainments
 Benefits of “Level 1”
• Gaming competitions
• Private booking for the Mini Cinema
• Studies and leisure
• Relaxation and Pressure release
• Access to high tech equipment
• Internet access
 Level 1 Technical Aspects
• PS3 Gaming Zone

• Pool Club

• Mini Theater

• Lounge
 Levels of Products

Mini movie theatre

Cozy environment

Coffee bar
Absolute having every
flavor and
gaming Quality food every taste
experien and services
ce e.g
billiard
and PS3
gaming Arouses Fun and sporty
zone
feelings

Ultimate music extravaganza

e.g Dj and juke box
 Product Range

Coffee Indian Bangladeshi

Chinese Italian Fast Food

Services and Mascot

Waiters and Attendants

Our Mascot Top notch Chefs

Coffee items ranges from Tk. 120 to Tk. 450
Fast Food items ranges from Tk. 250 to Tk. 960
Italian items ranges from Tk. 350 to Tk. 1700
Chinese items ranges from Tk. 320 to Tk. 2200
Indian items ranges from Tk. 60 to Tk. 550
Bangladeshi items ranges from Tk. 50 to Tk. 300
Pool games packages varies from Tk. 25 to Tk. 100
PS3 games packages varies from Tk. 100 to Tk. 500
Movie tickets and bookings ranges from Tk. 100 to Tk.
500
Publicity / Public
relations

Direct Mail

Local Print &

Broadcast media
Design &
Packaging

Community
Involvement

Sampling

Superior
Location
 Sales Strategy
• Staff salaries that are 10% above the industry
average
• Mobile kiosk and sponsor selected events
• Sell gift cards, frequency cards, pre-paid
cards, and offer discounts to key groups
• State-of-the-art sales/inventory system to
– Reduce customer waiting time
– Create efficient product ordering 
• Hiring for attitude
• Solicit customer feedback
• JIT
 Initial Investment
Initial Cost

Security Deposit TK. 4,00,000

Equipments TK. 13,50,000

Labor cost TK. 3,20,000

Advertisement Cost Tk. 1,00,000

Interior Decorations TK. 7,50,000

Fixtures and Fittings TK. 17,50,000

Entertainment cost TK. 3,30,000

Total TK. 50,00,000

 Financial proposal

• Financing strategy (DEBT EQUITY Ratio) for the Initial

Investment is 70:30 (Investment :Bank Loan)
• Profit sharing on 60-40 model.
• The current ROI allows the investment to be recovered
within the first 24 months
• Ownership of a distinctive brand name which will allow to
expand SBU’s in related sectors
• Evaluation of investment proposal : 1) NPV
2) IRR
*Notes for evaluation
 Notes for project Evaluation
• Planning Period = 3 years
• Estimated Cash inflows :
 PV of the Cash
Initial Inflows
Investment

(35,00,000) 10,71,428.57 11,95,970.82 14,23,560.50

0 1 2 3
(24,28571.43) (12,32600.61) 1,90959.90

DPB = 2 + (36,629.79 / 14,23,560.50)

= 2.03 years
= Tk 1,90,779.89
IRR Calculation

14.89%

=0

X
 Expected Profit

50
45
40
35
Profit (in Lakhs)

30
25
20
15
10
5
0
1 2 3 4 5
No of years
 Contributing to Social Welfare
 Sponsoring Charity Concerts which will be full of life and fun, in our
spacious ground floor or level 1. Famous bands as well as new bands
and underground bands will be invited to play. Fund collected from
these concerts will be donated to special institutions. Some specific
ones are:
 SEID TRUST
 Canadian Orphanage
 Shishu Hospital
 CRP
 “ Bliss Reserve” will be the name of the reserve which will be used to
bless lives and bring them “bliss” in their lives. This reserve contains
fund kept aside from net income to contribute to social welfare like
natural calamity e.g. earthquake/ cyclone relief, flood affected people,
people suffering in winter with no warm clothes etc.
 “Discount Delight Day” when people of any income level can enjoy
the taste of mouth-watering cuisines
 Be an active member of the community; be visible at charitable
functions
QUESTIONS
Thank You……

&