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  • Going Green Strategies for Corporations

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    Going Green-The Corporate Way discusses corporations adopting more environmentally friendly practices. It identifies four ways for companies to increase sales of green products: (1) leverage community and social dynamics, (2) assure customers they can make a difference, (3) emphasize customer retention, and (4) enhance private value. While companies are responsible for environmental degradation, consumers create demand for goods and problems by demanding products. Industrial buyers also pressure suppliers to modify activities. Environmentally committed organizations may produce greener goods and pressure suppliers to behave more responsibly. Consumers and buyers can pressure organizations to integrate environmental protection into their corporate culture.

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    Going Green-The Corporate Way discusses corporations adopting more environmentally friendly practices. It identifies four ways for companies to increase sales of green products: (1) leverage community and social dynamics, (2) assure customers they can make a difference, (3) emphasize customer retention, and (4) enhance private value. While companies are responsible for environmental degradation, consumers create demand for goods and problems by demanding products. Industrial buyers also pressure suppliers to modify activities. Environmentally committed organizations may produce greener goods and pressure suppliers to behave more responsibly. Consumers and buyers can pressure organizations to integrate environmental protection into their corporate culture.

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    27 views1 page

    Going Green Strategies for Corporations

    Uploaded by

    Priyanka Makhija
    Going Green-The Corporate Way discusses corporations adopting more environmentally friendly practices. It identifies four ways for companies to increase sales of green products: (1) leverage community and social dynamics, (2) assure customers they can make a difference, (3) emphasize customer retention, and (4) enhance private value. While companies are responsible for environmental degradation, consumers create demand for goods and problems by demanding products. Industrial buyers also pressure suppliers to modify activities. Environmentally committed organizations may produce greener goods and pressure suppliers to behave more responsibly. Consumers and buyers can pressure organizations to integrate environmental protection into their corporate culture.

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    Going Green-The Corporate Way

    Ms Parul Goyal Ms Priyanka


    Asst.Proffessor Asst.Proffessor
    Gulzar group of Institutes Gulzar group of Institutes
    ABSTRACT: The history of going green, the terms and concepts of going green, the
    corporate way, briefly discuss why going green is important as well as about the consumers,
    examine some of the reason that organizations are adopting a going green, the corporate way
    philosophy, opportunities that lie for the organizations, various responsibilities as well as about
    the government and competitive pressures, mention some of the positive aspects and problems
    with going green, the corporate way. This paper will also discuss about the future as well as the
    current organizations that are following going green, the corporate way.
    We have identified four types of activity that, by either changing the structure of the public
    goods dilemma or by adding nontraditional private benefits, can be used to increase the market
    of green products:
    (1) Take advantage of community and social dynamics;
    (2) Assure customers that they can “make a difference”;
    (3) Emphasize customer retention; and
    (4) Enhance private value.
    Going green covers more than a firm's marketing claims. While firms must bear much of the
    responsibility for environmental degradation, ultimately it is consumers who demand goods, and
    thus create environmental problems. It must not be forgotten that the industrial buyer also has the
    ability to pressure suppliers to modify their activities. Thus an environmental committed
    organization may not only produce goods that have reduced their detrimental impact on the
    environment, they may also be able to pressure their suppliers to behave in a more
    environmentally "responsible" fashion. Final consumers and industrial buyers also have the
    ability to pressure organizations to integrate the environment into their corporate culture and thus
    ensure all organizations minimize the detrimental environmental impact of their activities

    Key Words:
    Green consumer,Environment marketing,Social responsibility,Government pressure

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