ABSTRACT

The thesis is focused on finding out the concept of value retailing followed by the Pantaloons Retail

India Limited in India and to do an empirical study and analysis on one of its business lines “The

Food Bazaar”. The aim was also to find out that how the concept of private labeling has proved to be

beneficial for the growth of the organization. The research was conducted to find out the ways and

methods that the company has been following in the business of organized retailing including the

hypermarket concept. The research was conducted in NCR region (Noida & Gurgaon) with the

sample size of around 300 customers and primary information was collected from them in the form

of questionnaire. Also the financial statements of past four years were analyzed to find out the

financial performance of the company. After doing the brief analysis about each of the verticals of

the Pantaloons Retail India Limited, an in-depth research was conducted on its food bazaar

business line in order to find out that from where the modern consumer prefers to shop from and

what ratio of his income is he willing to spend on various food items. The objective was to figure out

that what are the various parameters that a shopper takes into account before he buys a particular

item and how comfortable is he when he is buying from malls rather than the from the local kirana

shops. The study was also done on consumer’s perception on the concept of “brand + bargain” and

the analysis about the same has been mentioned at the end.