Professional Documents
Culture Documents
PROJECT
REPORT
SUBMITTED TO:
SUBMITTED BY:
2
3
4
ACKNOWLEDGEM
ENT
Our special thanks to Madam Sadia who arranged an
entrepreneur project work for us. The work is done under the
supervision of our worthy teacher Madam Sadia who provided
us with her kind guidance at each and every step whenever we
felt difficulty and she made us capable of making this project
report.
5
INTRODUCTION TO PROJECT
Executive Summary
We completed this business feasibility report as our
entrepreneurship project supervised by our worthy MADAM
SADIA. As there are various famous and regional food items in
Pakistan which have high demand in food markets all over
Pakistan but they are not readily available in every region hence
we decided to sell these food products to customers in Multan,
Lahore & Islamabad firstly than we expand our business to all
over the Pakistan. We completed this project with great effort
and group coordination. We prepared business feasibility
regarding different areas of business which include operations,
human resource, marketing and finance. The explanation
feasibility of each area is explained in this report. After
completion of this project we concluded that the business is
highly feasible and profitable.
6
Selection of Project
We selected this business as our project with the consent
of our worthy madam and after several group
discussions. One of the key success factor of this
business in that it is very much innovative and is not
there in the market in Pakistan.
Business Model
The model of our business is the business to consumer
model. This means that we will sell the products of
famous food suppliers directly to customers.
Brand Name
We decided the brand name for this business that is
“SAUGHAAT”. We selected this brand name because this
name represents and explain this business in a better
way and it reflects our business as Saughaat is a word
used for traditional, high quality and famous food items.
7
Mission Statement
Business Objectives
The main objective of our business is to generate
maximum profits by providing the people of Multan with
the access to several traditional and famous food items
from different regions of Pakistan. Other objectives could
be providing employment opportunities, contributing to
economic growth by enhancing sales of food item
suppliers and courier services etc.
8
PRODUCT LINE
Our product line includes the following products at the
start but new additions would be made after the business
becomes operational. This would be done after examining
the consumer needs and demands regarding food items.
a. SOHAN HALWA MULTAN
b. NIMKO KARACHI
c. PAIRAY MARDAN
d. SPICES HAIDERABAD
e. PICKLE SHIKARPUR
f. REVRI CHAKWAL
g. DRY FRUIT PISHAWAR
h. BURFI MIAN CHANNU
i. DATES BAHAWALPUR
j. MANGOES SHUJJABAD/MULTAN
9
OPERATIONAL PLANS
1. CUSTOMER PLACES
ORDERS ON WEB SITE
2.CUSTOMER PAYS
THROUGH CREDIT CARD
CUSTOM 3.PAYMENT
CUSTOMER
TRANSFERRED TO BANK
RECEIVES ER
ACC.
FOOD ITEM
AT HOME
CUSTOMER
COURIE SUPPORT
R REPRESENT
SERVICE ATIVE
C.S.R TAKES .INSTRUCTIONS
FOOD ITEMS AND BY C.S.R TO
SEND THEM TO SPECIFIED
CUSTOMER
SALES
ADDRESSES
REPRESENTATIV
THROUGH
COURIER SERVICE E
SALES
REPRESENT
ATIVE
10
EXPLANATION
Ordering procedure:
Customer can order our food items by browsing our web
site which could be www.saughaat.com.pk . The food
items we are offering will be available on our web site
with their prices and their specifications. Customers
would be able to order for any item after few clicks on our
website.
Location Feasibility
As at the start our major focus would be on increasing
brand image and sales promotions hence we would incur
more costs on these activities. Hence at the start we will
open our office in some cheap places in Multan,
Islamabad & Lahore. For example in Mumtazabad Multan.
ORGANIZATIONAL STRUCTURE:
MARKETING PLAN
WEBSITE PLAN:
The following sub-topics outline our plans to create and maintain our
website. At first, we will have a simple text and image-based website
which outlines our products and redirects customers. After the first three
months, we will begin online ordering via our own website as well.
Development Requirements
Initial Development
We will be working with an outside contractor to design the layout of
the site. Initially, our site will provide an overview of the company,
describe our products and services, and redirect visitors to our store to
purchase a SAUGHAAT. The estimated costs for initial website
development are listed in our start-up costs.
