Business Plan

for
Tulsi Bead
Manufacturing Unit
‘AASTHA’
Presented
by:
Kamal
(Intern
in
Drishtee)

09/08/10
 ……………Har daane me pavitrata

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to
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subtitle
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A Product from Aastha


09/08/10
Vision
 To
further
study
and

expertise
the
wooden
bead

business
and
become
the

market
leader
of
the
same


09/08/10
Mission


 To
 enhance
 profitability
 and
 competitiveness
 in


Tulsi
Mala
Industry.
 To
 provide
 employment
 to
 rural
 women
 and

unemployed
 youth
 such
 as
 they
 can
 make
 their

livelihood
 by
 utilizing
 the
 available
 resources

without
migrating
to
the
cities.


09/08/10
Location
 
 Jait
 is
 the
 place
 where
 this
 business
 already

exists
 and
 production
 unit
 will
 be
 set
 up
 there.

Also
 surveyed
 villages
 named
 Chatekera,
 Raal

and
Kota
are
near
to
it.
OR
 As
per
the
suitability
of
entrepreneur
where
he
can

have
his
own
infrastructure


09/08/10
Industry
and
Market
Trends

 No
industrial
study
and
data
available
 5%
of
wooden
beads
sold
is
of
Tulsi
(as
per
the

information
provided
by
wholesalers)
which
makes

it
a
niche
market
 Wooden
beads
are
also
in
demand
for
embroidery


09/08/10
Competition

Less
competition
in
Tulsi
bead
segment
 Few
players
involved

 Domestic
players
are
competitors
of
each
other

 Other
wooden
beads


Competitors
are
from
Bhivani
(Haryana)
and
from

Kolkata
(West
Bengal).

Chinese
wooden
beads(
50%
of
wooden
beads
in

market
are
imported
from
China)


09/08/10
Target
Market





For
Tulsi
beads
and
other
wooden
beads
 People
of
Mathura,
Govardhan
and
Baldev
region


of
all
age
group

 People
visiting
temples
and
other
religious
places



of
both
Mathura
and
rest
of
India
 Saints
and
other
people
involved
in
meditation

 Youth
for
fashion
and
style
statement

 Used
in
embroidery
(Tulsi
bead
not
included)


09/08/10
 For chanting
Marketing
Mix

Product
Tulsi
Mala

{CC7208E5-907E-4A97-B4E2-67171F39D92A}

Tulsi Bead Mala

{073CE2E9-7A5F-4C1D-9927-04B5D92CCB8D}

Wearing in neck


09/08/10
Price
 Price
ranges
from
Rs.10
to
Rs.50
and
above
as
per
the


size
and
quality
of
wooden
bead

Promotion
 Personal
interactions
with
wholesalers

 Negotiations
on
the
basis
of
timely
delivery
and
quality
of


product


09/08/10
Human
Resource
1
Manager(entrepreneur

himself)

1
Supervisor
cum

accountant
1
purchase
&
sales
person

20
Trained
Workers(men

and
women)


09/08/10
Organization
Chart
{80CA3596-3294-4180-8420-AB541D9B8A2D}

Manager (Entrepreneur)
{F1D3AEDE-943F-4F78-AF2F-B5610FE6CA0F} {2C1638F0-FF2F-4289-AC58-9D2956438665}

Purchase & Sales Person Supervisor

{7ACCB5EA-87A3-4400-AF2C-57CA78E2CF62}

Trainer
{8D478941-2808-4548-8937-768388106FFE}

Workers

09/08/10
Salaries
Monthly
fixed
salaries
 Monthly
salaries
will
be
fixed
for:

 Manager
(Entrepreneur
himself)

 1
Supervisor

 I
purchase
&
sales
manager


09/08/10
Monthly
variable
salaries
Salaries
for
workers
will
be
on
the
basis
of
number
of

malas
produced

**Employees
and
their
salaries
can
be
increased
or

decreased
as
per
affordability


09/08/10
Training

Trainer
(
1
Week)

Trainer
will
be
hired

from:


Jait(For
Manual

Machine)

Kama
(Rajasthan)

(For
Electronic

Machine

09/08/10
Production
Plan

 Building
and
Facilities

 Wooden
Bead
Machine

 Raw
Material


09/08/10
 

(
Machines)
{266DFE2A-1A3D-4E1E-A882-612FC426C365}

Wooden Bead Machine

{3C114027-A705-4D0F-AD92-7CF9D77C5A31} {548A64B6-A91D-482B-AE63-83F0B04D1B22}

Electronic Machine Manual Machine


09/08/10
Material
and
Supplies

Raw
Material-

Stem
and
branches
of
Tulsi

 Supplies-






a)
Village
Jait
b)
Own
cultivation
of
Tulsi
Plant


09/08/10
SWOT ANALYSIS
Strengths
 High
Demand

 Location

 Raw
Material

 Market-
Large
Domestic
Market

 







Other
Market
 Negligible
Infrastructure

 Drishtee
as
a
Facilitator


09/08/10
Weaknesses
 Startup
Status

 Less
Productive
Machinery

Opportunities
 Potential
to
achieve
sales
through
national
market

 Potential
to
produce
beads
of
different
wood


09/08/10
Threats
 Local
Competition
(Existing
&
Potential)

 Failing
in
Up
gradation
of
wooden
bead
machine


09/08/10
 Financial
Highlights


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