PERCEPTION OF PEACE TOURISM IN KARNATAKA

DATA ANALYSIS &

INTERPRETATION

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 PERCEPTION OF PEACE TOURISM IN KARNATAKA

81 samples collected by means of online survey method and questionnaire method.

Below are the findings and interpretations of the survey undertaken:

Gender

Female
37%

Male
63%

63% of the respondents are Male.

37% of the respondents are Female.

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 PERCEPTION OF PEACE TOURISM IN KARNATAKA

City of Residence
Mysore Outside India
7%
4%
Mangalore
1%
Chennai
4%

Bangalore
84%

84% of the respondents are residents of Bangalore.

4% of the respondents are residents of Mysore.

4% of the respondents are residents of Chennai.

1% of the respondents are resident of Mangalore.

7% of the respondents reside outside India.

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 PERCEPTION OF PEACE TOURISM IN KARNATAKA

Age
Below 25 years
Above 60 years 7%
14%

Between 25 and 40 years

79%

79% of the respondents are between 25 and 40 years old.

14% of the respondents are above 60 years of age.

7% of the respondents are below 25 years of age.

No respondents were aged between 41 and 60 years.

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 PERCEPTION OF PEACE TOURISM IN KARNATAKA

Occupation
60

50

40
Occupation
30

20

10

0
PSU Private Business Student Others

69% work in private organizations.

6% are into business.

6% are students.

1% is in Public Service Unit.

18% are in the other categories which include retired officers, housewives,
danseuse, etc.

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 PERCEPTION OF PEACE TOURISM IN KARNATAKA

Annual Income
40
30
20
10
Annual Income
0
kh kh kh e
La La La bl
1 5 lica
an d e5 p
th an ov t Ap
s h Ab No
Le
s lak
1
n
wee
t
Be

3% earn less than 1 lakh per annum.

44% earn between 1 lakh and 5 lakh per annum.

36% earn more than 5 lakh per annum.

17% are not earning income.

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 PERCEPTION OF PEACE TOURISM IN KARNATAKA

Travelling frequency
60
50
40
30
20 When was the last time
you travelled?
10
0
s s ar ar
n th n th ye ye
o o
m m t1 n
1
in
3 t6 las tha
ith las in e
W in ith or
ith W M
W

65% of the respondents have travelled within last 3 months.

14% of the respondents have travelled within last 6 months.

11% of the respondents have travelled within last 1 year.

10% of the respondents have not travelled within the last 1 year.

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 PERCEPTION OF PEACE TOURISM IN KARNATAKA

Reason of last travel

50
45
40
35
30 Reason of last travel
25
20
15
10
5
0
Vacation Business Personal

58% of the respondents were on a vacation the last time they travelled.

35% of the respondents travelled for personal motive the last time they travelled.

7% of the respondents were on a business tour the last time they travelled.

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 PERCEPTION OF PEACE TOURISM IN KARNATAKA

Would you like to travel more often?

No
7%

Yes
93%

93% of the respondents like to travel frequently.

7% of the respondents do not like to travel quite often.

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 PERCEPTION OF PEACE TOURISM IN KARNATAKA

Factors that hold you back from travelling

Which of these factors would hold you back from travelling?
46

13
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Out of 81 respondents:

 46 respondents are concerned about the cost of a tour and would not choose
to go on a holiday if the budget exceeds their expectations.
 13 respondents have a concern about the health conditions in the destination
i.e. any epidemic disease, own health status, etc.
 11 respondents fear the threat of domestic disturbance in and/or around the
destination.
 11 respondents fear political unrest in and around the destination.
 8 respondents have a concern of natural calamity occurrence and will not
travel if the destination is prone to natural calamities.
 22 respondents have shown concern on all the above said areas and will not
travel if any of those hamper their tour plan.

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 PERCEPTION OF PEACE TOURISM IN KARNATAKA

Nature of travel
70
60
50
40
30
20
10
0
t E l s g
isi IC ve ve ein on on
ssv M rt a le ati st e cati eas
e e Va r
sin
r /r h al
su ds Sig on
u lei n s
nyb ed fri
e er
pa sor si it erp
m n h
Co
spo
V Ot
ny
pa
m
Co

Which of these phrases best describe the nature of your travel?

Out of 81 respondents:

 11 respondents’ nature of travel involves business visits.

