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Business Administration in Marketing (BSB)

This program was approved for students entering the university in the Summer 2011 - Spring 2012 catalog year. For more
information about catalog year, go to Catalog Year Information.

Bachelor of Science in Business Administration in Marketing (BSB)

Major: MKT

Degree: BSB

Unit: College of Business (BU)

+ See general education requirements in the General Information section of this Catalog.

University wide General Education

Type Hours

English 101 and 102 6

Comm 111, 112, 115, PolS 111, or WGST 203 3

Math (See Programmatic Req.) *(3)

+ Natural Sciences 7

+ Arts & Humanities 6

+ Social & Behaviorial Sciences *(9)6

Total 28 (34)

* Note: Programmatic Requirements include six hours of the Gen. Ed. (3 hours Math and 3 hours Social & Behaviorial
Sciences)

Programmatic Requirements of the COB

Type Hours

Camp 100 Campus Culture 1

Business 101 Logic of Business 3

Mathematics 180 or 205 * (completes Math Gen Ed) 31


Ethics, Phil 222, 225, 321, or 323 3

English 306 Business Writing 3

BUS 201 Career Development 1

Accounting 201-202 6

Economics 201-202 *(Completes 3 hours of Soc. & Beh. Sci.) 6

Management 201 (Statistics) 3

CIS 100 Microcomputer Applications 3

General Electives 3

Total 35

Business Breadth

Type Hours

FIN 301 Corporate Finance 3

MKT 301 Principles of Marketing 3

MGMT 301 Management and Org. Behavior 3

CLAW 301 Legal Environment of Business 3

CIS 300 Computer Information Systems 3

MGMT 401 Operations Management 3

Total 18

Marketing Depth

Type Hours
MKT 350 Consumer Behavior 3

MKT 360 Professional Relationship Selling 3

MKT 441 Marketing Research 3

MKT 460 Integrative Marketing Strategy 3

Marketing Electives* 12

Business Electives (not Marketing) 6

Arts and Sciences Electives 12

Total 42

Minimum Total 1232

1
If Math 205 is taken, there will be 4 total hours of Math.
2
Six hours of cultural diversity courses are required and may be incorporated within the degree program.

* Marketing majors are allowed to take up to six (6) co-op credits in the program as part of Marketing electives. These
include MKT 397, MKT 398 and/ or MKT 399. Pass/Fail credit is given for approved College of Business co-op work
experiences.

NOTE: All prerequisites must be followed (see undergraduate catalog).

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