14
TELEPHONIC PLAN:
In this section we mentioned that how the customer can contact us
through telephone channels.
Telephonic numbers:
We need some contact numbers for a relationship with our customers.
So there are many possible networks and numbers through which users
can sms and make a call for business dealings. Here are some suggested
numbers.
03333764428
03322764428
03003764428
03455764428 etc
All above numbers have SOGHAT alphabets on the phone and mobile
keypads by dialing 764428 which will make ease to remind our contact
numbers. Ultimately make a business worthwhile.
15
SMS Networking:
We will affiliate our promotion with an SMS Networking with different
telecom companies for the best achievement of our business goals.
MARKET POTENTIAL:
There is a strong market potential for our products as the target
market is middle age to old age people. Sweet (sohun halwa, barfi,
etc) are sold like hot cakes whenever the wedding season is at peak.
So we see the great market potential for our products.
We can grab a major market share from the customers all over
Pakistan throughout different cities.
16
PRODUCT PRICING:
The product pricing is done as follows. The selling price of each
product is approximately 100 or 120 percent more than its cost price
including all the delivery charges etc.
PRODUCT LINE:
SOHAN
1 HALWA MULTAN 400/kg
MIX DRY
7 FRUIT PISHAWAR 1250/kg
Distribution channels:
Our main distribution channels will be courier’s services which will
cause both cost and time efficient for the delivery to the many cities and
town of Pakistan.
Locations:
We are going to target almost every possible place in Pakistan where
Saughaat can approach directly through our courier service partners.
PRODUCT DESCRIPTION:
Products we are offering are the specialties from different cities of
Pakistan. Each of the products is not available at every city.
EXAMPLE:
Multani sohan halwa: sweet, semi hard form, bar shape.
Nimko : nut snacks, fried ,salty.
Similarly all of our products have different features and different
packaging.
COMPETITIVE COMPARISON:
As in the Pakistani food items sell online segment, there are a few
dealers such as
• Ali Baba,
• 21Food
• Tohfay
They are the saughaats dealers. But all these dealers are not specified
in food items and saughaats. So they could be a rival but the chances
of competition are very low. But we should be cost and time efficient
to avoid the competition .That will enable us to get the maximum
competitive advantages in our segment.
19
Financial plan
Initial investment:
Total
793000
20
SHUJABAD-
10 MANGO MULTAN 1050/5kg
21
ITEMS PROJECTED
QUANTITY*PRICE PROJECTED SALES
SOHAN HALWA 3500kg*400
140000/quarterly
Nimko 5000kg*300 150000
PAIRAY 3500kg*350 140000
SPICES 7000 sets*500
350000
PICKLE 1200packets*500 60000
REVRI 2000kg*375 75000
MIX DRY FRUIT 1200kg*1250
150000
BURFI 3000kg*500 150000
DATES 600packs*550 33000
MANGO 2500packs*1050 262500
Total REVENUES
1595000
22
Pro Forma
Profit and
Loss Year 1 Year 2 Year 3
Sales 6380000 6738000 6978000
Direct Cost of
Sales 4877200 4887200 4977200
Other 0 0 0
Total Cost of
Sales 4877200 4887200 4977200
Gross Margin 1502800 1850800 2000800
Payroll 396000 396000 396000
Sales and
Marketing and
Other
Expenses 72000 73000 75000
Repairs &
Maintenance 6000 6180 6365
Total
Operating
Expenses 908400 909652 911911
Profit Before
Interest and
Taxes 594400 941148 1088889
1. MANAGERS
Marketing Manager
26
HR Manager
Finance Manager
Operations Manager
2. ASSISTANT MANAGERS
2 Sales Promotion officers
Assistant HR Manager
Assistant Finance Manager
Assistant Operations Manager
3. OTHER STAFF
Order handling officer
Accountant
Cashier
Storekeeper
Front Desk Coordinator
Harvesting
Our business is related to the food items,
that’s why its demand always increases. But
in any case if there will be a threat of
28
Selling of business:
There is also an option of selling our
business. For this purpose we will go for
market research. If there will some potential
customers for our business we sell it.