 9 respondents travel for Meetings/Incentives/Conference/Exhibitions.
 4 respondents travel on company sponsored leisure tour.
 37 respondents travel to visit their friends or relatives.
 47 respondents like to go on sight seeing tour.
 59 respondents like to go on vacation.
 19 respondents’ nature of travel involves personal reasons.

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 PERCEPTION OF PEACE TOURISM IN KARNATAKA

Do you make arrangements by yourself for your

travel?
No
10%

Yes
90%

90% of the respondents like to make their own arrangements for travel.

10% of the respondents approach tour operators or travel agents for their travel
requirements.

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 PERCEPTION OF PEACE TOURISM IN KARNATAKA

Stay Duration
35
30
25
20
15 How many days would you
10 like to spend at your
chosen tour destination?
5
0
s ys ys ys
ur da da da
ho 3 5 5
24 2- 4- n
an ha
th et
ss or
Le M

Out of 81 respondents:

4 respondents want to spend less than 24 hours at their destination.

31 respondents want to spend 2-3 days at their destination.

25 respondents want to spend 4-5 days at their destination.

21 respondents want to spend more than 5 days at their destination.

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 PERCEPTION OF PEACE TOURISM IN KARNATAKA

Have you anytime gone on a trip arranged by a

travel agency?

No Yes
49% 51%

51% of the respondents have approached a travel agency for their tour.

49% of the respondents have not approached a travel agency for their tour.

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 PERCEPTION OF PEACE TOURISM IN KARNATAKA

Services of travel agencies

60

50

40 How often do you employ

the services of travel
agencies to plan your trip
30 or holiday?

20

10

0
Very Frequently Less Frequently Never

8 respondents have mentioned that they approach travel agencies’ services very
frequently.

48 respondents less frequently prefer the services offered by travel agencies.

25 respondents never approach travel agencies for any services.

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 PERCEPTION OF PEACE TOURISM IN KARNATAKA

Concept of peace tourism

50
45
40
35
Do you believe you
30 understand the concept of
25 peace tourism?
20
15
10
5
0
Very familiar Somewhat familiar Unfamiliar

8 respondents are very familiar with the concept of peace tourism.

44 respondents have little knowledge about peace tourism.

29 respondents have no knowledge about peace tourism.

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 PERCEPTION OF PEACE TOURISM IN KARNATAKA

Natural resource protection and tourism

Disagree
1%

Don't know
16% Strongly agree
20%

Agree
63%

63% of the respondents agree that natural resource protection and tourism go hand
in hand.

20% strongly agree that natural resource protection and tourism go hand in hand.

16% do not know if natural resource protection and tourism are compatible.

1% disagree with the compatibility of natural resource protection and tourism.

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 PERCEPTION OF PEACE TOURISM IN KARNATAKA

Protection of local heritage and tourism

Don't know
6%

Strongly agree
35%

Agree
59%

59% respondents agree that protection of local heritage and tourism are dependent.

35% strongly agree that protection of local heritage depends on tourism.

6% have no idea about the compatibility of tourism and local heritage protection.

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 PERCEPTION OF PEACE TOURISM IN KARNATAKA

Would local community benefit from tourism?

Disagree
Don't know 1%
9%

Strongly agree
42%

Agree
48%

48% respondents agree that local community would benefit from tourism.

42% strongly agree that tourism helps the local community.

9% do not know how the tourism impacts the local community.

1% disagree that tourism helps the local community.

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 PERCEPTION OF PEACE TOURISM IN KARNATAKA

Demand for peace tourism

Disagree Strongly disagree
1% 1%

Strongly agree
20%

Don't know
33%

Agree
44%

45% agree that there is demand for peace tourism in and around their city.

20% strongly believe that peace tourism can be implemented in and around their
city.

33% are unsure if peace tourism can come into effect in and around their city.

1% disagree that peace tourism is required in and around their city.

1% is strongly in disagreement that peace tourism can be implemented in and

around their city.

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 PERCEPTION OF PEACE TOURISM IN KARNATAKA

Have you volunteered for any social cause like natural

calamities, poverty eradication, etc either in your city
or other city?

Yes
41%

No
59%

41% of the respondents have volunteered earlier for a social cause.

59% of the respondents have not been a part of any social cause.

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