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Sudhakara Reddy
POND’S in INDIA
• Hosewives
• Working women
• Students
• Others
• Sample size-150
Chart Title
80
70
70
60
50
40 Series 3
40
30
30
20
10
10
0
Students House Wifes Working women Others
80 17
60 7 Lakme
28
22 Loreal
40 3
5
8 4 3 Nivea
20 6 13 39 Garnier
14 3
11 22 7 0
3 Ponds
0 4 2
1
2
Chart Title
0.25
20.71% 20.00%
0.2
15.71%
0.15
12.86% 12.14%
0.1 9.29% 9.29%
0.05
0
Ponds Ever Youth Garnier Himalaya Lotus Pears Others
Chart Title
0.25 22.86% 22.14%
0.2
15.00% 15.00%
0.15 13.57%
11.43%
0.1
Column2
0.05
0
n r le h e
am o d e c as o n
Cr
e oti w ira
ld y L Po M c eW h an
d ge Fa t
Co Bo s a or
e
n d M
Po
70 5
60 10
50 12
Others
40 0 Lakme
9 Garnier
30 0 Loreal
8 9
45
20 6
10 23
15 0
1
3
0 4
Students House Wifes Working women Others
Chart Title
0.7
64.29%
0.6
0.5
0.2
0.1
0
Satisfied Not Satisfied
• Urban brand
• Mostly targeting the middle to old aged
people
• Ponds easy availability and affordable price
attracts its customers.
• Ponds Cold Cream is a big success…BINGO!!!
• Brand Extension.
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